http://widerhorizons.ca/2013/04/25/insight-to-inspiration-jeff-heggie/
Video talking about Kodiak Mountain Stone and my history with Lethbridge Colledge
Team,
We have talked a lot about productivity and time management over the past year. We have included it in our education meetings, I’ve sent our Dave Ramsey podcast and we’ve included it in our Monday morning meetings.
While I was driving the other day, I was listening to this months Success Magazine CD. I was enjoying the interview with Barbara Corcoran (Shark Tank star) when something she said just hit me. She was talking about when she started to get recognized as an expert in her industry (New York real estate) because she was writing reports. Even though she had competitors that were much bigger than her, she was being recognized as the go-to expert. The comment she made that I loved so much was, “if you steal the limelight you steal the market share!” After she said it, Darren Hardy paused for a moment, repeated the quote and said, “I like that!”
Too many entrepreneurs that are just starting out are timid or intimidated by their bigger competitors. In her article in the magazine she says, “Use what you got all the way!” You might not be the big fish in the pond, you might not think you are the expert in your industry. But you are the expert of what you’ve got. “Use what you got all the way!” Be the expert with what you’ve got and get noticed. The more you can get yourself in the limelight, the more market share you can win. Barbara published reports on the New York real estate market based on information she had from sales she had made. Her information got recognized and used, quoting her as the industry expert. Things took off from there.
But where do you start, you’re not Barbara Corcoran? Start anywhere, start now. When she started she wasn’t the Barbara Corcoran she is today either. Start with your local paper, start with a blog, start with Linkedin. It doesn’t matter, just start. Who are you? That is what everyone in your industry needs to know.
“But I don’t want to be in the limelight. I want people to recognize my company, not me.” If that is how you feel, that is fine. Many companies grow and do extremely well without anyone knowing the entrepreneur or the leader in the company. But alternatively, think of some of the charismatic figures that are so well known and have names synonymous with their companies: Richard Branson and Virgin, Tony Hsieh and Zappos, Donald Trump and the Trump Organization.
I was recently asked to be featured in a commercial for the college I attended. The commercial was filmed at one of my stores and my brand coverage in the commercial was excellent. Since it started airing I’ve been amazed first by how many people mention to me that they have seen it. Secondly, by how many people think that it is a commercial for my company, Kodiak Mountain Stone (Yes, if you are reading this, I want you to tie me to Kodiak Mountain Stone). It’s these opportunities you need to take advantage of. You want people to know you, to know your brand. “When you steal the limelight, you win the market share!”
I’ve been anxious to read Richie Norton’s new book, “The Power of Starting Something Stupid.” I’m lucky enough to have an “advanced reader’s edition” to preview and I started reading today. It is a unique opportunity to read a book written by a personal friend that includes stories of people I personally know.
I have a lot going on today and didn’t expect to be able to read much of the book. But WOW! Richie has done an amazing job in this book. I Can’t Put It Down!
Richie has received some incredible endorsements for his book from the likes of Steve Forbes, Seth Godin, Stephen M.R. Covey, Jack Canfield… and the list goes on and on. There’s a reason he has received these endorsements, the book is great!
The release date of the book is still a few weeks away, but you can pre-order your copy today on Amazon.com:
The Power of Starting Something Stupid
Right now you can also get a digital copy of his book Resumes Are Dead and What to Do About It on Amazon as well!
I’m using this to do more than promote the work of a friend. Richie’s work is great and you need to read it. Make sure to get his books!
As I read new material I’m always looking for books that will work well in our company’s Education Plan
Richie Norton has a new book coming out in March. Richie is a brilliant, big thinker and I know that his new book, “The Power of Starting Something Stupid” will be one of those books I will use in our meetings.
I’m anxiously awaiting my copy. Pre-order your copy on Amazon!
Another great article. This time from Business in Focus Magazine.
http://www.businessinfocus.ca/e_mag/BIFCAFeb2013/#?page=10
Thanks to the staff of Business in Focus who put this article together. Great group to work with.
Jeff
Watch The Globe and Mail Interview here
Yesterday I had an opportunity to be interviewed by The Globe and Mail.
Great people to work with and a fun experience
Sometimes you wait so long in anticipation of something, it doesn’t seem real when the time arrives. I sit here at my desk with my Democratic Republic of Congo visa sitting in front of me. For the past twenty months we have been in the process of adopting a little boy from the Congo and the time is finally here.
We went through the long process of applying and waiting for a referral. After that it was the long process of waiting for our case to be seen in court for the official approval. Next it was onto the steps of getting his passport and visa. Then the process of immigration and citizenship.
Finally the time is here. Soon we will be headed to the airport to start the incredible journey to go pick him up. We are so excited and anxious.
It’s so difficult to explain how you can love someone so much that you have never even met before. But I can honestly say that I love this boy with all of my heart. From the very first picture I saw of him, I’ve felt a connection. So many people have told us that we are doing such a wonderful thing for this little boy. But the truth is, we are the ones that are blessed. This little boy is meant to be in our family and we are blessed to have him join us. He has big things ahead in his life, and we are going to be fortunate enough to be a part of it.