“When it comes to deals like this, or any negotiation really, the key is to display passion, know-how and determination. Get to the point quickly, be persistent and consistent and don’t rely too heavily on prompts, statistics and certainly not PowerPoint slides.”
Productive Failure: Rather than simply answering a question, it is beneficial to be challenged and even fail. Failure provides an opportunity to analyze a problem from different angles pushing us to understand it’s deep underlying structure and to hone the transferable skill of problem solving itself.
“The most effective persuaders are the least obvious. Almost everyone is savvy enough to put his or her guard up against the fast-talkers — pushy salespeople, aggressive con artists, and egotistical leaders. the people who often get through to us, however, are more subtle. they seem likable, honest, and trustworthy.”
“How do you go about becoming a millionaire? I’m often asked this question and ever since I founded Virgin Atlantic in 1984 my answer has been the same: ‘Start as a billionaire and launch a new airline.'”