Be One With The Fish

In one of our last posts we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you plan your approach and find success.

Before you can start the process of landing big clients, you have to make sure your entire team is on board with your approach and vision. There are six keys to finding big client success. They are:

  1. First Impression: You must remember you have one shot to land a big client. If you make a mistake, they aren’t going to consider you again. Never give them a reason to doubt your abilities.
  2. First Priority: Your fish must always feel like they are your first priority. Returns calls and emails immediately and find solutions to their problems or questions as quickly as possible.
  3. Flexible: You need to be flexible in your negotiations. If they need a special service or for you to customize a product, say yes for the benefit of the long term. A little hassle now will be a big pay off later.
  4. Long-term: This goes along with the last one a bit. As you are approaching and negotiating with big fish you need to think about the long term benefits for your business. If you go for a one-time big score you will lose their interest.
  5. Have Fun: Work should be fun, even when trying to land big clients. In fact, this should be the most fun. You are sharing your vision with new people and including them in your future success and likewise. People simply work better in a fun, happy environment. Your passion will also be contagious and pull the fish into your vision even more.
  6. Help Them: If you take just a little bit of time and offer your clients ways to save money or time by introducing them to potential business partners, this will show you really are invested and interested in their business. Strive to find a balance between your business needs and your client’s needs.

There are also a few tactics you can use to bring in a big-company vision to the people on your team. You can:

  • Post these six keys for all to see.
  • Put together a performance-based incentive program.
  • Conduct frequent team meetings.
  • Use a “right now” policy that dictates big fish calls be answered immediately.
  • Offer awards/recognition for big-company ideas and executions.
  • Put together a training and certification program based on the six keys above.

These 6 keys and tips will help you instill a big-company mindset through your company which will help you be more prepared and more likely to land your big fish. Once your team is thinking this way, you’ll be unstoppable.

If you need help putting together an incentive program or another way to push your team toward the big-company mindset, try our GUIDED TOUR to work with one of our coaches or check out our resources and tools. You can also learn more about our Inner Circle Mastermind which will help take your life and your business to the next level!

The Dream 100

This clip was taken from our January 22, 2020 Inner Circle Mastermind call where I was talking about Dana Derricks Dream 100 Book.

Everybody is chasing around their customers and trying to sell their products/services directly to them.It’s happened for hundreds of years.But, there’s a better way.It’s the Dream 100.Instead of going after your potential customers directly, like 99% of businesses or sales people, you go after people with LISTS of your potential customers.” Dana Derricks

To find out how you can join us on our weekly Inner Circle Mastermind calls, click HERE

I AM CEO

Thank you to Gresham W. Harkless Jr. for the opportunity to be a guest on the I AM CEO podcast!

Once available, the link to the podcast will be posted here.

As promised during the interview, here are the links we discussed:

2020 Breakthrough

E-Learning Marketing System

Inner Circle Mastermind

FREE Marketing Strategies E-Book

One-on-One Coaching

Social Media Links

Are You Staying Relevant?

The level of competition amongst individuals and companies is at an all time high. In a world that is changing so fast, how do you keep up? How do you get ahead?

You absolutely have to continue learning and gaining knowledge, it’s critical. If you do not continue to learn you will fall behind and you become less relevant.

“If you don’t like change, you’re going to like irrelevance even less.”

Eric Shinseki (US Army General, Chief of Staff of the Army, US Secretary of Veterans Affairs)

It doesn’t matter if you graduated with a degree at the top of your class or you never went to college, continuous learning isn’t an option, it’s an absolute must. 

I recently heard Stephen M.R. Covey say, “For years people have recognized the value of a four year degree. But to be relevant in today’s economy you really need a 40 year degree. In other words, you need to be engaged in life long learning.”

Napoleon Hill said, “The person who stops studying merely because he has finished school is forever hopelessly doomed to mediocrity, no matter what may be his calling. The way of success is the way of continuous pursuit of knowledge.”

Recognizing the value and importance of self-education in today’s world, Tony Robbins and Dean Graziosi developed a program called the Knowledge Business Blueprint, or KBB (Note: click HERE for information on KBB 2.0 being released in February, 2020). Tony and Dean both attribute the power of self-education as their pathway out of their circumstances they were in growing up, to where they are now.

As things continue to change and advance in our world at a dizzying pace along with the competition for customers and the competition for positions within businesses, we all have to be finding ways to earn our spot. Success does not guarantee success in the future. Do what you need to do to stay relevant. Do what you need to do to stay ahead of your competition, because if you are not, they are doing what they need to do to get ahead of you, and they will do it. 

Self-education is the new norm!

Dean Graziosi

If you want to find out how we can help you and/or your business to stay relevant and beat your competition take our E-Learning Marketing System GUIDED TOUR. You can also explore other opportunities such as our Inner Circle Mastermind and One-on-One Coaching HERE

Take control of your future!

Are You On The Right Path?

There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with.

Today we’re going to start with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to attract the big fish.

There are three major paths a business can take:

  • Snail Speed
  • Shooting Star
  • Catch the Big Fish

Snail Speed

Most business owners ended up working themselves into the ground without much reward or success. This is what happens when you fool yourself into thinking you will find quick success. You may also find yourself following this path when you are afraid of change.

Shooting Star

This describes a business that shoots to the top so fast you are overwhelmed and don’t have the right resources in place to adapt. This can also happen from being overwhelmed by small clients and not taking the time to find large clients, which will sustain your business after the small client sales slow.

Catch the Big Fish

This is the path that allows you to build at a steady pace that you can manage by not allowing your customers to outpace you. You can do this by putting these tips to work:

  1. Attract, keep and lock in big clients.
  2. Integrate “big business” culture into your company and employees.
  3. Acquire the expertise you need to grow.
  4. Have the courage to make changes as you grow.

Now we are going to transition a bit and talk about the “big fish” mindset. It may sound easy to just find and catch that big fish, but if you are stuck in the small business mindset, you may find it harder than you think.

Think of all the benefits of aiming at bigger clients:

  • Inexpensive
  • Highly Profitable
  • Longevity
  • Security

In order to catch the big fish, you need to believe your company can make a difference with theirs. It’s easy to get into the thought that a large company doesn’t need anything from a small business like yours, but this is entirely wrong!

Once you take a look at how big companies operate, it’s important to know which one’s are the best fit for your company. One of the best ways to get in the door is by knowing someone on the inside who can put in a good word for you.

If you’re not sure where to start and feel a little intimidated about catching big fish, try our GUIDED TOUR to get help from our amazing business coaches.

Are You In The 1%

The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your consistency perfected or it will never work. This one percent may seem small, but if you approach the vision for your company with baby steps, you will find a huge increase over a solid chunk of time. It’s not a sprint, it’s a marathon.

Avoid doing too much at once or you’ll set yourself up for failure. Think of the confidence you and your employees will have when you improve one percent each week. By the end of a year, you’ll have improved more than 50%!

While, rules and standards are necessary for growth, always be flexible with your best customers. Most retailers only allow a set number of items into a dressing room to reduce the risk of shoplifting, but it generally restricts the large percentage of people who are not stealing from you. Flexibility is the key to what you deliver to your customers and consistency is the key to how you deliver it.

The bottom line is customers rely on you to deliver what you promise. If you spend too much on bulky advertising that promises more than you can deliver, even your best intentions will unravel quickly and you will fail.

Focus on your vision and baby steps to turn your satisfied customers into Raving Fans.

I hope you’ve learned a lot about good customer service and how it’s essential to your overall success. If you need help with any of the steps we’ve gone through over the last four lessons try our GUIDED TOUR and get access to some of the best resources, tools, and coaches available.

In upcoming posts, we’re going to explore strategies of bagging the big clients and keeping them.

The Concierge Coaches Show – LA Talk Radio (January 6, 2020 Episode with Jeff Heggie)

Great opportunity to be the guest on the January 6, 2020 episode of The Concierge Coaches Show on LA Talk Radio. Click the link below to listen to our interview:

How Do You Truly Become Successful?

What builds a great business?

How do you truly become successful?

So many people say that they want to be successful, but they do little to make it happen.

I often refer to Zig Ziglar’s quote, “You can have everything in life that you want if you will just help other people get what they want.”

I believe this is true if you want to be successful in business or in any area of your life. The only way for you to truly become successful and sustain that success is to understand that it’s not about you, it’s all about what you can do for others.

It’s all about adding value, and if you can do more for others than any of your competition, you’ll be successful. You will dominate!

You become the best by being the one who adds the most value.

This isn’t a principle that only applies to entrepreneurs and business owners, it’s universal. People that work in a job and add value, move up. They become the leaders in their organization.

Jim Rohn said, “Work harder on yourself than you do on your job.”

As you work on your personal development, you have more to give. As you continue to add value, you become invaluable and more doors open to opportunities. 

In a world that is so focused on “me,” if you shift your focus to always find ways to add value to others, you are guaranteed to find success. The more value that you can give others, the more success you will find.

We can help you discover the best ways to add value to your market. Check out our Guided Tour and see how we can help you do this.

Another Secret Revealed

In the last post we talked about the first secret to building a solid customer service plan and how to decide what your vision is. 

Today we’ll talk about the second secret in taking your satisfied customers to raving fans. You must know what your customers want. Know who your customers are and you will know better how to serve them. Demographics are really important here. An upper-class woman in her 30’s is going to have completely different expectations than a working class man in his 50’s.

There are four main areas you need to consider and plan when figuring out what your customers want:

  • Listen to Your Customers
  • Ask Your Customers Sincerely
  • Offer More than Just a Product/Service
  • Know When to Ignore Them


These are all important when deciding what your customers want out of their shopping experience. 

Listen to Your Customers

You need to listen to both what they say and what they don’t say. Customers may say they want one thing and really mean something else. For example, if you customers are begging for lower prices, you may find out their real priority is quick delivery.

Also, listen to your “silent” customers. These are the customers don’t bother to complain because the service is so bad they’ve just given up and don’t feel like their voice matters. They feel unwanted and when a competitor shows up, they’ll be gone.

Lastly, you need to listen to customers who only reply with “fine”. These customers are similar to the “silent” customers in that they are so used to bad customer service they only give a monotone response. 

Ask Your Customers Sincerely

If you aren’t sincere when you ask their opinion, they are going to see right through you. You may be thinking, “What about the customers who aren’t saying anything?” You need to ask them sincere questions that get them thinking about their experiences. Make them feel like you really care, and you should!

Offer More than Just a Product/Service

Your customers are looking for much more than a simple product or service, they are looking for an experience that makes them feel good. They gauge every step of the process with a value. When you take this into consideration and treat them like people, they will feel like they belong.

Know When to Ignore Them

You may think this goes beyond providing good customer service, but in reality you can’t give them everything and someone people you will never make happy. You have to set limits and stick to them. If your vision and company don’t meet the needs of the customer, they will be best suited somewhere else.

These are the steps and tricks to figuring out what your customers want and how you can use them to work on your customer service vision and plan.

If you get stuck, try our GUIDED TOUR and let us help you through the process.

Three Secrets of Customer Service

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier. 

If you provide them with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will tell everyone they know! 

There are three secrets to good customer service, the first one we’re going to conquer is knowing exactly what YOU want.

You are the captain of the ship and the visionary for the future of your business, so you need to have a clearly defined plan for your business and that includes customer service. There are three main goals you need to consider:

  1. It needs to be easy for your customers to do business with you. You can do this with advertised discounts, kiosks, your website and other technology based programs to help them shop.
  2. Doing business with you needs to be a warm and pleasant experience. Your staff has to be knowledgeable, approachable, warm and patient. Your customers need to feel like they are getting a good value for their time and money. Perceived value goes beyond the price of the products and extends to their shopping experience.
  3. Change your mind set and ask yourself “How can I NOT afford to do these things?” This shouldn’t be a question of expenses, but making and keep happy customers.

With these thoughts in mind you also need to take a few things into consideration when deciding on the actual programs and standards you’ll put into place.

  • Share your customer service vision with the rest of your staff. 
  • Connect your incentive programs and bonuses directly to customer service.
  • Monitor the level of customer service your staff is putting out.
  • Know when you can ignore what your customers want.
  • Continuously focus on your goals.

Now that you know what you want you can starting thinking about how to meet those wants and create a positive customer service experience.

If you’re having a hard time deciding on what you want, the tools, resources and coaches in our GUIDED TOUR can help you define the wants and needs of your company in relation to customer service.

Here's The Perfect Solution If You Want 2020 To Be Your Best Year EVER!

When 2020 is coming to an end, where will you be with your life and business? 

In one year from now, if you don’t want to be in the exact same place that you are today, we need to talk! 

I’m looking for 4 people who can guarantee their full commitment and willingness to follow a proven system and make 2020 their best year ever! 

Everything that I’ve loaded into this opportunity has never been offered together before, and it’s not for everyone. But for those that take this journey, it will be a game changer! 

Many talk about wanting to produce more, get better results and to be successful. But it’s those that take action and learn the necessary skills and processes that actually do it. 

If you’re interested, let’s talk so I can outline the program and fill you in on the ways you will benefit from it… both personally, professionally and financially! 

I’m only going to accept 4 people into this offer, so time is of the essence. 

Please click here and grab a day and time we can talk. 

This is a first-come-first-served offer, so if you’re serious about making 2020 great, lets talk soon!

The Mamba Mentality

“No matter what had happened the night before – good game, bad game, soreness, fatigue – he was up working out every morning while most of the other guys slept.”

That was Tim S. Grover talking about Michael Jordan, in his book Relentless.

He continued, “Kobe is the same; he’s insatiable in his desire to work. Some days we’ll go back to the gym twice a day and once more at night, trying different things, working on certain issues, always looking for the extra edge.”

In Kobe Bryant, The Mamba Mentality – How I Play, Phil Jackson said this about Kobe:

“My staff would meet at 8:30 AM at our facility before a practice or game to prepare for the coming day. More often than not, by the time I pulled in, Kobe would already be parked in the car next to my designated spot, taking a nap. He would be in the gym well before that, maybe by 6 AM to get his pre-practice workout done before anyone else showed up. That was the trademark of the final 10 years of his career.”

What are you doing to separate yourself from your competition?

Michael Jordan, Kobe Bryant, these guys were the best at their game. Was it just their God given talent that made them that way? Absolutely not! It was also their work ethic, their drive and dedication and their love of the game.

One of the biggest secrets to success lies in the answer to this question. What do you do when no one is around? What are you doing to get better, move to the top, or stay at the top?

It doesn’t matter if it’s in sports, business or something else, if you want to be the best, there is so much that you have to do on your own. You can’t do it for recognition or praise. You put in the extra practice for yourself, not for anyone else. 

Last weekend Drew Brees set the new NFL record for most career pass touchdowns. Brees has the same mentality and work ethic as Jordan and Kobe. What was he doing the night before the game where he broke the record? The same thing he does every night after practice has ended and the rest of the team has left. He goes through his own workout.

This video from Reggie Bush was taken the night before his last game. 

This is what it takes to be great.

What are you doing to be great?

  • How much time do you dedicate towards practice each week?
  • Do you practice with intent?

Be honest with yourself. Are you doing everything you can to be the very best at what you do? Are you settled and ok with where you are at? What changes do you need to make? Are you willing to make them? Check out our Guided Tour and see how we can help you achieve this.

SAVVY – The Business Podcast Interview

On Saturday morning I had an opportunity to be a guest on SAVVY – The Business Podcast with Melissa Ambers. We had a great time talking business, marketing and strategy.

Watch the episode below and please leave your thoughts and comments.

Below are the links referred to at the end of the interview:

E-Learning Marketing System: https://jeffheggiebusiness.com/guidedtour

Inner Circle Mastermind: http://bit.ly/MastermindSpecialOffer

Business Coaching Inquiries: https://jeffheggiebusiness.com/one-on-one-coaching

Kodiak Mountain Stone: http://kodiakmountain.com

Final Stages of Your Franchise Prototype Process

In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

These 7 areas will fine turn your plan for the ultimate level of success. Today we are going to cover the last four.

Think of constructing your business model like planting a tree. At first, it’s so small and weak you wonder if it will even make it through the night. But you keep watering, fertilizing and nurturing it. Your ideas will grow the trunk and each of these strategies will extend out as the branches of your now strong tree. Finding the perfect support staff, employees, vendors/suppliers and other relationships will make your tree flourish with leaves and flowers.

Management Strategy

The way you structure your management team is not only essential to your growth, but the happiness of your employees and, ultimately, your customers/clients. This strategy is results-oriented and doesn’t depend on the people, but the actual system that’s in place.

A management strategy is, in short, a set of standards that include goals, rules, a mission statement and other concrete things that tell your employees how to act, your management how to grow your business and your customers/clients what to expect.

These should all be in perfect alignment with your business goals.

Employee Appreciation

You need to put together a people strategy that shows your employees how you feel about their job performance and dedication to your business. They also need to understand “why” they are doing specific tasks. This helps them to personally connect to their job which in turn leads to better production and a happier workplace.

There are a number of strategies you can use to keep it interested at “the office”:

  • Performance Incentive Programs
  • Contests that reward high performance
  • Employee of the Month
  • Performance/Holiday Bonuses

These are just a few of the ideas you can use. One of the best ways to appreciate your employees is by calling a meeting and asking them how they would like to be rewarded. Think about it for a while and put the best strategy into play. Keep it fresh and change up the strategy you use from time to time to keep your employees guessing. Once they get used to the prize, it’s time for a whole new approach.

You need to build a community within your company. There needs to be support, appreciation, and respect. The more “at home” an employee feels, the better they will perform and the higher their level of loyalty.

Marketing Strategy

Marketing is, of course, essential to the success of any business, but it also must work cohesively with the other strategies you’re using. There are two major pillars of a successful marketing strategy-the demographic and psychographic profiles of your customers.

The psychographic tells you what your customers are the most likely to buy and the demographic tells you who they are, which can help you learn why they buy specific items. Without this information it simply doesn’t matter how good your business prototype is.

Systems Strategy

There are three types of systems in every business:

  • Hard Systems
  • Soft Systems
  • Information Systems

Hard systems refer to inanimate system or systems that have no “life”. Soft systems are those that could be living. Information systems which are, of course, everything else, including customer data, product information, financial…anything with data and numbers.

The most important of all three systems is the soft systems because it includes the sales systems your business uses. In your sales system, the two keys to success are: structure and substance. Structure being what you sell and substance being how you sell it.

All three systems are essential to the success of your business and while they all have their own very specific roles, they all must work together to get the job done. This also goes for your entire business development program.

I want to take a moment to recap on the ideas we went over through the business develop lessons.

An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

  • Desire
  • Some capital
  • Projected a targeted profit

There are essentially three key roles that need to be filled to set your business up for success:

  • The Technician
  • The Manager
  • The Entrepreneur

The four different stages of a business life cycle are:

  • Infancy
  • Adolescence
  • Growing Pains
  • Maturity

There are a few things we are going to talk about:

  • Business Format Franchise
  • The Franchise Prototype
  • Franchise Prototype Standards

There are three main areas of business development:

  • Innovation
  • Quantification
  • Orchestration

7 specific areas you need to consider in your franchise prototype process. Here are all seven again:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

We can help you work through all of these areas and give your business a jumpstart that puts you ahead of your competition right from the start. Use our GUIDED TOUR and work with one of our coaches, plus gain access to a wealth of tools and resources.

What Value Do You Add To Your Most Important Relationships

The end of the year is fast approaching. This is always an exciting time to be gauging the progress you’ve made and preparing to enter the new fresh year ahead. 

As we approach the end of 2019, how have you done? 

Have you achieved the goals you set for yourself at the beginning of the year?

Are you where you thought you would be? Where you want to be?

What can you still accomplish before the end of the year? Is there anything that just requires a little more focus and effort that you could achieve?

How are you approaching 2020?

Don’t wait until January 1 to get started. 

Start planning now.

Set your goals now.

Start taking action on your plans and goals, now.

Get started and build momentum to hit the new year going full speed. Give yourself the unfair advantage of starting now and get a head start on 2020.

As we look back on the past year and start to prepare for the new year, it’s a great time to take a step back and look at where you are.

Where are your relationships at?

What are your personal circumstances? 

What are your professional circumstances?

In each of these areas are you a giver or are you a taker?

What changes do you need to make?

Eric Thomas said, “If you are broke in any area of your life, it’s because you’re not adding enough value in that area.”

I want to focus on the topic of relationships. What value are you adding to your most important relationships?

How are you adding value?

When talking about the value added to a relationship, Eric Thomas suggests thinking about your five closest friends. Out of that group of five, you have to get rid of one, which one would it be? This question can usually be answered fairly fast. You know who it would be. It’s the one that is not adding as much value to the relationship as the others are. 

There are people in your life that you can cut loose and it won’t change your life

If this is the case for you, it’s the same for everybody else too? 

So, when you are looking at your relationships, ask yourself who you are in other people’s lives.

Who are you adding enough value to that they need you to be there?

Are you adding enough value to the relationships that you consider to be important?

If someone is willing to end their relationship with you, it’s not because you are adding a lot of value to the relationship. 

The more value you can add to others, the more that will come back to you.

As you are setting your goals and planning for 2020, take a look at all of your important relationships. 

Are you currently adding enough value?

What could you do to add more value?

Include this as part of the goal-setting process.

As you continually look to add value with no expectation of anything in return, you’ll have an opportunity to see an abundance of value being added to your life.

If you would like to join a group of success-focused individuals who are always looking to add value to others, check out our Inner Circle Mastermind and joining our weekly conversations. You can click HERE to find out more.

4 Strategies That Will Help You End The Decade Strong And Build Momentum To Keep Going

I’ve been having some conversations with someone about some potential business opportunities that we could have together. As we’ve gone back and forth, there have been some things come up that I could get real excited about. There is great potential for us to work together and have it turn out very well for both of our companies. 

Yesterday I asked to set up a time we could get together to work out some of the details and get going. I was surprised by his response, but as I thought about it, I started to wonder how many other businesses do the same thing he’s doing.

When I asked for the meeting he informed me that he’s swamped right now with things he needs to wrap up before the end of the year. This, I can understand. But it was the next part of the conversation that has been on my mind since we talked. He told me that he’d rather wait until January to meet because their company basically looks at December as a write-off month. He said they all start to get in holiday mode and don’t do much before Christmas, and then as it gets closer to the 25th most of them start booking time off until the end of the year. For those that don’t take the time off, for the amount of work they do they may as well have taken the time off.

Is this how you approach December? I hope not! 

Why not use the next 27 days to finish this decade off strong and set up 2020 to be great? What you do this month can really determine how your next year goes. Now is the time to get focused and get a jump start on your competition to start the new year.

If you give the following four areas your best effort, you can end 2019 strong and get a great start on 2020

Focus

This is a habit you need to work on daily throughout the year. But as we get closer to the holiday season and the distractions around you increase, you’ll need to be even more disciplined to keep focused

How much time do you actually spend being focused and working? With so many distractions so close to you I can be difficult. Taking a quick look at your inbox can turn into an hour of reading and replying to emails. Looking at one of your social media accounts can turn into mindless scrolling. Phone calls, employees, texts… The list of distractions can go on and on. 

Identify the things that distract you and determine how you can prevent it from happening while you put all of your focus into your work for a specific amount of time. Turn off the phone. Close everything on your computer. Lock your door. Do whatever it is that you need to do so that you can completely focus for whatever amount of time you’ve scheduled.

You can start this today by determining your top three priorities for tomorrow. When you start your day tomorrow, your number one task is to complete the things you have identified as your top three priorities. Don’t look at your emails, texts, social media or anything else that will distract you until you accomplish your top three priorities.

Schedule

Fill up your January calendar now. With so many people wanting to put things off until January, they’re going to be swamped when it rolls around. People are more likely to set January appointments in December than they are in January when things get crazy.

Too many people are just on a day-by-day schedule. They put more time and effort into figuring out their vacation schedule than they do with their daily schedule. Don’t come into Monday and wonder, “what am I going to do this week?” Don’t come into any day without it already being set up and planned.

Someone should be able to take a look at your calendar, and what you are trying to achieve this year is obvious. You have the meetings, events, presentations, follow-up and prep-time scheduled to make you succeed. It’s not about scheduling every second of every day, but it is about moving forward with intent.

What are you doing next Tuesday that is building your business?

Build and Strengthen Relationships

This is a great time of year to make the emotional deposits into your most important personal and professional relationships

Simply taking the time to call someone or take them to lunch can mean a lot to your relationship. Do you or your company give gifts at Christmas? Send cards? 

Take some action today. What can you do today to strengthen a specific relationship?

Personal Growth and Development

In The 7 Habits of Highly Effective People, Stephen Covey identified Habit 7 as Sharpen the Saw. He said to “seek continuous improvement and renewal professionally and personally.”

As we approach the end of the year, now is a great time to give this some extra attention to help you to be ready for 2020! 

How you start 2020 will determine how you finish it. 

Schedule some time for reading, attending courses, working with a coach, or anything that is going to help you improve your personal growth and skill development.

Take a look at our Guided Tour and learn how our online coaching system can help you grow and succeed both personally and professionally as you transform your business.

In 27 days we begin a new year. Those 27 days are going to come and go regardless of what you do. Don’t waste them. Do the things that will amplify your business and your life and allow you to finish 2019 strong and to build the momentum you need to begin 2020 and make it great!


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Daxon Heggie – ALA Patriots 2019 State Football Champions

In sports, there are only two ways to end your season. For the majority of players and teams they don’t end it on a happy note. You either keep winning your games, make it through to the championship game and come out victorious, or like the majority of teams (if you even make playoffs), you lose a game and that is the end.

Fortunatly, the American Leadership Academy, Queen Creek Patriots football team that my son, Daxon, plays on made it all the way to the Arizona State 3A Championship Game and they came out victorious.

As parents and fans we are proud of Daxon, his team and coaches for the success they have had this year. Good luck to all of the seniors who are moving on or ended their football careers after that championship win. For those who will be back, get working and good luck, you have a title to defend next season!

Daxon Heggie Junior Season Football Highlights

http://www.hudl.com/v/2BjQ2q

Click photo to view highlight video

Get Ready For Your 2020 Season!

Mortar Makes it Happen

Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation.

There are three main areas of business development:

  • Innovation
  • Quantification
  • Orchestration

If done well these three areas will help you build a solid foundation for your business. Let’s talk about each one of these for just a minute.

Innovation

Innovation should not be confused with creativity, which is the expression of ideas. Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should be in the beginning and even throughout your business’ entire lifespan.

Quantification

This, of course, refers to the numbers. We are talking about the value of your innovation. The best way to gauge this is by your customer response. Look to positive responses for what you are doing right and keep doing it. Look to your negative responses to find out what you’re doing wrong and fix it. This will enable you to keep growing and progressing with the needs of your customers and business climate.

Orchestration

Once you’ve had a chance to find what areas are working, you can narrow down those areas and concentrate on making them stand-out ideas. You shift your focus here to get the most out of your business and to meet the needs of your customers.

We can help you work through these three areas to put together your franchise prototype during your GUIDED TOUR.

In the next few lessons we are going to transition to the 7 specific areas you need to consider in your franchise prototype process:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

These 7 areas will fine turn your plan for the ultimate level of success.

Success Strategies: Creating Confidence

This Success Strategies video is a clip taken from the November 20, 2019 Inner Circle Mastermind Call. To find our more about the Inner Circle Mastermind, you can visit http://bit.ly/MastermindSpecialOffer

Transcript of Video:

But I also want to talk a little bit about the confidence factor. Belief and certainty is basically to me, what confidence is. Confidence in yourself that you’re going to be able to do it. And again, that’s where the power of the mind is so effective. But you’ve also got to recognize that confidence is an emotion that can come and go. It’s not something that we have. It’s something that we need to create. I’ve heard, well this morning, I heard Brandon Bouchard, use the example that a power plant doesn’t have energy. It creates energy. And that’s what we need to be like with our confidence. We need to continue to build our own confidence in various areas of our lives.

To do that, we’ve got to start by deciding we are going to be confident. And sometimes that’s all you need to do is be able to decide I’m going to be confident in this area and go about doing it. But as we decide to be confident, and we start to do things over and over, that’s when we’re going to be able to build it. The more you do something, obviously the more you can gain your confidence in it. As you get more experience, the more you practice something, turns into a skill, turns into a competency, and it just grows from there. I think you can see that in pretty much any area of your life, from a baby trying to walk to an adult. The more you do it, the more you have confidence in it.

One of the factors that I’ve heard people talk about with confidence is fear. If you’re confident, does it mean you have no fear? My belief on that is no. It doesn’t. Look at a firefighter. Firefighters will fight fires, and that doesn’t mean they’re not going to have fear. But they are going to be confident in their ability. A Navy SEAL. A Navy SEAL is still going to have the anxieties and fears that go along with their job, but they know what they can do. And they’re going to be confident in their abilities.

Going back to my rodeo days as a steer wrestler, I had a lot of confidence in myself. I had tremendous confidence in myself. But there is also a lot of times … I can remember some specific times that as I backed into the corner ready to go, I was confident in my ability, but the anxiety, and maybe not fear, but whatever it was, I could feel my heart pounding out of my chest. That doesn’t mean I didn’t have the confidence.

The fact that you have fear doesn’t diminish the confidence. That’s one thing that we just need to make sure that we can keep a handle on and understanding of. Then a lot of it comes down to your own mindset. And that includes not only the things that you’re telling yourself, but your body language, all the different things that when you’re conscious of it, you can control it. It’s the words you speak to yourself, your body language, and just the thoughts that you’re allowing to happen. As we focus on creating more powerful rather than disempowering thoughts, we can build our own confidence. We’ve talked about this many times in different inner circle masterminds is there’s nothing more powerful than what we can do with our mind. Once you can start believe in yourself, believing in yourself, you’re going to be able to have a lot more confidence. And that’s going to roll into the cycle of belief and certainty. That’s the entire cycle of where success will build.

Hey, thanks for watching. This was a clip taken from our inner circle mastermind call earlier this week. You can learn more about becoming a member of our inner circle on the next screen. Take note of the website that’s there, and if you have any questions, email me at jeff@jeffheggie.com. Thanks, and have a great day.


Don’t Miss This!

The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created!

We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.

The E-Learning Marketing System was created to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want.

Learn more from our E-Learning Marketing System Guided Tour https://jeffheggiebusiness.com/guidedtour

Expand the Life of Your Business

Today I’m going to talk about the life cycle of a business and how to get the most out of each cycle while also extended the lifespan of your business.

The four different stages of a business life cycle are:

  • Infancy
  • Adolescence
  • Growing Pains
  • Maturity

We’ll talk a little about what each of these cycles means and how they can each help expand your business’s lifespan.

Infancy

This is generally considered the technician’s phase, which is the owner. At this point, the relationship between the business and the owner is that of a parent and new baby. There is an impenetrable bond that is necessary to determine the path your business will follow.

The key is to know your business must grow in order to flourish. You cannot stay in this stage forever.

Adolescence

In this stage, you need to start bringing your support staff together to delegate to and allow growth to happen. The first line of defense is your technical person as they need to bring a certain level of technical experience. This cycle really belongs to the manager though. The planning stage needs to start and a relationship should be built with the entrepreneur to plan for the future.

Growing Pains

There’s a point in every business when business explodes and becomes chaotic. This is referred to as growing pains. It’s a good problem to have, but a problem nonetheless. You are often faced with a number of choices:

  • Avoid growth and stay small
  • Go broke
  • Push forward into the next cycle

Maturity

The last cycle is maturity, though this doesn’t mean the end of your business. Your passion for growth must continue in order for your business to succeed. You need to keep an entrepreneurial perspective in order to push your business forward.

You see how all three of these cycles are connected and depend on a strong foundation for each one of them for your business to be and continue to be successful. All three of your key roles must also work together to work through these cycles.

If you’re having trouble putting together your business life cycles and figuring out which of the key roles you fit into, try our GUIDED TOUR and work with one of our amazing coaches.