Book Quote of the Week 036

Whatever your brand stands for, you have to deliver on the promise.  Don’t promise what you can’t deliver, and deliver everything you promise.  That’s the only way you’ll ever control your brand.  And beware: brands always mean something.  If you don’t define what the brand means, a competitor will.

Richard Branson

 

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Published by D. Jeff Heggie

Father, Husband, Coach & Entrepreneur

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