Strategic Ignorance

Jeff Heggie Daily Success Strategies 040: Strategic Ignorance

In today’s podcast I talk about Strategic Ignorance and how it pertains to your road to success. Please share this message with someone else.

“It’s knowing what to avoid.

Benjamin Hardy

Notes on Strategic Ignorance from Benjamin Hardy’s book ‘Personality Isn’t Permanent.’

“With increased options come increased choices. This may seem like a good thing, but for most people it is not. More choices mean more decisions… decision fatigue can lead to you getting stuck in negative cycles. A lot of the choices you encounter on a daily basis are endless rabbit holes to nowhere. Instead of keeping the door open to more choices, you need the discernment and confidence to close most doors so you’re entirely unaware of them.

…It’s too costly for your mind to be focused on the wrong things, one you become serious about success and change.

  • We assume that more choice means better options and greater satisfaction.
  • However, choice overload makes you question the decisions you make before you even make them.
  • Choice overload leaves you in a perpetual state of FOMO – the fear of missing out – always looking over your shoulder and questioning the decisions you’ve made.
  • This puts you in a constant state of stress, always feeling like you’re falling short, always questioning the decisions you’ve made, always wondering what could have been.

…If you’re serious about achieving goals and intentionally moving forward in your life, you must create an environment that shields you from most of the world.

…Strategic ignorance is not about being closed-minded. It’s about knowing what you want and knowing that, as a person, you can be easily swayed tor derailed. Rather than putting yourself in stupid situations and being forced to rely on willpower due to lack of planning, you simply avoid stupid situations. You even avoid amazing situations that you know are ultimately a distraction to becoming your desired future self… You create boundaries… You live your priorities and values and dreams.

…Selective ignorance is not the avoidance of learning. It’s not the avoidance of getting feedback. It’s simply the intelligence of knowing that with certain things and people, the juice will never be worth the squeeze. It’s knowing what to avoid.”

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What Are You Committed To?

Jeff Heggie – Daily Success Strategies Episode 040

What are you committed to?

If you want to know what you are truly committed to, take a look at your life.

You’re not committed to what you say that you are committed to necessarily. Whatever the result are that you are getting in life… that’s what you are committed to.

If you want different results, you have to commit to those results.

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You can find out more about the Turn Your Fear Into Fuel Summit that I talk about in the podcast HERE

Episode 018 – The Jeff & Heidi Show Podcast with Cindy Gordon

In this episode of The Jeff & Heidi Show we interview Cindy Gordon and learn about her entrepreneurial journey.


Cindy Gordon is the founder of Business Rescue Coaching a boutique coaching firm that provides a unique leadership experience to female small business owners who are looking to make more money than they thought possible. Cindy’s programs help women find their internal motivation so that they gain the conviction to take on the challenges that have been holding them back from achieving their goals. Cindy helps her clients dream big and break the walls of their comfort zone, so they see themselves as worthy and capable of making big bucks!

Cindy is based in Scottsdale Arizona, but serves clients across the United States and Canada. She has been honored with numerous awards for her achievements but is especially proud of being honored as one of the 2020 Outstanding Women in Business by the Phoenix Business Journal.

2020 Phoenix Business Journal Outstanding Woman in Business Recipient

2017, 2018 & 2019 Recipient of the NAWBO President’s Choice Award

2019 Recipient BossLady Panelist of the Year Award

2019 Recipient NAWBO Unsung Hero Award

2017 & 2019 Finalist NAWBO Member of the Year Award

2017 Finalist NAWBO Bridge Builder of the Year Award

2018, 2019, 2020 Accredited Member of the Better Business Bureau

I’m White… I Don’t Get It…

I’m white

I don’t get it

I might say I do

I know how terrible racism is, and I understand that.

You might say the same thing.

But we don’t really get it.

If I go for a walk through my neighborhood, people aren’t looking at me through their windows wondering what I’m doing and what my intentions are.

I’ve been pulled over, and as the police officer approached my window I was digging through my console looking for my insurance without even thinking twice about it.

I’ve walked down a dark street with a hood on and my face covered to keep warm. I didn’t have to think about it

I do a lot of things, a lot of things that I’m not even aware of, that I wouldn’t do if I were black, because I don’t get it. Because I don’t have to live it.

I’m white, I’ll never fully “get it”

But the more we educate ourselves. The more we do our part to understand. The more we are willing to speak out about racism and the things in this world that are wrong. The more we will be able to help.

I might “get it” a little more than a lot of white people.

I knew one day we would have to have the conversations. I was hoping he would be older.

Yesterday we explained to our son how some people will look at him different, and treat him different because he is black.

I’m scared

I’m scared that one day this beautiful, happy, kind boy that is filled with so much love, could have something bad happen to him…

Because he is black

He’s the most amazing kid. Everyone that knows him LOVES him. But there are going to be times in his life that someone doesn’t see that beautiful, loving boy. They just see the black kid and all the stereotypes that live in their head.

Nelson Mandela said, “No one is born hating another person because of the color of his skin or his background or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.”

“I can’t end racism. I can’t change what happened to George Floyd. I don’t even know a black person, there’s nothing I can do.”

If that’s what you’re telling yourself, you are wrong.

We are all in this.

Your voice matters

Your silence hurts

“If people can learn to hate, they can be taught to love”

Change will only come from a place of love and it starts inside each and every one of us.

Turn Your Fear Into Fuel Summit

2-Day intensive, interactive, virtual summit: Turn Your Fear Into Fuel

“What Every Female Entrepreneur Needs To Know About How To Turn Her Fear Of Failure, Self Doubt And Loneliness To Fuel Which Will Push Her Forward On Her Way To Success”

18 Life, Relationship, Mindset and Wellness Coaches Will Show You The Expert Methods How To Turn Your Fear Into Fuel And CHANGE YOUR LIFE NOW!



  hours  minutes  seconds


The Summit Starts

Word of Mouth Tactics – Part 3

Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely.

Today we’re going to talk about the nine levels of word of mouth which gives you a tool to measure the word of mouth circulating around your company, products, and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it.

So, launching into the nine levels of word of mouth-it should seem relatively obvious that the negative levels are, well, negative and the positive levels are positive.

Minus 4

This is the worst of the worst and means your product is creating a scandal. Remember, when the popular over-the-counter pain relievers, like Tylenol, were deemed unsafe? Yea, you won’t want that kind of word of mouth.

Minus 3

Disgruntled customers are going out of their way to convince other consumers from purchasing your products and services. They are boycotting you.

Minus 2

While not outwardly boycotting, when customers are asked about you, they will give a negative response.

Minus 1

At this level, people are mildly dissatisfied and while not outwardly talking about it, they will have an opinion if asked. Now they may purchase from you despite their negative feelings, this can be a little confusing.

Level 0

This is sort of a neutral place to be. Customers are using your products, but don’t really talk about it. People rarely ask them about it, so they aren’t sharing their opinion with others. This can be a bit of a slippery slope because you don’t want to turn that neutral experience into a negative one. In fact, you should work to make it a positive one.

Plus 1

At this level we are finally starting to work our way into the positive word of mouth about your company, products, and services. Plus 1 signifies that people are generally pleased with your products, but unless asked, don’t really say anything about them.

Plus 2

When asked, your customers will talk about how much they love your products.

Plus 3

Customers will go out of their way to talk about your products, services, company, and their shopping experience with you. This is most evident when you see how people recommend movies to their friends and family.

Plus 4

Your product is the toast of the town. There is an obvious buzz going around and your business is the place to be. People are not only talking about your great products and services, but they are talking about their shopping experience, your customer service, and how they perceive the company to help them in the future.

Some great examples of Plus 4 companies are:

  • Lexus
  • Harley Davidson
  • Saturn Cars
  • Netscape
  • Apple Computers
  • Celestial Teas

We’re going to leave this lesson for you to mull over and take a look at what kind of word of mouth you are generating. If you need help with this process, try our GUIDED TOUR to get help from our experienced business coaches.

If you are a current entrepreneur and you are worried about your business and how you are going to survive in these uncertain times, or if you will survive, you need to register for my MARKETING ACCELERATED COURSE. In this five-module course, I’ll show you cost-free strategies that will increase your leads, conversions, and profits immediately.

Next time we’re going to talk about the 30 ways to harness the power of word of mouth.

5 Habits That Made Me More Productive In Quarantine

“Focus On Being Productive Instead Of Busy”

Tim Ferris

On March 12 I was on day six of a seven-day football recruiting trip with my son, Daxon. We were having lunch, waiting for a football practice later that afternoon that we had been invited to at Southern Utah University. That practice never happened. While we were having lunch, we got word that the governor had just implemented new rules and guidelines around COVID-19. That meant the rest of our trip was cancelled, so we headed home. At that time, I had no idea that I’d be sitting here nearly three months later having gone through everything that we have.

It has been interesting to watch and hear different stories about how people have dealt with quarantine. As we try to get things moving again, we know that this story is long from over. There is still a lot of uncertainty and unknown surrounding Coronavirus itself. But there is still a lot of uncertainty and unknown with our lives, our businesses, our jobs, the economy and so much more. What I do know, is that whatever the new normal is once this is over, it won’t be the normal we knew before.

For me, my time in quarantine was actually very productive. As I watched everything start to unfold in March, I knew that there was going to be a lot of things change in the business world, and I believe a lot of it is a permanent change for many. Everything from working remotely to doing more and more business online. I saw a need for many business owners to get a better knowledge and understanding of effective marketing tools and strategies they would need to survive and continue to grow during the pandemic, and once it is all over. 

I began developing my Marketing Accelerated course. Quarantine brought a lot of challenges as I worked on this course. Quarantine had some challenges. With things such as the entire family being at home and kids homeschooling, it created trials with productivity, filming modules for the course, and just getting things done.

But I was able to implement some things into my routine that helped me to be productive, stay focused and get a lot accomplished. These have been productivity habits that have been very beneficial during quarantine, but they are also habits that I’m going to continue with even once we get to our new “normal.”

Get Up Early

“Create the life you can’t wait to wake up to.”

Josie Spinardi

Getting an early start on the day has always been a habit that has helped me with my productivity. Back in my days as a bank manager, my most productive time was early, when I was the only one in the office. When I was there early, I was able to focus on what needed to get done without having any distractions. Once my staff arrived and the doors opened, I never had the opportunity to stay laser focused on a single task.

For years I’ve been getting up early and going to the gym to workout. Before quarantine, I would be up at 4AM and then be home in time to help get the kids ready and off to school. When we went into quarantine, the gyms were closed and the kids were not leaving the house to go to school.  The easiest thing to do would be to enjoy those extra hours and get some quality sleep!

But to stay productive during quarantine, I made the decision to keep an early morning routine. Since I was developing my Marketing Accelerated course, this was often a necessity. Most of the video made for the modules was done very early in the morning so that I could have it completed before anyone else in the house was awake. Like at the bank, the early mornings also gave me time to get laser focused on a project without having any distractions.

The early mornings also included exercising. The best part has been doing it as a family. We all started a running routine together each morning. 


“Every day is another chance to get stronger, to eat better, to live healthier and to be the best version of you.”


It doesn’t matter the time of day you do it, but exercise should be part of your routine. Everyone is different and you should consult your doctor before starting an exercise program, but your overall success and productivity will improve if you implement the right exercise program into your life. 

I’m not going to go into all of the details, but it has been proven that exercise will improve your health, focus, anxiety, stamina and a lot of different areas of your life. As I mentioned, my exercise routine was interrupted when our gym got shut down because of quarantine, but there are always options to keep going in one form or another. Make some form of exercise part of your daily routine and it will help you in your overall productivity.


“By taking just 20 minutes out of your day to prepare for your day, you prepare your mind.”

Brendon Burchard

A new practice that I started during quarantine was daily journaling. I’ve always been one who keeps a personal journal, but this is a different kind of journaling. 

I’ve heard Brendon Burchard, Darren Hardy, Michael Hyatt, and others all talk about daily journaling and the benefits to your productivity. I decided to give it a try with Brendon Burchard’s High Performance Planner. This is a practice that I quickly grew to love and appreciate. The process helps me to be more intentional with my weekly and daily plans. It’s also an incredible tool for me to start and end the day with because it helps me to be in the right mindset.

First thing in the morning I sit down and plan my day. I determine my top goals and priorities and figure out the “must-do” tasks for the day. But my favorite part is going through a list of ten questions every day and my answers set me up for a powerful day. They are questions such as:

  • One thing I can get excited about today is…
  • A situation that might stress me out or trip me up today could be… and the way that my best self would heal with that is…
  • One thing I could do today that is a little outside of my comfort zone is to (try, ask for, express something, take a big step, etc.) …
  • I would know that today was a great success if at the end of the day I did, said, or felt this…

I end the day the same way it began. I go through a list of questions and reflect on my day. Questions such as:

  • A moment that I really appreciate today was…
  • Something I realized or learned today was…
  • I could have made today even better if I…

However you set yourself up, if you will take the time every single morning to intentionally plan your day, and then every single evening to reflect on your day, your productivity and results will soar. If you are skeptical, I challenge you to try it for a month. If at the end of the month you don’t see the benefit, stop. But by then, I know that you have seen an amazing impact on your life.

Block Time

“The key is not to prioritize what’s on your schedule, but to schedule your priorities.”

Stephen Covey

In my morning journaling, I look at my top priorities for the day and block time to focus on them. 

Blocking the time means that you need to remove all distractions so that you’ll be able to focus on that one thing and nothing else during that time. 

No emails. No social media. No phone calls. No interruptions whatsoever.

You need to train yourself to do this effectively. Our phones and computers are always notifying us with noises or pop-ups to distract us. Shut them all off during this blocked time. The text can wait. The phone call can wait. Believe it or not, even Facebook can wait!

The challenge during quarantine is that you not only have to train yourself to properly use block time. You need to train your family. They need to understand that if they need you, it will have to wait until after block time. They can’t just come into where you are working and ask a question. You don’t want any distractions, so you’ll have to establish something that makes it so they are aware when you are in a block session and they can’t disturb you.

It’s very important how much time you block. Don’t block hours on end and think you’ll just put your head down, get to work and get things done. Your body and mind need breaks. Set an alarm so that you are taking a break at least once per hour. Clear your mind, move your body and drink some water. It will refresh you and enable you to be more productive than if you tried to work straight through.

Noise Cancelling Headphones

“Don’t blame the distractions, improve your focus.”


My wife gave me a pair of Apple AirPods Pro in January for my birthday. I had no idea that they would end up being one of my best, and favorite tools during quarantine.

The AirPods Pro are noise cancelling headphones and I love them. My home office doesn’t have a door on it, so distracting noises throughout the house can be heard from my office. But when I put my AirPods in and activate the noise cancellation, I enter a world of my own. It is perfect for my block time when I want all distractions eliminated. They are also great when you are reading.

Wherever you work, if you are going to implement block time into your day, I suggest getting a pair of noise cancelling headphones. I love my Apple AirPods. I also have the Bose Hearphones, but I prefer the AirPods over the Hearphones. There are a lot of options available. Do some research and find the ones that will best suit your needs and give them a try.


We’ve never seen anything like this before. COVID-19 has forced the world to change and many of those changes are going to be permanent. 

Life after COVID-19 will not be the same as life before COVID-19.

I watched many people use quarantine as an excuse to be mediocre in all that they do. I also watched others push forward and be more productive than I’ve ever seen before. 

Those who make the choice to be disciplined in their actions and act with intent can make the very best out of this situation or any situation we face in the future. Create habits that you are willing to implement into every day of your life that will enable you to live the life you desire and achieve the goals you dream of. If you would like to learn more about creating a clear path that will help you create that future, get my free Momentum Series. 

Overcome Your Fear To Build Confidence

Episode 033: Daily Success Strategies

Don’t let your fear of what could happen make nothing happen.


9 Year Old Cliff Jumping – Best if you click on Full Screen to view

033: Daily Success Strategies

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We spent a beautiful day at Slide Rock Park in Sedona, Arizona. Today’s episode was recorder there, right after our family spent some time cliff jumping.

It was interesting to observe different people as they walked to the edge of the cliff to jump off. We began on a cliff that was about 20 feet high. Nobody turned away from that cliff and refused to jump, but some did require a little encouragement before they jumped.

But once we moved on to the big cliff, things were much different. As you’ll hear in this episode of Daily Success Strategies, we had adults that wouldn’t jump and we had 9 year old kids that jumped multiple times.

As I was observing this, it made me think of something I recently read in Benjamin Hardy’s new book, Personality Isn’t Permanent.

“…many American teenagers are becoming increasingly inflexible. Many students across the country are demanding that they no longer be required to give in-class oral presentations, claiming their issues with anxiety make them “uncomfortable” with presentations in front of an audience. They believe they shouldn’t be required to do something that feels so unnatural.”

Benjamin Hardy – Personality Isn’t Permanent

Do you think a 9-year old boy can walk to the edge of a 50 foot cliff and feel comfortable jumping off for the first time?

Absolutely not! Of course he didn’t feel comfortable. Nor did the adults that walked to the same edge and couldn’t convince themselves to jump. But after jumping the first time, the second time was much easier and each time after that made the next one easier as well. His confidence in his ability and his confidence that he could do it and survive increased with each experience.

If you are an adult reading this, can you imagine if you did not have to do anything growing up that made you “uncomfortable?”

What job would you have?

Would you be married?

What accomplishments would you have in life?

I start every single day with my journal. I plan out my day and ask myself some questions every day that I know will help me to grow as an individual and find more success. One of the questions that I ask myself every single day is, “What’s one thing that I could do today that is a little outside of my comfort zone?”

That is how we grow!

I know that if I’m doing something every day that is outside of my comfort zone, I’m going to grow as an individual and my confidence and ability will skyrocket.

Don’t avoid the things that make you “uncomfortable,” look for them and embrace them. You can do hard things! Your confidence and ability will grow.

I’d be willing to bet that if you took my nine-year-old son that jumped off a 50 foot cliff multiple times today and another nine-year-old that refused to do an oral presentation in class because it made him “uncomfortable,” in the long run my son will be more successful in life.

Listen to the episode and leave your feedback. If you agree with me or not, I’d love to hear your thoughts.

If you want to be more confident. If you want to have a more clear picture of your future, your goals and how you are going to get there, sign up for my FREE Momentum Training Series below:

Episode 017 – The Jeff & Heidi Show Podcast with Grace Bermudes

In this episode of The Jeff & Heidi Show we interview Grace Bermudes and learn about her entrepreneurial journey.


Grace graduated with honors from San Jose State University with a B.A. in Environmental Studies and a Teaching Credential. While raising 4 kids, Grace was inspired to launch her professional organizing business, Check It Off Your List in 2007. Grace lives with her husband in the heart of Silicon Valley California where she has organized everything from homes, offices, garages, to classrooms and barns. Graces expertise also includes a Certificate of Floral Design, creating flowers for weddings and receptions, as well as remodeling and building new homes. Her definition of the work Organized appears in the International Best-Selling Book, Itty Bitty Book of Words. Her latest book is The Secret Sauce of Downsizing which she co-authored with 5 other amazing women.  If you are ready to get organized, save time, and welcome more productivity and enjoyment into your life, visit Grace’s website or text her to find out how she can help you take the guesswork out of getting organized. Her unique approach to organizing is why clients across the nation love working with her.

Grace Bermudes


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Small Business Owners… These Are Difficult Times

A Lot Of People Are Counting On You

Their Livelihood and Future Are At Stake

I know how difficult and complicated these times are…

I know there are a lot of people counting on you.  You have a lot of people’s livelihood and future at stake.

Trust me, I know exactly what it feels like. I want to help you!

This isn’t a time for entrepreneurs and business owners to site back hoping there will be something to help you survive.

Over the past 75 years, the most successful businesses were the ones that capitalized when the economy tanked.

There are ALWAYS opportunities to be had in every downturn.

You must seize this moment. This is a time for you to take massive action and refuse to allow this crisis to stop you.

Most business owners are completely unaware that there are simple, easy-to-implement, COST-FREE strategies they can use right now to not only stabilize their revenue, but to see HUGE increases in their leads, sales and income.

I want to show you how to WIN!

Don’t use this crisis as an excuse to be mediocre.

Click the link below and let me teach you what will work for you NOW!

Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your advantage.

The reality is everyone needs an advisor to guide them to make a decision. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time to understand exactly what and how word of mouth works, you’ll see all the great advantages it has to offer you. Remember this path when working to understand word of mouth:

  • Accelerate the decision-making process for increased profits.
  • You can accelerate product making decisions by making the process easier.
  • Instead of low-ball advertising and the used car salesman approach, try delivering on your word of mouth promises.

Photo by Gustavo Fring on

Traditional advertising draws about one response for every thousand ads and most of those are to ask for more information before the customer even considers purchasing. When you get information from a friend, you are more likely to take their word for it and act. On average customers purchase two out of every five recommendations their friends make. That’s a HUGE difference.

So, what exactly is word of mouth? Well, we know how powerful it can be, but to define it: Word of mouth is a communication that happens between a customer and a potential customer. There is usually a relationship of some kind between these two people with an established level of trust.

Now, compare this to advertising where you are providing a message to a potential customer where they have not established relationship with you or level of trust. Who are they more likely to take advice from? The answer is clear!
We talked above about the benefits of word of mouth now let’s take a look at some reasons why it works. Some of these are:

  • The information is custom tailored to the potential customer because of the friendly relationship of the referrer.
  • It’s more personal, relevant and believable.
  • It,s customer driven.
  • It’s self generating and can take on a life of its own, especially with the information age of the Internet.
  • It becomes part of the product’s description.
  • The source of word of mouth can be important and more effective when coming from an expert.
  • Word of mouth saves you time and money.


To fully utilize word of mouth you need to understand:

  1. Where is your word of mouth coming from?
  2. What products are being affected by word of mouth?
  3. How is your word of mouth traveling?

Once you know these things you can work out a plan on how to trigger more word of mouth. This wraps up this lesson on word of mouth. If you need help understanding word of mouth and how it can impact your business, try our GUIDED TOUR to access our wealth of resources and tools.

Next time we’re going to dive into the nine levels of word of mouth. These levels help you understand which word of mouth is positive and which is not.

Don’t miss out on our new course for entrepreneurs and business owners. Take a look at Marketing Accelerated today.

The Multi-Task Myth

Episode 030: Daily Success Strategies Podcast – The Multi-Task Myth

Daily Success Strategies with Jeff Heggie

Episode 030: The Multi-Talk Myth

There’s a backstory to my episode today. This morning I received a text message from my mom. It said, “Just read this, do you agree?”

Attached was a photo of an article that said, “truly the brain is wired to do only one thing at a time. When you feel like you are doing two things at once, you’re actually doing two individual things in rapid succession. Multi-tasking doesn’t expand the brain’s capacity to accomplish both; it simply increases the amount of mental effort it must put out. The result is that we simply reduce the attention we give to each of the tasks.”

In short, YES I agree…

I talk about my thoughts around this issue and also point out some of the negative things that come from trying to multi-task, such as:

1. Lower productivity on both tasks

2. Stops you from getting into a state of flow

a. U of California Irvine study says that when we are distracted, it takes 23 minutes and 15 seconds to get back on task

3. UCLA Study – impacts short term memory

4. Leads to increased anxiety

5. Inhibits creative thinking

How do we solve this? Refer to Episode 014 – Success PlanningPlan your day List your tasks in priority (Long term list, short term list) List top 3 priorities for the day List the tasks that MUST get done that day Block your time – NO DISTRACTIONS Take breaks Optimize your work environment

Episode 016 – The Jeff & Heidi Show Podcast with Bud Levey

In this episode of The Jeff & Heidi Show we interview Bud Levey and learn about his entrepreneurial journey.


Over 25 years in business origination, development, operation, redevelopment, implementation and growth in businesses that included retailing, wholesaling, engineering, on-line and direct sales, production, quality control, customer service and retention, marketing, P&L and accounting operation & evaluation, negotiations, personnel and HR operations, and much more.

Over 10 years as a mortgage consultant in residential and commercial mortgages for brokers and major U.S. banks.

Other experience includes 11 years as the volunteer sports director for the Arizona Special Olympics, 6 years as the President of Desert Harbor’s HOA, a certified teacher and speaker in the mortgage industry on various subjects and facilitator for two business network groups.

[Now Available] Marketing Accelerated

It’s finally here!

Today is the day that I officially launch my new course, Marketing Accelerated!

I originally started to put this course together to focus on how entrepreneurs and small businesses can improve their websites and their online marketing to take advantage of the current market and economy. 

As things came together I recognized that I needed to expand it to focus on some other marketing strategies and topics before I could effectively teach what I wanted to with websites, landing pages, etc.

So here’s what the course looks like:

Marketing Accelerated

Module 1 (Week 1): Everything You’ve Ever Learned About Marketing Is Wrong
Module 2 (Week 2): Creating Your Market Dominating Position (Part 1)
Module 3 (Week 3): Creating Your Market Dominating Position (Part 2)
Module 4 (Week 4): The Keys to Successful Marketing (How To Get More Leads, More Conversions, More Transactions, Higher Prices & More Profits)
Module 5 (Week 5): Online Marketing: Websites, Landing Pages and Drip Campaigns

But that’s not all. I’ve also included so many valuable bonuses that it really is an irresistible offer!


The Ultimate Guide to Create Your Powerful Elevator Pitch (Value $297)
– E-Learning Marketing System Training Video – How We Create Your Elevator Pitch Using Our Four Part Process
– How We Create Your Elevator Pitch Using Our Four Part Process Workbook
– Case Study: Elevator Pitch
– Do-it-Yourself Template for 10 Second Elevator Pitch and 30 Second Elevator Pitch

The Ultimate Small Business Guide To Shooting Video At Home (11 part series) from Burkhart Creative Agency (Value $97)
– How to Generate Content Ideas
– Focusing Your Message
– Script Writing
– Lighting 101
– Choosing The Right Background
– Best Practices for Audio Recording
– Canva: Easy Graphic Design
– Free iPhone Video Editing: iMovie
– Free Android Video Editing: Premier Rush
– How to #Promote Your Video Content
– Building Community Online

2 Month Membership – Live Monthly Coaching (Value $98)

2 Month Membership to Our Inner Circle Mastermind (Value $40)

2 Hour Consultation with Digital Marketing Specialist Needham Solutions (Value $180)

Private Marketing Accelerated Facebook Group

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Daily Success Strategies Podcast 026

Word of Mouth Tactics – Part 1

Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is.

Word of Mouth is easily the most powerful form of marketing and is absolutely free. People talk about ads they see, experiences they have and the products they purchase. If you treat people right and spread the word about your new products/services in a positive way, you’ll attract the right customers and client who will sustain your business for a long time.

Now, as positive as word of mouth can be for your business, the other side of the coin is how negative it can be as well. Bad news seems invariably to travel faster than good news and if you have a less than high-quality product or weak customer service system, then your customers will tell everyone they know to not buy your products and services.

The age of technology has proven to be an amazing benefit in the world of word of mouth. With blogs, podcasts, online marketing, forums, social networking and all the other online mediums available and making it easier and easier for consumers to share their experiences. And, remember this is all free advertising for you.

Let’s take a minute to talk about the importance of shortening the customer decision cycle to help customers/client choose more quickly and easily. There are three great ways to increase sales by shortening the decision cycle. They are:

Increase the overall dollar amount customers spend on each purchase

Increase your number of customers

Increase frequency of purchases

Let’s take a deeper look at decision speed. Offer simplicity, ease and a fun purchasing atmosphere and you’ll help your customers make their decisions quicker and more confidently. When this happens your customers will buy more frequently, spend more money than usual, refer friends and make the decision to purchase more quickly. This can raise your market share by over 100 times.

The time it takes your customer to decide and purchase far outweighs any other component of marketing. When you focus on customer decision speed it forces you to take a hard look at your company and brand image, positioning, value, customer service, guarantees and product quality.

The next area I want to talk about quickly is how to minimize the friction, or stress, involved with decision making. No matter how easily people find decision making there is a certain amount of anxiety we all experience when making a purchase, especially from a new source or for a large amount of money. When you help to minimize this emotional response, you will soothe your customers’ anxiety and they will make their decision quicker and more confidently.

There are a few secrets to accelerate the customers decision making progress:

Your benefits, features, claims and promises must be obvious, clear and concise.

The information you offer must be complete, easy to understand, credible and balanced.

Use comparisons that show a marked difference.

Your guarantees must be rock solid, and more than the customer expects.

Make trial periods easy.

You must have simple evaluations of your products or services.

Testimonials need to be relevant and positive.

Your support, delivery and other operational systems must be perfect.

Your website can be as good as you make it. You can offer more than information; you can offer an experience that guides your customers gently through the decision-making process to make it easy for them to buy. Take it a step beyond by offering toll-free support numbers, software downloads to help with the process or other classy and informative ways to reassure your customers that you are there with them every step of the way and have nothing to hide.

This wraps up the first post in our series on word of mouth. If you need help identifying your target market and the issues they are experience in their purchasing experience that is making their decision time long, try our GUIDED TOUR and work with one of our coaches to come up with the best way to smooth out your purchasing experience.

Also, make sure to check out our new course, Marketing Accelerated, if you’re looking for ways to increase your leads and conversions in addition to making your website and online marketing significantly more effective.

Next time we’ll move forward with word of mouth and talk about the power of word of mouth and what exactly this powerful tool is and can be used for.

Course Bonuses Announced & The Flywheel

Episode 025: Daily Success Strategies – Course Bonuses & The Flywheel


Watch or Listen to this new episode of Daily Success Strategies to hear my announcement of the incredible bonuses that are to be included in my new course, Marketing Accelerated! Take advantage of the discount available if you pre-register before Monday and you will still receive all of these amazing bonuses.

I also talk about the Flywheel concept from Jim Collins book Good to Great. Like a flywheel, many of the things we do in life that an extraordinary amount of work to get going, but one the momentum has built up we can keep it going with the same amount of work (or even less) than it took to get it going in the first place.

However, if we let the flywheel come to a stop, it’s going to take the same original effort to get it going again. Are there things that you’ve let slip, or things that you’ve stopped doing since the beginning of the pandemic? You need to get started again and build up that momentum, now

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Episode 015 – The Jeff & Heidi Show Podcast with Connie Whitman

In this episode of The Jeff & Heidi Show we interview Connie Whitman to hear about her entrepreneurial journey.


Episode 015 Connie Whitman

Known for her high-energy, passionate and enthusiastic approach to teaching and coaching, Connie Whitman helps ambitious entrepreneurs, leaders and sales teams build powerhouse organizations to achieve wildly outrageous goals.

An international speaker and influencer, Connie’s inspired teaching and transformational tools and content ensures entrepreneurs and salespeople grow their revenue streams through enhanced internal and external communication skills while developing strong relationship based cultures. 

Connie is the CEO of Whitman & Associates, LLC for the past two-decades, and her signature “7-Step Sales Process,” has helped thousands of entrepreneurs grow their business to six-figure incomes. She is a trusted strategic partner and networking mastermind, building lasting relationships with innovative entrepreneurs, thought leaders, and organizations worldwide.

As a radio show host, she is thrilled to share inspiring content on her weekly, international radio show (podcast) ― Enlightenment of Change: ― as a free resource for professionals looking to fast track their careers.

Connie Whitman holds an MBA from Monmouth University and a BA in Business Administration from Rutgers University.  Connie has been inducted, as an honored member, into the Trademark “Who’s Who” 2016 Edition for Professional Excellence. She is also a faculty member for the New Jersey Bankers Association’s “Emerging Leaders Program.”



What A Blind Dog Taught Me

Daily Success Strategies Episode 022: Lessons Learned From A Blind Dog


My message today was something I learned when I was at my parents house in Canada. My parents raise Labrador’s and have some beautiful dogs. One of their dogs, Ronnie, is blind.

Assuming that a blind dog on a farm just sits next to his dog house all day long wondering what are the strange sounds around him are was wrong. In my message I explain how Ronnie goes with the other dogs every day as my dad takes them for runs to exercise.

There are so many lessons that can be learned from this dog, but the one that I focus on today is the fact that Ronnie has every reason to give up on life and just sit next to his doghouse and do nothing. But he chooses to do what brings him joy and run every day with the other dogs.

We need to learn a lesson from this blind dog and focus on the things that bring us joy and let go of all the things that we have no control over and frustrate us so much.

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