Based in Springfield, Missouri (USA), I provide executive-level virtual assistant support to influential leaders who seek a right-hand problem solver! If you wish you had more time in your day to focus on the revenue-generating aspects of your business, I can help streamline and share the burdens of your day-to-day tasks with discretion, reliability, and professionalism.
With healthy communication and transparency, I bring the “calm in the storm” to your day, so we can overcome challenges together and keep moving forward! I enjoy proofing and editing projects and find great satisfaction when I provide a safe sounding board for my clients, and then offer supportive solutions to their unique challenges.
I have a strong background in political science and international relations and have studied as an exchange student in Japan. Diverse cultures and the art of diplomatic communication are fascinating topics that spurred me to pursue an internship on Capitol Hill. I then worked with an appropriation focused political consulting firm for nearly five years and briefly lent my skills to an international adoption agency before I spent ten years serving the executives of a top U.S.-based accounting firm. The eclectic diversity and longevity of these roles have uniquely positioned me to meet your executive virtual administrative needs with confidence and grace.
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Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully, you’ve taken a look and decided which ones are the best fit for your company, products, services, and target customers, so you can put them to work in your word of mouth campaign.
We are going to wrap up this series on word of mouth where we give you the specific steps to create a word of mouth campaign.
Now, let’s take a look at those steps:
Seed the market. Find some way to get the product into the hands of key influencers.
Provide a channel for the influencers to talk and get all fired up about your product.
Offers lots of testimonials and other resources.
Form an ongoing group that meets once a year in a resort and once a month by teleconference.
Create fun events to bring users together and invite non-users. Saturn, Harley-Davidson, and Lexus have all been successful with this approach.
Develop cassettes, videotapes, and clips on your Web site featuring enthusiastic customers talking with other enthusiastic customers.
Create custom CDs for each potential customer.
Hold seminars and workshops.
Create a club with membership benefits.
Pass out flyers.
Tell your friends.
Offer special incentives and discounts for friends who tell their friends.
Put the Internet to work.
Do at least one outrageous thing to generate word of mouth.
Empower employees to go the extra mile.
Encourage networking and brainstorm ideas.
Run special sales.
Encourage referrals with the use of a strong referral program.
Use a script to tell people exactly what to say in their word of mouth communication.
These are all amazing ways you can get the word out about your products and services and start a word of mouth campaign that takes on a life of its own. Before you can release your word of mouth campaign out into the world, you need to go through the checklist to make sure you’ve covered all the essentials.
Here’s your word of mouth campaign checklist:
Are all of your communications sending the same simple message? If it can’t survive word of mouth, it’s not a compelling story.
Is your product positioned as part of a category? Ex.”A dandruff shampoo that doesn’t dry your hair.”
Are your examples outrageous enough to be shared?
Do you enhance your materials with success stories from real people?
Are you using experts effectively and in an objective manner?
Have you created mechanisms so people can follow up on the word of mouth they hear, as well as simple ways of inquiring or ordering?
Have you made the decision process easy for customers?
Have you created events and mechanisms so that once a year your prospects hear about your product, and it is easier to try or buy?
These are all essential elements to take keep in mind when taking a second or even third check over your word of mouth campaigns. I hope you’ve found this series on word of mouth to be a great resource and are getting ready to put it into action for your own products and services.
Remember, if you need help with anything in this series, try our GUIDED TOUR to gain access to the best resources, tools, and business coaches you can find.
Our first task every Monday is to set up your week. Go through your Weekly and your Daily Mindset Questions. Figure out what you want to accomplish by Friday that will get you closer to your bigger goals. Then work backwards and figure out what you need to do each day to ensure you’ve accomplished those things by Friday. Schedule those things in, block your time, and make it happen.
In this episode of Daily Success Strategies I want to pull together things from previous episodes and tie them all together. I want you to put your strategies and plan in place to achieve your goals.
If you have not done it yet, take the FREE Momentum training that will help you determine the goals you REALLY want, how you are going to do it, and most importantly WHY!
It’s hard to get somewhere if you don’t know where you are going. You must start by knowing your future outcome. When you know this end goal, our mindset questions are designed to help you to start visioning these outcomes.
Your mind and body don’t know the difference between what is real and what you vividly imagine. So as you can start to vividly see these outcomes, your mind will help you find the way to achieve them.
If you go back to Episode 071: Why, Not How I spend time talking about focusing on the WHY of your goals rather than trying to figure out the HOW or the Strategy of achieving them.
As Jim Rohn said, “Reasons come first, how comes second.”
Take Massive Action
Knowing your goals, vividly imaging them in your mind, and knowing your why are vitally important. But those three things alone are not going to achieve your goals. You now must take massive action and start working towards their achievement.
Know What You Are Getting
The next part is to know the results you are getting. My friend, Eric Chang, recently gave a great TEDx Talk called “Why I’ve Learned to Stop Saying These Three Dangerous Words: Don’t Give Up.” Eric makes some great points in this talk. We all know how important persistence is in success, but we also need to recognize when we are working hard, giving massive action, but doing the wrong thing.
Recognize the results you are getting and it will take you to my final point.
Change Your Approach
If you are not getting the results that are taking you to your goal, by knowing what you are getting you can change your approach and keep going. Not getting your desired results does not mean you should quit. It means you need to make some changes and keep going.
When you purposefully start to put these things together to help you achieve your goals you are going to start to see your goals and dreams come true. I’m excited to hear how this is working out for you. Please leave some comments and share your success!
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If you want to run a profitable and successful business, or even if you just want to survive this pandemic,, then this is the most important letter you’ll read all year!
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It was thought that running a mile in under 4-minutes was physically impossible for any human being. Until, at Oxford University’s Iffley Road Stadium in 1954, Roger Bannister completed four laps in 3:59.4. The photo of an exhausted Bannister with his eyes closed and mouth opened appeared on the front page of newspapers around the world, a testament of what humankind could achieve.
“However ordinary each of us may seem, we are all in some way special, and can do things that are extraordinary, perhaps until then… even thought impossible.”
As important as anything, Bannister broke a psychological barrier with this run. However, this once believed impossible record only lasted for 46 days before Australian runner John Landy shaved 1.5 seconds off of his time. By the end of 1957, 16 runners had logged sub-4-minute miles. Since that time more than 1,400 runners have broken the 4 minute mile and the current record stands at 3:43.13. An impossible task until Bannister changed that belief and mindset.
Similar to the impossible 4-minute mile, breaking the 2-hour marathon (26.2 miles) was another barrier that seemed would never happen. In fact, researchers in Australia crunched marathon world records over the past 60 years and concluded that there was a 10 percent likelihood that the two-hour mark would fall by 2032, and just a 5 percent chance it would happen by 2024.
On October 12, 2019 Eliud Kipchoge ran the fastest 26.2 miles ever and broke through the seemingly impossible barrier of two hours with a time of 1:59:40.2. That is an incredible sub-4:34 mile pace for the entire distance.
Just like when Bannister broke the 4-minute mile barrier in 1954, Kipchoge has inspired a new generation to push their limits with what is possible.
“It is a great feeling to make history in sport after Sir Roger Bannister in 1954. I am the happiest man in the world to be the first human to run under two hours, and I can tell people that no human is limited,” Kipchoge said. “I expect more people all over the world to run under two hours after today.”
“Whatever the mind can conceive and believe, it can achieve.”
To live the life you truly desire, the first step is to break through the psychological barriers that are holding you back. You have to believe that you can get there.
Kipchoge believed he could break the two-hour barrier. Before the event he said, “Many ideologies [have] been going that no human will break the two-hour mark but personally, I have dared to try. I am doing it to make history.” After the race he said, “there was no point that I doubted myself.”
Look around. Your biggest dreams, the life you really want is not the 4-minute mile or the 2-hour marathon. Most likely, there’s already someone that is living that life. You don’t need to wait for someone to break through that psychological barrier before you can achieve it. That barrier has already been broken. You just need the mindset that will allow you to believe.
Your first step to achieving your goals is believing you can do it.
“There are no constraints on the human mind, no walls around the human spirit, no barriers to our progress except those we ourselves erect.”
Where do you really want to be? What are your big goals? Identify the real and the imagined barriers that are holding you back. It’s time to break through those barriers and reach your true potential! Stop believing your own lies.
Not knowing how to do it. Not seeing the path. Thinking it’s impossible. These are all excuses that you’ve told yourself. Kipchoge figured out how to run a sub-2 hour marathon, you can figure out how to achieve the life you want.
“The best way to predict your future is to create it.”
Stephen R. Covey
Once you really believe you can achieve your goals you need to give yourself a path to follow so you’ll be able to reach the goals you previously thought were impossible.
In May of 2017, Kipchoge came up just shy of the two-hour mark during Nike’s Breaking2 project, finishing with a time of 2:00:25. After missing the mark by less than half a minute, he created the path he needed to follow to accomplish the goal a little more than two years later. This included his training and preparation all the way through to the pace setters and water delivery during the run.
Planning is key to your success. Figure out how you’re going to reach your ultimate goals and follow that plan. But be flexible so you can adjust quickly and make decisions when road blocks appear.
Know Your ‘Why’
“Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”
Why do you want to achieve this goal that you’re after? Most people don’t really know. They know that they want something, but their ‘why’ hasn’t been defined.
But when you really identify your true ‘why’, it will be anchored in your heart with feelings and emotions.
This is an exercise I spend a lot of time on with my clients because one they have figured out their ‘why,’ there’s no stopping them. It’s what gives them their motivation. It’s what gets them to jump out of bed in the morning when they are tired or not feeling well. It’s what will help them persist until they succeed!
Persist Until You Succeed
“Your ability to persist longer than anyone else is the quality that will guarantee great success in life. Persistence is self-discipline in action and the true measure of your belief in yourself. Resolve in advance that you will never, never give up!”
If at times you get knocked off your path it doesn’t mean it’s over. Adjust and figure out how to get back on the path again.
The first step in your journey is to see in your mind what it is that you really want and to truly believe you are capable of achieving it. The mind is a powerful force and when you use it to create the life and the outcomes you desire, amazing things will happen.
“He’s actually inspired all of us that we can stretch our limits in our lives and we can do more than we think we can do.“
Currently, Spencer is the Head of Commercial Learning Innovation Centre at AstraZeneca, previous positions include, Global Director for Leader & Enterprise Development, Global Director Commercial Academy, different sales leadership roles, and as a sales representative. Prior to joining AstraZeneca he has held leadership position in banking, oil and gas, opened up restaurants, and has a passion for understanding organizational change, culture, human behavior, and what makes effective leaders.
He earned his undergraduate degree in finance at the University of Lethbridge in Canada, went on to earn a master’s in educational leadership and PhD in leadership development at the University of Nevada Las Vegas.
Hey welcome Jeff Heggie Daily Success Strategies. Thanks for being with me today. Today. I want to talk about something that I hear quite often, and it’s, especially when I talk to people that have been in their career or different things for awhile, and they talk about the things they wish they would have done in their lives. They wish they would have started a business. They wished they would have taken a chance. They wished they would have done all these things, but now they’ve been in a certain role or they’re at a certain age that they don’t think they can do it anymore. And the example I always give them is Colonel Sanders with Kentucky Fried Chicken. He started that when he was 61 years old and look what it is now. And so what’s holding you back from starting something, age is just a number and it doesn’t mean because you’re a certain age you’re locked in and you can’t do the things that you really want to and really desire to do.
You can still do those. I got something from one of my coaches today, someone that coaches me on a regular basis and I was reading it. And that’s why I wanted to talk about it today because there’s a number of people on his list that actually expanded my how I looked at this. So I’m going to read you what he sent me. Ray Kroc opened his first McDonald’s at age 52. Rodney Dangerfield was 46 when he got his break. Martha Stewart was over 50 before she started her brand. Stan Lee of Marvel comics was 42 when he started. Henry Ford was 41 When he founded Ford motor company, Melissa McCarthy was 41 when her wheels started turning Robert Noyce was also 41 when he started Intel. Morgan Freeman was 52 when he got his first big break, a Joy Behar was 55. When she started The View. Chaleo Yoovidhya was 61
When he started Red Bull. Judy Dench wasn’t famous until 61. Colonel Sanders was 61 when he started Kentucky fried chicken. So I want you to think about that and think about how successful those people have become and the things they’ve achieved and when they started. So if you’re looking at yourself and thinking, I wish I would’ve done that, I wish I could’ve been this. I wish I could’ve been that, but I can’t now because I’m 40, I’m 50, I’m 60 I’m 70. I don’t care how old you are. There’s still time. 2020 is the year to do it. If there’s ever been a time that you want to reset, that you want to take advantage of opportunities. Now’s the time to do it. This is the year that has thrown everything into a loop. And it’s given you the opportunity that if you want to do something now is the perfect time to do it.
So I really encourage you to do that. Go out there, figure out what it is you want to do and do it. And again, go to www.JeffHeggie.com, get my free Momentum series. It’s going to help you figure out what it is you really want, how you’re going to get there and why it is and get the motivation behind it. It’s a free series. Go get it. Motivation series, go to www.JeffHeggie.com. Scroll down. You’ll be able to see that. And hopefully this is something that’ll help you, and help you make some decisions to move forward and take some action. And if it is, please share this with someone else that could use it as well. Thanks for being with me today and we will see you again tomorrow. Thanks.
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People only remember the extraordinary, strange, wild, surprising, and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new.
As you research word of mouth, there are some questions you need to ask along the way:
What are the users willing to tell the non-users?
Exactly how do your customers describe your product?
What are the non-users willing to ask the users?
What are the things they need to know but are unwilling to ask?
What happens when these issues are raised?
Exactly what do your prospects have to know in order to trigger purchase?
Exactly how do your customers answer the objections, concerns, and qualms of your prospects?
How do your customers persuade their friends to use your product?
How do your customers suggest they initially get to know or try your product?
What warnings, safeguards, tips, and suggestions do your customers suggest to your prospects?
Are your sales messages, positioning, and important facts about your product getting through and surviving word of mouth?
What messages do you need to inject into the marketplace in order to turn the tide in your favor and how will you deliver them?
There are two main reasons why word of mouth research is so important:
To get the real impression and feedback from customers
To define word of mouth itself and the concept it creates
There is a simple formula that can help you conduct your word of mouth research. It’s called the “2-2-2” model.
What this breaks down to is:
2 groups of customers
2 focus groups of prospects
2 mixed groups (enthusiasts & skeptics)
In these groups you need to ask the following questions:
What would you tell a friend?
How would you persuade a skeptic?
What questions would you anticipate from a skeptic?
How would you answer their objections?
The best way to conduct these groups is by teleconference. This ensures you’ll get a good variety of demographics for your customers and potential customers. It also allows people to feel safe and more able to express their true feelings. These teleconferences should not be conducted by you, but an independent party to avoid adding pressure to the situation.
We’re going to transition a bit and talk about how to construct a word of mouth campaign. First, we’ll take a look at the essential ingredients you need to put together a campaign. These ingredients are:
A superior product
A way of reaching key influencers in your marketplace
A cadre of experts willing to bat for you
A large number of enthusiastic consumers
A way of reaching the right prospects
One or more compelling stories that people will want to tell to illustrate your product’s superiority
A way to substantiate, prove, or back up your claims and how the product will work in the real world
A way for people to have direct, low-risk experience, a demo, sample, or free trial
A way of reducing overall risk, an ironclad guarantee
Once you have those ingredients ready to use, you should consider the situations in which your company can benefit from a strong word of mouth programs. Some of these situations are:
When there are credibility problems
When there are breakthroughs
When there are marginal improvements
Where the product has to be tried in large numbers or over time
Where there is high risk in trying the product
With older or mature products that have a new story that people tend to ignore
With unfair competitive practices such as spreading rumors, or telling lies about your product
When there are governmental or other restrictions on what you may say or claim directly
While most of the word of mouth tactics are positive for your word of mouth program, there are a few products to avoid using in this program. They are:
Products where a seminar would not provide meaningful added value
Products that can’t be tried and where there is no consensus among experts
Products that are clearly inferior, without having a compensating superiority for similar products
Products that are so personal or emotion that rational discussion is irrelevant to the decision
Products where the decision value is so small (low price/low volume) the medium will not be cost-effective.
This wraps up this post on word of mouth research and how that research can be used when putting together your word of mouth campaign. If you need help with the research and a plan to use the results of that research, try our GUIDED TOUR to get all the help you need with our top-notch resources and tools.
For a FREE copy of our Fear to Fuel, 18 Proven Strategies to Turn Your Fear Into Power eBook, Click HEREand learn how to be confident in yourself.
Carrie Severson is the Founder and Publisher of The Unapologetic Voice House, an independent publishing house for authors that has an agency outlook. Carrie and her team do everything from editing to marketing of books. Carrie has been in the storytelling industry for 22 years and created her publishing house based on her own understanding of what it feels like to be on the author side of things. Check them out at www.theunapologeticvoicehouse.com
In this episode of my Daily Success Strategies podcast I talk about the things that I’ve been able to accomplish during the Coronavirus Pandemic. My hope is that as you look at everything that you’ve been able to accomplish during this time you will be able to realize that it is significant and continue to build on that momentum.
Take the time to list everything you’ve accomplished since this pandemic began and then click on the button below and leave me a voice recording. Tell me about the successes you’ve had. Share your breakthroughs and all of the things you’ve accomplished.
I’ll be picking a few of the recordings to share on future podcast episodes. So share your inspirational stories and your thoughts or ideas that will motivate others to keep going!
PS – Yes, I know it’s June 29th today, not the 30th. I made the mistake of saying the 30th in the podcast 🙂
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We have recently had some of our small business coaching programs approved by Small Business Breakthroughs Magazine for their grant program. See the information below. If you may qualify and want more information, please contact us as outlined below.
FOR IMMEDIATE RELEASEContact: Jeff Heggie
Phone: (801) 830-3858
$5,000 Grants for Small Business Owners
(Gilbert AZ) Due to the current economic crisis, Small Business Breakthroughs Magazine is offering ten grants up to $5,000 for small businesses. These grants are offered to help small business owners obtain specific strategies they can use to quickly recover revenues lost during the Coronavirus shutdown.
2019 revenues of $50,000 or greater
Experiencing a decline of at least 10% in monthly revenue
Requirements: Email Jeff Heggie at email@example.com and include your contact information including your phone number, email address, and website URL. Use “SBB Grant” in subject line.
There are no fees required to apply for this grant and no repayment is required.
Grant Usage: Small Business Breakthrough Magazine has done an extensive review of the online business programs offered through JeffHeggieCoaching.com and has given approval for ten (10) grants to be offered for these programs. [contact Jeff Heggie for details]
About Small Business Breakthroughs magazine
Small Business Breakthroughs magazine can be found on the web at https://smallbusinessbreakthroughsmag.com/. It is dedicated to the success of business owners and offers state-of-the-art training and resources. It regularly features articles about business icons such as Dan Kennedy, Gary Vee, Seth Godin, Les Brown, Mark Cuban, and many more.
If you would like more information about this grant program by Small Business Breakthroughs magazine, please call Jeff Heggie at (801) 830-3858 or email firstname.lastname@example.org
In this episode of The Jeff & Heidi Show podcast we switch things up a bit. Today we are talking with Alyssa Carson and hearing her story and what she is doing to prepare to be the first person on Mars… Yes, the planet!
“Always follow your dream and don’t let anyone take it from you.”
Ever since she was a little girl, Alyssa Carson has had her heart set on the stars. At only 3 years old, she told her father, “Daddy, I want to be an astronaut, and be one of the people that go to Mars.” He had no idea that this seemingly offhand statement would actually become the birth of a meaningful lifelong endeavor.
At just 19 years old, Alyssa’s list of accomplishments include witnessing 3 Space Shuttle launches, attending Space Camp 7 times, Space Academy 3 times, Robotics Academy once, youngest to graduated Advanced Space Academy, and multiple Sally Ride Camps. In 2012 and 2013, she furthered her education at Space Camp Turkey and Space Camp Canada, becoming the first person to attend all three NASA Space Camps in the world. Alyssa is also the first to complete the NASA Passport program, visiting all 14 NASA Visitor’s Centers stretching across 9 states. In January 2013, NASA invited her to be on the MER 10 panel in Washington DC to discuss future missions to Mars live on NASA TV. She was later selected as one of seven ambassadors representing Mars One, a mission to establish a human colony on Mars in 2030. In October of 2016 Alyssa was the youngest to be accepted and graduate the Advanced Possum Academy, officially making her certified to go to space and an astronaut trainee.
More than anything, Alyssa is driven by an insatiable desire to live life to the fullest; to break through the ceiling of possibility and make a positive and lasting impact on the world.
Check out her profile on LinkedIn for the most up to date accomplishments
Its going to be a big week. To make it a successful week and accomplish everything that you need to, make some plans and commit to them. Make sure they are commitments that will make it a successful week and will also get you closer to your bigger goals.
Rosa Parks said, “When ones mind is made up, the fear diminishes “
Look at the things that you know you need to be working on to achieve your big goals but you’ve been putting off. Make a commitment to do those things. Once you make that commitment, the fear will diminish and you can get it done.
Go out and kill it this week!
All of my Daily Success Strategy podcast episodes can also be found in my Facebook Group:
When I posted this episode, I included the comment below:
I don’t want to talk about these things and not be doing them myself, so I’ll use this as my opportunity to publicly commit to what I talk about in this episode. One of my big goals is to have my online courses all running successfully, helping entrepreneurs grow themselves and their businesses. My goal is to have 10,000 people go through my courses. To achieve this goal, this week I will be focusing on my marketing strategies and funnels with my e-Learning Marketing System as well as my Marketing Accelerated course. For my week to be successful with these, my Marketing Accelerated course will be running with new FB ads and my e-Learning Marketing System will have a new funnel and be launched on my site, www.JeffHeggie.com. I’ve blocked my times throughout the week to have focused, dedicated time to do this.
…the unexpected a-ha moments were life changing. Thank you for your ability to guide us through this process so seamlessly, and for helping us see so much potential in our businesses once again!
Great investment of my personal time. Jeff was able to deliver a thought provoking, systematic approach to recognizing and understanding what makes me tick and how to improve. Application of this in the mastermind group setting offered greater insights and perspectives to my personal and business challenges. Worthwhile on many levels!
Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages.
There are essentially 3 methods of word of mouth:
Expert to Expert
Expert to Peer
Peer to Peer
When experts are talking about your products or service you will usually receive an amazing rush of sales and new customers, so obviously this is one of the best things that can happen. You can also help to facilitate this by offering free products to experts for them to review.
Expert opinions can also bring about new ideas that help to fuel new products, services, and operating systems within your company. If you take the time to change or develop the opinions of even a small group of experts, you will have the opportunity to help your market explode.
There is a standard word of mouth delivery system that, in most cases, takes a few years. But, you can speed this up into only a few weeks. The standard system is:
First impressions from an expert
Organized trial of your products or services
Pooling peer experiences
It’s important to know exactly who is advocating for your products and service. Take the time to find out who they are and reward them. While you may already have a customer service system for filing complaints, do you have one for compiling praise? Most likely not. If you take the time to show these people appreciation, they will help take your products and services to the top.
Some of the ways you can show them appreciation are:
Invite them to a customer appreciation dinner
Offer to video their testimonials
Ask to interview them for feedback to improve with
Offer them a premier customer membership
Ask them to join a referral incentive program
There are lots of things you can offer your biggest fans to help spread the word about your products and services.
Conventional media has been around forever and while it can still be effective, it’s lost a little of its luster over the last few years. There are a few reasons for this:
Expensive and doesn’t necessarily return results
Boring, lacking something fresh and new
Too short of a time slot to offer enough information
While these are all true, there are ways you can make conventional media work for you. For the information to be effective, it needs to be presented in the right sequence, come from the right sources, be relevant to the target customer, be credible, and be delivered at the right time in the medium.
We’re going to switch gears a little and talk about the two phases of the product adoption cycle. Traditional media is great for taking you through the information stage where you can offer the information you need for your potential customers, but it’s not so great for measuring the results of those efforts.
Without these results, you can’t fine-tune your marketing and therefore can easily miss the boat and lose potential customers and waste a whole lot of money. Once a consumer has the information they need, they’ll go through a verification process as they analyze whether or not the purchase was a good one. They generally get their information through:
Direct experience with the product
Interaction with peers using the same product
Scientific journals and other resources
Independent reviews and opinions
You can accelerate this process by:
Providing your own demo’s and free trials
Offer them indirect experience through the experience of others
Offer a good true story that can be passed around
Once you have the ability and are able to work through these concepts, you will be able to target your customers much better. If you need help with any of this along the way, try our GUIDED TOUR to gain access to our experienced business coaches.
There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says “Morning, boys. How’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes “What the hell is water?”
David Foster Wallace
We are often oblivious to what is around us, what’s directly in front of our face.
In a world where so much has happened in recent months I believe it’s more important than ever to try to be more aware of what is happening, or even what possibly may have happened.
We are quick to judge but often don’t know anything about the person we are judging. The “Man on the Subway” story from Stephen Covey shows us how we can have a complete paradigm shift once we hear a person’s story.
“I remember a mini-paradigm shift I experienced one Sunday morning on a subway in New York. People were sitting quietly – some reading newspapers, some lost in thought, some resting with their eyes closed. It was a calm, peaceful scene.
Then suddenly, a man and his children entered the subway car. The children were so loud and rambunctious that instantly the whole climate changed.
The man sat down next to me and closed his eyes, apparently oblivious to the situation. The children were yelling back and forth, throwing things, even grabbing people’s papers. It was very disturbing. And yet, the man sitting next to me did nothing.
It was difficult not to feel irritated. I could not believe that he could be so insensitive as to let his children run wild like that and do nothing about it, taking no responsibility at all. It was easy to see that everyone else on the subway felt irritated, too. So finally, with what I felt like was unusual patience and restraint, I turned to him and said, “Sir, your children are really disturbing a lot of people. I wonder if you couldn’t control them a little more?”
The man lifted his gaze as if to come to a consciousness of the situation for the first time and said softly, “Oh, you’re right. I guess I should do something about it. We just came from the hospital where their mother died about an hour ago. I don’t know what do think, and I guess they don’t know who to handle it either.”
Can you imagine what I felt at that moment? My paradigm shifted. Suddenly I saw things differently, and because I saw differently, I thought differently, I felt differently, I behaved differently. My irritation vanished. I didn’t have to worry about controlling my attitude or my behavior; my heart was filled with the man’s pain. Feelings of sympathy and compassion flowed freely. “Your wife just died? Oh I’m so sorry! Can you tell me about it? What can I do to help?” Everything changed in an instant.”
In this episode of The Jeff & Heidi Show we interview Devin Butler and learn about his entrepreneurial journey.
Devin Butler graduated from Davenport University with a Bachelor’s Degree in Business Management and Administration. He had a strong passion for football, playing all the way through college, and it wasn’t until his sophomore year of college that he realized he also had a deep passion for entrepreneurship. After moving to Arizona in May of 2019, he began his entrepreneurial journey. Devin is working to build several small businesses that he started. Clear Cut Home Improvements, Clear Cut Events, and a community built to connect like-minded people, Arizona Entrepreneurs. Each of these businesses have one thing in common, they are built around bringing people together. Being able to provide value to the community in various ways is something that inspires Devin to bring his vision to reality.