Become Comfortable Being Uncomfortable

I recently learned the story of a man, who by all accounts would be considered to be successful. He’s done some amazing things in his life that are nothing short of incredible. As I learned more about his background and his life I became more and more amazed. As I looked at his life, I wondered how he was able to overcome things in his life that would have crushed others. From a very young age, all the way through to his adult years he was faced with unbelievable adversity. Things that no human should have to go through. 

This has really had me thinking. Why is it that a boy can go through abuse and punishment every day of his life and still develop into a strong and confident man. While at the same time, someone who has every opportunity in the world handed to them never becomes successful?

As I’ve spent time thinking about this and analyzing different situations, I’ve found a few key characteristics that I believe can help anyone be more successful.

The mind is such a powerful tool for good or bad. Once we can understand and control our mind, our world expands. As we search for ways to be successful in life, we have to start in our mind.

Our first challenge is to recognize that not all physical and mental limitations are real. Too many people believe their own lies or the lies of others. They throw in the towel way too soon.  

Develop a Can-Do Attitude

A person with a can-do attitude faces adversity with confidence. They look at it for what it is, a challenge that they have to overcome to get to where they want to be. They are focused on achieving a goal and something that gets in their way isn’t going to stop them. 

Mindset matters. Having a can-do attitude is a state of mind. When we expect progress and feel optimistic, challenges can be seen as opportunities and stress can be motivating. When you do get down and discouraged, it’s easier to get back up and find the positive. 

Your life is created in your mind before it’s manifested in reality. Whether you have a can-do or can’t-do attitude, you’ll be right.

Start With The First Step

Consistency builds momentum, but it all starts with the first step. 

Take the first step in the direction of your goal. When you get knocked down and discouraged and you don’t want to go any further, take the next step. Great success often starts with small beginnings, but you have to start somewhere.

For you, it might mean getting up an hour early to exercise. Maybe it’s making your bed in the morning or reading for 30 minutes a day. Whatever it is, take that first step and do it. But don’t quit. Do it again the next day, and the next, and the next…

Do it until you get to the point that if you don’t do it, your day will be ruined because you missed it. That’s when you’re ready to take the next step.

Become Comfortable Being Uncomfortable

I recently listened to an interview with John Calipari, University of Kentucky basketball coach. He said in order for his players to be the best that they can be, his job as a coach is to make them comfortable being uncomfortable. His job is not to coach them at the level they are at now. His job is to coach them where they need to be and where they are capable of being. This means they will be where they have not been before and they are going to be uncomfortable at times. The situations where they struggle and feel pain, where they are taken to their limits is where they truly learn about themselves and become the best that they can be.

Make them comfortable being uncomfortable.

John Calipari

To reach our goals and be successful, we need to do the same thing. We need to become comfortable being uncomfortable. Step out of your comfort zone on a regular basis. The more often you do it, the stronger you’ll become for when you are faced with adversity.

Hold Yourself Accountable Every Single Day

What is it that you need to do today? What is it that will take you closer to your bigger future? How will you make sure that you do it, no matter what?

Get out of the habit of making excuses for yourself. Holding yourself accountable means you’ll do it, end of story. Don’t allow yourself to have excuses. What we allow becomes acceptable. So as soon as you justify why you didn’t do something, you’ve set a standard and it will be that much easier to justify it again the next time. 

Hold yourself accountable and don’t accept excuses!

There are a number of different characteristics and habits that will help you to be successful. But if you can master these four, you’ll be well on your way to an amazing life!

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More Leads – Marketing and Advertising

Chapter One from my book, “45 Minute Business Breakthroughs,” to download a copy of the entire book you can do that HERE

Let’s face it. The major hot button for most small businesses these days is the ability to generate leads. All small businesses want more leads, but few of them know how to successfully attract customers to their business.

As a coach, I have in-depth knowledge and skill when it comes to generating leads. So here’s the process I use to do this.

If you’re like 99% of the business owners I speak with, you may often feel lost or overwhelmed as you try to navigate through all the various options available these days. Websites, social media, SEO, email marketing, Facebook, pay-per-click and so on.

Let me do you a favor right now and completely remove that overwhelm from your life forever. Are you familiar with the 80/20 rule?

For business owners, it means 20% of what you do every day is generating 80% of your total annual revenue.

In other words, you’re only doing a few things daily that makes you most of your money. I can tell you specifically what makes up that 20%, and that’s all you really need to focus on after today.

There are 5 areas that make up that 20% – leads, conversions, transactions, pricing and profits.

I’m going to be focusing on just 2 or 3 of these 5 areas, so you can imagine what you could actually generate revenue-wise if you implemented all 5 areas.

In fact, let me show you what’s possible, and why these 5 areas are so critical.

I use a tool called a Profit Growth Calculator. Do you by chance know the exact number of leads and sales you’ve made over the past 12 months?

No! That’s OK… let’s plug in numbers for a make believe business. Let’s say your business generated 1000 leads in the past year… and your average conversion rate was 25%.

Let’s also say your customers bought what you sell 10 times throughout the year… and they typically paid on average around $100 per purchase.

Finally, let’s say your profit margin per sale is only 25%.

The Profit Growth Calculator

Notice at the bottom that you’re earning $62,500 annually. But, look what happens if we simply increase each of these 5 areas by a meager 10%.

You would see your annual revenue almost double from $62,500 to over 6 figures. By the way, that’s the ballpark most business coaches play in… the 10% increase range. Nothing wrong with that either, believe me.

Most business owners would KILL to almost double their revenue, wouldn’t you agree? Now, watch what happens if you could increase each of the 5 areas by 50%.

Your business would skyrocket from $62,500 to almost half a million dollars annually. Now, you may be thinking 50% gains in each of these 5 areas would be next to impossible. Let me assure you, a 50% increase is child’s play, and I’m going to prove it to you right now.

When asked, most business owners tell me “word of mouth”, or more often than not “referrals”, are how they generate leads. Referrals are obviously an excellent lead source. In fact, it may be the best one by far, but the problem is you never know when you will get them. They’re not reliable and you certainly can’t generate them whenever you want.

99% of businesses today do have a website. Do you know for sure how many leads your website generates every month? Do you know for sure how many sales your website produces every month?

Can I show you why your website isn’t generating leads or closing sales for you? In fact, would you like for me to give you the deeply hidden secrets that the marketing gurus DON’T want you to know?

Here’s the key to successful marketing. You MUST be able to enter the conversation taking place in the head of your prospects. Or, another way to look at it is to be able to address the number one question on your prospect’s mind at just the right time. So how do you do this? It’s actually quite simple when you know and understand the fundamentals of marketing.

The conversation that’s taking place in EVERY prospect’s mind revolves around two major points. There’s a problem they have, and they don’t want… and there’s a result they want but don’t have.

Now believe it or not, there is actually a marketing formula we follow that takes these two points into account and spits out a message so compelling it practically forces your prospects to buy what you sell.

It’s called the Conversion Equation, and it looks like this – Interrupt, Engage, Educate and Offer. The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral, or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want.

The Engage is your sub-headline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have. The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition.

Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position.

You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price. And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down.

But, here’s another critical fundamental of marketing. Because of the saturation of marketing messages these days, most prospects have become numb to most marketing.

Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell.

For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. Following the Conversion Equation reduces the touch points to somewhere between 5 to 12 points of contact.

But here’s the key… most businesses don’t follow up with their prospects at all, and this provides a HUGE window of opportunity for ANY business that does follow up… to position themselves as the dominant force in their industry.

But, in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you MUST find a way to collect their contact information, and that’s the purpose of your Offer.

Most businesses offer something that only appeals to prospects we call NOW buyers – prospects ready to make an immediate purchase. Unfortunately, NOW buyers make up less than 1% of the total number of prospects that are in the market to buy what you sell.

These businesses typically offer prospects a free consultation, a discount, a coupon, a free assessment, a complimentary quote, or the biggest mistake of all… CALL US!

For most businesses, all of their marketing material… their website… their business card… all list their phone number as their sole offer… and that ONLY appeals to that 1% of NOW buyers. The remaining 99% of viable prospects are “investigating” and gathering information about what you sell.

They’re searching for information because they want to determine who is offering the best value. You see, prospects DON’T shop price – they shop VALUE!

The only reason prospects consider price is that most businesses don’t give them any other value proposition to consider except price.

Remember what I said a moment ago about making your business unique – creating a market-dominating position?

Most businesses don’t do that, and since they… and all of their competitors… look exactly the same, prospects are FORCED to shop price. So, with these fundamentals in mind, let’s see how your website stacks up to them.

Let me show you a website we just revised for a child psychologist so you can see what I mean… and then let’s take a look at your website as a comparison. Here is the child psychologist’s original website.

This is typical for this profession, and 99% of his colleagues’ websites look EXACTLY like this. Notice the generic headline – Parenting Advice and Resources from Dr. John Smith.

He has to have a headline like that because he’s attempting to be all things to all prospects. Basically, this doctor helps parents deal with adolescent problems. Look at the 9 areas he services – emotionally disturbed kids, behavioral problems, teen pregnancy, peer pressure and so on.

So, let’s compare this site with the fundamentals we just discussed. First, you MUST create a market-dominating position. This doctor could actually create 9 of them by simply positioning his specialty in each of his 9 individual areas of treatment.

For example, let’s say he decides to start with the top condition on his list… emotionally disturbed kids. These are kids that yell, scream and constantly have a highly belligerent attitude toward their parents. They scream at them and are known in some cases to threaten the parents. These kids can’t be reasoned with and these poor parents have NO clue how to deal with this situation.

So, here’s what this doctor needs to do. Forget the website completely – this doctor needs what we call a squeeze page. This is a single page that’s online and specifically addresses ONLY this one condition. So, what should this page look like… and what should it say?

Remember the second fundamental – you MUST enter the conversation taking place in the head of your prospect. There’s a problem they have they don’t want… and there’s a result they want but they don’t have. This is where we implement the first two components of the Conversion Equation… Interrupt and Engage. The headline is the Interrupt and it must address the problem they have and don’t want.

Here’s the squeeze page we created for this doctor that did that.

Notice the headline – Are You Sick and Tired of the Yelling, Screaming and Belligerent Attitude of Your Child? Does that address the problem these parents have and don’t want? Would you say that’s a 100% bullseye?

Now, for the Engage which is the sub-headline. It MUST address the result they want but they don’t have. Notice it says – Now You Can Discover the Secrets to Controlling Your Child and Instantly Restore Peace and Quiet in Your Home. Would you say that’s bullseye number two?

Now, let’s look at the third Conversion Equation component… Educate. In the doctor’s original website, because he’s trying to appeal to all prospects, his video said this – “Greeting parents. I want to welcome you to remarkable parenting. You will find tons of great information here with hundreds of pages of articles.”

Think how ridiculous this sounds if I’m one of these parents with a kid that has a belligerent attitude. Do I want to read hundreds of pages of articles? Or, am I searching for a specific solution to a specific problem? Do you see why most websites these days are basically a total and complete waste of money? They don’t address the things your prospects are truly looking for. Here’s the new script we created for this doctor.

“As a parent, are you struggling to gain control of your child’s attitude and emotions? Is your child yelling and screaming at you, while often displaying a belligerent and sometimes threatening tone that no matter what you do or try… you just can’t seem to get under control?

My name is Dr. John Smith, and I help parents like you every day learn the techniques that will solve these frustrating and destructive behavioral patterns once and for all. In fact, let me prove it to you. Enter your first name and email in the box to the right, and I’ll send you a series of 60-second techniques that will immediately restore peace and quiet in your home.”

Think that just might get more prospects to respond to this message? And that brings us to the final component of the Conversion Equation… the Offer. Look at the doctor’s original offer. It was for a free consultation. The only prospects that will accept that type of offer are those NOW buyers. Remember, they’re less than 1% of the total number of prospects looking for this type of help.

When your offer is to “call me,” that basically says “let me sell you” to your prospects. We are so used to getting non-stop sales pitches these days that we resist calling anyone with every fiber of our being. Most people won’t answer their phone unless they recognize the caller ID. This type of offer is called an incentive offer, and incentive offers only work for common purchases, emergency situations and impulse purchases.

And remember, most prospects don’t buy until they have been exposed to your messaging somewhere between 5 to 12 times. If you tell prospects to “call you,” and most won’t, how do you keep marketing to them? Obviously, you can’t. The secret to effective marketing is to offer what most prospects truly want… INFORMATION!

Look at the last sentence in the child psychologist’s video script… “enter your first name and email in the box to the right, and I’ll send you a series of 60 second techniques that will immediately restore peace and quiet in your home.” That offer is ZERO risk to a prospect, and it offers them something they truly want… a solution to their problem.

They can receive it by simply providing their name and email address… WITHOUT having to speak to anyone… or be subjected to any type of sales pitch. That’s why the offer on this doctor’s squeeze page says, “Learn the Secrets to Gaining and Maintaining Complete Control of Your Child in Less than 60 Seconds.” Is that a highly compelling offer that would appeal to a majority of the prospects directed to this page?

And do you now see why we call this a squeeze page? There are NO navigation buttons on this page to distract the prospect. In fact, there is only ONE action they can take… enter their contact information. Otherwise, they have to close the page completely… and if they do, THAT is when we can redirect them to the doctor’s main website to see if there is something else that might grab their attention.

That informational offer provides them with proof that this doctor can actually get them the results they’re looking for, and then within that information is an offer for them to schedule a consultation with the doctor, which they are now more likely to do.

But consider these numbers for this doctor’s original website. He could easily generate 300 or more leads per month using a pay-per-click campaign on Facebook. Those leads are then sent to his original website. He will then average around 10% of those leads… or 30 prospects… will see his offer for the free consultation and will call to inquire about it.

Notice I said INQUIRE about it, NOT request it. Out of that 10% that will call… only 10% of them will actually consent to the consultation… which equals 3 prospects.

Fortunately, for most professionals like this doctor, they typically convert 100% of the prospects they get in front of… so those 3 prospects will more than likely become patients. Note that out of 300 leads, the doctor winds up with 3 new clients. That is the national average today – 1% of all leads generated will typically convert into a new client. That’s pathetic!

But, now let’s look at the doctor’s new squeeze page. First of all, let’s leave his number of leads at 300 per month. That squeeze page won’t impact that number whatsoever. But let me ask you this and give me your open and honest opinion.

Do you think this new page will increase the number of prospects that will request this doctor’s secrets to gaining and maintaining complete control of their child? The doctor was getting 10% with his old site. What percent do you think would request this new, more compelling offer?

Most responses I get average somewhere between 50% to 70%. Well, suppose we stay really conservative and say that just 20% request the new offer.

That would mean 60 prospects would receive those secrets and actually see for themselves that this doctor’s methods really work.

And once they do, what percent of those do you think might request the consultation with the doctor? Remember, that originally it was just 10%.

Again, most responses I get average between 50% to 70%. I would tend to agree with those numbers, but we know he originally converted 10%, so to be really conservative, let’s just leave that conversion rate the same… 10%.

So, out of the 60 prospects requesting the doctor’s secrets, 6 of them now request the consultation. And let’s assume like we did originally the doctor converts all 6 of them into patients. That’s an additional 3 patients per month, isn’t it?

Now, let’s say this doctor only charges $800 for his services, even though in reality it’s typically 3 times that amount. $800 times 3 new patients is an additional $2,400 per month… which is an annual increase of $28,800. That’s obviously a dramatic increase in revenue considering we’re being ridiculously conservative… and all we did was make some slight changes to this doctor’s site.

So, let me ask you this. Do you think we could get similar results for your business? How many leads have you generated in the last 12 months?

How many leads would you estimate you’ve generated this month? How many of those leads requested your offer? If we could create a similar process for your business… and offer compelling information to your prospects just like we did for the child psychologist… do you think more prospects would respond? By what percent?

Could we conservatively agree that a 10% opt-in rate is easily a no-brainer? Do you realize just that one change alone would double your current sales revenue?

And that’s assuming we don’t increase your number of leads or your final conversion rate… which we will. If you said your last month’s revenue was $25,000… then just this one change alone adds an additional $25,000 to your bottom line.

In a recent case study I conducted, I found $58,000 in additional annual revenue just using this one simple strategy.

But consider this!

That additional revenue is NOT just a one-time increase. That’s revenue the business will generate year after year after year.

And… $58,000 in additional annual revenue increases the valuation of that business somewhere in the range of $150,000 – $200,000.

To read additional chapters about marketing strategies, download a copy of my book at https://jeffheggie.activehosted.com/f/17

Marketing Strategies: Discounting & Bundling

Take the E-Learning Marketing System Guided Tour: https://jeffheggiebusiness.com/myguidedtour/

This video clip was taken from an Inner Circle Mastermind call discussing the marketing strategies of discounting and bundling. Learn about more of our marketing strategies by taking the free E-Learning Marketing System Guided Tour.

You can also claim your free membership trial of the Inner Circle Mastermind HERE.

Sometimes Everybody Else Is Wrong

How much confidence do you have in yourself?

Do you have enough confidence to stand alone?

Larry H. Miller shared the following story in Driven, An Autobiography:

“One day in my second-grade class, my teacher, Miss Issacson, posed a math problem for her 30 students to work out on the blackboard. Row by row, we each walked to the board and wrote 5 + 0 = and filled in the answer. I was in the last row, and after completing the problem on the board I returned to my seat. But when I studied the blackboard, I noticed that I was the only kid in the class who had written “5” as the answer.Reasoning that the rest of the class couldn’t all be wrong, I returned to the blackboard and changed my answer to “0” and went back to my seat. “Why did you change your answer?” Miss Issacson asked. I explained, and then she revealed the answer.That day I learned that it is possible to be a small minority and still be right, and I learned the value of  having confidence in your own abilities.”

Success will not come without any risk. Sometimes that risk may be standing for what you believe while everyone around you is telling you that you’re wrong. 

When you’ve done your part to the best of your ability, trust your gut. 

“Sometimes everybody else is wrong.”

Are you making the right decisions for your business? Take our E-Learning Marketing System Guided Tour.

Win 1-Year E-Learning Marketing System Membership!

The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created.

We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.

ENTER TO WIN A FREE ONE YEAR MEMBERSHIP VALUED AT $997!

Have You Failed Trying To Sell Online? Here’s Why…

Successfully selling online comes down to some key strategies.

You MUST be able to enter the conversation taking place in the head of your prospect. Another way to look at it is to be able to address the number one question on your prospects mind at just the right time.

DO YOU HAVE WHAT IT TAKES?

RUSSELL BRUNSON

The conversation that’s taking place in EVERY prospect’s mind revolves around two major points…

  • There’s a problem they have and htey don’t want
  • There’s a result they want but don’t have

Knowing this, there are three steps that you need to take to convert your prospect into a buyer. If you’ve tried to sell online without much success, it’s likely because you are doing a poor job in one of these areas.

Hook

The first step is to get their attention. You need to interup them. If you can’t get their attention, you’re done before you even begin.

Story

The second step is to educate them with a story that uses emotion and builds belief and trust.

Close or Offer

Finally, the third step is an offer which must be so compelling and so irresistible that your prospects can’t turn it down.

If in the past you have not been successful selling online you’re probably not doing a good job in one of these three areas, the hook, story or close/offer.

If being able to successfully sell online is something that you want, you need to master these three areas. If that is something that you desire, then you need to join the next One Funnel Away Challenge!

Registration ends at 9PM EST on October 27. Don’t miss out! Click on the button below to learn more about the One Funnel Away Challenge and secure your spot!

  • Are you just getting started, and have NO IDEA where to start?
  • Are you in a dead end job that you hate, and you want to start your own business or start working from home?
  • Do you have a copmany that’s been successful, but for some reason you’re feeling stuck?
  • Are you trying to figure out a way to reach more people, or have a bigger impact on the world?
  • Are you convinced that you need a funnel, but not sure where or how to start?
  • Are you about to launch your next funnel, and wan to make sure it’s a huge success?

If anything on that list fits your situation, then you will definitely want to join the One Funnel Away Challenge!

The One Funnel Away Challenge is 30 days of coaching and live training that will help you to kick start your online business or take your online business to the next level. It will require work on your part, but the results will be woth it.

The materials you will recieve as part of the challenge are just as valuable as the course itself. Anyone that follows me has heard me talk about the book you will receive. This book is incredible. It’s filled with 30 different, fully detailed business plans from successfful experts.

If you’re tired of being stuck and you’re ready to do the work and make a change, join the One Funnel Away Challenge today!

Your Path to a Bigger Future

Have you ever met someone that is an honest, hard worker but they never seem to be able to get ahead in life or achieve anything of significance? Yet you watch others who don’t seem to work as hard and everything just seems to fall in their lap? Have you ever seen someone that has been extremely successful lose it all and end up with absolutely nothing, but they soon turn things around and climb back up to the top while others just can’t seem to catch a break?

As I was pondering this topic I had a voice come into my head that told me a story that I’ve heard many, many times. One of the very first personal development audio books I ever listened to was Earl Nightingale’s 1957 book, The Strangest Secret.

This is his story that kept coming to mind:

 “The difference is goals. People with goals succeed because they know where they’re going. It’s that simple. Failures, on the other hand, believe that their lives are shaped by circumstances… by things that happen to them… be exterior forces.

Think of a ship with a complete voyage mapped out and planned. The captain and crew know exactly where the ship is going and how long it will take – it has a definite foal. And 9,999 times out of 10,000, it will get there.

Now let’s take another ship – just like the first – only let’s not put a crew on it, or a captain at the helm. Let’s give it no aiming point, no goal, and no destination. We just start the engines and let it go. I think you’ll agree that if it gets out of the harbor at all, it will either sink or wind up on some deserted beach – a derelict. It can’t go any place because it has no destination and no guidance.”

So many people are going through life like the ship without a crew. They have no goals or clear direction. They just react to life as it happens.

If this is you, it needs to change. If you don’t get clear about where you’re headed, you won’t get out of the harbor.

Where Are You Now?

The first thing that you need to do is be completely honest with yourself and look at where you are now. What is your current status? We are going to work to find your destination. This is your starting point

As you look at the truth of your situation, what are your pain points? Why are you here?

Do you want to make more money? Do you want more time for yourself or your family? Do you want to work on your health? Do you want to fix your marriage or relationship? Scale your business? Write a book? Complete your first real estate deal? Get specific.

Stop ignoring your truth. Stop avoiding it. This is for you, tell the truth!

If it’s, “I want to make more money.” Go deeper, don’t stop there. Maybe it’s, “I want to make more money because I’m behind on all my payments. I can’t get ahead and I’m scared.” Uncover the truth.

Where Do You Want To Go?

You need clarity to create the future you want. You need to know where you are going to point the ship to get out of the harbor and end up at your destination. 

In our busy, crazy lives it can be hard to set your goals and figure out where you want to go. But I learned a method from Dean Graziosi that allows you to extract yourself from all the craziness and figure out where you want to go by looking at life from a different perspective. 

Imagine that it is one year from today and you are looking back. It has been the best year of your life! What does that look like? What happened that made it the best year of your life? It wasn’t just a really good year, it was the Best Year!

You lost the weight? You made the money? You got the guy? You got the girl? You completed your first real estate deal? You sold your company? 

What happened that made it the best year of your life? Think big! In The Power of Focus, Jack Canfield says, “Think big. Create goals that get you so excited you can hardly sleep at night. Life has a lot to offer – why shouldn’t you enjoy your fair share?”

You’ve identified the things that would have happened to make it the best year of your life. Now step back to today, those are your goals.

Why Are These Goals Important?

You have your goals now, but why are they so important to you?

Maybe your goal make a certain amount of money. But why? Why do you really want that?

 Is it to prove something? Is it for significance? Is it so you can buy something?

Whatever it is, there’s something deeper to your reason. What’s your WHY? 

In Seven Levels Deep I explained how to find your WHY. 

Start with the goal you’ve identified and ask why you want to achieve this goal. Put your heart into the answer. Once you’ve identified that answer, ask why you want that answer. This takes time, it takes thought and it takes effort. But every single time you find your answer, ask ‘why’ until you’ve don’t it seven times. If you are open and honest, you will uncover the real reason these goals are important to you. Your ‘WHY’!

Your ‘why’ is going to be what drives you day in and day out to stay focused on achieving these goals. There will be days where, “I want to lose weight,” or “I want more money” won’t motivate you and keep you going. But when you’ve identified the ‘why’ behind each of these goals, that’s what will get you out of bed in the morning.

What Capabilities Are Needed To Achieve These Goals?

You know where you are. You know where you want to go. You know ‘why’ you want to go there.

How are you going to get there? Your current capabilities have got you to where you are now. What capabilities do you need to get to the next level? What capabilities do you need to achieve your goals?

Do you need a trainer? Do you need someone that understands how to market on social media? Do you need a CFO? Identify what it is you need and document it. 

Once you’ve identified what you need, you have to figure out where it will come from. 

Talk to a coach or a mentor. Join a mastermind group or a networking group. Whatever capabilities that you need and you are lacking, someone else already has them. As you serve others and as you network, keep this topic as a part of your discussion until you discover how you can get what you need.

If you really want to expand your network and have an opportunity to grow through the collective genius of a mastermind group, get your FREE trial membership to our Inner Circle Mastermind weekly video call.

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More Leads – Joint Ventures

Get a FREE copy of my Marketing Strategies e-Book for ideas that you can implement immediately into your business! “More Leads – Joint Ventures” is one strategy outlined in the book, which I’ll share here as well.

Do you currently have any established joint venture partnerships?

JV’s involve two or more businesses who decide to form a partnership to share markets or endorse a specific product or service to their customer base… usually under a revenue share arrangement. The key to creating successful joint ventures is to find partners who service the exact same type of clients that need or want what you sell.

Let me give you an example and I’ll use one we’re both familiar with… a florist. One of the most financially lucrative product lines for a florist is providing flowers for weddings. The average floral bill for a wedding often exceeds $3,000. But what we discovered about florists is they fall into what we refer to as an “event chain.” An event chain simply refers to a series of businesses that customers purchase from in a specific sequence.

For example, a wedding will never take place until an engagement ring is purchased from a jeweler. So jewelers are at the forefront of every wedding chain. Once the young lady accepts that engagement ring, this event chain kicks into high gear. First, this young lady knows EXACTLY where she wants to get married, so number one on her agenda is to book the church, chapel or synagogue where she wants the ceremony held.

Second on her list is to line up her wedding planner. Weddings today are a really big deal, and often women like to use the services of a professional wedding planner. Next up, she wants to secure the venue for her reception.

She knows most venues book out months in advance, so locking in that venue is high on her priority list. After that comes the wedding dress, so she begins the search for the perfect dress at an affordable price.

Next is our florist. The bride-to-be will want to begin selecting her floral arrangements for both the wedding and the reception. Then after the florist comes the wedding cake… the printer for the invitations and thank you cards… and depending on the financial ability of the bride to be, she may also be interested in hiring a limo… a DJ for the reception… a travel planner for the honeymoon… the hotel… catering and so on.

This event chain is typical of this industry. And for the florist, it specifically identifies a multitude of potential and very lucrative JV partners. But here’s why this becomes so important.

Every business ABOVE the florist has the potential to ENDORSE and SEND prospects to the florist. Unfortunately, the florist has NO control over that flow of prospects. Every business above the florist controls the JV relationship, so it’s critical the florist create such a compelling offer and relationship with these businesses that they feel obligated to send prospects their way.

But here’s what’s even better. The florist controls the prospect flow to ALL the businesses BELOW them in the chain, and by establishing specific processes and procedures to make sure their customers use those businesses, the florist can negotiate compelling offers with those business owners as well. So consider these numbers.

Let’s say this florist cultivates a JV relationship with at least one of each business throughout this entire chain. Staying ultra-conservative with our estimates, would you agree this florist… since they have NO control over the flow of prospects from these businesses… is it likely they could obtain at least ONE referral each month from just one of the businesses above them?

OK, would you also agree conservatively that since the florist controls the flow of prospects to the businesses BELOW them… that they could easily send at least ONE referral to EACH one of them every month? Keep in mind these are VERY conservative estimates we’re using here.

Since the average floral bill for a wedding is $3,000… then just ONE referral per month from those businesses ABOVE the florist increases their annual revenue by $36,000. Now let’s consider the businesses BELOW the florist where the florist controls the referrals. Let’s start with the wedding cake maker.

The average sales price for a wedding cake is also $3,000, and the florist could easily negotiate a 10% referral fee. So, just a single referral per month produces an additional annual increase of $3,600 for the florist.

Now consider the printer. The average sales price for printing is $1,000, and the florist again could receive a 10% referral fee, so that single referral per month produces an additional annual increase of $1,200.

If we stop there, this florist has just increased their annual revenue by more than $40,000… and that’s using ridiculously conservative numbers. Imagine if you continued to add up the revenue produced by all the additional referral fees the florist would earn from all the other vendors in this chain.

This same process holds true for businesses that aren’t in a chain. But just like the florist, they simply identify partners who service the exact same type of clients that need or want what they sell. Now I realize this looks easy, but it’s not… and here’s why.

You not only have to properly identify who would make an excellent joint venture partner for your business… but you also must determine the order to approach each one… how to approach them… and when to approach them. It’s critical you do this properly or you wind up burning through all of your potential JV partners and come out with nothing in return.

Let me ask you a quick question. Just off the top of your head, how many potential JV partners would you estimate might be a fit for what you sell? Would you believe that I could identify more than a dozen for your profession? So conservatively, how many referrals would you estimate might be possible if a dozen other businesses were compelled to refer their customers to you for additional purchases?

Conservatively, let’s say you only get 3 referrals every month that buy from you. That’s less than one per week. How much additional revenue would that add monthly? Now multiply that by 12 to see your annual revenue increase.

One more thing before we move on. Remember earlier we discussed the critical importance of creating a highly compelling informational offer that would promise so much value to prospects that they would knock your door down to get it?

Suppose the florist offered this informational offer in their marketing, “5 Things Every Bride Should Know to Avoid Disaster on Their Wedding Day”. This offer would place TONS of prospects into their drip campaign and result in a tremendous increase in sales. Those new sales can then be referred to their new JV partners and they collect multiple referral fees every month.

This would absolutely dwarf the revenue we just uncovered for the florist in this example. What I find really exciting about JV’s is this is a strategy I help my clients implement immediately… and it begins generating instant cash flow for them right out of the gate.

In a recent case study I conducted, I found $75,000 in additional annual revenue just using the JV strategy.

And again, that’s revenue that business will generate year after year after year.

$75,000 in additional annual revenue increases the valuation of that business somewhere in the range of $225,000 – $300,000.

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As a business coach and marketing strategist, I work with small and medium size businesses that have little or no money to spend on markeitng. I show them how to generate all the leads they can possibly handle without spending any extra on marketing or advertising.

One of my focuses is to look at existing marketing and dramatically reduce your existing spend while significantly increasing your response rate. I aim for a 2-10X increase in response rate, but 50-100X is not out of the question.

If you’ll invest 45 minutes with me on a video call, I’ll show you how I can find at least $10,000 inside your existing marketing. I’ll show you how to get it and I’ll show you how to put it in your pocket.

I’ll do that in 45 minutes if you’ll give me the opportunity at the end of our conversation to disccuss what I could do for your business. (with zero pressure)

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Whatever The Mind Can Conceive and Believe, It Can Achieve

It was thought that running a mile in under 4-minutes was physically impossible for any human being. Until, at Oxford University’s Iffley Road Stadium in 1954, Roger Bannister completed four laps in 3:59.4. The photo of an exhausted Bannister with his eyes closed and mouth opened appeared on the front page of newspapers around the world, a testament of what humankind could achieve.

 As important as anything, Bannister broke a psychological barrier with this run. This once believed impossible record only lasted for 46 days before Australian runner John Landy shaved 1.5 seconds off of his time. By the end of 1957, 16 runners had logged sub-4-minute miles. Since that time more than 1,400 runners have broken the 4 minute mile and the current record stands at 3:43.13. An impossible task until Bannister changed that belief.

Similar to the impossible 4-minute mile, breaking the 2-hour marathon (26.2 miles) was another barrier that seemed would never happen. In fact, researchers in Australia crunched marathon world records over the past 60 years and concluded that there was a 10 percent likelihood that the two-hour mark would fall by 2032, and just a 5 percent chance it would happen by 2024.

Last week, on October 12, 2019 Eliud Kipchoge ran the fastest 26.2 miles ever and broke through the seemingly impossible barrier of two hours with a time of 1:59:40. That is an incredible sub-4:34 mile pace for the entire distance. 

Just like when Bannister broke the 4-minute mile barrier in 1954, Kipchoge has inspired a new generation to push their limits with what is possible.

“It is a great feeling to make history in sport after Sir Roger Bannister in 1954. I am the happiest man in the world to be the first human to run under two hours, and I can tell people that no human is limited,” Kipchoge said. “I expect more people all over the world to run under two hours after today.”

“Whatever the mind can conceive and believe, it can achieve.”

Napoleon Hill

Believe

To live the life you truly desire, the first step is to break through the psychological barriers that are holding you back. You have to believe that you can get there. 

Kipchoge believed he could break the two-hour barrier. Before the event he said, “Many ideologies [have] been going that no human will break the two-hour mark but personally, I have dared to try. I am doing it to make history.” After the race he said, “there was no point that I doubted myself.”

Look around. Your biggest dreams, the life you really want is not the 4-minute mile or the 2-hour marathon. Most likely, there’s already someone that is living that life. You don’t need to wait for someone to break through that psychological barrier before you can achieve it. That barrier has already been broken.

Your first step to achieving your goals is believing you can do it.

Barriers

Where do you really want to be? What are your big goals? Identify the real and the imagined barriers that are holding you back. It’s time to break through those barriers and reach your true potential! Stop believing your own lies.

Not knowing how to do it. Not seeing the path. Thinking it’s impossible. These are all excuses that you’ve told yourself. Kipchoge figured out how to run a sub-2 hour marathon, you can figure out how to achieve the life you want.

Your Path

Once you really believe you can achieve your goals you need to give yourself a path to follow so you’ll be able to reach the goals you previously thought were impossible.

In May of 2017, Kipchoge came up just shy of the two-hour mark during Nike’s Breaking2 project, finishing with a time of 2:00:25. After missing the mark by less than half a minute, he created the path he needed to follow to accomplish the goal a little more than two years later. This included his training and preparation all the way through to the pace setters and water delivery during the run.

Planning is key to your success. Figure out how you’re going to reach your ultimate goals and follow that plan. But be flexible so you can adjust quickly and make decisions when road blocks appear.

“The best way to predict your future is to create it.”

Stephen R. Covey


Persist Until You Succeed

If at times you get knocked off your path it doesn’t mean it’s over. Adjust and figure out how to get back on the path again. Brian Tracy said, “Your ability to persist longer than anyone else is the quality that will guarantee great success in life. Persistence is self-discipline in action and the true measure of your belief in yourself. Resolve in advance that you will never, never give up!”

The first step in your journey is to see in your mind what it is that you really want and to truly believe you are capable of achieving it. The mind is a powerful force and when you use it to create the life and the outcomes you desire, amazing things will happen.

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He’s actually inspired all of us that we can stretch our limits in our lives and we can do more than we think we can do.

Patrick Sang – Eliud Kipchoge’s Coach

A Man Is What He Thinks About All Day Long

“A man is what he thinks about all day long.”

Ralph Waldo Emerson

The amount of information that we are exposed to on a daily basis is amazing. 

It comes through social media, television, radio, books, and the list could go on and on.  It’s great how much access we have in this day and age to information, but it is potentially dangerous as well.  I want to look at the potential impact information can have on our lives.

I’ve talked previously about the importance of being powerful creators of our own lives. As we walk through this process it will demonstrate why it is so important that we are intentional about it.

You get in life what you create.

Create > Life

This is why you see people from all different backgrounds, countries and races doing amazing things in the world, regardless of where they start out. We’ve seen people rise up out of poverty, from having absolutely nothing and becoming extremely successful and wealthy. At the same time we’ve seen people who would be considered privileged, create amazing things in their own lives. 

On the other hand, we’ve watched people on both ends of the same spectrum create un-powerful lives and end up even worse off than they began.

The things that you expect in your life are the things you create. What you expect to happen, drives your creative capacity.

Expect > Create > Life

But now, taking one more step back, where do your expectations come from?

You expect what you think about.

Think > Expect > Create > Life

Life is a result of what we think about. As Ralph Waldo Emerson said, “There is a deep tendency in human nature to become precisely like that which you habitually imagine yourself to be.”

This philosophy spurred the writing of books such as Think and Grow Rich, As a Man Thinketh, The Power of Positive Thinking, The Magic of Thinking Big, and others.

But if you go another level deeper, what is it that influences your thoughts?

It’s the things you allow yourself to hear and see. The inputs that you are exposed to

Inputs > Think > Expect > Create > Life

This is why it’s so important to be conscious of the things you allow yourself to be exposed to. 

In such a fast paced, chaotic world, all of the different media outlets are fighting for your attention. 

Have you ever wondered why there isn’t a news station that just reports on the good things that happen? The happy, feel-good stories? It’s because they would go broke. It’s the stories of fear, tragedy and disaster that catch our attention. 

Your brain’s job is to keep you alive, not make you happy and the media understands this. That’s why they don’t use the happy, feel good stories to grab your attention. It’s the tragic, shocking stories that get your attention. It’s the same reason traffic comes to a halt as people rubber-neck to see an accident, but at other times those same people don’t think twice about looking at the most beautiful sunset they would have ever experienced as they are making their commute home.

When you look at the path of how the inputs in our lives impact our thoughts, which impact our expectations, our expectations turn into our creations which results in our life you can understand why it’s so important to pay attention to the inputs we allow into our lives.

When you look at the path of how the inputs in our lives impact our thoughts, which impact our expectations, our expectations turn into our creations which results in our life you can understand why it’s so important to pay attention to the inputs we allow into our lives.

You have to protect your mind. You have to be vigilant about what you expose yourself to because every single input matters.

So what does this mean to you? How do you do it?

You have to consciously choose what you are going to allow yourself to be exposed to.  According to a Nielsen Report, US adults watch 5:04 of TV per day on average (35.5 hours/week, slightly more than 77 days per year). It’s time to cut back. Make a choice as to what you are going to give your attention to. Are you going to focus on the good or the bad? The things you can’t do anything about, or the things you can impact?

The first time I trained for a marathon I did all of my training on a treadmill and my routine was to watch the news while I ran. I knew about everything going on. Politics, the markets, the wars and all the other dark, dirty and fearsome content. But then one day I decided I didn’t need to know all of it and continue to fill my mind with all of the garbage and I quit watching the news. The result?

  • Not watching the news didn’t limit my capacity.
  • It didn’t end or cause the start of any war.
  • I wasn’t uninformed because the things I needed to know came to me in different forms.
  • It drove my parents crazy when they said something to me about something in the news and I had no idea what they were talking about. 
  • It cleared my mind!

A number of years ago I listened to Darren Hardy speak on this topic and the following are his thoughts combined with my own on how to best manage the inputs you let into your life.

Selective Listening

Be specific about the things you let in. You don’t have to give it all your attention, just the things that are important to you. Pay attention to the things that impact you and your family and ignore the rest.

Remember, what you give your attention to becomes your reality. Focus your attention on what is good – ideas, knowledge, talents and skills

Low Information Diet

Limit your intake. Filter your news so you’re only getting the things that are important to you. Do not over-consume!

Mind Your E2E Ratio

Your E2E Ratio is a concept from Brian Tracy, which stands for Entertainment to Education Ratio. Recognize how much of your time is focused on Entertainment vs Education. One study stated that 95% of people spend their extra time on entertainment, while 5% (the successful) spent their extra time focused on education.

Feed Your Mind

As you feed your mind with high quality content, your thoughts and ideas become more powerful. 

I enjoy good music, but I rarely listen to it. I prefer to spend any time I can listening to books or podcasts online. 

For example, last week I wrote the article, Dealing With Negative People. This morning at the gym, with TV’s on every wall broadcasting news stations and ESPN, I had my headphones in listening to, “Talking to Crazy,” a book that someone suggested to me after reading my article.

Separate yourself from the average. Use your extra time to fill your mind with positive and inspirational material.

When we are fully aware of the impact the things we allow as inputs have on our lives we can be more conscious and selective to ensure we are letting only the best things in. Be intentional in all you do and live the life you most desire.

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Dealing With Negative People

We all have to deal with negative people at some point. How do you deal with it?

You need to be conscious of the impact it has on you. I can recall when I’ve been around the negative energy and attitude of someone and the next thing I know I’m unloading negativity onto someone else.

Just stay away from negative people. Eliminate them from your life. Who cares what they think… Right?

It’s really not quite that easy, so then what?

Some people are chronically negative. They are always complaining. Finding the bad in everything. The Eeyore’s of the world.

With others it may be out of character but something has triggered them to be in a mood.

A while ago I wrote, “The Crowd’s Chanting ‘Airball’… You’re Thinking, ‘NEXT!’ I talked about how you have to deal with negativity by moving on. I used a Tweet from Gary Vaynerchuk as an example where he said “I just don’t give a @$%& about what anybody thinks about me, because they don’t know who the *&^% I am inside.” 

But here’s the thing. The context of that article was talking about the impact of your own negative self-talk and the negative feedback from social media. Sometimes the “I don’t care” attitude and brushing them off might be the answer, but not all the time.

When you consciously prepare for something before it happens, you are better able to deal with it when you’re actually in the situation because you can stop yourself from reacting based on emotions.

 When you have to deal with negative people, keep these four points in mind:

Decide Your Response and Don’t Allow Yourself to Get Sucked In

You always have the choice to decide your response. In Man’s search for MeaningViktor E. Frankl said, “Everything can be taken from a man but one thing: the last of the human freedoms – to choose one’s attitude in any given set of circumstances, to choose one’s own way.”

It doesn’t matter how negative, nasty or degrading someone is to you. You are always the one choosing how you respond. Don’t let your emotions dictate your reaction and suck you into their negativity. 

Don’t Let Their Problem Become Your Problem

Often, when someone is spewing their negativity onto you, it really has nothing to do with you at all. But they want someone on their side. They want someone to agree with them or just listen to them on whatever it is they are ranting about. 

It’s not your job to justify their negativity, fix their problem or take it upon yourself. Don’t allow yourself to become everyone’s problem solver and become infected with their negativity.

Hold Your Tongue

This one can be a challenge. There will be times that it’s not just a negative person you are dealing with. Sometimes they will be attacking you, someone you love, your thoughts or your goals. 

When this happens you need to stand up for yourself, right? Will it really change anything if you do?  You might feel like you have to justify your thoughts or actions, but you don’t. 

“In life, it’s important to know when to stop arguing with people and simply let them be wrong.”

Don’t Let Them Change Your Path

If someone tells you that your dreams are unrealistic, should you change them? As you read that I’m sure you thought to yourself, “of course not.” But are you sure? Have you ever been excited about something only to share it with someone and you were deflated after you saw their response? Maybe they even laughed at it or told you that you’re crazy.

 I’m blessed with the most supportive wife in the world. From day one, I’ve been able to come to her with any of my crazy dreams and she’s automatically by biggest supporter and cheerleader. 

Recently we were discussing some of our business ideas and activities and she made a comment that crushed me. For the first time in my life I felt like I didn’t have her support in something that I was excited about. I began questioning myself. What am I thinking? Why did I think I could or should do this? But I was able to gather myself and remember the thought and preparation I had put into the idea before beginning it, and I knew it was the right thing.

Luckily I also soon realized that I misinterpreted her comment and she’s still my number one supporter!

When you know you’re on the right path, don’t let the negativity of someone else change it. 

Our attitudes are a choice that we have. Just as someone’s negative attitude or personality can have an impact on others, your positive attitude and excitement can have an impact on others as well.

Everyone is dealing with some kind of challenge. Be the light in their life!

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How to Increase Your Productivity

When I sit down to write an article, or as I’m planning an upcoming mastermind call, the topics usually come to me because of conversations I’ve had throughout that week.

On our mastermind call yesterday, one of the things we discussed was how to keep focused and work efficiently towards your goals. I received a comment from someone that said they work much more efficiently and are better at getting things done as deadlines approach. This comment reminded me of a post I had written back in April of 2013. Today, I want to share that information again.

The following is portions of my post from April 18, 2013:

Last night, my daughter, Tia, finished practicing piano and was sitting at the table looking very stressed. My wife, Tamara, asked her what was stressing her out. From there the floodgates opened up and out came all of the things she had to get done in the next few days with some tight deadlines: French test, write a paper abut her experience in Africa, create a video to use at the piano recital, prepare her presentation for the Rotary Club, basketball practice, and…

That was when Tamara stepped in. She told Tia to make a list of all the things she needed to get done and the deadline for each one. She also needed to figure out which ones she could have help on and who could help her.

This made me think about Zig Ziglar and his “Day Before Vacation” teachings, which he asks:

  1. As a general rule, on the day before you go on vacation, do you get two or three times as much work done as you normally get done in a day?
  2. If you can learn why you are that much more productive on the day before vacation, and then repeat that process on a daily basis without working any longer or harder, does it make sense that you will be more valuable to yourself, your family, your company, and society in general?
  3. On the night before the day before vacation, do you take a sheet of paper and say to yourself, “Now tomorrow I’ve got to do…,” and then make a list of things you must do?… In it’s simplest form, that’s goal setting and it’s critical. Next, did you organize your must-do list in the order of importance and accept responsibility for completing those tasks?

The day before we leave on a vacation, Tamara and I both have our to-do lists. On that day, both work related and non-work related things get completed efficiently. This all happens because we have deadlines and we need to focus to get those things done.

This is what Tia will experience over the next few days. Her French test, the Rotary presentation, piano recital and all the other things coming up are going to happen if she’s ready or not. So she needs to focus and prioritize to ensure she does well at all of them.

Going back to Zig and his day before vacation example, he says “On the way to work the next day your self-talk was upbeat and centered on what you were going to get done. You arrived at work on time so you were punctual. You immediately started to work, making you a self-starter. You were highly motivated and optimistic that you were going to finish every task you had set for yourself. You were enthusiastic about your work and decisively moved from one task to the next, making good choices as you did so, even if the next job on the list was disagreeable.”

I love this example related to unpleasant tasks. “An ol’ boy down home said it best, “Friend, if you’ve got to swallow a frog, you just don’t want to look at the sucker too long. He aint gonna get no purtier! As a matter of fact, the longer you look, the uglier he gets.” That’s the way unpleasant tasks are.”

“As you move from task to task, if someone tried to interrupt and talk about last night’s television program or last night’s game, you disciplined yourself to stay on task and not be distracted from your job… Since there was no “tomorrow” for you on each job, you persisted until you completed each one… and momentum built with the completion of each task… Perhaps the most exciting part of this vacation scenario is the fact that your co-workers instinctively picked up the pace [as well].”

If this approach works so well on the day before vacation, or the days before a test or a presentation, won’t it work just as well every day?

A big part of this is in your planning. When you plan and track things, the odds of their happening go up substantially. If we plan our months, weeks and days we will be more productive and balanced.

Tia spent the evening writing about her experiences in Africa. She made her list and prioritized it. When Tamara told her to pause and to make a list to prioritize, it relieved a lot of the stress in the situation.

Plan your time efficiently, and act upon your plans so that you don’t spend your time reacting to what is happening to you.

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Surround Yourself With Greatness

You’ve probably heard the Jim Rohn quote before, “You are the average of the five people you spend the most time with.”

How true is this statement? If it’s true, what areas of your life does it impact?

It is true, and it impacts every aspect of your life. Your level of wealth, your happiness, aspirations and goals, health and physical condition, relationships and attitudes. I could keep going. 

We want our kids to hang out with good friends that will be positive influences on them. In Surround Yourself With Greatness, Chad Lewis says, “It is vital to surround ourselves with good friends as it is for a fish to live in water, especially in our teenage years. It is critically important to our lives, our future, our health, and our safety to be around positive influences, people who don’t tempt us but rather help us make good decisions. A friend who sees the good in us and encourages us to be our best self is worth more than his weight in pure gold.”

It’s no different in our adult lives. It is vital that we surround ourselves with the right people.

“He that walks with wise men shall be wise: but a companion of fools shall be destroyed.”

Proverbs 13:20

 If the people you spend the most time with have a negative outlook on life, focus on the bad, are always blaming others for their difficulties and are generally just negative, how do you expect to be happy and have a positive approach to life? 

Look at the people around you. Are they more successful than you? Are they doing and working towards the things that you want in your life? What direction are they going? Where are they going to be in twenty years? Is it the direction you want to be going? They are either pulling you up, or dragging you down. Which is it?

In Think and Grow Rich, Napoleon Hill said, “Every man is what he is, because of the dominating thoughts which he permits to occupy his mind… We are what we are, because of the vibrations of thought which we pick up and register, through the stimuli of our daily environment.” 

The people around you can elevate you as much as they bring you down. I have a business partner that always has huge goals and aspirations and always has an incredibly positive attitude towards life and the future. Sometimes when I’m faced with difficulties and things just aren’t working out, I’ll go meet with him just for the pep talk. I know that just by spending time with him and talking with him I’ll leave with a positive attitude ready and excited to take on the world!

Who do you want to be? What goals do you have? 

Are you getting closer to your goals or do you seem to keep running into obstacles that are holding you back?

Now, who are the five people that you currently spend the most time with? Do these people match who you want to be in the future?

Who are the top five people who embody the qualities you desire, or have done the things you are aspiring towards? How can you increase your contact with them?

You want those you spend time with to encourage and support you. You want them to help you achieve your goals. If you’re always the smartest, strongest, richest, whatever-est person in your group, you are in the wrong group. You need someone to motivate and inspire you to get better. To make you think bigger and believe it is possible. 

It’s amazing the impact people can have in your life through their example, encouragement and belief in you. Just be honest with yourself as you look around and recognize if your relationships are empowering you and helping you to achieve your dreams.

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The purpose of this book is to walk you through a process I’ve created where I can find any business a minimum of $10,000 in just 45 minutes.

I will go through 8 simple strategies that are proven revenue-generators for any small business. Most business owners know nothing about these strategies, and therefore, are failing to capitalize on their revenue-generating power.

For the purposes of this book, I’ll cover each of the 8 strategies in individual chapters for one main reason. I want you to be able to review these strategies and minimize the amount of time it will take you to implement them in their entirety.

But consider this… business owners today are in the fight of their lives. The global economy is in shambles, they have no additional revenue sources they can tap into for financial support during lean times – and perhaps worst of all, marketing and advertising just don’t work as well as they used to. In fact, for many small business owners, marketing isn’t producing any results for them at all… and their financial situation is growing more desperate by the day.

As a business owner or entrepreneur, if you’re struggling right now to generate more leads and clients for your business, and you need to find immediate ways to dramatically increase your business’ bottom-line revenue, then spend the next few minutes with me and I’ll show you how I can help you make all of these problems disappear forever.

Small business owners today are desperate for proven and tested ways they can generate more leads, attract more clients and make more money. So, what if I told you that I can show you how to generate all the leads a business owner needs in order to completely dominate their market? What if I could prove to you right now that I can make ANY small business owner more than $10,000 in additional revenue… and do it in just 30 days?

In this book, I’m going to give you back door access to a series of powerful business growth strategies that are some of the most powerful revenue-generating strategies ever created.

So let’s get started. Click the link below and I’ll send you a copy of this e-book!

Find more marketing tools and strategies at www.JeffHeggieBusiness.com

Overcome Your Fears to Gain Confidence

Fear and confidence is a topic that seems to continue coming up as I speak with clients. It came up a number of times last week at our mastermind event in Arizona, so I talked about it more on my weekly mastermind video call. Since then, I’ve continued to have a number of people bring it up so I want to continue the conversation here.

“One of the best ways to overcome fear of any kind is to habituate yourself to it.”

Darren Hardy

What Darren Hardy’s suggesting is that you face your fear head-on and bombard yourself with it until you don’t fear it any longer. 

When the average person fears speaking in public more than death, how does the military take young teenage kids and create brave soldiers out of them? How do they take soldiers into SEAL training and make ultimate warriors out of them?

When bullets start flying, what is it that makes these men and women run towards the battle rather than run away?

During bootcamp or SEAL BUD/S training they are put through endless fear, pressure and stress at extreme levels until their fear turns into confidence.

Have you ever heard of Hell Week? 

In Extreme Ownership by Jocko Willink, he gives a glimpse of Hell Week:

It was night three into the infamous Hell Week of SEAL training. The students, in camouflage fatigues, were soaked to the bone and covered in gritty sand that chafed them until they were raw and bleeding They shivered from the cold ocean water and cool wind of the Southern California night. The students moved with the aches and pains as only those who have suffered through seventy-two hours straight of nearly nonstop physical exertion can. Exhausted, over the previous three days they had slept for less than one hour total. Since Hell Week had begun, dozens of them had quit. Others had become sick or injured and were pulled from training. When this class had started Basic Underwater Demolition/SEAL Training (known as BUD/S) – the SEAL basic training course – several weeks before, nearly two hundred determined young men had eagerly begun. All dreamed of becoming a U.S. Navy SEAL, prepared for years, and came to BUD/S with every intention of graduating. And yet within the first forty-eight hours of Hell Week, most of those young men had surrendered to the brutal challenge, rung the bell three times – the signal for DOR, or drop on request – and walked away from their dream of becoming a SEAL. They quit.

I’m told that about 80% of those who start BUD/S do not finish. But those who do know that they are the elite. They’ve been through hell and back and survived. There’s nothing they can’t handle.

If you can train your brain to run towards bullets and bombs in battle, think how easy it can be to train yourself to run towards the stage to speak, or to make a prospect call, or to approach a group of strangers that you want to introduce yourself to.

As I reflected on my own life and thought about fears that I’ve had that I was able to turn into confidence, I thought back to my senior year in high school. I seemed to have followed in my older brothers footsteps in a lot of things as I was growing up. When he was in Rexburg ID going to college he started to rodeo. He started as a bareback rider and then took up roping and later steer wrestling. Soon, I was into the rodeo scene as well and was traveling the high school rodeo circuit as a calf roper and team roper. But as I watched him in the steer wrestling (bulldogging), I knew that was something I wanted to do someday.

If you’re not familiar with steer wrestling, I’ll explain what it is. I’ve heard a number of rodeo announcers compare it to getting into the back up a truck, having someone drive it down the road at 30mph and then you jump out of the back onto a passing mailbox. Maybe it’s not quite the same, but it gives you an idea.

In steer wrestling you have a steer in a chute that you let out and give a head start. You also have another cowboy (called the hazer) on a horse that is on the right side of the steer and his job is just to make the steer run straight. The steer wrestler is on his horse on the left side of the steer. After giving the steer a head start the steer wrestler chases the steer down going as fast as the horse can run.  As the horse runs past the steer, the steer wrestler jumps off of the horse, grabbing the horns of the steer. He then digs his feet into the ground to slow the steer down and without getting into the techniques, he wrestles the steer to the ground. 

At least that is how it’s supposed to happen. I’ve seen steers outrun the cowboys. I’ve seen the cowboys miss and land on their butts at 30mph and all sorts of other wrecks. I’ve seen the cowboy hit the ground as his horse stumbled and then as the horse fell it landed on his head. Well, I didn’t actually see that but that’s what they told me happened once I regained consciousness. But really, the scary part is the fact that you are riding a horse which is running as fast as it can and you jump off of it onto the horns of a steer.

I remember calling my brother and telling him that I’d like him to teach me how to steer wrestle. He said he would love to and the next time they were doing it he would let me know and I could come and watch. 

“Well, it’s a little more complicated than that,” I told him. “I actually entered the steer wrestling in a rodeo next weekend. So I need you to teach me before Friday!”

Do the thing you fear over and over again, until you train your brain that it’s no longer something to be feared.

Darren Hardy

To make a long story short, the next day we were at the practice pen and I was ready to learn. As my brother was talking me through the process he told me something that I was well aware of. He told me that when you first start out, the actual process of jumping off of the horse onto the steer was the scariest part. But he also told me that from all the people he had watch learn to steer wrestle, those that took multiple attempts but never actually jumped struggled the most. Every time they tried but did not jump, it was twice as scary the next time. Some of them ended up riding past the steer multiple times and finally decided they were done and never tried it again.

But he had a solution for this, he told me. He said that if my nerves got to me and I rode by the first steer, it was ok. Nothing to worry about. But that meant that no matter what I had to jump off on my second attempt to prevent the fear from building up. He also told me that it wouldn’t be a problem because they had a way to make sure I jumped.

If I rode past the first steer without jumping, on my second attempt the hazer, riding on the opposite side, would have a rope which would be tied around my waste. If I made the jump, great! But if I didn’t make the jump and was going to ride by, he would pull me off the horse. 

With my heart pounding out of my chest and enough adrenaline to stop a freight train, I started chasing down my first steer. As scary as it was, there was no way my brother was going to put a rope around my waste and pull me off of my horse. I jumped my very first steer, plus a number of others that night. 

It wasn’t after that one night that I began to feel confident in the process. But the more I did it, the more confident I became. But the fear part never disappeared 100%, but it changed to excitement and energy. Even once I was steer wrestling at the professional level, there were many times I had my heart pounding out of my chest. But every time I jumped, the fear became less and less and my confidence grew.

Oh, and by the way, I won second place at that first rodeo!

My confidence comes from my vision… I am a big believer that if you have a clear vision of where you want to go, then the rest of it is much easier.

Arnold Schwarzenegger (Tools of Titans by Tim Ferris)

So, if you have a fear of speaking, what should you do? Speak! Wherever you can. Find opportunities to speak and in spite of your fears, do it. If you have fears of calling prospects. Call them. Whatever your fears are, face them and do them so much that you become confident doing them.

Even when everything is going terrible, andI have no reason to be confident, I just decide to be

Derek Sivers (Tools of Titans by Tim Ferris)

I know that you can have fears that are much different than the fear of speaking or the fear of jumping off of a horse at full speed. The fear of hurting your family financially if you fail would be an example. But that is when finding a coach, a mentor or a mastermind comes in useful. Through these resources you can strategize, plan, role-play, etc. until you know how to proceed with a much lower level of risk and a higher level of confidence.

Overcome the fears that are holding you back from achieving your dreams!

Leave a comment below about something that you once feared but overcame it with action and it’s no longer a fear.

Want More Profit In Your Business?

Know Your Math

I was recently working through some marketing strategies with one of my coaching clients and we got onto the topic of pricing. She really wanted to make a push to increase her sales in the short term and wanted to decrease her prices and have a sale as a promotion. 

I told her that I didn’t think that it was a good idea. There are better ways in which you can offer your customers more value with different strategies such as bundling. But first I wanted to walk her through the numbers to show her why I didn’t think a sale was her best option. 

Unfortunately I haven’t always seen it this way and have made similar mistakes with my own companies in the past. But now that I’ve worked through the numbers and see the math, I definitely focus on other marketing strategies.

I’ll spend some time in other articles to talk about different strategies, but for now I’m going to walk through the steps I showed her that explain why I don’t like the idea of using a sale to add value to your customers.

The real key to success in marketing is to offer more value than your competition. Prospects will pay twice the price if they believe they’re receiving four times more value. Unfortunately, most businesses in a vain attempt to increase their value begin to offer discounts, and that often destroys their margins. 

Would you believe me that in some businesses if they discount their price by a mere 10%, they now have to sell 50% more just to break even?

Let’s look at an example:

If you sell a widget for $100, and you have a 30% profit margin, you make $30 for every widget you sell. That means your cost basis for that widget is $70. If you discount that widget by 10% and sell it for $90 instead of $100, your cost basis is still $70. Now you are only making $20 in profit instead of $30.

For this business to make $1,000 in profit selling their widgets at $100 each, they would need to sell 33.3 widgets ($30 X 33.3 widgets = $1,000). But by discounting their price 10%, now they need to sell 50 widgets ($20 X 50 widgets = $1,000). They now have to sell 50% more widgets just to get back to their original profit margin. (33.3 X 1.5 = 50).

But consider this… when was the last time you saw a business offer a measly 10% discount? Most of the time they offer 20% to 40% discounts… and wonder why they are going broke. And to add even more bad news on top of this already bleak scenario, did you know that the latest research shows that discounting doesn’t actually impact a prospect’s buying decision unless that discount is for 40% or more?

So what about increasing prices?

Most small businesses have NEVER raised their prices. That’s because they don’t know the facts when it comes to increasing their pricing. They’re scared to death that ANY price increase, no matter how small, will lead to a mass exodus of all their customers. But is that really true?

Let’s use the same scenario as before. You are selling your widget for $100 and decide to increase that price by 10% to $110. Will that small increase REALLY lead to a loss of customers? Honestly, I believe a few will leave, but they are most likely your biggest price shoppers that show NO loyalty or patronage to your business anyway. They are the ones that beat you down on price every chance they get, and the moment you begin to make a decent profit, they will leave you in a heartbeat for the next business willing to accept a financial beat down. But even though there will be some customer attrition… to what extent? Let’s look at the numbers.

Their business is now making an additional $10 per widget… All of which is pure profit. Right there, that’s a 33% profit increase. For their business to make $1,000 in profit selling the widgets at $100 each, they needed to sell 33.3 widgets. But now, by increasing the price 10%, they only need to sell 25 widgets.

That means just to BREAK EVEN, they would need to LOSE 25% of your customers over a measly 10% price increase… and that simply ISN’T going to happen!

Want to know the closely guarded secret that successful businesses don’t want you to know?

STOP Discounting!!! Instead, innovate your business so you offer more value than your competition and increase your prices.

Of course, if we were working together we would need to perform a thorough price analysis on your business and determine the most lucrative price increase for you, but this is definitely a strategy I strongly recommend to all of my small business clients to help them increase their revenue. There simply is no FASTER or EASIER way to generate additional revenue. 

After working through these numbers my client made the decision to increase her prices rather than have a sale and decrease them. So far, along with some other marketing strategies we applied, it is proving to be the exact thing she needed to do for her business.

Once you know and understand these and the other marketing strategies I teach, it’s just a matter of getting it all implemented in a timely and efficient manner to watch your business explode!

Watch the Video: “Everything You’ve Learned About Generating Leads & Growing Your Business Is Wrong!”

jeff@jeffheggie.com

The One Funnel Away Challenge Is BACK!

You’ve probably heard all the buzz about the One Funnel Away Challenge by now…

(…you know, the crazy, intense challenge where you have 30 days to build and launch your online funnel, while having Russell Brunson, Julie Stoian, and Stephen Larsen as your coaches?)  

Word is spreading about how awesome this Challenge is, and thousands of entrepreneurs have been a waiting list for it to open back up, so they can join the next one.
Well, after months of waiting, it’s finally back!

The Challenge officially kicks off September 2, but you can join right now!  The registration deadline is September 1 9pm ET!

Crazy part is, for a huge 30 day Challenge with 3 top-notch marketing trainers, it’s just $100 for the WHOLE Challenge!  Sooooo, it’s pretty much a no-brainer deal…

If you’re the type of person who wants an online business, but you struggle to get it off the ground…

Or you hate the business you’ve built…

Or you struggle with the actual implementation part…

Then this Challenge FORCES you to bite the bullet and get your first (or next) funnel built.  

They go through everything in detail, so even if you’re a newbie and have never built a funnel before, this would be an appropriate Challenge for you to do…


You can check out the details of the Challenge here → http://bit.ly/OneFAChallenge

Don’t Give Up On Your Goals

Take a moment and look at your life. The year 2020 is 125 days away. Let that sink in. Is this where you thought you would be in 2020?

When you were a little kid, what did 2020 look like in your mind?

 When you were a young adult, what were you going to do with your life by 2020?

What about January 1, 2019? What were you going to accomplish this year?

Many people take a good, hard look at their lives at the end of each year and set their big hairy audacious goals for the coming year, and then they forget about them for eleven and a half months.

Let’s stop right now and take a look at this. If you have been focused and taking massive actions on your 2019 goals, congratulations. Keep it up. I hope you achieve everything you desire. 

For everyone else, I want you to look back on the past eight months. What were those goals and desires? What’s held you back from achieving them? Are you even trying to achieve them still?

Now reset. Get your butt back in gear.

Do you realize what is possible in 125 days? Yea, it would be nice if you could just continue off the momentum of the past 240 days, but if they haven’t been as productive as they should have been, don’t give up on the year. 

Why do people give up on their goals?

Why is it that someone can get so excited about the goals they want to achieve and then just give up on them?

If you’ve ever been one who set some goals but eventually gave up on them, maybe by recognizing some of these reasons that people quit on their goals will help you the next time to follow all the way thought.

This is by no means the full list of why people give up on their goals, but these are the most common reasons that I’ve seen.

They Care Too Much About What Other People Think

Have you ever been so excited about something that you just can’t wait to tell someone about it? You think it’s an awesome idea and you just can’t wait to share it because you know everyone else will feel the same way as you do. Then with all of your excitement you tell someone and they respond with something like:

“That’s a stupid idea… You could never do that… Yea right, quit dreaming…”

That’s tough. It hurts, it’s deflating. But you can’t let the thoughts or comments from others defeat you. If you believe in something and you really desire it, you have to be ready to deal with negative feedback in a way that won’t throw you off course of discourage you.

Check out Richie Norton’s book, The Power of Starting Something Stupid if you need some encouragement with your “stupid” ideas.

Failure and Discouragement

If you set your goals and you’re working hard to achieve them, does that make you immune to failure? Of course not. When you are working hard towards your goals but you fail, it’s tough. Maybe you’re discouraged. Maybe even embarrassed.

 At this point many people tell themselves they gave it their best and it just wasn’t good enough.  It’s over.

But it’s not over. All that you did was figured out a way that it wasn’t going to work. Keep your head high and get back to work.

It’s Too Hard

Some people get discouraged when they start to work on their goal and realize that it’s going to be a lot harder than they thought it would be. It’s going to take some work.
When it gets hard some people give up just because they lack the discipline to see it through. Some just don’t want it bad enough.

Focus on your goal and create that burning desire that will help you get through every obstacle and keep you excited when things get tough.

Self Doubt

Mindset is everything.

If you want to achieve your goals, you have to have a belief in yourself that you can do it.

You have to be able to kick the self-doubt thoughts out of your mind. 

You will be amazed at what you can accomplish if you just believe in yourself.

“In order for the transformation of ideas into things to work, a certain amount of belief is required; a certain mindset that lets you know in your heart that you can, and will, achieve what you set out to do.”

– Napoleon Hill


For the next 125 days, get control over these four things that can stop you or make you give up on your goals. 

Maybe you’re starting from scratch. Who cares. Just start. 

In 125 days the year 2020 is going to be here whether you get back on track with your goals or not. On that day are you going to wish you had continued working on your goals or are you going to be proud because you worked so hard on your goals whether you achieved them or not?

Join one of our calls with a FREE trial membership to our Inner Circle Mastermind HERE to learn how to set and stick to your goals while being accountable to other like-minded high achievers.

Are You Making a Good First Impression?

I just checked my DM’s (direct messages) on Instagram and had one that had a message similar to others that I usually get four or five times per week. This is what it said:

“Can you give me a shoutout to help me build my followers?”

Simple question. I took a look at their profile and yes, if I were to give them a shoutout they probably would gain some new followers from it. 

But these DM’s actually frustrate me so much!

Who are you? 

You’re not even following me! (This one really boils my blood)

Why would I want to promote you to my followers when I know nothing about you?

What do I get out of it?

Side Note: Read Jab, Jab, Jab, Right Hook by Gary Vaynerchuk if you want to learn how to use social media for your business or as an influencer.

When I read a message like this I just quickly delete it. I move and forget about them.

 There’s a lesson away from social media to learn from this. What can we learn from this to make good first impressions in person?

Have you ever met someone for the first time and then the remainder of the conversation was only about them?

Have you ever met someone for the first time and then the remainder of the conversation was their sales pitch focused 100% on their product with zero part of the conversation about your needs?

So what’s the similarity?

A lot of times it’s hitting delete and forgetting about them, the same as a DM.

Of course you can’t always develop a long term relationship with someone before you try to sell or create business. But how you make your first impression will definitely have an impact on the final outcome.

So let’s explore how you can make a good first impression.

Be Genuine

First off, be genuine. Everyone knows when you are a fake. 

If you come across as fake on insincere you’re not going to have any better results than my friend above on Instagram.

It’s Not All About You

Put the focus on them, not on you. Build the relationship around what you understand about them and their needs and wants, not around you. 

As Dale Carnegie says in How to Win Friends & Influence People:“…the people you are talking to are a hundred times more interested in themselves and their wants and problems than they are in you and your problems.”

LISTEN

 Oh no, what was their name? Have you ever been two sentences into a conversation and realize you’ve already forgot their name, which was given to you less than 30 seconds ago?

From the introduction, listen to what they are saying. Too often people are so focused on figuring out what they are going to say next they don’t really hear what the other person is saying. Listen with an intent to really learn from what they are saying. What are their wants? What are their needs? What are they excited about?

 If you truly put the effort into listening, you will learn a lot about a person. 

What Can You Do?

“The past is gone. The present is NOW, NOW, NOW! The only place we can help to create value is in the future.”

Dan Sullivan


Make a difference by helping. Listen for ways you can add value and help them achieve the things they are excited about in the future.  

You will make a much better first impression if you remember these things the next time you meet someone. Remember, make the conversation about them, not you.

Lets take another look at my friend on Instagram. Rather than randomly asking me to give him a shoutout, if he had followed me and spent some time engaging with me and finding ways he could have added value to me, I likely would have been happy to help him out at some point in the future. But instead… Delete & Forget…