The next series of my small business marketing posts will cover how to take maximizing resources and multiply them for even bigger results.
In this first of the four-part series we’ll cover:
- Call in the Troops
- Bring ‘Em Out of the Woodwork
- Black Sheep Clients
Call in the Troops
Finding and securing new clients can be exhausting and expensive. Instead work with other companies to help you find new clients. Find solid companies with secure, positive relationships with their customers/clients. Also, ensure that their products/services are not directly competitive with yours.
Contact prospective partner companies and talk with them about helping promote your products/services to their clients. Always offer them a commission on the sales that come from their client lists.
Make sure to include these key points in your proposal:
- Ensure that your products/services don’t compete with theirs.
- The partnership will not take away from their current or future sales.
- The partnership will increase their profits.
- They won’t have to do nor spend anything on the partnership.
- You will produce all needed marketing materials.
- You will offer an unconditional guarantee on all products/services.
Bring ‘Em Out of the Woodwork
If you take the time to put together a solid referral system, you’ll draw new customers/clients out of the woodwork through everyone you already know. You can start doing this through first showing all your current clients how much you care about them.
Then show them how your products/services can significantly improve their lives or businesses. If you can do this consistently, they will naturally and comfortably bring new clients right to you.
Black Sheep Clients
One of the best ways to rejuvenate business is to find your stray clients and offer them something amazing. First you need to understand why they strayed and are no longer purchasing from you. There are generally three reasons why customers/clients leave. They are:
- Unrelated causes that have nothing to do with you
- A problem with their last purchase
- No longer benefit from your products/services
The best way to bring these clients back is to simply contact them. If you don’t make the first move, they’ll never come back. You make an appointment to visit them or call them if it’s not possible to meet in person.
Talk openly with your stray clients. Let them know you noticed they were no longer working with you and that you’d like to talk with them about their experiences with you and how you can improve things to work together again. Take the time to make them feel special and work hard to make sure their experiences with you going forward are the best ever.
This wraps up the first three areas on how to multiply your maximized resources. If you need help working on any of these ideas or processes, try our GUIDED TOUR to work with an experienced business coach. Also, make sure to get registered for our Momentum Course while it is still available for FREE!
Next time we’ll talk about the next three areas of multiplying your resources. They include: Olympic-Size Sales Staff, Open Sea Fishing and Call for Back-Up.