Look at where you are right now in your business, your job, with your family and everything around you. What’s different from a year ago? Six months ago? A month ago? Or even a week ago?
Were you ready for what COVID-19/Corona Virus has done to our daily lives?
The thing is, it doesn’t matter what is going on. How good or bad the economy is. How well your business is doing, how well your clients are doing or anything else. It can all change in a blink of an eye.
There are a lot of things right now that are not in our control, but there are also a lot of things we do still have control over. How you emerge from all of this depends on what you are doing right now.
For this reason I am developing a New Video Training Series to help you have the right tools and mindset for whatever you need to do to come out of this successfully.
You can Pre-Register Today for the Momentum Video Series and be on the top of the list for when it releases.
Since this interview was focused on this topic I shared a secret that had not yet been made public. I’m getting ready to launch a new course called, High Achiever’s Mindset Secrets.
Since I made this announcement during their interview, it’s now public and I’ll share the information with everyone. This online course will be launching within the next couple of weeks. For those who will commit to the course and pre-order now, they will get it at the discounted rate of only $29! This price will change without notice. The only way to get the full, 5-module course at this price is to pre-order now!
Sophia Sunwoo is an entrepreneur and the founder of Ascent Strategy, where she helps female founders ranging from artisans to health coaches get their companies off the ground. Sophia is a 3x startup founder — she sold her first company when she was 22, helping scale the brand to 250 retailers worldwide and attract celebrity clientele before her exit. Sophia’s second business, Water Collective, helped bring clean water to over 76,000 people in India and Cameroon has been recognized by Forbes, African Business Review, and ELLE Magazine.
Sophia is a Forbes 30 Under 30 honoree, a Fred Alger Finance Award winner, named one of the world’s 100 most inspiring women by Salt Magazine and Diageo, and is a Forbes 30U30 All-Star Alumni.
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Do you get excited about Monday mornings? Do you get excited about any mornings? This morning when I got home from my run I sat down to get ready to record this podcast episode. I was brainstorming on the topics that I wanted to talk about, personal development, self-education, motivation, business strategies, etc. As I was doing this I scrolled through my Instagram feed and saw a number of posts that was implying that “Monday Sucks!”
This didn’t sit well with me. I woke up this morning at 5AM excited for the day, excited for the week. I’m fired up and ready to go!
That is why I wanted to talk about this topic, “How Bad Do You Want It,” in my podcast today. If you are not excited for each day, if you’re dreading the day, you need to make a change. Make a change in your life, your career, whatever it is that you need to so that you can get back the drive and motivation that will help you to get excited about every single morning.
If you are one that needs to make the shift, let me suggest the first step is to take my FREE Momentum training. It will help you to get in the proper mindset to identify your goals and set the path you are going to take to achieve them. It will then walk you through the process to identify your ‘WHY’ for each of those goals, which will give you the drive and motivation to achieve them and to be excited to get up every morning to work towards them. Get it for FREE HERE!
I hope that this podcast will help you to start your week of right and get your mind in the right place.
I’d love to help you to achieve your goals and take your life and business to the next level. I have a number of coaching programs that are designed to meet your specific needs. I have one-on-one coaching, group coaching, online coaching and courses, and my Inner Circle Mastermind. If you’d like to explore what is available click HERE now.
We are surrounded by chaos and uncertainty. Nothing seems to be making sense. How is this all going to work out and where will that leave us? Do you feel like there are more questions than answers?
With everything that we’ve been through and all that we are seeing in the world today, what are your goals and plans? Yes, you heard me right. You still need to have your goals and plans?
This pandemic has been tragic. People have lost their lives, jobs have been lost, businesses have been destroyed. But life will go on. Many people are frozen, not knowing what to do. They don’t know where to turn and they are scared with what the future may hold.
Now is as important or even more important for you to be focused on your mindset, personal development, self-education, mentoring and coaching. Life will go on. We will rise again, stronger than ever. We don’t know when or how this is all going to work out, but it will be those that are prepared and ready that will be successful.
Over the past 75 years, some of the most successful businesses have been the ones that capitalized when the economy tanked.
There are always opportunities to be had in every downturn.
So, what is it that we can control that will make the difference between those who can succeed and those who will fail?
It’s all in your thoughts and the mindset you develop now.
We Become What We Think About
“…the difference is goals. People with goals succeed because they know where they’re going. It’s that simple. Failures, on the other hand, believe that their lives are shaped by circumstances … by things that happen to them … by exterior forces.”
In The Power of Positive Thinking, Norman Vincent Peale said, “To change your circumstances, first start thinking differently.”
Ralph Waldo Emerson said, “A man is what he thinks about all day long.”
How does this work?
Let’s first ask, how do you evaluate your life, your feelings, things that are happening around you, and the decisions you make? It’s all done through a process of asking yourself and answering questions.
Thinking is the Process of Asking and Answering Questions
“Things won’t get better unless you think better”
If thinking is the process of asking and answering questions, that means, if you want to make any changes in your life, you should change the habitual questions that you are asking yourself. The questions you ask yourself dictate your focus and therefore how you think and feel.
This is where your Reticular Activating System (RAS) comes into play. The RAS is a network of nerves at the base of your brain that’s about the size of your baby finger. The significance of the RAS is the function it controls. It makes sure that your brain doesn’t have to deal with more information than it can handle. It’s the filter, or gatekeeper of information that it lets in. It takes all of the information you are receiving and decides for you if it’s something that’s important or not.
Have you bought a new dress and then all of a sudden noticed many other people wearing the same dress? Is it just coincidence that you bought this new dress and so did a bunch of other women in your area? No, those dresses were there before, they’ve just become something that is important to you now. Your RAS now recognizes this as something that’s important to you and brings it to your attention.
Ask Better Questions, Receive Better Answers
“You get in life what you have the courage to ask for.”
When you change the habitual questions that you are always asking yourself, your RAS recognizes those questions as something important to you and will find your answers. When a study was conducted on successful people and they were compared to people who had less success, it was found that the biggest difference was that successful people ask better questions, and as a result, they get better answers.
This is not just powerful when we are looking at our future or setting goals, this is powerful knowledge that helps us in many areas of our lives. We recognize that questions are the quickest way to change our focus.
Let’s take for example a person who is always asking themselves disempowering questions. “What’s the use?” “Why even try? Nothing ever works for me anyway.”
How different would things be if that person consciously changed the questions they were asking. “How will this benefit me?” “What could be good about this?”
If you can develop the habit of recognizing the questions you are asking yourself, when you ask yourself disempowering questions you will recognize it and can make the change immediately.
Our Brains Will Give Us Whatever We Ask For
“He who is afraid to ask is ashamed of learning.”
What you think about is what you become. When you become more consciously aware of your thoughts and the questions you are asking yourself, you can create the life you want. A more powerful life.
This is how you can change your mindset and find opportunities when it seems like there may not be any.
If the goal is to control the habitual questions that you are asking yourself so that you can create a bigger future, how do you go about that?
For this purpose, I have created my Mindset Questions. These are questions that will help you to focus on what is most important and will activate your RAS and subconscious to find the answers you are looking for to achieve your dreams and goals.
My Mindset Questions are organized into three sections. First there are questions you will ask yourself on a monthly basis. Secondly, you have your weekly questions. But most important, are the questions you ask yourself every single day.
“You become what you think about”
To achieve your biggest dreams, you need to be clear and focus on what you really want and why you want it. These Mindset Questions will help to keep you focused on your dreams and with the assistance of your RAS, you will figure out how to achieve your goals.
Shereese Alexander is a Business Networking Coach who helps entrepreneurs create profitable partnerships through authentic connection. Shereese went from being a PhD candidate at an Ivy League school to being homeless in New York City at the height of the 2008 recession. That experience taught her that, while achievements and degrees are something to be proud of, human connection is the most valuable asset a person could have. Now she teaches entrepreneurs the power of making a micro-impact, one person at a time, in order to grow their network and their business.
Back in my days as a banker I spent one year working at a branch that was a pretty long daily commute. Those daily commutes were when I discovered my love for self-education and personal development. I remember listening to a Tony Robbins CD and he said when he was first getting started, he wanted to read 700 books. I wasn’t much of a reader, but I remember thinking, “If 700 books can get Tony Robbins to where he is, I’m going to read 700 books.” I’ve been an avid reader ever since.
I often think about how I will maximize my benefits of reading. What are the best habits and practices I need to have to get the most out of what I read and achieve my personal development goals?
What Am I Reading and Why Am I Reading It?
“The more you read, the more things you know. The more that you learn, the more places you’ll go.”
When I first began reading it was just a race to 700. I was focused on reading books on leadership, management, personal development and a variety of different business topic. But I’d finish one, put it on the shelf and start the next one. My thought was that if I can even retain a little from each book, and I read a lot of books, that’s a lot of new knowledge. Looking back, I jumped around from topic to topic. Some of the first books I read were: Secrets of Power Negotiating, Good to Great, Raving Fans, and Man’s search For Meaning. I usually chose the books I read because they were mentioned in another book I was reading or someone suggested it. A lot of the time that is how I still choose books today, but I have more intent and focus on what I’m choosing to read now.
When I added Audible to my tools, that really gave me the ability to get through some books. I spend a lot of time on the road and whenever I’m in my truck I have an audio book playing.
Now, when I choose a book to read, I am more intentional and I look for something that is applicable to me at the time. A book that I feel will help me in what I’m dealing with in business or life at that moment. I no longer read just to get on to the next book. I read with an intent to learn and apply what I learn in my life.
Learn Less, Study More…
“An investment in knowledge pays the best interest.”
Darren Hardy is an author I enjoy learning from. I remember him saying that we need to “learn less and study more. Learning is not the problem; lack of real study and implementation is.” I spend a lot of time talking about and reviewing things I’ve read with my accountability partner, Sheldon. He studies Darren Hardy’s work a lot and he brought this topic up with me shortly after I had read it. He made me realize that this is something that would be beneficial to me. After our conversation I made some changes to my reading habits.
I take more time going through a book now to study the content and learn it better. If I find a book I really like, right after I finish reading it, I’ll often turn to page one and start over. Other times I might just turn to a specific section or chapter to review.
I’ll often finish a book and then get it on Audible so I can listen to it as well. Or, if I first listed to it on Audible, I’ll listen to it again and/or also get the hard copy to read.
Rather than flying through books now, I spend more time studying what I’m reading. That way, rather than hoping I’ll retain a little from each book, I feel that I can retain a lot more.
Highlight, Mark, Dog Ear
“If you want to be more powerful in life, educate yourself.”
I take pride in my home library. In fact, when I started to use Audible, I would often still buy the hard copy of the book so it would be in my library. As my library grew, those books were by pride and joy. I don’t lend my books out because I don’t want them to disappear like the tools that the neighbor borrowed. I keep them in good condition, organized exactly how I want them. I used to want every book in perfect shape. No markings, no dog-eared pages. But I have found so much value in learning and accepting the fact that to get the most out of my books I need to mark them up, write in the margins, bend some corners, etc. When I read, I have my ruler, my pen and my highlighter with me. They are just as important as having the book.
I find by marking things in the book I remember them better. But I also find that it helps me to find things a lot easier. I’ll often be on a call or in a coaching session when something pops into my mind from something I’ve read. My library is behind my desk and it’s usually quite easy for me to jump up, grab the book and quickly find what I’m looking for. I’ve been amazed how quick I can find something I’m specifically looking for in a book that I have not read for years just because I marked it.
When it comes to using Audible it’s easy to clip a note in the app and then I’ll add my own notes to the clip.
One of the best ways to learn something is to teach it.
I find that when I read with the intent of teaching, I am able to learn the subject matter a lot better. As you read, whether you are going to have to teach it or not, read it as if you will have to teach it. Learn it well. Learn it good enough to teach it. You’ll find that you’ll know it better, be able to apply what you’ve learned better and you’ll find yourself referring to it more often in conversations.
We had something we called our Education Plan at one of my companies, Kodiak Mountain Stone. We would ask one of our team members to read a specific book and then we would have a team meeting where they would teach what they had learned from the book and how it would be applicable to us in our business and in our personal lives. The conversations and things that would come out of those meetings were amazing. It was much like a mastermind. But it was always the team member that lead the meeting that got the most out of it.
Recently in one of my mastermind groups I wanted to teach some concepts that I had learned in Russell Brunson’s book, Expert Secrets. As I began to review that particular section of the book with a focus on teaching the concepts in our mastermind group, I was seeing it all in a completely new light. The fact that I was going to be teaching some of the concepts and they were more applicable to my current situation than they were the last time that I had read the book helped me to understand it better. In fact, because of that I ended up not just reading that section again, but I started at the beginning and re-read the entire book. I got a lot more out of it that time because it was already familiar to me, and I was reading it with the intent of teaching what I was reading.
Get Excited About Your Personal Development
“The only person you are destined to become is the person you decide to be.”
Ralph Waldo Emerson
I’m a big believer in personal development and self-education. The effort you put into it will literally change your life.
I get excited about my personal development, way more than I ever got excited about school. I’m learning and studying the things that I love, the things that I can apply.
Last night I was laying in bed reading Russell Brunson’s Traffic Secrets book. As I finished the chapter, I put the book on my nightstand and stared at the ceiling. My mind was racing. The things he taught me in that chapter were simple, but they were a complete a-ha for me. I was thinking of all the things I wanted to do in the morning to apply what I had learned. But it was too much, I was too excited about it. So, I got up and filled pages of my journal with my thoughts and ideas that I wanted to implement. Who knows where I’d be now if I could have got that excited in high school about the things I was learning in chemistry?
“If you let your learning lead to knowledge, you become a fool. If you let your learning lead to action, you become wealthy.”
Knowledge is useless if you don’t do anything with it. The sooner you can take the things you learn from your reading and apply them to an area of your life, the better you will understand and remember your new knowledge.
We’ve all worked jobs we hated. We were underpaid, underappreciated, and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach, you need to consider every job an opportunity to learn something new that you can apply down the line to find success.
When you give people the tools they need to come up with unordinary solutions, you are enhancing their lives for the long run. You need to take this approach. What if one of your terrible jobs had been one with no pay at all and you needed to come up with some ingenious ways of making money? I bet you could have found a diamond in that rough. This idea can also be used in your own company.
Now, I don’t recommend going into the next meeting declaring that no one will receive pay any more, but you can tell them that their potential raises, bonuses, and other perks are now dependent on their creativity in ways to enhance business.
Let’s talk about a great concept called financial literacy. This certainly isn’t something they taught you in school but is still essential to know. So, what is financial literacy?
The old school way teaches people to be good employees and not employers. This mindset will never make you wealthy. You need to focus on becoming a good employer. You also need to learn how to not only attain wealth but sustain wealth for generations. This is what financial literacy is all about.
So, how do you get out of the rat race and start working toward a wealthier future? You need to understand the difference between an asset and a liability. Take a look at your own life and you’ll probably find the following:
You’ve probably been fooled into thinking things like your house, car, and entertainment system are assets. They aren’t! Assets should be continuing to MAKE you money. When you continue to struggle, you are not building wealth. If your primary income is from wages and each time you make more money, you pay taxes-you’re not really creating wealth either, are you?
So, if buying a house isn’t an asset (and, it’s not because you spend about 30 years of your life paying it off), then what is. Here are some of the best assets to attain and when you can start to actually see wealth being created because of it:
Average time of holding on to an asset before selling it for a higher value:
Stocks (Startups and small companies are good investments)
Royalties on intellectual property
Valuables that produce income or appreciate
So, here are the steps to getting out of the rat race and onto your journey of creating wealth:
Understand the difference between an asset and a liability.
Concentrate your efforts on buying income-earning assets.
Focus on keeping liabilities and expenses at a minimum.
If you are committed to take action and not dabble, this will be a breakthrough for your life and business
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Based in Springfield, Missouri (USA), I provide executive-level virtual assistant support to influential leaders who seek a right-hand problem solver! If you wish you had more time in your day to focus on the revenue-generating aspects of your business, I can help streamline and share the burdens of your day-to-day tasks with discretion, reliability, and professionalism.
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I have a strong background in political science and international relations and have studied as an exchange student in Japan. Diverse cultures and the art of diplomatic communication are fascinating topics that spurred me to pursue an internship on Capitol Hill. I then worked with an appropriation focused political consulting firm for nearly five years and briefly lent my skills to an international adoption agency before I spent ten years serving the executives of a top U.S.-based accounting firm. The eclectic diversity and longevity of these roles have uniquely positioned me to meet your executive virtual administrative needs with confidence and grace.
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Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully, you’ve taken a look and decided which ones are the best fit for your company, products, services, and target customers, so you can put them to work in your word of mouth campaign.
We are going to wrap up this series on word of mouth where we give you the specific steps to create a word of mouth campaign.
Now, let’s take a look at those steps:
Seed the market. Find some way to get the product into the hands of key influencers.
Provide a channel for the influencers to talk and get all fired up about your product.
Offers lots of testimonials and other resources.
Form an ongoing group that meets once a year in a resort and once a month by teleconference.
Create fun events to bring users together and invite non-users. Saturn, Harley-Davidson, and Lexus have all been successful with this approach.
Develop cassettes, videotapes, and clips on your Web site featuring enthusiastic customers talking with other enthusiastic customers.
Create custom CDs for each potential customer.
Hold seminars and workshops.
Create a club with membership benefits.
Pass out flyers.
Tell your friends.
Offer special incentives and discounts for friends who tell their friends.
Put the Internet to work.
Do at least one outrageous thing to generate word of mouth.
Empower employees to go the extra mile.
Encourage networking and brainstorm ideas.
Run special sales.
Encourage referrals with the use of a strong referral program.
Use a script to tell people exactly what to say in their word of mouth communication.
These are all amazing ways you can get the word out about your products and services and start a word of mouth campaign that takes on a life of its own. Before you can release your word of mouth campaign out into the world, you need to go through the checklist to make sure you’ve covered all the essentials.
Here’s your word of mouth campaign checklist:
Are all of your communications sending the same simple message? If it can’t survive word of mouth, it’s not a compelling story.
Is your product positioned as part of a category? Ex.”A dandruff shampoo that doesn’t dry your hair.”
Are your examples outrageous enough to be shared?
Do you enhance your materials with success stories from real people?
Are you using experts effectively and in an objective manner?
Have you created mechanisms so people can follow up on the word of mouth they hear, as well as simple ways of inquiring or ordering?
Have you made the decision process easy for customers?
Have you created events and mechanisms so that once a year your prospects hear about your product, and it is easier to try or buy?
These are all essential elements to take keep in mind when taking a second or even third check over your word of mouth campaigns. I hope you’ve found this series on word of mouth to be a great resource and are getting ready to put it into action for your own products and services.
Remember, if you need help with anything in this series, try our GUIDED TOUR to gain access to the best resources, tools, and business coaches you can find.
Our first task every Monday is to set up your week. Go through your Weekly and your Daily Mindset Questions. Figure out what you want to accomplish by Friday that will get you closer to your bigger goals. Then work backwards and figure out what you need to do each day to ensure you’ve accomplished those things by Friday. Schedule those things in, block your time, and make it happen.
In this episode of Daily Success Strategies I want to pull together things from previous episodes and tie them all together. I want you to put your strategies and plan in place to achieve your goals.
If you have not done it yet, take the FREE Momentum training that will help you determine the goals you REALLY want, how you are going to do it, and most importantly WHY!
It’s hard to get somewhere if you don’t know where you are going. You must start by knowing your future outcome. When you know this end goal, our mindset questions are designed to help you to start visioning these outcomes.
Your mind and body don’t know the difference between what is real and what you vividly imagine. So as you can start to vividly see these outcomes, your mind will help you find the way to achieve them.
If you go back to Episode 071: Why, Not How I spend time talking about focusing on the WHY of your goals rather than trying to figure out the HOW or the Strategy of achieving them.
As Jim Rohn said, “Reasons come first, how comes second.”
Take Massive Action
Knowing your goals, vividly imaging them in your mind, and knowing your why are vitally important. But those three things alone are not going to achieve your goals. You now must take massive action and start working towards their achievement.
Know What You Are Getting
The next part is to know the results you are getting. My friend, Eric Chang, recently gave a great TEDx Talk called “Why I’ve Learned to Stop Saying These Three Dangerous Words: Don’t Give Up.” Eric makes some great points in this talk. We all know how important persistence is in success, but we also need to recognize when we are working hard, giving massive action, but doing the wrong thing.
Recognize the results you are getting and it will take you to my final point.
Change Your Approach
If you are not getting the results that are taking you to your goal, by knowing what you are getting you can change your approach and keep going. Not getting your desired results does not mean you should quit. It means you need to make some changes and keep going.
When you purposefully start to put these things together to help you achieve your goals you are going to start to see your goals and dreams come true. I’m excited to hear how this is working out for you. Please leave some comments and share your success!
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It was thought that running a mile in under 4-minutes was physically impossible for any human being. Until, at Oxford University’s Iffley Road Stadium in 1954, Roger Bannister completed four laps in 3:59.4. The photo of an exhausted Bannister with his eyes closed and mouth opened appeared on the front page of newspapers around the world, a testament of what humankind could achieve.
“However ordinary each of us may seem, we are all in some way special, and can do things that are extraordinary, perhaps until then… even thought impossible.”
As important as anything, Bannister broke a psychological barrier with this run. However, this once believed impossible record only lasted for 46 days before Australian runner John Landy shaved 1.5 seconds off of his time. By the end of 1957, 16 runners had logged sub-4-minute miles. Since that time more than 1,400 runners have broken the 4 minute mile and the current record stands at 3:43.13. An impossible task until Bannister changed that belief and mindset.
Similar to the impossible 4-minute mile, breaking the 2-hour marathon (26.2 miles) was another barrier that seemed would never happen. In fact, researchers in Australia crunched marathon world records over the past 60 years and concluded that there was a 10 percent likelihood that the two-hour mark would fall by 2032, and just a 5 percent chance it would happen by 2024.
On October 12, 2019 Eliud Kipchoge ran the fastest 26.2 miles ever and broke through the seemingly impossible barrier of two hours with a time of 1:59:40.2. That is an incredible sub-4:34 mile pace for the entire distance.
Just like when Bannister broke the 4-minute mile barrier in 1954, Kipchoge has inspired a new generation to push their limits with what is possible.
“It is a great feeling to make history in sport after Sir Roger Bannister in 1954. I am the happiest man in the world to be the first human to run under two hours, and I can tell people that no human is limited,” Kipchoge said. “I expect more people all over the world to run under two hours after today.”
“Whatever the mind can conceive and believe, it can achieve.”
To live the life you truly desire, the first step is to break through the psychological barriers that are holding you back. You have to believe that you can get there.
Kipchoge believed he could break the two-hour barrier. Before the event he said, “Many ideologies [have] been going that no human will break the two-hour mark but personally, I have dared to try. I am doing it to make history.” After the race he said, “there was no point that I doubted myself.”
Look around. Your biggest dreams, the life you really want is not the 4-minute mile or the 2-hour marathon. Most likely, there’s already someone that is living that life. You don’t need to wait for someone to break through that psychological barrier before you can achieve it. That barrier has already been broken. You just need the mindset that will allow you to believe.
Your first step to achieving your goals is believing you can do it.
“There are no constraints on the human mind, no walls around the human spirit, no barriers to our progress except those we ourselves erect.”
Where do you really want to be? What are your big goals? Identify the real and the imagined barriers that are holding you back. It’s time to break through those barriers and reach your true potential! Stop believing your own lies.
Not knowing how to do it. Not seeing the path. Thinking it’s impossible. These are all excuses that you’ve told yourself. Kipchoge figured out how to run a sub-2 hour marathon, you can figure out how to achieve the life you want.
“The best way to predict your future is to create it.”
Stephen R. Covey
Once you really believe you can achieve your goals you need to give yourself a path to follow so you’ll be able to reach the goals you previously thought were impossible.
In May of 2017, Kipchoge came up just shy of the two-hour mark during Nike’s Breaking2 project, finishing with a time of 2:00:25. After missing the mark by less than half a minute, he created the path he needed to follow to accomplish the goal a little more than two years later. This included his training and preparation all the way through to the pace setters and water delivery during the run.
Planning is key to your success. Figure out how you’re going to reach your ultimate goals and follow that plan. But be flexible so you can adjust quickly and make decisions when road blocks appear.
Know Your ‘Why’
“Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”
Why do you want to achieve this goal that you’re after? Most people don’t really know. They know that they want something, but their ‘why’ hasn’t been defined.
But when you really identify your true ‘why’, it will be anchored in your heart with feelings and emotions.
This is an exercise I spend a lot of time on with my clients because one they have figured out their ‘why,’ there’s no stopping them. It’s what gives them their motivation. It’s what gets them to jump out of bed in the morning when they are tired or not feeling well. It’s what will help them persist until they succeed!
Persist Until You Succeed
“Your ability to persist longer than anyone else is the quality that will guarantee great success in life. Persistence is self-discipline in action and the true measure of your belief in yourself. Resolve in advance that you will never, never give up!”
If at times you get knocked off your path it doesn’t mean it’s over. Adjust and figure out how to get back on the path again.
The first step in your journey is to see in your mind what it is that you really want and to truly believe you are capable of achieving it. The mind is a powerful force and when you use it to create the life and the outcomes you desire, amazing things will happen.
“He’s actually inspired all of us that we can stretch our limits in our lives and we can do more than we think we can do.“
Currently, Spencer is the Head of Commercial Learning Innovation Centre at AstraZeneca, previous positions include, Global Director for Leader & Enterprise Development, Global Director Commercial Academy, different sales leadership roles, and as a sales representative. Prior to joining AstraZeneca he has held leadership position in banking, oil and gas, opened up restaurants, and has a passion for understanding organizational change, culture, human behavior, and what makes effective leaders.
He earned his undergraduate degree in finance at the University of Lethbridge in Canada, went on to earn a master’s in educational leadership and PhD in leadership development at the University of Nevada Las Vegas.
Hey welcome Jeff Heggie Daily Success Strategies. Thanks for being with me today. Today. I want to talk about something that I hear quite often, and it’s, especially when I talk to people that have been in their career or different things for awhile, and they talk about the things they wish they would have done in their lives. They wish they would have started a business. They wished they would have taken a chance. They wished they would have done all these things, but now they’ve been in a certain role or they’re at a certain age that they don’t think they can do it anymore. And the example I always give them is Colonel Sanders with Kentucky Fried Chicken. He started that when he was 61 years old and look what it is now. And so what’s holding you back from starting something, age is just a number and it doesn’t mean because you’re a certain age you’re locked in and you can’t do the things that you really want to and really desire to do.
You can still do those. I got something from one of my coaches today, someone that coaches me on a regular basis and I was reading it. And that’s why I wanted to talk about it today because there’s a number of people on his list that actually expanded my how I looked at this. So I’m going to read you what he sent me. Ray Kroc opened his first McDonald’s at age 52. Rodney Dangerfield was 46 when he got his break. Martha Stewart was over 50 before she started her brand. Stan Lee of Marvel comics was 42 when he started. Henry Ford was 41 When he founded Ford motor company, Melissa McCarthy was 41 when her wheels started turning Robert Noyce was also 41 when he started Intel. Morgan Freeman was 52 when he got his first big break, a Joy Behar was 55. When she started The View. Chaleo Yoovidhya was 61
When he started Red Bull. Judy Dench wasn’t famous until 61. Colonel Sanders was 61 when he started Kentucky fried chicken. So I want you to think about that and think about how successful those people have become and the things they’ve achieved and when they started. So if you’re looking at yourself and thinking, I wish I would’ve done that, I wish I could’ve been this. I wish I could’ve been that, but I can’t now because I’m 40, I’m 50, I’m 60 I’m 70. I don’t care how old you are. There’s still time. 2020 is the year to do it. If there’s ever been a time that you want to reset, that you want to take advantage of opportunities. Now’s the time to do it. This is the year that has thrown everything into a loop. And it’s given you the opportunity that if you want to do something now is the perfect time to do it.
So I really encourage you to do that. Go out there, figure out what it is you want to do and do it. And again, go to www.JeffHeggie.com, get my free Momentum series. It’s going to help you figure out what it is you really want, how you’re going to get there and why it is and get the motivation behind it. It’s a free series. Go get it. Motivation series, go to www.JeffHeggie.com. Scroll down. You’ll be able to see that. And hopefully this is something that’ll help you, and help you make some decisions to move forward and take some action. And if it is, please share this with someone else that could use it as well. Thanks for being with me today and we will see you again tomorrow. Thanks.
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People only remember the extraordinary, strange, wild, surprising, and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new.
As you research word of mouth, there are some questions you need to ask along the way:
What are the users willing to tell the non-users?
Exactly how do your customers describe your product?
What are the non-users willing to ask the users?
What are the things they need to know but are unwilling to ask?
What happens when these issues are raised?
Exactly what do your prospects have to know in order to trigger purchase?
Exactly how do your customers answer the objections, concerns, and qualms of your prospects?
How do your customers persuade their friends to use your product?
How do your customers suggest they initially get to know or try your product?
What warnings, safeguards, tips, and suggestions do your customers suggest to your prospects?
Are your sales messages, positioning, and important facts about your product getting through and surviving word of mouth?
What messages do you need to inject into the marketplace in order to turn the tide in your favor and how will you deliver them?
There are two main reasons why word of mouth research is so important:
To get the real impression and feedback from customers
To define word of mouth itself and the concept it creates
There is a simple formula that can help you conduct your word of mouth research. It’s called the “2-2-2” model.
What this breaks down to is:
2 groups of customers
2 focus groups of prospects
2 mixed groups (enthusiasts & skeptics)
In these groups you need to ask the following questions:
What would you tell a friend?
How would you persuade a skeptic?
What questions would you anticipate from a skeptic?
How would you answer their objections?
The best way to conduct these groups is by teleconference. This ensures you’ll get a good variety of demographics for your customers and potential customers. It also allows people to feel safe and more able to express their true feelings. These teleconferences should not be conducted by you, but an independent party to avoid adding pressure to the situation.
We’re going to transition a bit and talk about how to construct a word of mouth campaign. First, we’ll take a look at the essential ingredients you need to put together a campaign. These ingredients are:
A superior product
A way of reaching key influencers in your marketplace
A cadre of experts willing to bat for you
A large number of enthusiastic consumers
A way of reaching the right prospects
One or more compelling stories that people will want to tell to illustrate your product’s superiority
A way to substantiate, prove, or back up your claims and how the product will work in the real world
A way for people to have direct, low-risk experience, a demo, sample, or free trial
A way of reducing overall risk, an ironclad guarantee
Once you have those ingredients ready to use, you should consider the situations in which your company can benefit from a strong word of mouth programs. Some of these situations are:
When there are credibility problems
When there are breakthroughs
When there are marginal improvements
Where the product has to be tried in large numbers or over time
Where there is high risk in trying the product
With older or mature products that have a new story that people tend to ignore
With unfair competitive practices such as spreading rumors, or telling lies about your product
When there are governmental or other restrictions on what you may say or claim directly
While most of the word of mouth tactics are positive for your word of mouth program, there are a few products to avoid using in this program. They are:
Products where a seminar would not provide meaningful added value
Products that can’t be tried and where there is no consensus among experts
Products that are clearly inferior, without having a compensating superiority for similar products
Products that are so personal or emotion that rational discussion is irrelevant to the decision
Products where the decision value is so small (low price/low volume) the medium will not be cost-effective.
This wraps up this post on word of mouth research and how that research can be used when putting together your word of mouth campaign. If you need help with the research and a plan to use the results of that research, try our GUIDED TOUR to get all the help you need with our top-notch resources and tools.
For a FREE copy of our Fear to Fuel, 18 Proven Strategies to Turn Your Fear Into Power eBook, Click HEREand learn how to be confident in yourself.
Carrie Severson is the Founder and Publisher of The Unapologetic Voice House, an independent publishing house for authors that has an agency outlook. Carrie and her team do everything from editing to marketing of books. Carrie has been in the storytelling industry for 22 years and created her publishing house based on her own understanding of what it feels like to be on the author side of things. Check them out at www.theunapologeticvoicehouse.com
In this episode of my Daily Success Strategies podcast I talk about the things that I’ve been able to accomplish during the Coronavirus Pandemic. My hope is that as you look at everything that you’ve been able to accomplish during this time you will be able to realize that it is significant and continue to build on that momentum.
Take the time to list everything you’ve accomplished since this pandemic began and then click on the button below and leave me a voice recording. Tell me about the successes you’ve had. Share your breakthroughs and all of the things you’ve accomplished.
I’ll be picking a few of the recordings to share on future podcast episodes. So share your inspirational stories and your thoughts or ideas that will motivate others to keep going!
PS – Yes, I know it’s June 29th today, not the 30th. I made the mistake of saying the 30th in the podcast 🙂
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