Episode 034: The Jeff & Heidi Show Podcast with Wendi Caplan-Carroll

Jeff Heggie Heidi Anderson and Wendi Caplan Carroll

In this episode of The Jeff & Heidi Show Podcast we hear about the entrepreneurial journey of Wendi Caplan-Carroll

Wendi Caplan-Carroll has been working with companies looking to drive revenue to the SMB marketplace through them for almost three decades.   Wendi founded Sound Business in 2020 to help SMB marketers connect to their prospects and customers more authentically. She is a business growth expert and has substantial experience and success building out partner channels.  Wendi worked for almost 10 years as a leader of the Field Sales and Solution Provider program at Constant Contact. She learned there that bringing people together generates success. Her team of over 300 generated substantial success for the company as well as the individual contributors.

Wendi ‘s background includes marketing /sales management, business development, channel development, strategic partnerships, executive coaching and public speaking She has created programs with hundreds of national and local business organizations including SCORE, ACCE, NJMEP, NJBIA, NAM as well as created strategic partnerships with (partial list) Google, Facebook, Microsoft, Wells Fargo, Bank of America, and US Trust.

As a thought leader, Wendi estimates that she has presented to over 50,000 attendees at events such Inbound Marketing Conference, NY Times Small Business Summit, 1010 WINS Small Business Breakfast, CBS-AM Small Business Breakfast, and NY Enterprise Report Sales and Marketing Conferences.  She has worked with hundreds of small business associations and chambers and their members as well.    She has written articles for NYreport.com and has been quoted by Fortune Magazine, Crain’s, Newark Star-Ledger and New York Enterprise Report.

Before Constant Contact, she spent more than 15 years in sales and marketing management at broadcast companies including CBS Radio, Infinity Radio, and Emmis Communications. Wendi received a BA from Temple University. She also is a Certified Executive Coach, DISC analyst, Certified Master Creative Facilitator. Constant Contact Certified Email Marketing Partner and recently earned a certificate from Hub Spot for expertise in Inbound Marketing Practices. She received a certificate from NYU Continuing Education for Internet Marketing. Additionally, Wendi was a President Club Winner at Constant Contact and won awards from SCORE for her partnership and dedication to Small Businesses.

Wendi’s professional mission is to help small business marketers increase activity and productivity translating into deeper relationships with their customers and prospects.


You can find The Jeff & Heidi Show Podcast on the following platforms:

Jeff Heggie



Instagram https://www.instagram.com/jeffheggiecoaching/

Facebook fb.me/JeffHeggieCoaching

LinkedIn https://www.linkedin.com/in/jeffheggie/

Heidi Anderson


Email: handerson@ecisecurepay.com

LinkedIn linkedin.com/in/heidianderson0426/

Also, don’t miss the Jeff Heggie Daily Success Strategies podcast! Learn more HERE

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Published by D. Jeff Heggie

Father, Husband, Coach & Entrepreneur

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