“Whether the want one or not, every company has a purpose – it rests in the priorities of the company, and effectively shapes the rules by which managers and employees decide what is most important in each unique situation…

…if an organization has a clear and compelling purpose, its impact and legacy can be extraordinary.  The purpose of the company will serve as a beacon, focusing employees’ attention on what really matters.  And that purpose will allow the company to outlive any one manager or employee.”

Clayton M. Christensen – How Will You Measure Your Life?