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FREE Momentum Video Series

Register now for this FREE Training Series https://bit.ly/MomentumSeries

Free Momentum Video Series Training for entrepreneurs

Look at where you are right now in your business, your job, with your family and everything around you. What’s different from a year ago? Six months ago? A month ago? Or even a week ago?

Were you ready for what COVID-19/Corona Virus has done to our daily lives?

The thing is, it doesn’t matter what is going on. How good or bad the economy is. How well your business is doing, how well your clients are doing or anything else. It can all change in a blink of an eye.

There are a lot of things right now that are not in our control, but there are also a lot of things we do still have control over. How you emerge from all of this depends on what you are doing right now.

For this reason I am developing a New Video Training Series to help you have the right tools and mindset for whatever you need to do to come out of this successfully.

You can Pre-Register Today for the Momentum Video Series and be on the top of the list for when it releases.

Register now for this FREE Training Series https://bit.ly/MomentumSeries

Will your business SURVIVE the Coronavirus pandemic?

Let me show you how you can TRIPLE your leads, DOUBLE your sales, and dramatically INCREASE your annual revenue while your competition struggles just to keep their doors open

2020-04-01T12:00:00

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FREE Virtual Focus Group

NO ONE is going out! Most of your customers are avoiding ANY unnecessary trips outside of their homes for fear of contracting the Coronavirus.

Most business owners are completely unaware that there are simple, easy-to-implement cost-free strategies they can use right now to not only stabilize their revenue but to see HUGE increases in their leads, sales and income.

By the way, I hear you – you’re not going to attend an event with others and risk exposure to the virus yourself.

So, join me ONLINE from the safety and comfort of your home or office and let me teach you the EXACT strategies you can implement TODAY that will take your business to an entirely new level financially… while your competition remains gridlocked in fear and worry.

Over the past 75 years, the most successful businesses were the ones that capitalized when the economy tanked.

There are ALWAYS opportunities to be had in every downturn.

Let me teach you the ones that will work for you NOW!

 Join me ONLINE next Wednesday, April 1, 2020 at 12PM MST (Arizona) / 3pm Eastern and come prepared to take LOTS of notes.

Be aware this will be a NO B.S. webinar – I DON’T do fluff and I DON’T deal in “generalities” that leave you guessing what to do next.

This training will literally be a step-by-step implementation of specific strategies that you can use that day to instantly see more leads, more sales and more revenue.

This webinar will feature 3 strategies from the 10k – websites versus squeeze pages… drip campaigns… and upsell / cross-sells.

Recommend no longer than 1 hour – might be able to fit in JV’s as well.

Maximize Your Resources – Part 1

Over the next few posts we’re going to talk about how to take a hard look at your current resources and get the most out of them. This can help your capital go further and increase your profit margin.

Today we’ll cover three different ways to maximize what you already have. These include:

  • Recognize the obvious
  • Unconventional breakthroughs
  • Face the facts

Recognize the Obvious

Sometimes when you are too close to something, you can’t make out the big picture. You need to step back and really take a hard look at the resources you currently have in front of you. You are surrounded by opportunities that can boost your career and help your business become more successful.

Unconventional Breakthroughs

Don’t sit around waiting for breakthroughs, you need to create them yourself. A breakthrough is merely a new way of doing things or finding a new thing to do for the same or better results. You should be having regular brainstorming sessions and encouraging your team to come forward with breakthroughs or ideas any time they have them.

With our current situation with COVID-19, this is more important than ever.

Some great examples of breakthroughs are:

  • A health and beauty company discovers a side effect of a product that can be re-marketed and sold.
  • A company creates a roll-on deodorant inspired by the shape and size of a ball point pen.
  • The founder of Nike poured rubber onto a waffle iron and created the most innovative and successful running shoe ever.

When attracting or strategizing for a breakthrough there are some key objectives you need to keep in mind. They are:

  1. Look for the hidden opportunity in every situation.
  2. Look for at least on cash windfall for your business every three months.
  3. The more value for your client, the better your breakthrough.
  4. Create multiple streams of idea to find the best breakthroughs.
  5. Effective breakthroughs remove all risk or resistance.

Face the Facts

Before you can put your breakthroughs to work you need to face the facts of the processes and systems that are not working for you and work to correct or get rid of them. System analysis is a good way to do this. Once you have a listing of your strengths and weaknesses, you need to compare those to the strengths and weaknesses of your competitors.

There are some great questions you can present to you and your team to get a handle on where your business is right now. They are:

  1. Why did I first start this business? Why am I in this industry?
  2. What products/services did I offer then? Which were the most popular?
  3. Why are my customers/clients buying from me right now?
  4. How did I generate new customers/clients then?
  5. Which of my marketing efforts were bringing in the best results?

Once you’ve got some answers to these questions, you’ll know better how to approach your weaknesses.

These three areas we’ve gone over give you a jumping off point for how to utilize your current resources to their fullest potential. If you need any help with your strategic or systems analysis, try our GUIDED TOUR to work with one of our amazing business coaches or join our Inner Circle Mastermind.

Episode 008 – The Jeff & Heidi Show with Ryan Wynder – The Vegas Therapist

In this episode of The Jeff & Heidi Show we interview Ryan Wynder, The Vegas Therapist, to learn about his entrepreneurial journey.

Episode 008 Guest: Ryan Wynder

Ryan is a Marriage and Family Therapist and Addiction Counselor in Las Vegas, Nevada. He received his Bachelor’s Degree in Psychology from the University Of Lethbridge and then moved on to UNLV to get his Masters of Science in Counseling.  He has been in practice for 17 years now and has had his own private practice since 2005. He has been married now for 22 years to his wife Sonia and they have 3 children, 2 boys, and a girl, they are 19, 16, and 13.
Last year He started his own podcast called “The Vegas Therapist.” He has really enjoyed doing the podcast, it has allowed him the ability to extend his influence to help more and more people through his experience as a Therapist.

The Vegas Therapist Podcast on ITunes
Instagram @thevegastherapist
Facebook Group – Ryan Wynder -The Vegas Therapist Podcast
Website: thevegastherapist.com

Uncertain Times? Want to Know Where to Go From Here? Register for this FREE Video Series Training HERE

Tools and Resources to Help Your Business Stay Open During COVID-19

As COVID-19 continues to spread, more and more people are having to change their work habits and locations. Unfortunately, many aren’t able to work at all.

For those that can continue to work but are now working from home, it’s a completely new thing for many. In an effort to help keep your businesses going, I interviewed Melissa Ambers from Behind The Scene Expert. Melissa helps entrepreneurs and business owners learn to use the tools and resources available to be more productive and work from anywhere they want while still be able to be connected with their team. 

Killer Mistakes – Part 3

In two recent posts I covered the first four of the killer mistakes you can make that will not only make you lose your fish, but possibly your entire company. Today we’re going to talk about the fifth killer mistake: Up Cash Creek Without a Paddle.

Even when business is good there’s still a chance of running out of cash flow. You have to always be prepared for a slow in sales (such as many businesses today with the impact of the Corona Virus) or a surge in expenses. One of the keys to balancing your cash flow is to get your clients to pay on time. This can seem like a nightmare, but is absolutely essential to a successful business.

Here are some tips to speed up the payment process:

  • Always send invoices on time and adjust your records for potential audits.
  • Learn how the client processes payments on their side and find out precisely where to send invoices.
  • Find out who’s in charge of processing orders and payment, so you know who to contact if needed.
  • Have a follow-up procedure in place, just in case.
  • As a last resort, call your contact to ask questions.
  • Always make sure your invoices are correct before sending them out.

You also need to make sure your cash flow is protected. You can do this by:

  • Always know which accounts need paid and when.
  • Negotiate with your suppliers for the lowest cost possible.
  • Have a bank contingency plan in place.
  • Build your own inventor network.

These are all great ways to protect the cash flow of your business and prepare for fish transitions and slow sales. These last few lessons are all about finding and catching your big fish clients. These clients are essential to your success and your need to take the time to work through each of these steps carefully and correctly for the best success.

If you need help with any step of the process of catching your fish or subsequent big fish clients, try our GUIDED TOURfor access to a wealth of great tools and resources as well as our business coaching staff. 

Join our Inner Circle Mastermind to join our weekly call with success-focused people looking to help one another fund success.

Episode 007 – The Jeff & Heidi Show with Elizabeth Baker

In this episode of The Jeff & Heidi Show we interview Elizabeth Baker from MOM Life Today and hear about her entrepreneurial journey.

Episode 007 Guest: Elizabeth Baker

Elizabeth Baker from MOM Life Today

Elizabeth was born and raised in a small village of 300 people in Southern Alberta, Canada. The moment she graduated High School at the age of 17, she was gone and hasn’t stopped moving since. Despite moving more times than she can possibly count, she has managed accomplish some great things in her 36 years of life. The list includes, but not limited to, a B.A in Social Studies Education form BYU-Idaho, served a full time mission in Kiev Ukraine for the Church of Jesus Christ of Latter Day Saints, married her husband after only 2 weeks of dating and a 3 month engagement, been blessed with 5 kids that are all currently under the age of 10, and has recently started her own business MOM Life Today. The journey that she took to accomplish each one of her accomplishments is anything but average. You see, she has ADHD. To most people it looks like she is always doing things the hard way, but she likes to say that she is doing things the creative way.

Sign up to get your Discover Your Roots exercise today HERE

[Traffic Secrets] Russell’s book is coming!

Did you read Russell’s Brunson’s last two bestselling books…

Dotcom Secrets or Expert Secrets?

If you did, then you know how much they impacted your business.

Without a doubt, those two books changed the way I approachmarketing, sales, and funnels.  
Which is why I’m so excited about the release of “Traffic Secrets.”

I’ve been waiting a long time for this.
And it’s finally here!

He’s giving special access to his most loyal #funnelhackers and fans to Pre-order “Traffic Secrets” NOW. http://bit.ly/Traffic_Secrets_Book

It’s FREE. All you gotta do is take care of the shipping.

Your book gets shipped on May 5…

But you can claim your copy now.

And if you want the audio version (which I’m all about), that’s available as an add-on option if that’s your thing… (AND you wouldn’t have to wait for the hard cover copy to release!) 🤯

The first run is going to be insane, and most likely copies will sell out. 

So pre-order your copy now. http://bit.ly/Traffic_Secrets_Book


Pre-order “Traffic Secrets” NOW  

Talk soon!

Jeff

Book Quote of the Week – 178

“If two people look at the same set of circumstances and one of them is feeling resourceful and the other one is not, the resourceful person will most often see the opportunity, and the person who is not resourceful will most often only see the obstacles. Remember, we rarely see things the way they are; we usually see things the way we are.”

Myron Golden

Killer Mistakes – Part 2

In Part 1, we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle.

When you take on too much, your business can’t keep up and therefore you can easily lose control of everything and find yourself barely functioning. You want your business to be successful, no doubt, but you need to have a plan for how you will handle the growth. Your clients expect great customer service and highly quality products/services, they don’t know or care about your behind the scenes operations to get those things done.

Look for these signs that you are taking on more than you can handle:

  • Clients’ needs aren’t being met.
  • Employee morale is low, clients are upset and you’re in a panic.
  • You have to react in emergency mode to save accounts.
  • Your current clients are suffering from trying to keep up with new business.
  • Profits are going down.
  • You are just trying to pick up the pieces of your business.
  • Your clients/customers leave.
  • Resources are being reallocated.

There’s a trick called the Mock Fish Plan. This plan can help you react positively when you are facing some or all of these things and help you get your business back on track. This plan will:

  • Help increase sales in a short period of time.
  • Alter your products/services for the better.
  • Fulfill promises you made to your clients.

There are six steps to this plan:

  1. Bring in your best team and have them all help to meet the fish needs.
  2. Review your operational system.
  3. Anticipate future problems better.
  4. Communicate better.
  5. Include costs in your quotes.
  6. Always have a back-up plan.

All Your Eggs in One Basket

You can allow your company to become dependent on any one fish. Eventually or for certain periods there is going to be a slowing down period with your fish. In order to stay in the game you need to diversify. 

If you’ve ever mishandled a fish, you could drive away potential fish as well. In order to keep balance and prepare for a strong future, there are a few things you can do.

These things include:

  • Stay in the loop and try to know what’s going on inside your fish company.
  • Constantly reinvent yourself and stay at the top of your industry.
  • Stay exclusive.
  • Try to secure multi-year commitments and contracts.
  • Spread your contracts out.
  • Price your products/services correctly.

You also need to work to reduce your dependency on your fish. This can generally be measures in sales or profits. Take a look back at the process we’ve used thus far to snag more fish to keep this all-in balance.

These are the ways you can help avoid the killer mistakes that can make you lose it all. If you need help with any of these tips or tricks, try our GUIDED TOUR to get the help you need fast.

Next time we’ll talk about the last of the killer mistakes and how to combat it from hitting your business hard.

On a separate note, I was just at the grocery store and felt like I was in a scene from I Am Legend. With everything that is going on in the world right now with the Corona Virus (COVID-19), there’s a lot of panic going on. As a business owner, what are you doing? Are you looking to grow your business or are you just living in fear? Every Wednesday at 5PM MST we have our Inner Circle Mastermind. This is a group of success-focused, big-thinking entrepreneurs that are helping each other take their businesses to the next level. For the next while, our focus is going to be on helping one another grow their businesses during this time of uncertainty. If you would like to join this amazing group, or just learn more, CLICK HERE!

006 The Jeff & Heidi Show with Melissa Ambers

In Episode 005 of The Jeff & Heidi Show, we interview Melissa Ambers of Behind The Scene Expert, LLC

Episode 006 Guest: Melissa Ambers

Melissa is the President and Chief Administrative Officer (CAO) of Behind The Scene Expert, LLC. As an extraordinary covert guru and project manager with over twenty years of experience, she and her team offer tools and expert advice to produce top quality work.

Behind The Scene Expert, LLC team offers sensible solutions to eliminate the frustration and overwhelming reality of working in the back office with endless tasks. Many small business owners and solopreneurs are looking to hire Behind The Scene Expert to take a systematic approach to grow their business. Their proficiency with tools and systems ensures that you and your team will stay efficient so that everyone meets their deadlines and can focus on growth and profitability.

She is a two time International Best Selling Author of Set Yourself Apart: Become An Efficent Assistant Utilizing Devices & Online Tools and Coffee Sugar Cream: An Effective Guide To Manage Business Processess . Melissa has received a Proclamation from the Mayor of Houston, Texas, April 18th is named “Melissa Ambers Day” and May 11th BOSS Day (Building Opportunities Savvy Solutions). She is known for being efficient and boosting productivity wit her clients. Providing solutions are essential to Melissa to ensure that clients and their staff are adequately trained. Clients like Judge Lucia Bates on her Campaign and back office, RBY Ministries, Ferrell’s Photography, KANO Productions, RW Couture, BY Publishing, and many others have seen a tremendous change in the day-to-day operations.

Melissa has been the Event Director for various prodigious events like The Freedmen’s Town Exhibit, 20th Year Legacy Gala for Domestic Violence, and Faith Awards. As the Event Director, she has worked with organizations to provide efficient and effective solutions to decrease cost and develop new processes to allow time to work with clients.

As a Chief Administration Officer or an Event Director, Melissa is known for utilizing her devices and online tools to ensure efficiency. Technology changes almost every day, and Melissa is so intrigued by today’s technology that she stays on top of what works best for her clients.

www.behindthesceneexpert.com

In the interview we talk about our Inner Circle Mastermind that Melissa is a part of. You can find out more about our Inner Circle Mastermind and how to become a member HERE.

Don’t miss an episode, click below to subscribe to The Jeff & Heidi Show

Killer Mistakes – Part 1

There are 5 big mistakes you can do that will kill a deal with a big fish. They are:

  1. Not meeting the client’s expectations
  2. Mishandling a client crisis
  3. Taking on more than you can handle
  4. Putting all your eggs in one basket
  5. Up cash creek without a paddle

Any one or combination of these can not only kill the partnership, but have the ability to take down your company as well. We’re going to take a bit of time to talk about each one of these, in this lesson we’ll cover the first two.

Not Meeting Client’s Expectations

It’s essential you give your client’s exactly what you promised during the negotiation portion of your relationship. If an event does happen where there is no way to meet the client’s expectations, not only do you have to find a way to fix the situation, but you also have to find out where it all went wrong. 

A couple of things could have contributed to this problem:

  1. Bad salesmanship. This could mean the salesperson was trying too hard to seal the deal and didn’t listen to the client’s needs.
  2. Lack of communication. This breakdown occurs between the salesperson and your operations department.

In order to avoid these mistakes, you need to put a clear plan of action into place that all of your sales staff needs to follow:

  • Think before you speak.
  • Give yourself a break.
  • Perfect your process.
  • Pre-format over-deliverables.
  • Stay hands-on throughout the entire process.
  • Define success.

Mishandling a Client Crisis

Crisis’ will happen, but how you respond and fix them will define your company and interaction with your clients’. You need to respond quickly and effectively. This will help you gain even more trust and confidence from your client.

Some simple tips can help you deal with any client crisis:

  • Take responsibility and apologize no matter who is at fault.
  • Act swiftly and effectively.
  • Step in and take control of the situation.
  • Never point fingers or place blame.
  • Stay in constant communication with your client.
  • Stay calm throughout the situation.
  • Keep your eye on the ball.

Now, that you know the top two mistakes you can make to kill a big fish deal, you’ll know better how to avoid making these mistakes in the first place and know how to put a plan of action into place in case of a crisis.

If you need help with any of this, try our GUIDED TOUR to get all the help you could ever need.

Next time we’ll talk about the 3rd and 4th killer mistake you can make in working with big fish clients.

005 The Jeff & Heidi Show with Tori Gordon

In Episode 005 of The Jeff & Heidi Show, we interview Tori Gordon of Coachable LLC and host of You’re Welcome Radio.

Episode 005 Guest: Tori Gordon

Instagram: @coachtorigordon

Podcast: You’re Welcome Radio – https://open.spotify.com/show/4e62a5zpupdFpkErMiEimz

Facebook: https://www.facebook.com/groups/coachable/

Website launching in March 2020 – www.torigordon.com

Businesswoman, Podcast Host and Mindset Guru. Tori Gordon is an entrepreneur, keynote speaker, podcast host and master transformation coach who is committed to guiding people and organizations to their highest potential. She spent six years fitting in with societal norms and climbing the corporate ladder before leaving good for great and following her passion and to empower others to find their path, heal their past, and create a life they love. After being inspired by the unexpected loss of her sister and mother to cancer and years of transformational experiences, she realized her journey was indeed her destination. As founder and CEO of professional coaching agency, Coachable LLC, Tori’s mission is to guide and facilitate client’s authentic emergence as they learn radical self-acceptance and uncover their own inner power so that they can step out of the box they’ve been limited by and embrace new standards for living.

Hosted By:

D. Jeff Heggie

Heidi Anderson

Subscribe to The Jeff & Heidi Show and Never Miss an Episode

Keep Up The Momentum

In a recent post, we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit.

One of the most important aspects of this is to keep your cheerleader cheering. This refers to the ally you created in the company and who needs to stay loyal to you for you to continue a profitable partnership with your fish. You can keep your champion going by offering or doing a number of things to show appreciation. Some of these things are:

  • Share the limelight.
  • Help them thank their company with new products and services.
  • Emotionally connect them to your company.
  • Know when to leave them alone.
  • Keep your “family” happy.
  • Stay on the front lines.

Now that you have some ideas on how to build solid relationships, you need to seek out people to build these relationships with. These alliances will help you get bigger clients that stay with you forever. You can often get in the door by offering them something in exchange for something they need:

  1. Power
  2. Information
  3. Better work experience

These are all great ways to feed your alliance. You need to go into a relationship considering the things a big fish can offer you besides money. These can include:

  • The opportunity for your business to expand
  • The opportunity to learn from the experience and find ways to grow
  • The opportunity to improve your processes, systems and other means of doing business

These are some of the best ways to keep your alliances going strong and your partnerships fresh and content.

If you need help with any of these tactics, try our GUIDED TOUR for great tools and resources that can help you every step of the way.

004 The Jeff & Heidi Show with Jaime Jay

In Episode 004 of The Jeff & Heidi Show, we interview Jaime Jay, founder and managing director of Bottleneck Virtual Assistants, LLC.

Episode 004 Guest: Jaime Jay

Jaime Jay is the founder and managing director of Bottleneck Virtual Assistants, LLC. Jaime has been sourcing VA’s from the Philippines since 2006. BNVA is a team of remote-based professionals dedicated to assisting ambitious leaders to identify, hire and cultivate remote-team members.

BNVA supports entrepreneurs, solopreneurs, C-level executives, founders, business advisors, consultants, legal professionals, real estate executives, professional speakers, podcasters, physicians, counsellors and many more.

As the need for virtual assistants continues to rise, Jaime enjoys sharing his industry expertise with a service dedicated to business growth, systems, processes, and company culture development.

Check out a recent Forbes.com article about Jaime HERE!

Hosted By:

D. Jeff Heggie

Heidi Anderson

Subscribe to The Jeff & Heidi Show and Never Miss an Episode