WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process.

They are:

  1. Give the product a chance and transitions from a “no” to a “maybe”.
  2. Check out the options and investigate the different products available.
  3. Observe the product to check for potential benefits, features and operations to see if there is a fit with their needs.
  4. Become a customer and purchase their first item. They will be discriminate with their first product as they form their opinion of you.
  5. Purchases again and starts spreading positive word of mouth as an advocate of your products.

So, let’s take a closer look at each one of these.

From “No” to “Maybe”

This stage is really important because if your potential customers don’t even take a second look at your products and services, then you have no chance of sealing a deal. This is why you need to offer credible information and well thought out pricing, guarantees and incentives.

Investigating Your Products

At this stage they are taking a closer look at your product line to see if there is actually anything that could benefit their life. This is where you need to make sure your hard information is right out there in front for the customers to see and compare.

Trial Period

Customers often feel more at ease and ready to purchase when there is some sort of a trial in place. They usually want to try vicariously through someone else, so they don’t feel any risk involved. A good way to offer this is through demo videos, product demonstrations or a tour of your facilities. This stage may invoke a reaction of “I tried it and liked it. You should check it out.”

Make a Purchase

At this stage, they have taken the risk of purchasing one of your products or services and are now evaluating how easy, convenient, cost effective and satisfying your product or service is. At this stage a common reaction would be, “It was really easy to use and learn from. It’s really great, you should get it!”

Advocates for Yours Products

At this last stage of decision making the customer is immensely pleased with your product and often keeps using it and/or comes back for more products and services. They are likely telling everyone they know how much they like it, that they use it every day and have already (or will be) back to your establishment for more.

We talked a minute ago about the different types of purchasers. Now we are going to take a closer look at their characteristics, so you can figure out which tactics are best to use at the right stage of the decision-making process.

The Innovator

  • Wants to stand out from the crowd
  • Know what’s hot and trendy
  • Likes “strange” or “weird” new products
  • Wants to be the first to try and will talk about it animatedly

Early Adopter

  • Driven by excellence
  • More concerned with possibilities than realities
  • Always looking to be a leader
  • Always looking for a new vision

Middle Majority

  • Wants to be perceived as competent
  • Concerned about practicality and easy comparisons
  • Needs an easy way out if not satisfied
  • Wants products that meet the industry standard

Late Majority

  • Generally skeptical and wants to know the risks upfront
  • Needs to shop around for the best deal
  • Needs a support system
  • Wants what everyone else has


  • Needs it to be completely safe and traditional
  • Needs reassurance that nothing will go wrong
  • Won’t try new things unless it’s the last resort
  • Will search for loopholes and problems
  • Wants to use it in the standard industry way

As you can see, each type of consumer wants something just a little different depending on their personality type. The key to successful word of mouth is to target and cater to each type of consumer. If you need help identifying the types of consumers you are currently helping and how to attract the types you are lacking, try our GUIDED TOUR for the resources and tools you need to get the job done.

Also check out our FREE training, the Momentum Series, that will help you get focused on what your goals are and where you are going in life.

Next time we’ll talk about how word of mouth messages are delivered and what you can do to help facilitate that.

This Could Be The Difference Between Your Business Surviving Or Closing

It Is Not The Strongest Species That Survive, Nor The Most Intelligent, But The One Most Responsive To Change.

Charles Darwin

At the beginning of March, when I first began to have a feeling that COVID-19 was going to cause an interruption with business, I started to plan an online course for entrepreneurs and small business owners. I had no idea how much of an “interruption” we were actually going to face.

I felt that we were going to see a shift that would force us to take business even more online than we currently were. My experience with most small business owners was that they had an online presence, but they weren’t utilizing it properly to their advantage. I knew that I could create a course that could teach small business owners how to increase their leads, their conversions, and their profits significantly by just making some minor changes to how they were operating online. Plus, we could do it without requiring them to invest a bunch of money into their marketing and advertising during difficult times.

I started to develop this course and soon after, COVID-19 was having a larger and more far reaching impact than I had ever imagined. It was having a bigger impact and we didn’t know how long it would last.

If you’re a business owner, you are probably like me and many other business owners who have major worries and concerns.

I decided to add a lot more into the course than I had originally intended. The outcome is my Marketing Accelerated course which developed into a five-module course that covers many different, and easy to implement marketing strategies for entrepreneurs and small business owners that are worried about their businesses, need to generate sales again quickly, and don’t have the money to invest in growing or rebuilding.

As I watched everything unfold over the next couple of months I knew it was looking worse and worse for small business owners. I knew that this course would bring incredible value to anyone who would implement the strategies, but I kept looking for ways that I could keep adding more value.

All said and done… I’m as excited about all the bonuses that I’ve been able to put together and include with my Market Accelerated course as I am the course itself. The ROI on the investment in this course can be infinite.

The Ultimate Small Business Guide To Shooting Video At Home

Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.

James Wedmore

During this same time period, the incredibly talented Steven Burkhart of Burkhart Creative Agency had similar thoughts and created a course to help small business owners who would be shooting more video from home. As an incredible measure of generosity, he has allowed me to include this 11-part series as a bonus with my Marketing Accelerated course!

I want to share his talent and value that Steven has to offer with as many small business owners as I can, so I’ve asked him to write a guest blog that I can post here.

Video Lighting 101 For Small Business Owners

By Steven Burkhart from Burkhart Creative Agency

Don’t Be Intimidated

If a picture is worth a thousand words, what is a video worth?


If you’re anything like me you’ve seen a million videos whether it was blockbusters in the theater or whether it was podcast interviews on YouTube. Often we are surprised to learn that there is very much science and art to lighting that can create a situation that is rather intimidating for people trying to just simply shoot great-looking video for your business. If you’re interested in learning more about shooting video at home visit ​Ultimate Guide Small Business Guide to Shooting Video At Home​ on our site to help you through the entire video production process!

Unfortunately, like most things that are done well, years of experience have gone into learning the craft to justify the quality of the end product. However there are some simple things you can do to create great lighting for your small business videos especially when first starting out and doing it on your own. Your future business will thank you for all your hard work at improving your videos by taking a simple and educated approach to lighting!

Amount of light

No matter what you do, your job is to tell your story

Gary Vaynerchuk

Well cell phones have come a long way and new models can shoot externally great-looking video, the reality is that your whole phone with all it’s functions is still only a third of the cost of a great video camera. Video cameras like what they use for motion pictures can cost upwards of

$80,000 for just the body not including lens batteries or support gear.does that mean your phone can’t take a great video of you talking about your business? Absolutely not! It does however mean that the sensor that is capturing the video needs a little bit more help.

Outside of the aesthetic qualities that it has, shooting by a window to use sunlight is the easiest way to knock out your first problem of having adequate amounts of light. You have to spend a decent chunk of change to get lighting as bright as the sun!

Of course you have to realize that you are now at the mercy of the weather to have consistency in your video. It’s nothing worse than really nailing your script only to find that a cloud rolled by and covered the sun in the middle of your take and your video went from properly lit to very dark, which is incredibly distracting.

If your background where you have windows is not ideal for shooting you will need to change it up and either reconstruct your background or shoot with lamp light. You may be asking yourself, “why wouldn’t you just use the light in my ceiling?”. Great question, I’m glad you asked. It is simply because light that comes from up above tends to cast shadows underneath our eyes and chin which looks unprofessional and most importantly, unflattering.

While the light from a lamp especially if you remove the shade to increase the amount of light hitting you can look unflattering, (more on this later) the light will the very least be shining into your eyes casting fewer shadows and looking more flattering especially when placed at the proper angle to your face.

Lamp light, while it might look bright to you or me, to a camera is quite dim. You can easily go out and buy some super bright lights that you wouldn’t normally use for a house lamp and replace them for your video shoot to increase the volume of light you have to work with. Oftentimes you can buy a splitter that will turn one light bulb screw to 2 potentially doubling your light output for your video.

Direction Of Light

Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.

Lisa Lubin

We already covered the light from above and it tends to look unflattering. We do have a couple options for other directions of the light.

With our example of window lighting you have the lighting coming in from the side as well as a light that is hitting the floor and reflecting back up. This is why the shadows underneath your chin and your eyes are less pronounced because of the upward bouncing light.

Whether you use a lamp, a window, or if you’ve invested in video lighting, it is important to realize that the light source should never be directly in front of you. Traditional lighting places the key light, or the main light, at a 45 degree angle to your face. This kind of lighting is not only what your eyes are used to seeing but it also creates a little drama by having a shadow side and light side of your face. It’s also more flattering to your features.

Because of the fact that we do more cinematic and edgy lighting we tend to have our key light nearly 80 degrees from the front of the face. This angle creates pronounced shadows and adds more drama and interest to the image, at least to our personal taste. Often the shadows can be adjusted by putting in with industry calls a fill light. It’s a light typically placed directly opposite the key light meaning in this case 80° the other direction from the front of the face, and adjusts how dark the shadow side of the face is.

While you may not have the equipment for this or the desire to spend that much time setting up lighting my suggestion would be to simply adjust your angle to your key light till you find a balance between your bright side and your shadow side that you are happy with.

Color Of Light

Video is the most powerful way to evoke emotions online.


Now that we’ve talked about the amount of light and the direction of light we can now talk about the color of light. The cameras we have on our phone are awesome in the sense that make a lot of adjustments that we do not have to think about. One of those is color balance. Color balance is simply the camera adjusting how it sees color based on the overall image. It’s called White balance.

When we are outside the camera is going to have certain settings for how it processes colors which are completely different than how it measures colors indoors. Without getting into the technical aspects, simply put inside “white” lighting is orange and outside lighting is blue to a camera and it adjusts accordingly.

When we begin to mix these colors it provides a challenge to the sensor of our camera where it has to pick the best option for that white balance. Oftentimes this makes for an odd-looking video image or photo image because objects in the background can be out of whack looking and become distracting in our video.

To make it easier for our cameras to produce a better-looking image it is best to make sure that all of our lighting is the same kind of white balance. This means that if you use window lighting it would be best to turn off other lighting in your home so that the camera doesn’t see incredibly orange lighting in the background and changes the color balance on your face making it more blue. The more blue your face is the less warm and friendly you’re going to seem on a subconscious level to your viewers.

In Conclusion…

Great stories happen to those who can tell them.

Ira Glass

When you follow the typical “rules” for lighting that we have discussed above you’ll notice that your work improves in quality. It also simplifies something that most people don’t spend a lot of time studying. I wish you the best of luck in using this tutorial in improving your lighting for your small business videos.

For an extended look into shooting video at home with your phone and minimal equipment we have 11 videos in our ​Ultimate Guide Small Business Guide to Shooting Video At Home.

Steven Burkhart

Daily Success Strategies: Personality Isn’t Permanent

Jeff Heggie Daily Success Strategies Podcast – Episode 045: Personality Isn’t Permanent

Listen For A Special, Limited Time Offer At The End Of This Podcast!

Discover all the places you can listen to Jeff Heggie’s Daily Success Strategies HERE

Read my article, Who You Become Is A Choice, which is my review of Benjamin Hardy’s new book, Personality Isn’t Permanent, HERE

In this episode of my Daily Success Strategies podcast I talk more about Benjamin Hardy’s new book, Personality Isn’t Permanent. I don’t go into the same detail as I do in my article, which you can find the link to above. In this podcast I focus becoming the person we want to become by setting our goals and intentionally working towards them. As we work towards those goals, if we want to achieve them we need to act as the person we want to become rather than the person we currently are.

Listen to this podcast, read my article, and if it sounds like a book you’ll enjoy (which I know that you will), you can get a free copy of the first chapter HERE, and you can pre-order the book HERE (releases June 16, 2020).

Episode 019 – The Jeff & Heidi Show Podcast with David Jasse

In this episode of The Jeff & Heidi Show we interview David Jasse and learn about his entrepreneurial journey.

David M. Jasse opened DMJ in 1992 after garnering network experience at CNN, MTV, CBS & FOX. Among his company’s recent achievements is program editing & designing graphics for Emmy Award winning “Born to Explore with Richard Weise” as seen on ABC. Previously, DMJ headed up the editorial team for “Cafe Digital”, 52 half hour shows on The Discovery Channel on new technology. David’s specialty is directing video that engages audiences, & touches hearts. Mr. Jasse’s non profit films have helped raised over 100 million dollars. The films range from pediatric cancer, special needs children, to teens at risk. In the last few weeks his company DMJ Studios has been pivoting to virtual events to replace gala dinners.

Video explainer

David on camera about giving back


Recent COVID Film

You can find our show on the following platforms:


Apple Podcast



Google Podcast


Pocket Casts



Who You Become Is A Choice

I first became aware of who Dr. Benjamin Hardy was when he was promoting his new book, Willpower Doesn’t Work. The fact that you had a chance to win Joe Polish’s Tesla if you bought a copy of the book may or may not have been part of the reason that book is now on my self. However, the Tesla isn’t in my garage. As I read more of his work on Medium and on other platforms I began to gain a real appreciation for what he does. I love how he’s willing to be controversial on a topic, and then he backs it up from personal experience.

A couple months ago I was listening to one of my favorite podcast shows, The Richie Norton Show , and Richie was interviewing Benjamin and talking about his upcoming book, Personality Isn’t Permanent. It was a great interview and it made me reflect back on my own life and how I’ve seen changes in my personality over the years. 

A story that he shared on the podcast, and one he also talks about in his book, was when he was dating his wife, Lauren. They spent some time with some of his old high school friends. He said, “she saw a side of me she didn’t know existed and, frankly, didn’t like.” He explained how his present and former selves were two very different people and when he was with his old friends, he shifted back “into the role, identity, behavior, and even language patterns he exhibited in high school.”

The following day I noticed that Richie had posted something on Facebook talking about the interview. By this time I had already pre-ordered my copy of the book. But I was intrigued and wanted to hear what others had thought of the interview and started to read the comments on the post. I recall one individual who only had to read the title to know he was not going to agree with Benjamin. I don’t recall the full context of his comments, but he believed that in essence, you can have changes within yourself as an individual, but your personality is permanent and remains that way throughout your life.

I’m sure that there are a number of things in his book that he will get some opposition to, and the fact that he argues that personality tests are about as scientific as horoscopes is sure to stir some emotions. 

Personality Isn’t Permanent will be available on June 16. When I was given the opportunity to review it ahead of time, I jumped on it and I’m glad that I did. I’m the type of person that underlines, highlights and writes notes in the margin when I read a book. This book is a mess with all my highlights, scribbles and notes. I really enjoyed reading and absorbing this book. Though many of the things Benjamin talks about could be considered controversial, he backs them up with solid, logical evidence.

This is the first that I’m actually writing about this book, but over the past couple of weeks I have discussed it’s content and specific ideas in my podcast, Daily Success Strategies.

Who You Become Is A Choice

Human beings are works in progress that mistakenly think they’re finished.

Daniel Gilbert, PhD

I’ve been involved in a number of leadership events where we’ve talked about personality tests. I’ve learned how they can help you to understand your team and how they can help you build a team by matching the right personalities together. But one thing always seemed to be an assumed fact. Once someone was given their results from their test. Once they were identified as Red, Square, Horse, or whatever the particular personality test used, that is what they were pegged for life.

From my own life, I know that I am a very different person than I was 20 years ago. All aspects of my life, including my personality are different.

As I read, I wasn’t wondering if our personalities could change, because I know they can. I was more curious about the possibility of intentionally making that change yourself to become the person you want to be. 

With these thoughts in my mind, I reflected on a story I heard Jeff Goins tell about how he strategically defined who he wanted to be. It wasn’t more than a few pages later that Benjamin shared that exact story! 

Benjamin condenses Jeff’s story here: 

“When done intentionally and strategically, defining yourself as a certain “type” of person, or giving yourself a specific label, may be useful. For instance, Jeff Goins had always wanted to be a writer, but hadn’t done anything about it. Yet, when he labeled himself as a “writer,” that identification bolstered him to start writing, and, ultimately, to become a successful author.”

Create Your Future Self

Life isn’t about finding yourself. Life is about creating yourself.

George Bernard Shaw

You are not “caused” by your past

Benjamin Hardy

Benjamin emphasizes that your personality is an effect, not a cause and you primarily shape your personality by the goals that you have set for yourself. When you have set specific goals and are intentional about where you are going, he says you can become the person who you want to become. 

He says that successful people start by figuring out who they want to become and use that as a filter for everything they do.

Explaining this, he uses the example of Matthew McConaughey’s hero speech when he won an Academy Award for best Actor.

When I was fifteen years old, I had a very important person in my life come to me and say, “Who’s your hero?” And I said… “You know who it is? It’s me in ten years.” So I turned twenty-five. Ten years later, that same person comes to me and says, “So, are you a hero?” And I was like, “Not even close! No, no, no.” she said, “Why?” I said, “because my hero’s me at thirty-five.” So you see, every day, every week, every month, and every year of my life, my hero’s always ten years away. I’m never gonna be my hero. I’m not gonna attain that. I know I’m not, and that’s just fine with me, because that keeps me with somebody to keep on chasing.

“One day, you will become your future self. The question is: Who is your future self?”

This stresses the importance of setting specific goals and intentionally working towards who you want to become. You should think, focus and act as the person you intend to become, not as who you are right now. If you are not doing this, who’s creating the future you? Are you going to leave that to chance? Leave it to your environment or what happens to you?

If you don’t have very specific and intentional goals set for yourself, start with my free Momentum Series training that will walk you through the process to get started.


Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.

Paul Arden

Your personality can, should, and does change. It will change according to how you see yourself, how you act, and the environment you are in. You absolutely can become the person you want to be when you act intentionally and are aware of this.

“Life is a classroom. You’re here to grow. You’re here to live by faith and design. You’re here. You’re here to choose. The choice is yours. Who will you be?”

Subscribe to my Daily Success Strategies podcast HERE Follow me on Instagram HERE

Get the first chapter of Personality Isn’t Permanent for free HERE

Harness The Power of W.O.M.

Today we’re going to talk about how to harness the power of word of mouth. Including the six-step process to success and the 30 (that’s right, I said 30) ways to harness the power of WOM. So, let’s get started!

There are six steps to harassing word of mouth:

  1. Understand your customers’ values and priorities, this will help you understand why they would buy your products.
  2. Understand the different adopter types: innovators, early adopters, middle majority, late adopters, and laggards.
  3. Identify which decision stages are needed for your product to be adopted.
  4. Use the information from steps 2 & 3 to figure out which wording and word of mouth tactics are going to work using the Decision Maker Matrix (we’ll talk about this in a minute).
  5. Put together the resources for the highest word of mouth impact.
  6. Create and implement your word of mouth campaign.
Photo by rawpixel.com on Pexels.com

The Decision Maker Matrix is based on years of trial and error by George Silverman. It essentially charts to different concerns you may come across when working with different adopters and putting together a decision process for each one.

We are now going to move on to the 30 ways to harass the power of WOM:

Use Experts

Experts can come in many forms and all their opinions should be taken into consideration when putting together a WOM campaign. Some experts to gather information from include:

  • Customers
  • Suppliers
  • Experts
  • Salespeople
  • Experts’ roundtables
  • Experts’ selling groups

Seminars, Workshops & Speeches

These venues are a perfect opportunity to gather information. People who attend these types of events are used to giving feedback, so you can use a survey or other method to gather information you can look over later. Some events to use are:

  • Speakers program
  • Seminars
  • Group selling
  • Dinner meetings
  • Peer selling groups
  • Teleconferenced experts’ panels
  • Trade show events/opportunities

“Canned” Word of Mouth

The concept of “canned” word of mouth is using hard and online products to get feedback and offer information at the same time. Some ideas for these are:

  • Videotapes
  • Audiotapes
  • World Wide Web
  • CD’s

Referral Selling

As we’ve talked about before a referral program can help with a variety of things in building your business. By using some of the following tactics and opportunities you can find out exactly what you need to do to generate positive word of mouth. These tactics and opportunities are:

  • Testimonials
  • Networking
  • Referral Selling Program

“New” Media

The concept of “new” media is the use of up and coming media sources and opportunities to get the word out about your products and services and listen for the feedback about them. Here’s some of the “new” media options:

  • Hotlines
  • Faxback services
  • Web-based word of mouth, such as forums, e-mail, etc.
  • Call centers

Using Traditional Media for Word of Mouth

Using traditional media is a great way to get feedback. These are still considered mainstream ways of interacting with the public and consumers. Some traditional media outlets are:

  • Customer service
  • PR
  • Placements
  • Events
  • Promotions
  • Word of mouth in ads, sales brochures, or direct mail
  • Salesperson programs, sales stars, or peer training,
  • Word-of-mouth incentive programs (“Tell-a-friend” programs)
  • Customer gifts they can share with their friends (articles, how-to manuals)

Internal Word of Mouth

  • Encourage employee word of mouth and sharing feedback with family, friends, and others
  • Offer rewards or commission for word of mouth success

As you can see there are tons of ideas you can work with to increase your level of positive word of mouth marketing. If you need help with any of this, please try our GUIDED TOUR to access our exclusive resources that can help you put this whole thing together.

If you are looking for help and direction setting your goals and the path to achieving them, try our FREE Momentum Series.

Strategic Ignorance

Jeff Heggie Daily Success Strategies 040: Strategic Ignorance

In today’s podcast I talk about Strategic Ignorance and how it pertains to your road to success. Please share this message with someone else.

“It’s knowing what to avoid.

Benjamin Hardy

Notes on Strategic Ignorance from Benjamin Hardy’s book ‘Personality Isn’t Permanent.’

“With increased options come increased choices. This may seem like a good thing, but for most people it is not. More choices mean more decisions… decision fatigue can lead to you getting stuck in negative cycles. A lot of the choices you encounter on a daily basis are endless rabbit holes to nowhere. Instead of keeping the door open to more choices, you need the discernment and confidence to close most doors so you’re entirely unaware of them.

…It’s too costly for your mind to be focused on the wrong things, one you become serious about success and change.

  • We assume that more choice means better options and greater satisfaction.
  • However, choice overload makes you question the decisions you make before you even make them.
  • Choice overload leaves you in a perpetual state of FOMO – the fear of missing out – always looking over your shoulder and questioning the decisions you’ve made.
  • This puts you in a constant state of stress, always feeling like you’re falling short, always questioning the decisions you’ve made, always wondering what could have been.

…If you’re serious about achieving goals and intentionally moving forward in your life, you must create an environment that shields you from most of the world.

…Strategic ignorance is not about being closed-minded. It’s about knowing what you want and knowing that, as a person, you can be easily swayed tor derailed. Rather than putting yourself in stupid situations and being forced to rely on willpower due to lack of planning, you simply avoid stupid situations. You even avoid amazing situations that you know are ultimately a distraction to becoming your desired future self… You create boundaries… You live your priorities and values and dreams.

…Selective ignorance is not the avoidance of learning. It’s not the avoidance of getting feedback. It’s simply the intelligence of knowing that with certain things and people, the juice will never be worth the squeeze. It’s knowing what to avoid.”

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What Are You Committed To?

Jeff Heggie – Daily Success Strategies Episode 040

What are you committed to?

If you want to know what you are truly committed to, take a look at your life.

You’re not committed to what you say that you are committed to necessarily. Whatever the result are that you are getting in life… that’s what you are committed to.

If you want different results, you have to commit to those results.

Subscribe to Daily Success Strategies

You can find out more about the Turn Your Fear Into Fuel Summit that I talk about in the podcast HERE

Episode 018 – The Jeff & Heidi Show Podcast with Cindy Gordon

In this episode of The Jeff & Heidi Show we interview Cindy Gordon and learn about her entrepreneurial journey.


Cindy Gordon is the founder of Business Rescue Coaching a boutique coaching firm that provides a unique leadership experience to female small business owners who are looking to make more money than they thought possible. Cindy’s programs help women find their internal motivation so that they gain the conviction to take on the challenges that have been holding them back from achieving their goals. Cindy helps her clients dream big and break the walls of their comfort zone, so they see themselves as worthy and capable of making big bucks!

Cindy is based in Scottsdale Arizona, but serves clients across the United States and Canada. She has been honored with numerous awards for her achievements but is especially proud of being honored as one of the 2020 Outstanding Women in Business by the Phoenix Business Journal.

2020 Phoenix Business Journal Outstanding Woman in Business Recipient

2017, 2018 & 2019 Recipient of the NAWBO President’s Choice Award

2019 Recipient BossLady Panelist of the Year Award

2019 Recipient NAWBO Unsung Hero Award

2017 & 2019 Finalist NAWBO Member of the Year Award

2017 Finalist NAWBO Bridge Builder of the Year Award

2018, 2019, 2020 Accredited Member of the Better Business Bureau

I’m White… I Don’t Get It…

I’m white

I don’t get it

I might say I do

I know how terrible racism is, and I understand that.

You might say the same thing.

But we don’t really get it.

If I go for a walk through my neighborhood, people aren’t looking at me through their windows wondering what I’m doing and what my intentions are.

I’ve been pulled over, and as the police officer approached my window I was digging through my console looking for my insurance without even thinking twice about it.

I’ve walked down a dark street with a hood on and my face covered to keep warm. I didn’t have to think about it

I do a lot of things, a lot of things that I’m not even aware of, that I wouldn’t do if I were black, because I don’t get it. Because I don’t have to live it.

I’m white, I’ll never fully “get it”

But the more we educate ourselves. The more we do our part to understand. The more we are willing to speak out about racism and the things in this world that are wrong. The more we will be able to help.

I might “get it” a little more than a lot of white people.

I knew one day we would have to have the conversations. I was hoping he would be older.

Yesterday we explained to our son how some people will look at him different, and treat him different because he is black.

I’m scared

I’m scared that one day this beautiful, happy, kind boy that is filled with so much love, could have something bad happen to him…

Because he is black

He’s the most amazing kid. Everyone that knows him LOVES him. But there are going to be times in his life that someone doesn’t see that beautiful, loving boy. They just see the black kid and all the stereotypes that live in their head.

Nelson Mandela said, “No one is born hating another person because of the color of his skin or his background or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.”

“I can’t end racism. I can’t change what happened to George Floyd. I don’t even know a black person, there’s nothing I can do.”

If that’s what you’re telling yourself, you are wrong.

We are all in this.

Your voice matters

Your silence hurts

“If people can learn to hate, they can be taught to love”

Change will only come from a place of love and it starts inside each and every one of us.

Turn Your Fear Into Fuel Summit

2-Day intensive, interactive, virtual summit: Turn Your Fear Into Fuel

“What Every Female Entrepreneur Needs To Know About How To Turn Her Fear Of Failure, Self Doubt And Loneliness To Fuel Which Will Push Her Forward On Her Way To Success”

18 Life, Relationship, Mindset and Wellness Coaches Will Show You The Expert Methods How To Turn Your Fear Into Fuel And CHANGE YOUR LIFE NOW!



  hours  minutes  seconds


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Word of Mouth Tactics – Part 3

Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely.

Today we’re going to talk about the nine levels of word of mouth which gives you a tool to measure the word of mouth circulating around your company, products, and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it.

So, launching into the nine levels of word of mouth-it should seem relatively obvious that the negative levels are, well, negative and the positive levels are positive.

Minus 4

This is the worst of the worst and means your product is creating a scandal. Remember, when the popular over-the-counter pain relievers, like Tylenol, were deemed unsafe? Yea, you won’t want that kind of word of mouth.

Minus 3

Disgruntled customers are going out of their way to convince other consumers from purchasing your products and services. They are boycotting you.

Minus 2

While not outwardly boycotting, when customers are asked about you, they will give a negative response.

Minus 1

At this level, people are mildly dissatisfied and while not outwardly talking about it, they will have an opinion if asked. Now they may purchase from you despite their negative feelings, this can be a little confusing.

Level 0

This is sort of a neutral place to be. Customers are using your products, but don’t really talk about it. People rarely ask them about it, so they aren’t sharing their opinion with others. This can be a bit of a slippery slope because you don’t want to turn that neutral experience into a negative one. In fact, you should work to make it a positive one.

Plus 1

At this level we are finally starting to work our way into the positive word of mouth about your company, products, and services. Plus 1 signifies that people are generally pleased with your products, but unless asked, don’t really say anything about them.

Plus 2

When asked, your customers will talk about how much they love your products.

Plus 3

Customers will go out of their way to talk about your products, services, company, and their shopping experience with you. This is most evident when you see how people recommend movies to their friends and family.

Plus 4

Your product is the toast of the town. There is an obvious buzz going around and your business is the place to be. People are not only talking about your great products and services, but they are talking about their shopping experience, your customer service, and how they perceive the company to help them in the future.

Some great examples of Plus 4 companies are:

  • Lexus
  • Harley Davidson
  • Saturn Cars
  • Netscape
  • Apple Computers
  • Celestial Teas

We’re going to leave this lesson for you to mull over and take a look at what kind of word of mouth you are generating. If you need help with this process, try our GUIDED TOUR to get help from our experienced business coaches.

If you are a current entrepreneur and you are worried about your business and how you are going to survive in these uncertain times, or if you will survive, you need to register for my MARKETING ACCELERATED COURSE. In this five-module course, I’ll show you cost-free strategies that will increase your leads, conversions, and profits immediately.

Next time we’re going to talk about the 30 ways to harness the power of word of mouth.

5 Habits That Made Me More Productive In Quarantine

“Focus On Being Productive Instead Of Busy”

Tim Ferris

On March 12 I was on day six of a seven-day football recruiting trip with my son, Daxon. We were having lunch, waiting for a football practice later that afternoon that we had been invited to at Southern Utah University. That practice never happened. While we were having lunch, we got word that the governor had just implemented new rules and guidelines around COVID-19. That meant the rest of our trip was cancelled, so we headed home. At that time, I had no idea that I’d be sitting here nearly three months later having gone through everything that we have.

It has been interesting to watch and hear different stories about how people have dealt with quarantine. As we try to get things moving again, we know that this story is long from over. There is still a lot of uncertainty and unknown surrounding Coronavirus itself. But there is still a lot of uncertainty and unknown with our lives, our businesses, our jobs, the economy and so much more. What I do know, is that whatever the new normal is once this is over, it won’t be the normal we knew before.

For me, my time in quarantine was actually very productive. As I watched everything start to unfold in March, I knew that there was going to be a lot of things change in the business world, and I believe a lot of it is a permanent change for many. Everything from working remotely to doing more and more business online. I saw a need for many business owners to get a better knowledge and understanding of effective marketing tools and strategies they would need to survive and continue to grow during the pandemic, and once it is all over. 

I began developing my Marketing Accelerated course. Quarantine brought a lot of challenges as I worked on this course. Quarantine had some challenges. With things such as the entire family being at home and kids homeschooling, it created trials with productivity, filming modules for the course, and just getting things done.

But I was able to implement some things into my routine that helped me to be productive, stay focused and get a lot accomplished. These have been productivity habits that have been very beneficial during quarantine, but they are also habits that I’m going to continue with even once we get to our new “normal.”

Get Up Early

“Create the life you can’t wait to wake up to.”

Josie Spinardi

Getting an early start on the day has always been a habit that has helped me with my productivity. Back in my days as a bank manager, my most productive time was early, when I was the only one in the office. When I was there early, I was able to focus on what needed to get done without having any distractions. Once my staff arrived and the doors opened, I never had the opportunity to stay laser focused on a single task.

For years I’ve been getting up early and going to the gym to workout. Before quarantine, I would be up at 4AM and then be home in time to help get the kids ready and off to school. When we went into quarantine, the gyms were closed and the kids were not leaving the house to go to school.  The easiest thing to do would be to enjoy those extra hours and get some quality sleep!

But to stay productive during quarantine, I made the decision to keep an early morning routine. Since I was developing my Marketing Accelerated course, this was often a necessity. Most of the video made for the modules was done very early in the morning so that I could have it completed before anyone else in the house was awake. Like at the bank, the early mornings also gave me time to get laser focused on a project without having any distractions.

The early mornings also included exercising. The best part has been doing it as a family. We all started a running routine together each morning. 


“Every day is another chance to get stronger, to eat better, to live healthier and to be the best version of you.”


It doesn’t matter the time of day you do it, but exercise should be part of your routine. Everyone is different and you should consult your doctor before starting an exercise program, but your overall success and productivity will improve if you implement the right exercise program into your life. 

I’m not going to go into all of the details, but it has been proven that exercise will improve your health, focus, anxiety, stamina and a lot of different areas of your life. As I mentioned, my exercise routine was interrupted when our gym got shut down because of quarantine, but there are always options to keep going in one form or another. Make some form of exercise part of your daily routine and it will help you in your overall productivity.


“By taking just 20 minutes out of your day to prepare for your day, you prepare your mind.”

Brendon Burchard

A new practice that I started during quarantine was daily journaling. I’ve always been one who keeps a personal journal, but this is a different kind of journaling. 

I’ve heard Brendon Burchard, Darren Hardy, Michael Hyatt, and others all talk about daily journaling and the benefits to your productivity. I decided to give it a try with Brendon Burchard’s High Performance Planner. This is a practice that I quickly grew to love and appreciate. The process helps me to be more intentional with my weekly and daily plans. It’s also an incredible tool for me to start and end the day with because it helps me to be in the right mindset.

First thing in the morning I sit down and plan my day. I determine my top goals and priorities and figure out the “must-do” tasks for the day. But my favorite part is going through a list of ten questions every day and my answers set me up for a powerful day. They are questions such as:

  • One thing I can get excited about today is…
  • A situation that might stress me out or trip me up today could be… and the way that my best self would heal with that is…
  • One thing I could do today that is a little outside of my comfort zone is to (try, ask for, express something, take a big step, etc.) …
  • I would know that today was a great success if at the end of the day I did, said, or felt this…

I end the day the same way it began. I go through a list of questions and reflect on my day. Questions such as:

  • A moment that I really appreciate today was…
  • Something I realized or learned today was…
  • I could have made today even better if I…

However you set yourself up, if you will take the time every single morning to intentionally plan your day, and then every single evening to reflect on your day, your productivity and results will soar. If you are skeptical, I challenge you to try it for a month. If at the end of the month you don’t see the benefit, stop. But by then, I know that you have seen an amazing impact on your life.

Block Time

“The key is not to prioritize what’s on your schedule, but to schedule your priorities.”

Stephen Covey

In my morning journaling, I look at my top priorities for the day and block time to focus on them. 

Blocking the time means that you need to remove all distractions so that you’ll be able to focus on that one thing and nothing else during that time. 

No emails. No social media. No phone calls. No interruptions whatsoever.

You need to train yourself to do this effectively. Our phones and computers are always notifying us with noises or pop-ups to distract us. Shut them all off during this blocked time. The text can wait. The phone call can wait. Believe it or not, even Facebook can wait!

The challenge during quarantine is that you not only have to train yourself to properly use block time. You need to train your family. They need to understand that if they need you, it will have to wait until after block time. They can’t just come into where you are working and ask a question. You don’t want any distractions, so you’ll have to establish something that makes it so they are aware when you are in a block session and they can’t disturb you.

It’s very important how much time you block. Don’t block hours on end and think you’ll just put your head down, get to work and get things done. Your body and mind need breaks. Set an alarm so that you are taking a break at least once per hour. Clear your mind, move your body and drink some water. It will refresh you and enable you to be more productive than if you tried to work straight through.

Noise Cancelling Headphones

“Don’t blame the distractions, improve your focus.”


My wife gave me a pair of Apple AirPods Pro in January for my birthday. I had no idea that they would end up being one of my best, and favorite tools during quarantine.

The AirPods Pro are noise cancelling headphones and I love them. My home office doesn’t have a door on it, so distracting noises throughout the house can be heard from my office. But when I put my AirPods in and activate the noise cancellation, I enter a world of my own. It is perfect for my block time when I want all distractions eliminated. They are also great when you are reading.

Wherever you work, if you are going to implement block time into your day, I suggest getting a pair of noise cancelling headphones. I love my Apple AirPods. I also have the Bose Hearphones, but I prefer the AirPods over the Hearphones. There are a lot of options available. Do some research and find the ones that will best suit your needs and give them a try.


We’ve never seen anything like this before. COVID-19 has forced the world to change and many of those changes are going to be permanent. 

Life after COVID-19 will not be the same as life before COVID-19.

I watched many people use quarantine as an excuse to be mediocre in all that they do. I also watched others push forward and be more productive than I’ve ever seen before. 

Those who make the choice to be disciplined in their actions and act with intent can make the very best out of this situation or any situation we face in the future. Create habits that you are willing to implement into every day of your life that will enable you to live the life you desire and achieve the goals you dream of. If you would like to learn more about creating a clear path that will help you create that future, get my free Momentum Series. 

Overcome Your Fear To Build Confidence

Episode 033: Daily Success Strategies

Don’t let your fear of what could happen make nothing happen.


9 Year Old Cliff Jumping – Best if you click on Full Screen to view

033: Daily Success Strategies

Subscribe to Daily Success Strategies

We spent a beautiful day at Slide Rock Park in Sedona, Arizona. Today’s episode was recorder there, right after our family spent some time cliff jumping.

It was interesting to observe different people as they walked to the edge of the cliff to jump off. We began on a cliff that was about 20 feet high. Nobody turned away from that cliff and refused to jump, but some did require a little encouragement before they jumped.

But once we moved on to the big cliff, things were much different. As you’ll hear in this episode of Daily Success Strategies, we had adults that wouldn’t jump and we had 9 year old kids that jumped multiple times.

As I was observing this, it made me think of something I recently read in Benjamin Hardy’s new book, Personality Isn’t Permanent.

“…many American teenagers are becoming increasingly inflexible. Many students across the country are demanding that they no longer be required to give in-class oral presentations, claiming their issues with anxiety make them “uncomfortable” with presentations in front of an audience. They believe they shouldn’t be required to do something that feels so unnatural.”

Benjamin Hardy – Personality Isn’t Permanent

Do you think a 9-year old boy can walk to the edge of a 50 foot cliff and feel comfortable jumping off for the first time?

Absolutely not! Of course he didn’t feel comfortable. Nor did the adults that walked to the same edge and couldn’t convince themselves to jump. But after jumping the first time, the second time was much easier and each time after that made the next one easier as well. His confidence in his ability and his confidence that he could do it and survive increased with each experience.

If you are an adult reading this, can you imagine if you did not have to do anything growing up that made you “uncomfortable?”

What job would you have?

Would you be married?

What accomplishments would you have in life?

I start every single day with my journal. I plan out my day and ask myself some questions every day that I know will help me to grow as an individual and find more success. One of the questions that I ask myself every single day is, “What’s one thing that I could do today that is a little outside of my comfort zone?”

That is how we grow!

I know that if I’m doing something every day that is outside of my comfort zone, I’m going to grow as an individual and my confidence and ability will skyrocket.

Don’t avoid the things that make you “uncomfortable,” look for them and embrace them. You can do hard things! Your confidence and ability will grow.

I’d be willing to bet that if you took my nine-year-old son that jumped off a 50 foot cliff multiple times today and another nine-year-old that refused to do an oral presentation in class because it made him “uncomfortable,” in the long run my son will be more successful in life.

Listen to the episode and leave your feedback. If you agree with me or not, I’d love to hear your thoughts.

If you want to be more confident. If you want to have a more clear picture of your future, your goals and how you are going to get there, sign up for my FREE Momentum Training Series below:

Episode 017 – The Jeff & Heidi Show Podcast with Grace Bermudes

In this episode of The Jeff & Heidi Show we interview Grace Bermudes and learn about her entrepreneurial journey.


Grace Bermudes

Grace graduated with honors from San Jose State University with a B.A. in Environmental Studies and a Teaching Credential. While raising 4 kids, Grace was inspired to launch her professional organizing business, Check It Off Your List in 2007. Grace lives with her husband in the heart of Silicon Valley California where she has organized everything from homes, offices, garages, to classrooms and barns. Graces expertise also includes a Certificate of Floral Design, creating flowers for weddings and receptions, as well as remodeling and building new homes. Her definition of the work Organized appears in the International Best-Selling Book, Itty Bitty Book of Words. Her latest book is The Secret Sauce of Downsizing which she co-authored with 5 other amazing women.  If you are ready to get organized, save time, and welcome more productivity and enjoyment into your life, visit Grace’s website or text her to find out how she can help you take the guesswork out of getting organized. Her unique approach to organizing is why clients across the nation love working with her.

Grace Bermudes




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Small Business Owners… These Are Difficult Times

A Lot Of People Are Counting On You

Their Livelihood and Future Are At Stake

I know how difficult and complicated these times are…

I know there are a lot of people counting on you.  You have a lot of people’s livelihood and future at stake.

Trust me, I know exactly what it feels like. I want to help you!

This isn’t a time for entrepreneurs and business owners to site back hoping there will be something to help you survive.

Over the past 75 years, the most successful businesses were the ones that capitalized when the economy tanked.

There are ALWAYS opportunities to be had in every downturn.

You must seize this moment. This is a time for you to take massive action and refuse to allow this crisis to stop you.

Most business owners are completely unaware that there are simple, easy-to-implement, COST-FREE strategies they can use right now to not only stabilize their revenue, but to see HUGE increases in their leads, sales and income.

I want to show you how to WIN!

Don’t use this crisis as an excuse to be mediocre.

Click the link below and let me teach you what will work for you NOW!

Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your advantage.

The reality is everyone needs an advisor to guide them to make a decision. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time to understand exactly what and how word of mouth works, you’ll see all the great advantages it has to offer you. Remember this path when working to understand word of mouth:

  • Accelerate the decision-making process for increased profits.
  • You can accelerate product making decisions by making the process easier.
  • Instead of low-ball advertising and the used car salesman approach, try delivering on your word of mouth promises.

Photo by Gustavo Fring on Pexels.com

Traditional advertising draws about one response for every thousand ads and most of those are to ask for more information before the customer even considers purchasing. When you get information from a friend, you are more likely to take their word for it and act. On average customers purchase two out of every five recommendations their friends make. That’s a HUGE difference.

So, what exactly is word of mouth? Well, we know how powerful it can be, but to define it: Word of mouth is a communication that happens between a customer and a potential customer. There is usually a relationship of some kind between these two people with an established level of trust.

Now, compare this to advertising where you are providing a message to a potential customer where they have not established relationship with you or level of trust. Who are they more likely to take advice from? The answer is clear!
We talked above about the benefits of word of mouth now let’s take a look at some reasons why it works. Some of these are:

  • The information is custom tailored to the potential customer because of the friendly relationship of the referrer.
  • It’s more personal, relevant and believable.
  • It,s customer driven.
  • It’s self generating and can take on a life of its own, especially with the information age of the Internet.
  • It becomes part of the product’s description.
  • The source of word of mouth can be important and more effective when coming from an expert.
  • Word of mouth saves you time and money.


To fully utilize word of mouth you need to understand:

  1. Where is your word of mouth coming from?
  2. What products are being affected by word of mouth?
  3. How is your word of mouth traveling?

Once you know these things you can work out a plan on how to trigger more word of mouth. This wraps up this lesson on word of mouth. If you need help understanding word of mouth and how it can impact your business, try our GUIDED TOUR to access our wealth of resources and tools.

Next time we’re going to dive into the nine levels of word of mouth. These levels help you understand which word of mouth is positive and which is not.

Don’t miss out on our new course for entrepreneurs and business owners. Take a look at Marketing Accelerated today.

The Multi-Task Myth

Episode 030: Daily Success Strategies Podcast – The Multi-Task Myth

Daily Success Strategies with Jeff Heggie

Episode 030: The Multi-Talk Myth

There’s a backstory to my episode today. This morning I received a text message from my mom. It said, “Just read this, do you agree?”

Attached was a photo of an article that said, “truly the brain is wired to do only one thing at a time. When you feel like you are doing two things at once, you’re actually doing two individual things in rapid succession. Multi-tasking doesn’t expand the brain’s capacity to accomplish both; it simply increases the amount of mental effort it must put out. The result is that we simply reduce the attention we give to each of the tasks.”

In short, YES I agree…

I talk about my thoughts around this issue and also point out some of the negative things that come from trying to multi-task, such as:

1. Lower productivity on both tasks

2. Stops you from getting into a state of flow

a. U of California Irvine study says that when we are distracted, it takes 23 minutes and 15 seconds to get back on task

3. UCLA Study – impacts short term memory

4. Leads to increased anxiety

5. Inhibits creative thinking

How do we solve this? Refer to Episode 014 – Success PlanningPlan your day List your tasks in priority (Long term list, short term list) List top 3 priorities for the day List the tasks that MUST get done that day Block your time – NO DISTRACTIONS Take breaks Optimize your work environment

Episode 016 – The Jeff & Heidi Show Podcast with Bud Levey

In this episode of The Jeff & Heidi Show we interview Bud Levey and learn about his entrepreneurial journey.


Over 25 years in business origination, development, operation, redevelopment, implementation and growth in businesses that included retailing, wholesaling, engineering, on-line and direct sales, production, quality control, customer service and retention, marketing, P&L and accounting operation & evaluation, negotiations, personnel and HR operations, and much more.

Over 10 years as a mortgage consultant in residential and commercial mortgages for brokers and major U.S. banks.

Other experience includes 11 years as the volunteer sports director for the Arizona Special Olympics, 6 years as the President of Desert Harbor’s HOA, a certified teacher and speaker in the mortgage industry on various subjects and facilitator for two business network groups.