13 Principles of Think and Grow Rich

Whatever the mind can conceive and believe it can achieve quote napoleon hill

For the past couple of weeks in our Inner Circle Mastermind calls, we have been discussing the book, Think and Grow Rich by Napoleon Hill. These have been some incredible discussions as members of our mastermind group who range from entrepreneurs, business owners, managers, executives, and students discuss how these principles are applicable to them in their own ways.

If you are interested in finding out more about our Inner Circle Mastermind, you can click HERE.

As I began my studies of Napoleon Hill’s second principle, Faith, I found these notes I had previously made. They outline the 13 Principles from Think and Grow Rich and include many inspiring and motivational quotes from the author, Napoleon Hill. I want to share them here for others to be able to reference and use.

13 Principles of Think & Grow Rich

The well-known and best selling book by Napoleon Hill is a classic that contains lessons for anyone who wants to find their purpose in life.


If you are searching for success, or you’re just feeling like life should be better than this, you have to read Think and Grow Rich. (1937)


For most of us, this is a book that needs to be read, reread and then read some more until the secrets and principles have become a part of us.


I first read this book in January 2004 and since then have reread and listened to it a number of times each year since. I continue to learn more from it each and every time I read it or listen to it.


“In every chapter of this book, mention has been made of the money-making/success secret which has made fortunes for hundreds of exceedingly wealthy men whom I have carefully analyzed over a long period of years. 


The secret to which I refer has been mentioned no fewer than a hundred times  throughout this book. It has not been directly named, for it seems to work more successfully when it is merely uncovered and left in sight, where those who are ready, and searching for it, may pick it up.

A peculiar thing abut this secret is that those who once acquire it and use it, find themselves literally swept on to success.”

Summary Of The 13 Principles

Whatever the mind of man can conceive and believe it can achieve.

Napoleon Hill
Napoleon Hill Think and Grow Rich 13 Principles Jeff Heggie Success Coaching

First Principle: Desire

There are no limitations to the mind except those we acknowlege

Napoleon Hill
  • For anyone to be successful, it is crucial that there exist in them the desire to be great or at least better than their current state
  • Desire drives motivation to take action, wishing won’t make it so
  • Deep, burning desire means your focus will be on what you are wanting
  • Desire will help you feel and believe you can obtain what it is you want
  • “If you truly desire something so keenly that your desire is an obsession, you will have no difficulty in convincing yourself that you will acquire it. The object is to want something, and to become so determined to have it that you convince yourself you will have it.”
  • Desire will catapult you into the actions that bring results
  • Desire pushes you out of your comfort zone because you will not sit idly without doing everything possible to attain the object of your desire
  • No one is ready for a thing until he believes he can acquire it. The state of mind must be belief, not more hope or wish. Open-mindedness is essential for belief.”
  • No more effort is required to aim high in life, to demand abundance and prosperity, than is required to accept misery and poverty

Second Principle: Faith

Faith is the head chemist of the mind. When faith is bd with thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence, as in the case of prayer.

Napoleon Hill
  • “Faith is the head chemist of the mind. When faith is blended with thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence…”
  • For a desire to come true, you must have faith that it is possible and that it will come true
  • When you truly have faith in a desire and believe it will come true, it starts manifesting into its physical self
  • “Your belief, or faith, is the element which determines the action of your subconscious mind.”
  • “One comes to believe whatever one repeats to one’s self whether the statement is true or false.”
  • Our beliefs hold so much power that they almost always come true, so if you want a desire to become real, believe in it and have faith that it will come true.
  • You have to truly believe that you deserve what you desire

Third Principle: Auto Suggestion

Every adversity, every failure and every heartache carries with it the seed of an equivalent or a greater benefit.

Napoleon Hill
  • “Through the dominating thoughts with one permits to remain in the conscious mind, (whether these thoughts be negative or positive is immaterial), the principle of autosuggestion voluntarily reaches the subconscious mind and influences it with these thoughts.”
  • “Your ability to use the principle of autosuggestion will depend, very largely, upon your capacity to concentrate upon a given desire until that desire becomes a burning obsession”
  • “The subconscious mind takes any orders given it in a spirit of absolutions faith, and acts upon those orders, although the orders often have to be presented over and over again, through repetition, before they are interpreted by the subconscious mind.”
  • “Man may become the master of himself, and of his environment, because he has the power to influence his own subconscious mind.”

Fourth Principle: Specialized Knowledge

Anything acquired without effort, and without cost is generally unappreciated, often discredited.

Napoleon Hill
  • If acquiring knowledge ensured success, professors lead the Forbes 400 list, while dropouts like Bill Gates would not be worth $106 Billion
  • Just having knowledge does not make one intelligent or successful
  • It’s not acquiring knowledge, but using it that makes one successful
  • The correct use of specialized knowledge can make one successful which is why instead of focusing on gaining knowledge, focus on the knowledge that will make your desires come true and help you achieve success
  • “Successful men, in all callings, never stop acquiring specialized knowledge related to their major purpose, business, or profession.”

Firth Principle: Imagination

Man can create anything which he can imagine

Napoleon Hill
  • “…man can create anything which he can imagine”
  • “Man’s only limitation, within reason, lies in his development and use of his imagination.”
  • Imagination can prove powerful if used for the right purpose instead of just using it for entertainment.
  • Everything begins in the mind – horseless carriage, light bulb, iPhone

Sixth Principle: Organized Planning

Success requires no explanations. Failure permits no alibis.

Napoleon Hill
  • “The most intelligent man living cannot succeed…without plans which are practical and workable.”
  • In order to succeed, you need a concrete plan to achieve what you desire
  • Plans => Goals

Seventh Principle: Decision

Tell the world what you intend to do, but first show it.

Napoleon Hill
  • Must believe strongly in your decisions
  • “If you are influenced by the opinions of others, you will have no desire of your own.”
  • “This who reach decisions promptly and definitely, know what they want, and generally get it.”
  • “The world has the habit of making room for the man whose words and actions show that he knows where he is going.”
  • “Definiteness of decision always requires courage, sometimes very great courage.”

Eighth Principle: Persistence

If one does not possess persistence, one does not achieve noteworthy success in any calling

Napoleon Hill
  • Many people fail at their first attempt
  • Some quit at this point while others continue and may still fail on their 100th attempt
  • Lack of persistence is one of the major causes of failure – quite
  • Desire => you want it and you will do anything and spend as much time as possible to make it a reality

Ninth Principle: Power of the Master Mind

Happiness is found in Doing, not merely in Possessing.

Napoleon Hill
  • “No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind.”
  • Surround with like-minded, success focused people who want to reach their goals, will help you reach yours (vs lazy)

Tenth Principle: Transmutation

When any negative emotion presents itself in one’s mind, it can be transmuted into a positive, or constructive emotion, by the simple procedure of changing one’s thoughts.

Napoleon Hill
  • Strong energy within us that can be used to attract those we have an interest in
  • Personal magnetism 
    • Hand-shake
    • Tone of voice
    • Posture and carriage of the body
    • Personal appearance 

Eleventh Principle: The Subconscious Mind

Anybody can wish for riches, and most people do, but only a few know that a definite plan, plus a burning desire for wealth, are the only dependable means of accumulating wealth.

Napoleon Hill
  • “You cannot entirely control your subconscious mind, but you can voluntarily hand over to it any plan, desire, or purpose which you wish transformed into concrete form.”
  • Often, we truly want something but are limited by our beliefs that we cannot make it a reality
  • We can control our subconscious mind by controlling and quieting our conscious mind and instilling the beliefs we want to see reflected in our lives
  • In simple words, our subconscious is the real mastermind that decides what will and will not manifest in our lives

Twelfth Principle: The Brain

The ladder of success is never crowded at the top.

Napoleon Hill
  • Creativity spikes, our subconscious mind reaches a state where it can be programmed comparatively easily which is why we need to be involved in creative tasks that help us get into the right state of mind
  • When we repeat affirmations in our conscious mind while allowing ourselves to reach this state of mind through creative visualizations or imaginations, the pricutres in our conscious mind are perceived as reality by our subconscious mind
  • Simple: When we visualize something, our subconscious mind cannot differentiate between the scheme being a figment of our imagination or actual reality 

Final Principle: The Sixth Sense

All men have become what they are because of their dominating thoughts and desires.

Napoleon Hill
  • Intuition or gut feeling 
  • Tuning into your subconscious mind

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Published by D. Jeff Heggie

Father, Husband, Coach & Entrepreneur

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