Episode 100: Mindset Secrets – Goals and Vision

Jeff Heggie Daily Success Strategies Podcast – Episode 100!

I’m excited to release my 100th episode of Daily Success Strategies! It has been a great experience sharing my thoughts and strategies with you on a daily basis. I’m thankful for the support and hope that you have been able to improve and grow from the things that I have shared.

Join the Mindset Secrets Mastermind – Thursday, September 3 at 5PM MST HERE

Pre-Register for the High Achievers Mastermind Secrets course at a discounted price today HERE

Share this episode for me:

Get the free “Mindset Questions” checklist here immediately >>

Subscribe to Jeff Heggie’s Daily Success Strategies Podcast

Transcript of Podcast:

Jeff Heggie (00:00):

Hey, Jeff Heggie Daily Success Strategies. Thanks for being with me. I want to thank you for all the support and the feedback and everything I’ve been getting. This is episode 100, pretty awesome. I’m excited to be at this point and just really want to thank you for being on this journey with me. I want to ask you a favor right now, help me out and share this with at least one person today. I would really appreciate that. I could use that support, but I hope you’ve been getting a lot out of these and I’ve been adding value and I can continue to do so going forward. I was thinking about it over the last couple of days. What do I want to talk about in episode 100? And I decided a lot of my focus right now has been putting effort into my upcoming course, which is focusing on mindset, Mindset Secrets.

Jeff Heggie (00:52):

And so I thought, you know, I’m just going to go with that. And I’m including a few things and thoughts because in our Inner Circle Mastermind, we’re also going through the book Think and Grow Rich. So I’ve put a few things together that I want to share some thoughts from Napoleon Hill, some thoughts on Mindset Secrets. And I just want to start with that. And so there’s a couple of things that I want to share with you to begin with. For one, the Mindset Secret course is coming out really soon. If you want to jump on it right now, you can, preregister at a discounted rate and that is at mindset.jeffheggie.com. But I also just published that next Thursday, September 3rd, at 5:00 PM mountain standard time, I’m going to be holding a mastermind training on mindset secrets, and I’ll put the link in the show notes, but you can get it at app.mastermind.com/masterminds/5040

Jeff Heggie (01:56):

So app.mastermind.com/masterminds/5040, but love to have you register for that as well. It’s going to be a great training. I’m really looking forward to it, but I want to talk about two particular things that are going to be included in my course. And one is goals and the other is vision. Starting off with goals. I want to read a quote from Napoleon Hill, “one must possess to win a definite of purpose, the knowledge of what one wants and a burning desire to possess it.” So we need to be very clear on what our goals are and not generalize about them. We need to be specific and clear, and then we also need to know what our true “WHY” is behind that goal. Why do we really want to achieve that goal and not on a surface level, we need to dig down deep and you guys that you, if you’ve been with me for a while, you’ve heard me talk about it, go to http://www.JeffHeggie.com Get my Momentum Series for free, and it will walk you through those steps and it will help you to figure out those things, because really it’s hard to be on a path, not knowing where you’re going.

Jeff Heggie (03:14):

You’ve got to know exactly where you want to end up and what you want to accomplish and achieve to be able to get there. So setting your goals is a huge deal, and we need to put a lot of time and effort into that. So the next part, talking about vision, and I think this really ties into developing the right mindset. And I want to quote Napoleon Hill again. He says “truly thoughts are things and powerful things at that, that when they are mixed with definitive purpose, persistence, and a burning desire for their trends, translation into riches or other material objects.” So I want you to think how powerful thoughts are. Have you ever told a lie? And you’ve had to continue to tell that lie because of who you’ve told it to or whatever. Pretty soon you start believing that what we tell ourselves, whether subconsciously or consciously out loud, or just in our minds, we start to believe it.

Jeff Heggie (04:17):

And then again, Napoleon Hill, the dominating thoughts of your mind will eventually reproduce themselves into outward physical action and gradually transform themselves into physical reality. No, the things that we allow to occupy our mind are who we become. They’re what we become. So that’s why on, in my other courses and different things I’ve done, I’ve talked about self-talk and your habitual questions and your mindset questions, go to www.JeffHeggie.com/mindset And read about the mindset, questions, and the impact that has on your thoughts and the outcomes and everything you do. But you know, the things that we visualize and the things that we feed our mind will create our outcomes. And so sticking with Think and Grow Rich with Napoleon Hill. I want to read a part, his six steps for your desires to be transmitted into reality. And I paraphrase this a bit, so it’s not specifically on money, but you can use this on all your goals.

Jeff Heggie (05:18):

And this is from, his the second chapter on desire. He says, wishing will not bring riches, but desiring riches with a state of mind that becomes an obsession. We’ve talked about obsession and other episodes, then planning definite ways and means to acquire riches and backing those plans with persistence, which does not recognize failure will bring riches. And so he’s got six steps here, (1) fix in your mind, the exact goal that you desire. You’ve got to know what your goals are (2) determine exactly what you intend to give in return for that goal, that you desire, (3) establish a definite date. When you intend to accomplish this desire (4) create a definite plan for carrying out your desire and begin at once, whether you’re ready or not to put his plan into action (5) Write a Clear, concise statement of the goal you intend to achieve name the time limit to achieve it, state what you intend to give in return and describe clearly the plan through which you intend to do it.

Jeff Heggie (06:17):

And (6) read your written statement aloud twice daily. Now this is something I strongly encourage you to follow this and give it a shot, give it a shot for a month and see what kind of things you come up with. But I’ve also talked previously about using your visualization. I often use the time right before you’re falling asleep, put yourself in a position to visualize your goals and your dreams and the things that you really desire. Neville Goddard said, “don’t use imagination as an onlooker, but as a participant.” So when you’re visualizing, don’t do it as if you’re watching a TV show or watching something, play out, put yourself in the vision and really imagine it. And when you go to bed at night, spend some time going through that and seeing you achieve those goals. I really am excited about this course that I’m releasing on mindset, because some of these things that we, as we begin to understand them and understand the power that they have in them can bring amazing results.

Jeff Heggie (07:23):

And I’m exciting in this course, being able to share some examples and different stories of people that have done this, and it’s not, it’s not just something that is talked about and doesn’t happen. It’s real. And, you know, we talked in other episodes about our RAS, your reticular activating system, and how all that plays in, you know, when you start to spend your time visualizing and understanding your goals, your RAS helps you identify those important things and helps you figure out how to achieve those goals. So I’m excited about it again, if you want to get, get in on that course. If I preregistering and get it at a cheaper cost, go to mindset.JeffHeggie.com. And also if you’re interested in joining the mastermind group training that I’m having next week, I’ll have the link in the bio or go back in the notes in the, at the beginning of the episode we can hear about. But thanks again for being with me episode 100 Time’s, flown by, I can’t believe this is already a hundred episodes, but I appreciate it. Love to hear your feedback. And again, please go share this with someone. I’d really appreciate that as well. Thanks for being with me, hope you’re having a great week and we can continue doing some amazing things. Talk to you tomorrow.

Get the free “Mindset Questions” checklist here immediately >>

Episode 030 – The Jeff & Heidi Show Podcast with Justin Nimergood

In this episode of The Jeff & Heidi Show Podcast we hear from Justin Nimergood share his entrepreneurial journey.

Justin Nimergood: President & CEO at ‘N Good Company, Inc.


  • Current: Author, Business Coach, Management Consultant, Keynote Speaker/Trainer
  • Former: Western US Leader at Cisco and Channel Chief at ImagIT
  • Affiliations: Association for Integrative Psychology (AIP), American Cancer Society, Amnesty International, Caring Hands, Concordia University, Juvenile Diabetes Research Foundation (JDRF), LA’s Promise, Pepperdine University, Saddleback Church, The University of Texas at Austin, Tony Robbins

With 20+ years of serial entrepreneurial/intrapreneurial experience, from his first eCommerce business when he was 11, to his current omnichannel business, Justin greatest passion at work has always been connecting with, inspiring, and helping other people. Justin is approaching his sixth year as the President & CEO of ‘N Good Company, an educational community focused on developing leaders through Business Coaching, Management Consulting, and Motivational Speaking/Training. Known as a Charismatic, Competitive, and Methodical Leader, Justin has consistently helped business professionals (and their teams) destroy their goals by fostering “The Power Of The Channel”.

Some of the many documented success stories companies have seen working with Justin include:

  • Recruited, Onboarded, Enabled, & Activated 100+ partners in less than 12 months that generated $10M+ in pipeline
  • Drove revenue 500% in Year 1 with unique “Diagnose & Launch” Plan
  • Grew revenue 54% in Year 5 with unique “Land & Transition” Plan
  • Generated $5M+ of pipeline in less than 9 Months with newly formed channel/sales team
  • Ranked in “Top 3” of business builders globally for network marketing business, 01/2015 and 02/2015

Additionally, at the helm of ‘N Good Company, Justin has negotiated contracts with high-profile clients such as: Catering for Corporate, vablet, ImagIT, Cisco, Google, Parker Aerospace, Long Beach Memorial Medical Center, and LA’s Promise (to name a few). During this time, he also wrote and published “Intrapreneurship: Changing Business Culture from the Inside Out,” a motivational memoire that details business and sales strategies gleaned from his professional experience and lifetime of mentorship, most notably over a decade at Cisco where Justin led various sales and channel teams as an intrapreneur, building a greenfield territory of <$250K to a territory valued at $100M+ upon his departure. Justin holds his California Realtor’s License, California Home Improvement Salesperson (HIS) License, Practitioner in Neuro Linguistic Programming (NLP) from the Association for Integrative Psychology (AIP), Masters in Management & Leadership from Pepperdine University, and his Bachelor in Marketing from The University Of Texas at Austin. He currently splits time between Orange County, CA and Dallas/Fort Worth, TX. Justin is excited to share more about his life story and connect further to determine if/how he can help you with your personal/professional goals!

You can find The Jeff & Heidi Show Podcast on the following platforms:

Jeff Heggie



Instagram https://www.instagram.com/jeffheggiecoaching/

Facebook fb.me/JeffHeggieCoaching

LinkedIn https://www.linkedin.com/in/jeffheggie/

Heidi Anderson


Email: handerson@ecisecurepay.com

LinkedIn linkedin.com/in/heidianderson0426/

Also, don’t miss the Jeff Heggie Daily Success Strategies podcast! Learn more HERE

Get the free “Mindset Questions” checklist here immediately>>

Episode 029 – The Jeff & Heidi Show Podcast with Tia Heggie & Liz Baker

In this episode of The Jeff & Heidi Show Podcast we hear from Tia Heggie & Elizabeth Baker. They share their entrepreneurial story that created You Today Academy.

Tia Heggie & Liz Baker from YouTodayAcademy.com on The Jeff & Heidi Show Podcast

You Today Academy

You Today Academy is an online source for self-development and encouragement. It started with the desire to want others to feel successful no matter where they find themselves in life. The journey you will take with us is not only going to improve your life, but give meaning to your desires, goals, and achievements!

Tia Heggie

Tia is a spunky 20-year-old college basketball player that loves to go on hikes, be on the lake, & spend time with her family. T loves to do anything outside!

She grew up in the small town of Cardston, Alberta, then at the age of 16, her family packed up and moved to Arizona! She is the oldest of 4 and has always taken on the leadership role in her family, sports & business.

Tia loves helping others; she was able to serve a mission for the Church of Jesus Christ of Latter-Day Saints in Montréal Canada. Before her mission, she was diagnosed with depression and anxiety. She has loved the journey her mental health has taken her on. Not only has she been able to learn more about herself, but she’s been able to help others learn how to not just survive with mental illnesses, but THRIVE!!

Elizabeth Baker

Liz was born and raised in a small village of 300 people in the middle of nowhere Alberta, Canada. The moment she graduated High School at the age of 17, she was gone and hasn’t stopped moving since. Despite moving more times than anyone could possibly count, she has managed to accomplish a few things in her 36 years of life. The list includes, but not limited to, earning a teaching degree from BYU-Idaho, serving a full-time mission for The Church of Jesus Christ of Latter-day Saints in Kyiv Ukraine, marrying her husband Daniel 12 years ago after only 2 weeks of dating and a 3-month engagement. They have been blessed with 4 boys and 1 girl, that are all currently under the age of 10. Liz recently started her own business – MOM Life Today. She was also diagnosed with Adult ADHD just last year. To most people, it looks like she is always doing things the hard way, but she likes to say that she is just doing things the creative way.



Listen to this episode to learn how you can win a FREE membership to The Pattern of Success Course and use the hashtag #PatternOfSuccess

You can find The Jeff & Heidi Show Podcast on the following platforms:

Jeff Heggie



Instagram https://www.instagram.com/jeffheggiecoaching/

Facebook fb.me/JeffHeggieCoaching

LinkedIn https://www.linkedin.com/in/jeffheggie/

Heidi Anderson

www.ecibfs.com | www.ecisecurepay.com

LinkedIn linkedin.com/in/heidianderson0426/

Also, don’t miss the Jeff Heggie Daily Success Strategies podcast! Learn more HERE

Get the free “Mindset Questions” checklist here immediately>>

Episode 028 – The Jeff & Heidi Show Podcast with Kevin D. Hancock

In this episode of The Jeff & Heidi Show Podcast we hear Kevin Hancock’s transformational story of leadership.

KEVIN HANCOCK is an award-winning author, speaker, and CEO. Established in 1848, Hancock Lumber Company operates ten retail stores, 3 sawmills and a truss plant. The company also grows trees on 12,000 acres of timberland in Southern Maine and is led by its 550 employees.

Hancock Lumber is a six-time recipient of the ‘Best Places to Work in Maine’ award. The company is also a recipient of the Maine Family Business of the Year Award, the Governor’s Award for Business Excellence, the MITC ‘Exporter of the Year’ award, and the Pro-Sales national dealer of the year.

Kevin is a past chairman of the National Lumber and Building Materials Dealers Association.  Kevin is also a recipient of the Ed Muskie ‘Access to Justice’ Award, the Habitat For Humanity ‘Spirit of Humanity’ Award, the Boy Scouts of America ‘Distinguished Citizen’ Award, and Timber Processing Magazine’s ‘Man of the Year’ Award.

Kevin’s first book, Not For Sale: Finding Center in the Land of Crazy Horse won three national book awards.  His second book, The Seventh Power – One CEO’s Journey into the Business of Shared Leadership was released February 25, 2020 and is being distributed by Simon & Schuster.

Kevin is a frequent visitor to the Pine Ridge Indian Reservation in South Dakota and an advocate of strengthening the voices of all individuals—within a company or a community —through listening, empowering, and shared leadership.

Kevin is a graduate of Lake Region High School and Bowdoin College.  He lives in Maine with his wife Alison.

 Kevin Hancock | Author Bio Link

The Seventh Power | Link to Order Book

 A Lumber Executive Loses His Voice and Finds Balance |  New York Times Feature (March 2016)

 The Business of Shared Leadership – A CEO’s Quest to Disperse Power | TEDx Talk | 11/2019 |

 Finding Your Voice featuring Kevin Hancock (3 min docuseries feature)

You can find The Jeff & Heidi Show Podcast on the following platforms:

Jeff Heggie



Instagram https://www.instagram.com/jeffheggiecoaching/

Facebook fb.me/JeffHeggieCoaching

LinkedIn https://www.linkedin.com/in/jeffheggie/

Heidi Anderson

www.ecibfs.com | www.ecisecurepay.com

LinkedIn linkedin.com/in/heidianderson0426/

Also, don’t miss the Jeff Heggie Daily Success Strategies podcast! Learn more HERE

Get the free “Mindset Questions” checklist here immediately>>

High Achiever’s Mindset Secrets

Master Your Mindset and You’ll Master Your Life

Jeff Heggie

Today I had the opportunity to be interviewed live by The Norn Way Team.

The focus of the interview was on personal development and how to create a powerful mindset. We spent a lot of time talking about my Momentum Training, and my recent article, “Mindset Questions: The Real Secret to Success.”

Since this interview was focused on this topic I shared a secret that had not yet been made public. I’m getting ready to launch a new course called, High Achiever’s Mindset Secrets.

Since I made this announcement during their interview, it’s now public and I’ll share the information with everyone. This online course will be launching within the next couple of weeks. For those who will commit to the course and pre-order now, they will get it at the discounted rate of only $29! This price will change without notice. The only way to get the full, 5-module course at this price is to pre-order now!

To find out more and secure your spot at the discounted rate, go to: http://mindset.jeffheggie.com/

Find out more about the other courses, coaching, and training that I offer HERE

Get the free “Mindset Questions” checklist here immediately >>

Episode 027 – The Jeff & Heidi Show Podcast with Sofia Sunwoo

In this episode of The Jeff & Heidi Show Podcast we hear Sofia Sunwoo talk about her journey of entrepreneurship.

Sophia Sunwoo is an entrepreneur and the founder of Ascent Strategy, where she helps female founders ranging from artisans to health coaches get their companies off the ground. Sophia is a 3x startup founder — she sold her first company when she was 22, helping scale the brand to 250 retailers worldwide and attract celebrity clientele before her exit. Sophia’s second business, Water Collective, helped bring clean water to over 76,000 people in India and Cameroon has been recognized by Forbes, African Business Review, and ELLE Magazine.

Sophia is a Forbes 30 Under 30 honoree, a Fred Alger Finance Award winner, named one of the world’s 100 most inspiring women by Salt Magazine and Diageo, and is a Forbes 30U30 All-Star Alumni.

You can find The Jeff & Heidi Show Podcast on the following platforms:

Jeff Heggie



Instagram https://www.instagram.com/jeffheggiecoaching/

Facebook fb.me/JeffHeggieCoaching

LinkedIn https://www.linkedin.com/in/jeffheggie/

Heidi Anderson

www.ecibfs.com | www.ecisecurepay.com

LinkedIn linkedin.com/in/heidianderson0426/

Also, don’t miss the Jeff Heggie Daily Success Strategies podcast! Learn more HERE

How Bad Do You Want It?

Jeff Heggie Daily Success Strategies Podcast

082: How Bad Do You Want It?

On a scale of 0-120, how bad do you really want success this week?

Subscribe to the Daily Success Strategies Podcast:

Do you get excited about Monday mornings? Do you get excited about any mornings? This morning when I got home from my run I sat down to get ready to record this podcast episode. I was brainstorming on the topics that I wanted to talk about, personal development, self-education, motivation, business strategies, etc. As I was doing this I scrolled through my Instagram feed and saw a number of posts that was implying that “Monday Sucks!”

This didn’t sit well with me. I woke up this morning at 5AM excited for the day, excited for the week. I’m fired up and ready to go!

That is why I wanted to talk about this topic, “How Bad Do You Want It,” in my podcast today. If you are not excited for each day, if you’re dreading the day, you need to make a change. Make a change in your life, your career, whatever it is that you need to so that you can get back the drive and motivation that will help you to get excited about every single morning.

If you are one that needs to make the shift, let me suggest the first step is to take my FREE Momentum training. It will help you to get in the proper mindset to identify your goals and set the path you are going to take to achieve them. It will then walk you through the process to identify your ‘WHY’ for each of those goals, which will give you the drive and motivation to achieve them and to be excited to get up every morning to work towards them. Get it for FREE HERE!

I hope that this podcast will help you to start your week of right and get your mind in the right place.

I’d love to help you to achieve your goals and take your life and business to the next level. I have a number of coaching programs that are designed to meet your specific needs. I have one-on-one coaching, group coaching, online coaching and courses, and my Inner Circle Mastermind. If you’d like to explore what is available click HERE now.

Mindset Questions: The Real Secret to Success

We are surrounded by chaos and uncertainty. Nothing seems to be making sense. How is this all going to work out and where will that leave us? Do you feel like there are more questions than answers?

With everything that we’ve been through and all that we are seeing in the world today, what are your goals and plans? Yes, you heard me right. You still need to have your goals and plans?

This pandemic has been tragic. People have lost their lives, jobs have been lost, businesses have been destroyed. But life will go on. Many people are frozen, not knowing what to do. They don’t know where to turn and they are scared with what the future may hold.

Now is as important or even more important for you to be focused on your mindset, personal development, self-education, mentoring and coaching. Life will go on. We will rise again, stronger than ever. We don’t know when or how this is all going to work out, but it will be those that are prepared and ready that will be successful.

Over the past 75 years, some of the most successful businesses have been the ones that capitalized when the economy tanked.

There are always opportunities to be had in every downturn.

So, what is it that we can control that will make the difference between those who can succeed and those who will fail?

It’s all in your thoughts and the mindset you develop now.

We Become What We Think About

“…the difference is goals. People with goals succeed because they know where they’re going. It’s that simple. Failures, on the other hand, believe that their lives are shaped by circumstances … by things that happen to them … by exterior forces.”

Earl Nightingale

In The Power of Positive Thinking, Norman Vincent Peale said, “To change your circumstances, first start thinking differently.”

Ralph Waldo Emerson said, “A man is what he thinks about all day long.”

How does this work?

Let’s first ask, how do you evaluate your life, your feelings, things that are happening around you, and the decisions you make? It’s all done through a process of asking yourself and answering questions.

Thinking is the Process of Asking and Answering Questions

“Things won’t get better unless you think better”

If thinking is the process of asking and answering questions, that means, if you want to make any changes in your life, you should change the habitual questions that you are asking yourself. The questions you ask yourself dictate your focus and therefore how you think and feel.

This is where your Reticular Activating System (RAS) comes into play. The RAS is a network of nerves at the base of your brain that’s about the size of your baby finger. The significance of the RAS is the function it controls. It makes sure that your brain doesn’t have to deal with more information than it can handle. It’s the filter, or gatekeeper of information that it lets in. It takes all of the information you are receiving and decides for you if it’s something that’s important or not.

Have you bought a new dress and then all of a sudden noticed many other people wearing the same dress? Is it just coincidence that you bought this new dress and so did a bunch of other women in your area? No, those dresses were there before, they’ve just become something that is important to you now. Your RAS now recognizes this as something that’s important to you and brings it to your attention.

Ask Better Questions, Receive Better Answers

“You get in life what you have the courage to ask for.”

Oprah Winfrey

When you change the habitual questions that you are always asking yourself, your RAS recognizes those questions as something important to you and will find your answers. When a study was conducted on successful people and they were compared to people who had less success, it was found that the biggest difference was that successful people ask better questions, and as a result, they get better answers.

This is not just powerful when we are looking at our future or setting goals, this is powerful knowledge that helps us in many areas of our lives. We recognize that questions are the quickest way to change our focus.

Let’s take for example a person who is always asking themselves disempowering questions. “What’s the use?” “Why even try? Nothing ever works for me anyway.”

How different would things be if that person consciously changed the questions they were asking. “How will this benefit me?” “What could be good about this?”

If you can develop the habit of recognizing the questions you are asking yourself, when you ask yourself disempowering questions you will recognize it and can make the change immediately.

Our Brains Will Give Us Whatever We Ask For

“He who is afraid to ask is ashamed of learning.”


What you think about is what you become. When you become more consciously aware of your thoughts and the questions you are asking yourself, you can create the life you want. A more powerful life.

This is how you can change your mindset and find opportunities when it seems like there may not be any.

If the goal is to control the habitual questions that you are asking yourself so that you can create a bigger future, how do you go about that?

For this purpose, I have created my Mindset Questions. These are questions that will help you to focus on what is most important and will activate your RAS and subconscious to find the answers you are looking for to achieve your dreams and goals.

My Mindset Questions are organized into three sections. First there are questions you will ask yourself on a monthly basis. Secondly, you have your weekly questions. But most important, are the questions you ask yourself every single day.

“You become what you think about”

To achieve your biggest dreams, you need to be clear and focus on what you really want and why you want it. These Mindset Questions will help to keep you focused on your dreams and with the assistance of your RAS, you will figure out how to achieve your goals.

Get the free “Mindset Questions” checklist here immediately >>

Episode 026 – The Jeff & Heidi Show Podcast Shereese Alexander

In this episode of The Jeff & Heidi Show Podcast we hear Shereese Alexander talk about her entrepreneurial journey.

Shereese Alexander is a Business Networking Coach who helps entrepreneurs create profitable partnerships through authentic connection.  Shereese went from being a PhD candidate at an Ivy League school to being homeless in New York City at the height of the 2008 recession. That experience taught her that, while achievements and degrees are something to be proud of, human connection is the most valuable asset a person could have. Now she teaches entrepreneurs the power of making a micro-impact, one person at a time, in order to grow their network and their business.   


10 Tips to Connect With Influencers:


You can find The Jeff & Heidi Show Podcast on the following platforms:

Jeff Heggie



Instagram https://www.instagram.com/jeffheggiecoaching/

Facebook fb.me/JeffHeggieCoaching

LinkedIn https://www.linkedin.com/in/jeffheggie/

Heidi Anderson

www.ecibfs.com | www.ecisecurepay.com

LinkedIn linkedin.com/in/heidianderson0426/

6 Strategies to Accelerate Your Personal Development

Back in my days as a banker I spent one year working at a branch that was a pretty long daily commute. Those daily commutes were when I discovered my love for self-education and personal development. I remember listening to a Tony Robbins CD and he said when he was first getting started, he wanted to read 700 books. I wasn’t much of a reader, but I remember thinking, “If 700 books can get Tony Robbins to where he is, I’m going to read 700 books.” I’ve been an avid reader ever since.

I often think about how I will maximize my benefits of reading. What are the best habits and practices I need to have to get the most out of what I read and achieve my personal development goals?

What Am I Reading and Why Am I Reading It?

“The more you read, the more things you know. The more that you learn, the more places you’ll go.”

Dr. Seus

When I first began reading it was just a race to 700. I was focused on reading books on leadership, management, personal development and a variety of different business topic. But I’d finish one, put it on the shelf and start the next one. My thought was that if I can even retain a little from each book, and I read a lot of books, that’s a lot of new knowledge. Looking back, I jumped around from topic to topic. Some of the first books I read were: Secrets of Power NegotiatingGood to GreatRaving Fans, and Man’s search For Meaning. I usually chose the books I read because they were mentioned in another book I was reading or someone suggested it. A lot of the time that is how I still choose books today, but I have more intent and focus on what I’m choosing to read now. 

When I added Audible to my tools, that really gave me the ability to get through some books. I spend a lot of time on the road and whenever I’m in my truck I have an audio book playing. 

Now, when I choose a book to read, I am more intentional and I look for something that is applicable to me at the time. A book that I feel will help me in what I’m dealing with in business or life at that moment. I no longer read just to get on to the next book. I read with an intent to learn and apply what I learn in my life.

Learn Less, Study More…

“An investment in knowledge pays the best interest.”

Benjamin Franklin

Darren Hardy is an author I enjoy learning from. I remember him saying that we need to “learn less and study more. Learning is not the problem; lack of real study and implementation is.” I spend a lot of time talking about and reviewing things I’ve read with my accountability partner, Sheldon. He studies Darren Hardy’s work a lot and he brought this topic up with me shortly after I had read it. He made me realize that this is something that would be beneficial to me. After our conversation I made some changes to my reading habits. 

I take more time going through a book now to study the content and learn it better. If I find a book I really like, right after I finish reading it, I’ll often turn to page one and start over. Other times I might just turn to a specific section or chapter to review. 

I’ll often finish a book and then get it on Audible so I can listen to it as well. Or, if I first listed to it on Audible, I’ll listen to it again and/or also get the hard copy to read. 

Rather than flying through books now, I spend more time studying what I’m reading. That way, rather than hoping I’ll retain a little from each book, I feel that I can retain a lot more.

Highlight, Mark, Dog Ear

“If you want to be more powerful in life, educate yourself.”

I take pride in my home library. In fact, when I started to use Audible, I would often still buy the hard copy of the book so it would be in my library. As my library grew, those books were by pride and joy. I don’t lend my books out because I don’t want them to disappear like the tools that the neighbor borrowed. I keep them in good condition, organized exactly how I want them. I used to want every book in perfect shape. No markings, no dog-eared pages. But I have found so much value in learning and accepting the fact that to get the most out of my books I need to mark them up, write in the margins, bend some corners, etc. When I read, I have my ruler, my pen and my highlighter with me.  They are just as important as having the book.

I find by marking things in the book I remember them better. But I also find that it helps me to find things a lot easier. I’ll often be on a call or in a coaching session when something pops into my mind from something I’ve read. My library is behind my desk and it’s usually quite easy for me to jump up, grab the book and quickly find what I’m looking for. I’ve been amazed how quick I can find something I’m specifically looking for in a book that I have not read for years just because I marked it.

When it comes to using Audible it’s easy to clip a note in the app and then I’ll add my own notes to the clip. 

When I read a quote that I like and I want to make sure to remember it, I’ll often write it down and then add it to my Instagram page at, http://www.instagram.com/jeffheggiecoaching/

Teach What You Learn

“While we teach, we learn.”

Seneca The Younger

One of the best ways to learn something is to teach it. 

I find that when I read with the intent of teaching, I am able to learn the subject matter a lot better. As you read, whether you are going to have to teach it or not, read it as if you will have to teach it. Learn it well. Learn it good enough to teach it. You’ll find that you’ll know it better, be able to apply what you’ve learned better and you’ll find yourself referring to it more often in conversations. 

We had something we called our Education Plan at one of my companies, Kodiak Mountain Stone. We would ask one of our team members to read a specific book and then we would have a team meeting where they would teach what they had learned from the book and how it would be applicable to us in our business and in our personal lives. The conversations and things that would come out of those meetings were amazing. It was much like a mastermind. But it was always the team member that lead the meeting that got the most out of it.

Recently in one of my mastermind groups I wanted to teach some concepts that I had learned in Russell Brunson’s book, Expert Secrets. As I began to review that particular section of the book with a focus on teaching the concepts in our mastermind group, I was seeing it all in a completely new light. The fact that I was going to be teaching some of the concepts and they were more applicable to my current situation than they were the last time that I had read the book helped me to understand it better. In fact, because of that I ended up not just reading that section again, but I started at the beginning and re-read the entire book. I got a lot more out of it that time because it was already familiar to me, and I was reading it with the intent of teaching what I was reading.

Get Excited About Your Personal Development

“The only person you are destined to become is the person you decide to be.”

Ralph Waldo Emerson

I’m a big believer in personal development and self-education. The effort you put into it will literally change your life.

I get excited about my personal development, way more than I ever got excited about school. I’m learning and studying the things that I love, the things that I can apply.

Last night I was laying in bed reading Russell Brunson’s Traffic Secrets book. As I finished the chapter, I put the book on my nightstand and stared at the ceiling. My mind was racing. The things he taught me in that chapter were simple, but they were a complete a-ha for me. I was thinking of all the things I wanted to do in the morning to apply what I had learned. But it was too much, I was too excited about it. So, I got up and filled pages of my journal with my thoughts and ideas that I wanted to implement. Who knows where I’d be now if I could have got that excited in high school about the things I was learning in chemistry?


“If you let your learning lead to knowledge, you become a fool. If you let your learning lead to action, you become wealthy.”

Jim Rohn

Knowledge is useless if you don’t do anything with it. The sooner you can take the things you learn from your reading and apply them to an area of your life, the better you will understand and remember your new knowledge.

Get the free “Momentum” training here immediately >>

Get Out of the Rat Race

We’ve all worked jobs we hated. We were underpaid, underappreciated, and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach, you need to consider every job an opportunity to learn something new that you can apply down the line to find success.

When you give people the tools they need to come up with unordinary solutions, you are enhancing their lives for the long run. You need to take this approach. What if one of your terrible jobs had been one with no pay at all and you needed to come up with some ingenious ways of making money? I bet you could have found a diamond in that rough. This idea can also be used in your own company.

Now, I don’t recommend going into the next meeting declaring that no one will receive pay any more, but you can tell them that their potential raises, bonuses, and other perks are now dependent on their creativity in ways to enhance business.

Let’s talk about a great concept called financial literacy. This certainly isn’t something they taught you in school but is still essential to know. So, what is financial literacy?

The old school way teaches people to be good employees and not employers. This mindset will never make you wealthy. You need to focus on becoming a good employer. You also need to learn how to not only attain wealth but sustain wealth for generations. This is what financial literacy is all about.

So, how do you get out of the rat race and start working toward a wealthier future? You need to understand the difference between an asset and a liability. Take a look at your own life and you’ll probably find the following:


  • Real Estate
  • Stocks
  • Bonds
  • Intellectual Property


  • Mortgage
  • Consumer Loans
  • Credit Cards

You’ve probably been fooled into thinking things like your house, car, and entertainment system are assets. They aren’t! Assets should be continuing to MAKE you money. When you continue to struggle, you are not building wealth. If your primary income is from wages and each time you make more money, you pay taxes-you’re not really creating wealth either, are you?

So, if buying a house isn’t an asset (and, it’s not because you spend about 30 years of your life paying it off), then what is. Here are some of the best assets to attain and when you can start to actually see wealth being created because of it:

Average time of holding on to an asset before selling it for a higher value:

1 year

  • Stocks (Startups and small companies are good investments)
  • Bonds
  • Mutual funds

7 years

  • Real estate
  • Notes (IOUs)
  • Royalties on intellectual property
  • Valuables that produce income or appreciate

So, here are the steps to getting out of the rat race and onto your journey of creating wealth:

  1. Understand the difference between an asset and a liability.
  2. Concentrate your efforts on buying income-earning assets.
  3. Focus on keeping liabilities and expenses at a minimum.
  4. Mind your own business.

Learn more about this topic in the book, Rich Dad Poor Dad.

If you need help getting out of the poor mindset and into the wealthy one, try our GUIDED TOUR and work with one of our experienced business coaches today.

We went through the first three and next time we’ll talk about how to mind your own business to keep your eye on the prize.

If you are really looking to take your life and business to the next level, learn more about our High Achievers one-on-one success coaching program HERE.

High Achievers One-on-One Coaching

Exclusive Success Coaching: know how to achieve the life you dream of regardless of the economy or any outside influences

Jeff Heggie Daily Success Strategies Podcast | Episode 076: High Achievers Individual Coaching

In a year from now, if you don’t want to be in the same place you are today, you need to join High Achievers Coaching!

Click HERE to listen on Apple Podcasts

If you are committed to take action and not dabble, this will be a breakthrough for your life and business

Welcome to High Achievers One-on-One Coaching!

You’re about to discover the secret of how to develop the mindset and strategies that will show you how to be successful in any economy

This an incredible program that pulls my best resources into one package to ensure huge success for you. It provides the tools, strategies, knowledge, and networking you need to get you to the next level

Also, on the next page you’ll get all the details about how you can immediately start creating the life of your dreams

There is very limited space in this program. If you’re willing to commit and play full out, click the button below to find out more now!

Episode 025 – The Jeff & Heidi Show Podcast with Betsy Skinner

In this episode of The Jeff & Heidi Show Podcast we hear Betsy Skinner talk about her entrepreneurial journey to becoming an executive virtual assistant.

Betsy Skinner

Skinner Virtual Services, LLC

Executive Virtual Assistant




Based in Springfield, Missouri (USA), I provide executive-level virtual assistant support to influential leaders who seek a right-hand problem solver! If you wish you had more time in your day to focus on the revenue-generating aspects of your business, I can help streamline and share the burdens of your day-to-day tasks with discretion, reliability, and professionalism.

With healthy communication and transparency, I bring the “calm in the storm” to your day, so we can overcome challenges together and keep moving forward! I enjoy proofing and editing projects and find great satisfaction when I provide a safe sounding board for my clients, and then offer supportive solutions to their unique challenges.

I have a strong background in political science and international relations and have studied as an exchange student in Japan. Diverse cultures and the art of diplomatic communication are fascinating topics that spurred me to pursue an internship on Capitol Hill. I then worked with an appropriation focused political consulting firm for nearly five years and briefly lent my skills to an international adoption agency before I spent ten years serving the executives of a top U.S.-based accounting firm. The eclectic diversity and longevity of these roles have uniquely positioned me to meet your executive virtual administrative needs with confidence and grace.

Contact me now to schedule time to strategize your next step toward higher productivity!

You can find The Jeff & Heidi Show on the following platforms:

Jeff Heggie


Instagram https://www.instagram.com/jeffheggiecoaching/

Facebook fb.me/JeffHeggieCoaching

LinkedIn https://www.linkedin.com/in/jeffheggie/

Heidi Anderson

www.ecibfs.com | www.ecisecurepay.com

LinkedIn linkedin.com/in/heidianderson0426/

Prepare for Lift Off!

Last time I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully, you’ve taken a look and decided which ones are the best fit for your company, products, services, and target customers, so you can put them to work in your word of mouth campaign.

We are going to wrap up this series on word of mouth where we give you the specific steps to create a word of mouth campaign.

Now, let’s take a look at those steps:

  1. Seed the market. Find some way to get the product into the hands of key influencers.
  2. Provide a channel for the influencers to talk and get all fired up about your product.
  3. Offers lots of testimonials and other resources.
  4. Form an ongoing group that meets once a year in a resort and once a month by teleconference.
  5. Create fun events to bring users together and invite non-users. Saturn, Harley-Davidson, and Lexus have all been successful with this approach.
  6. Develop cassettes, videotapes, and clips on your Web site featuring enthusiastic customers talking with other enthusiastic customers.
  7. Create custom CDs for each potential customer.
  8. Hold seminars and workshops.
  9. Create a club with membership benefits.
  10. Pass out flyers.
  11. Tell your friends.
  12. Offer special incentives and discounts for friends who tell their friends.
  13. Put the Internet to work.
  14. Do at least one outrageous thing to generate word of mouth.
  15. Empower employees to go the extra mile.
  16. Encourage networking and brainstorm ideas.
  17. Run special sales.
  18. Encourage referrals with the use of a strong referral program.
  19. Use a script to tell people exactly what to say in their word of mouth communication.

These are all amazing ways you can get the word out about your products and services and start a word of mouth campaign that takes on a life of its own. Before you can release your word of mouth campaign out into the world, you need to go through the checklist to make sure you’ve covered all the essentials.

Here’s your word of mouth campaign checklist:

  1. Are all of your communications sending the same simple message? If it can’t survive word of mouth, it’s not a compelling story.
  2. Is your product positioned as part of a category? Ex.”A dandruff shampoo that doesn’t dry your hair.”
  3. Are your examples outrageous enough to be shared?
  4. Do you enhance your materials with success stories from real people?
  5. Are you using experts effectively and in an objective manner?
  6. Have you created mechanisms so people can follow up on the word of mouth they hear, as well as simple ways of inquiring or ordering?
  7. Have you made the decision process easy for customers?
  8. Have you created events and mechanisms so that once a year your prospects hear about your product, and it is easier to try or buy?

These are all essential elements to take keep in mind when taking a second or even third check over your word of mouth campaigns. I hope you’ve found this series on word of mouth to be a great resource and are getting ready to put it into action for your own products and services.

Remember, if you need help with anything in this series, try our GUIDED TOUR to gain access to the best resources, tools, and business coaches you can find.

Get real direction and meaning in your life with our FREE Momentum Series.

Your Success Formula

Jeff Heggie Daily Success Strategies Podcast

072: Success Formula

Our first task every Monday is to set up your week. Go through your Weekly and your Daily Mindset Questions. Figure out what you want to accomplish by Friday that will get you closer to your bigger goals. Then work backwards and figure out what you need to do each day to ensure you’ve accomplished those things by Friday. Schedule those things in, block your time, and make it happen.

In this episode of Daily Success Strategies I want to pull together things from previous episodes and tie them all together. I want you to put your strategies and plan in place to achieve your goals.

If you have not done it yet, take the FREE Momentum training that will help you determine the goals you REALLY want, how you are going to do it, and most importantly WHY!

The steps I want you to take now are.

Begin With The End in Mind

Go back and listen to Episode 060 HERE

It’s hard to get somewhere if you don’t know where you are going. You must start by knowing your future outcome. When you know this end goal, our mindset questions are designed to help you to start visioning these outcomes.

Your mind and body don’t know the difference between what is real and what you vividly imagine. So as you can start to vividly see these outcomes, your mind will help you find the way to achieve them.

Know Your WHY

Dreams and Goals know your why
Photo by Asad Photo Maldives on Pexels.com

This is a big part of my Momentum Series because it is so important.

If you go back to Episode 071: Why, Not How I spend time talking about focusing on the WHY of your goals rather than trying to figure out the HOW or the Strategy of achieving them.

As Jim Rohn said, “Reasons come first, how comes second.”

Take Massive Action

Knowing your goals, vividly imaging them in your mind, and knowing your why are vitally important. But those three things alone are not going to achieve your goals. You now must take massive action and start working towards their achievement.

Know What You Are Getting

The next part is to know the results you are getting. My friend, Eric Chang, recently gave a great TEDx Talk called “Why I’ve Learned to Stop Saying These Three Dangerous Words: Don’t Give Up.” Eric makes some great points in this talk. We all know how important persistence is in success, but we also need to recognize when we are working hard, giving massive action, but doing the wrong thing.

Recognize the results you are getting and it will take you to my final point.

Change Your Approach

If you are not getting the results that are taking you to your goal, by knowing what you are getting you can change your approach and keep going. Not getting your desired results does not mean you should quit. It means you need to make some changes and keep going.

When you purposefully start to put these things together to help you achieve your goals you are going to start to see your goals and dreams come true. I’m excited to hear how this is working out for you. Please leave some comments and share your success!

Subscribe to Jeff Heggie’s Daily Success Strategies

Episode 024 – The Jeff & Heidi Show Podcast with Mostafa Hosseini

In this episode of The Jeff & Heidi Show Podcast we hear Mostafa Hosseini talk about his entrepreneurial journey.

Mostafa Hosseini on the Jeff & Heidi Show Podcast | Jeff Heggie and Heidi Anderson

Mostafa is a Serial entrepreneur, Author, and Business Coach, founder of Persyo Inc and Creator of:

  • Simple Marketing Formula
  • Viral Coefficient Formula
  • Simple Time Management Formula

Mostafa has been coaching and consulting for the past 10 years, helping businesses in various niches and industries grow and scale and become more profitable.

He is an avid skier, hiker, reader and he loves to spend time with his family in his free time.

Married to Ziba, his Sons’ names are Ali and Sina.

His burning desire is to have Harmony in life.

Mostafa Specializes In Helping Small Business Owners Develop And Implement Their One Page Marketing Plan In 7 Days Or Less!


Signature Course: https://www.persyo.com/join-smf/

Email: mostafa@persyo.com

Phone: 403-613-1198

Website: https://www.persyo.com

Facebook: https://www.facebook.com/sbmh2001

Linkedin:  https://www.linkedin.com/in/mostafahosseini/

Twitter: @sbmh2001, Instagram: sbmh2001

You can find The Jeff & Heidi Show on the following platforms:

MARKETING ACCELERATED: The Small Business Course That Gets Results

Attn: Small Business Owners…

“Finally! How To Generate More Leads, Increase Conversion Rates, and Generate Greater Profits”

(WITHOUT spending more on marketing and advertising)

  • Get more sales
  • Make more money
  • Succeed in a tough economy

From: Jeff Heggie

RE: More Leads and Conversions

Dear Entrepreneur,

If you want to run a profitable and successful business, or even if you just want to survive this pandemic,, then this is the most important letter you’ll read all year!

Here’s why…

It Could Mean the Difference Between Going Out of Business and Being a Leader in Your Industry

“Because today, business is tough. You can spend a fortune on marketing and not get any results if you don’t know these strategies. Working with Jeff, I now have actionable plans that will move my business forward.”
Dr. M. Leonard  

“Time Well Spent! If you’re stuck in your life or business, Jeff will teach and guide you through the skills necessary to break through those barriers and carry you to the next level.”
A. Wood

Here’s how and why we can make you this promise…

 My name is Jeff Heggie and I’m a business development coach and marketing strategist

These are tested and proven strategies that are guaranteed to Generate More Leads, Increase Your Conversion Rate, Command Higher Prices, and Generate Greater Profits!

Many small businesses are being forced to close their doors because of the impact of the Coronavirus pandemic.

Here are testimonials from people just like you who got results: “I knew this would be beneficial, but the unexpected a-ha moments were life-changing. Thank you for your ability to guide us through this process so seamlessly and for helping us see so much potential in our businesses once again!”

Every minute you wait is is costing you leads, clients and money.

The COVID-19 Pandemic is forcing businesses to close their doors every single day. That doesn’t have to be you.
Typically, the most difficult and expensive function of any business is acquiring new customers. We’ve designed the ULTIMATE lead generating strategies and tools for small business owners.

In Fact, Here’s Just The Tip of The Iceberg of What You Get…

  • You’ll discover exactly how to generate more leads, increase conversion rates, and command higher prices!
  • You’ll understand exactly why the BEST marketing does not have to cost you more money!
  • You’ll have the tools and strategies that you can implement immediately!
  • You’ll have access to 2 Full Hours from a digital marketing specialist that can help you implement any of the online strategies that you need!
  • You’ll not only be able to keep your doors open, you will watch your business grow!

Generate All The Leads Your Business Can Handle
Separate Your Business From Your Competition… And Dominate Your Market
  • When you learn these strategies, you can implement them immediately and see results now! Think about how good you’re going to feel about the future of your business.
  • When your sales are increasing, you’ll be able to start planning optimistically for the future.
  • Others in your industry are going to wonder what you are doing. People will take notice.

So Here’s The Bottom Line With The Marketing Accelerated Course

You get over $1,200 in value, including the entire 5-Module Marketing Accelerated online course which will show you how to generate all the leads your business can handle, separate your business from your competition… and dominate your market. You’ll make your business the obvious choice when it comes to buying what you sell.
This course and the incredible bonuses that come with it give you the exact blueprint you need to succeed!

You get all of this for Only $97…

But Let Me Sweeten The Pot For You Even More With These Instant Bonuses For Acting Now…

Bonus #1: The Ultimate Guide to Create Your Powerful Elevator Pitch

We will help you apply the marketing equation to your elevator pitch so you can create a message so powerful, compelling and complete that you can roll that message into all of your marketing collateral and begin to dominate your competition, both now and far into the future.

Real Value: $297

Bonus#2: 2-Hour Consultation With a Digital Marketing Specialist at Needham Solutions

Today, every successful business is online. But not every business owner understand the powerful and effective strategies to be successful online. In this course we will teach you what these strategies are and how to implement them. But we are also aware that not every single one of you will have the technical expertise, time, or desire to implement these strategies. That is where Needham Solutions has graciously stepped up to add their support and knowledge. Their experts can help you understand and complete the implementation, or even completely take it over for you.

Real Value: $180

Bonus#3: The Ultimate Small Business Guide to Shooting Video at Home

This incredible 11-Part Series from Burkhart Creative Agency is a guide that could change the course of your business! If the COVID-19 pandemic has taught us anything, it’s that businesses online presence can be the difference between surviving or closing. Your ability to have great content that can communicate, generate sales, and develop a community that will support your business is essential. This course will show you how to create content that will engage your audience, attract new customers, and grow your business.

Real Value: $97

Bonus#4: 2 Month Membership to Jeff’s High Achievers Coaching

LIVE Life Coaching, Every Month

Do you believe that you can achieve the life of your dreams? Many suffer from the idea that achieving the life they want just won’t happen.

In the High Achievers Coaching you’ll learn to master your psychology, physiology, productivity, and persuasion skills. You’ll break down barriers, build your confidence, and find more joy in life. You’ll learn to live the extraordinary life that you deserve!

Real Value: $98

Bonus#5: 2 Month Membership to Jeff’s Inner Circle Mastermind

A Mastermind is the FASTEST way to get to the Next Level!

This group will help you to amplify the performance of your business while tearing down the barriers that are constantly holding you back.

Real Value: $40

Bonus#6: Private Marketing Accelerated Facebook Group

This private Facebook group will allow you to network and mastermind with other entrepreneurs who are in the Marketing Accelerated family.

Real Value: $$$

As you can see, these bonuses have a total value over $1,200… but they’re yours when you act now!

And you have nothing to lose because you can…

Take A Full 15 Days To Put Us To The Test With Our Iron-Clad, Money-Back Guarantee  

If the “Marketing Accelerated course” doesn’t show me exactly how to gain more leads… or if it doesn’t take me by the hand, step-by-step to learn how to increase my conversion rates… then I understand that I will receive a full refund, No Questions Asked!!

As you can see all the risk is squarely on my shoulders, so….

Here’s How To Order Right Now

So go ahead and click the order link now and you’ll be on your way to enjoying all the benefits we’ve talked about here and more! Let’s get started right now!


Purchase Online with Credit Card by Secure Server

To your success,

Jeff Heggie

P.S. – Every minute you wait is costing you more leads, more clients, and more sales!

Act now before the price goes up!

“After completed Jeff Heggie’s Marketing Accelerated course, I feel more motivated than ever to take my marketing skills to the next level. The course gave me a completely different perspective on where to focus my energy when gaining traffic and generating leads. Jeff broke things down into a simplified, step by step process that was easy to follow. The material was full of useful information and is truly relatable to any size company wanting to dive further into the marketing world. Although I don’t know Jeff personally, I feel like he genuinely cares about the success of my business. Taking this course was time well spent, and I would encourage anyone to follow Jeff’s coaching material!”

Sophie Nelson

Jeff Heggie Coaching
Click Here To Contact Us

Earnings Disclaimer | Privacy Policy | Home | About

(c) Jeff Heggie / Jeff Heggie Coaching – All Rights Reserved 2020

These 5 Habits Will Help You to Achieve Your Dreams

It was thought that running a mile in under 4-minutes was physically impossible for any human being. Until, at Oxford University’s Iffley Road Stadium in 1954, Roger Bannister completed four laps in 3:59.4. The photo of an exhausted Bannister with his eyes closed and mouth opened appeared on the front page of newspapers around the world, a testament of what humankind could achieve.

“However ordinary each of us may seem, we are all in some way special, and can do things that are extraordinary, perhaps until then… even thought impossible.”

Roger Bannister

As important as anything, Bannister broke a psychological barrier with this run. However, this once believed impossible record only lasted for 46 days before Australian runner John Landy shaved 1.5 seconds off of his time. By the end of 1957, 16 runners had logged sub-4-minute miles. Since that time more than 1,400 runners have broken the 4 minute mile and the current record stands at 3:43.13. An impossible task until Bannister changed that belief and mindset.

Similar to the impossible 4-minute mile, breaking the 2-hour marathon (26.2 miles) was another barrier that seemed would never happen. In fact, researchers in Australia crunched marathon world records over the past 60 years and concluded that there was a 10 percent likelihood that the two-hour mark would fall by 2032, and just a 5 percent chance it would happen by 2024.

On October 12, 2019 Eliud Kipchoge ran the fastest 26.2 miles ever and broke through the seemingly impossible barrier of two hours with a time of 1:59:40.2. That is an incredible sub-4:34 mile pace for the entire distance. 

Eliud Kipchoge Marathon 1:59:40.2 Mindset

Just like when Bannister broke the 4-minute mile barrier in 1954, Kipchoge has inspired a new generation to push their limits with what is possible. 

“It is a great feeling to make history in sport after Sir Roger Bannister in 1954. I am the happiest man in the world to be the first human to run under two hours, and I can tell people that no human is limited,” Kipchoge said. “I expect more people all over the world to run under two hours after today.”


“Whatever the mind can conceive and believe, it can achieve.” 

Napoleon Hill

To live the life you truly desire, the first step is to break through the psychological barriers that are holding you back. You have to believe that you can get there. 

Kipchoge believed he could break the two-hour barrier. Before the event he said, “Many ideologies [have] been going that no human will break the two-hour mark but personally, I have dared to try. I am doing it to make history.” After the race he said, “there was no point that I doubted myself.”

Look around. Your biggest dreams, the life you really want is not the 4-minute mile or the 2-hour marathon. Most likely, there’s already someone that is living that life. You don’t need to wait for someone to break through that psychological barrier before you can achieve it. That barrier has already been broken. You just need the mindset that will allow you to believe.

Your first step to achieving your goals is believing you can do it.


“There are no constraints on the human mind, no walls around the human spirit, no barriers to our progress except those we ourselves erect.”

Ronald Regan

Where do you really want to be? What are your big goals? Identify the real and the imagined barriers that are holding you back. It’s time to break through those barriers and reach your true potential! Stop believing your own lies.

Not knowing how to do it. Not seeing the path. Thinking it’s impossible. These are all excuses that you’ve told yourself. Kipchoge figured out how to run a sub-2 hour marathon, you can figure out how to achieve the life you want.

Your Path

“The best way to predict your future is to create it.” 

Stephen R. Covey

Once you really believe you can achieve your goals you need to give yourself a path to follow so you’ll be able to reach the goals you previously thought were impossible.

In May of 2017, Kipchoge came up just shy of the two-hour mark during Nike’s Breaking2 project, finishing with a time of 2:00:25. After missing the mark by less than half a minute, he created the path he needed to follow to accomplish the goal a little more than two years later. This included his training and preparation all the way through to the pace setters and water delivery during the run.

Planning is key to your success. Figure out how you’re going to reach your ultimate goals and follow that plan. But be flexible so you can adjust quickly and make decisions when road blocks appear.

Know Your ‘Why’

“Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”

Simon Sinek

Why do you want to achieve this goal that you’re after? Most people don’t really know. They know that they want something, but their ‘why’ hasn’t been defined.

But when you really identify your true ‘why’, it will be anchored in your heart with feelings and emotions.

This is an exercise I spend a lot of time on with my clients because one they have figured out their ‘why,’ there’s no stopping them. It’s what gives them their motivation. It’s what gets them to jump out of bed in the morning when they are tired or not feeling well. It’s what will help them persist until they succeed!

Kenya's Eliud Kipchoge celebrates world record marathon

Persist Until You Succeed

“Your ability to persist longer than anyone else is the quality that will guarantee great success in life. Persistence is self-discipline in action and the true measure of your belief in yourself. Resolve in advance that you will never, never give up!”

Brian Tracy

If at times you get knocked off your path it doesn’t mean it’s over. Adjust and figure out how to get back on the path again.

The first step in your journey is to see in your mind what it is that you really want and to truly believe you are capable of achieving it. The mind is a powerful force and when you use it to create the life and the outcomes you desire, amazing things will happen.

He’s actually inspired all of us that we can stretch our limits in our lives and we can do more than we think we can do.

Patrick Sang – Eliud Kipchoge’s Coach

Get the free “FUTURE SELF” Momentum Series here immediately >>

Episode 023 – The Jeff & Heidi Show Podcast with Spencer Holt

In this episode of The Jeff & Heidi Show we hear Spencer Holt talk about his entrepreneurial and professional journey.

Spencer Holt on The Jeff & Heidi Show Podcast with Jeff Heggie and Heidi Anderson

Currently, Spencer is the Head of Commercial Learning Innovation Centre at AstraZeneca, previous positions include, Global Director for Leader & Enterprise Development, Global Director  Commercial Academy, different sales leadership roles, and as a sales representative.  Prior to joining AstraZeneca he has held leadership position in banking, oil and gas, opened up restaurants, and has a passion for understanding organizational change, culture, human behavior, and what makes effective leaders.

He earned his undergraduate degree in finance at the University of Lethbridge in Canada, went on to earn a master’s in educational leadership and PhD in leadership development at the University of Nevada Las Vegas. 

Spencer is married and has four children, loves to spend time with his family, cycling, reading, and hosts a leadership podcast series – Small Things make a Big difference. 



You can find The Jeff & Heidi Show on the following platforms:

What Every Person Who Thinks They’re Too Old Needs to Know About Their Dreams

Jeff Heggie Daily Success Strategies Podcast

Episode 063: What Every Person Who Thinks They’re Too Old Needs to Know About Their Dreams

Subscribe to Jeff Heggie’s Daily Success Strategies:


Jeff Heggie  (00:00):

Hey welcome Jeff Heggie Daily Success Strategies. Thanks for being with me today. Today. I want to talk about something that I hear quite often, and it’s, especially when I talk to people that have been in their career or different things for awhile, and they talk about the things they wish they would have done in their lives. They wish they would have started a business. They wished they would have taken a chance. They wished they would have done all these things, but now they’ve been in a certain role or they’re at a certain age that they don’t think they can do it anymore. And the example I always give them is Colonel Sanders with Kentucky Fried Chicken. He started that when he was 61 years old and look what it is now. And so what’s holding you back from starting something, age is just a number and it doesn’t mean because you’re a certain age you’re locked in and you can’t do the things that you really want to and really desire to do.

Jeff Heggie (00:51):

You can still do those. I got something from one of my coaches today, someone that coaches me on a regular basis and I was reading it. And that’s why I wanted to talk about it today because there’s a number of people on his list that actually expanded my how I looked at this. So I’m going to read you what he sent me. Ray Kroc opened his first McDonald’s at age 52. Rodney Dangerfield was 46 when he got his break. Martha Stewart was over 50 before she started her brand. Stan Lee of Marvel comics was 42 when he started. Henry Ford was 41 When he founded Ford motor company, Melissa McCarthy was 41 when her wheels started turning Robert Noyce was also 41 when he started Intel. Morgan Freeman was 52 when he got his first big break, a Joy Behar was 55. When she started The View. Chaleo Yoovidhya was 61

Jeff Heggie (01:44):

When he started Red Bull. Judy Dench wasn’t famous until 61. Colonel Sanders was 61 when he started Kentucky fried chicken. So I want you to think about that and think about how successful those people have become and the things they’ve achieved and when they started. So if you’re looking at yourself and thinking, I wish I would’ve done that, I wish I could’ve been this. I wish I could’ve been that, but I can’t now because I’m 40, I’m 50, I’m 60 I’m 70. I don’t care how old you are. There’s still time. 2020 is the year to do it. If there’s ever been a time that you want to reset, that you want to take advantage of opportunities. Now’s the time to do it. This is the year that has thrown everything into a loop. And it’s given you the opportunity that if you want to do something now is the perfect time to do it.

Jeff Heggie (02:36):

So I really encourage you to do that. Go out there, figure out what it is you want to do and do it. And again, go to www.JeffHeggie.com, get my free Momentum series. It’s going to help you figure out what it is you really want, how you’re going to get there and why it is and get the motivation behind it. It’s a free series. Go get it. Motivation series, go to www.JeffHeggie.com. Scroll down. You’ll be able to see that. And hopefully this is something that’ll help you, and help you make some decisions to move forward and take some action. And if it is, please share this with someone else that could use it as well. Thanks for being with me today and we will see you again tomorrow. Thanks.

Free E-Learning Marketing System Guided Tour: CLICK HERE