For those who desire to be GREAT, to do AMAZING things, and have an IMPACT on the world. HIGH ACHIEVERS is a 12-week coaching and training program that’s designed to give you the “unfair” advantage that you’re seeking.
The most powerful way to shape our lives is to get ourselves to take action. The difference in the results that people produce comes down to what they’ve done differently from others in the same situation.
This program is only designed for Serious Achievers who will completely commit to succeeding in 2020!
We are not holding anything back in this program. It has been completely designed to help you achieve the success you’ve been dreaming of.
The program includes:
Personal One-on-One Coaching
A Powerful and Dynamic Online Training Program,
Professional Group Coaching,
Membership to the Inner Circle Mastermind,
Plus more, which we will discuss after your application is accepted
This program Is Not For Everyone and it may not be for you. But if you are SERIOUS about becoming a High Achiever and making 2020 the Best Year Ever, complete the application form below and we will contact you.
*Limited Spots Available | First come, first served
In a recent post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a good price and at the quality you promise.
Today we’ll actually go through the big approach and how to make that perfect first impression. Before you put together your approach plan, you need to choose which big fish you’re going after. Take a look at your notes and the research you’ve done about prospective fish. Then decide which one will be the easiest approach to start out with.
There are a series of things to go through in choosing which fish to start with. They are:
Position Your Business
Compile Your Hit List
Select the Best Target
Position Your Business
You need to position your business to make the first move by listing your revenue streams, ID and list your operational procedures, where your fish is initially positioned, your big-customer research, and putting it all together.
Compile Your Hit List
Start with a list of all the companies you’ve been considering. Then narrow it down to the ones you know could use your products or services. Don’t overlook obvious choices, whether they are big or small. Even small companies could be big fish in the future.
Select the Best Target
Once you’ve got your list narrowed down, you need to decide which one is the best fish to start with. You need to consider a couple of things:
Which have the most purchasing resources to spend?
Does their company vision compliment yours?
What are their employee incentive programs as they relate to your products/services?
What’s the company’s real need for you?
Will the partnership lead you off-course?
Now you should have a target in mind to start with. It’s time to plan your approach and execute that plan.
Here’s the step-by-step plan to help you make a good first impression:
Build and analyze your database. Divide your leads into three different categories: hot leads, great fits and secondary leads.
Send out introductory mailings to your target to introduce yourself, your company, services, products, and vision. They need to be short, clean and concise.
Follow up with your first phone call 2-3 days after they would have received the mailings. During the phone call find out whom you need to be speaking with in the future and try to set up a meet with the right person.
Follow up your phone call with another mailing that thanks them for taking the time to speak with you and offer more details about your products/services. Use this letter and opportunity to set up a meeting to do a presentation.
Follow up the letter with another phone call a couple of days after they would have received the letter. This phone call is to help you further develop your relationship with the prospective client. You should also be able to set up a presentation meeting with them.
Call again a week later if they haven’t agreed to a meeting or presentation. Ask if they received your creative letter (the second one) and if they have a minute when you can stop by and introduce yourself in person.
Now, don’t be upset if you don’t seal the deal right away. Some people simply take a little longer to woo. This can all be a little intimidating at first, but when you know you are offering a quality product/service, you can’t go wrong.
Once you’ve gone through this process and make first contact (and hopefully a good first impression) it’s time to put your best face forward, which means sending the right salesperson to seal the deal.
If you need help putting together your approach and make a good first impression, try our GUIDED TOUR to work with a coach and have access to a wealth of great resources and tools, or join our Inner Circle Mastermind to work with an amazing group of success-focused entrepreneurs.
People are looking for a leader to follow. They are looking for someone that can encourage them, inspire them, and give them hope.
If you want to be a great leader in any area of your life, you’ll be successful if you can become great in three areas. You must be confident, you must inspire and you must lead by example.
Without confidence, you are not the person that people want to follow. But when you confidently step forward and show them the way, people will follow you.
As a business coach, I don’t have to be an expert in every industry that my clients are in, but I have to be confident that I am an expert in helping to develop the strategies and systems that will work within their industries. If I wasn’t confident in that, why would they listen to me?
Confidence is key to your success!
People want to follow those that inspire them to do bigger and better things.
This is why we read books, listen to podcasts and look for mentors. When we hear the stories of how others achieved success, it gives us hope that we can do the same things. It gives us the confidence to start our own journey.
As a leader, you need to be able to inspire them to start their journey.
Lead By Example
People are looking for a leader that can show them the way. They want to be shown the things that work and the things that they should avoid. They want to see that you’ve done the things that they want to do. When they see that you are leading by example, they will follow.
You need to have the confidence to be the leader, the person who inspires others and lead by example to show others the way. If you are able to develop these three attributes, you’ll be able to lead many to success! If you’re interested in developing or sharing your skills with other great leaders join our Inner Circle Mastermind.
In this video from Tony Robbins he talks about the process he goes through any time that he’s preparing to go on stage or present in any manner where he wants to have an influence on those he’s presenting to.
It’s not very often that you have the opportunity to hear Tony teach how he does what he does, but in this video he opens up. He explains how he can spend a full day in front of tens of thousands of people, teaching them and keeping them engaged in what they are learning.
Enjoy this opportunity to learn from the best at what he does. Watch this video multiple times and take notes. Then, let that learning lead to action in your life.
In one of our last posts we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you plan your approach and find success.
Before you can start the process of landing big clients, you have to make sure your entire team is on board with your approach and vision. There are six keys to finding big client success. They are:
First Impression: You must remember you have one shot to land a big client. If you make a mistake, they aren’t going to consider you again. Never give them a reason to doubt your abilities.
First Priority: Your fish must always feel like they are your first priority. Returns calls and emails immediately and find solutions to their problems or questions as quickly as possible.
Flexible: You need to be flexible in your negotiations. If they need a special service or for you to customize a product, say yes for the benefit of the long term. A little hassle now will be a big pay off later.
Long-term: This goes along with the last one a bit. As you are approaching and negotiating with big fish you need to think about the long term benefits for your business. If you go for a one-time big score you will lose their interest.
Have Fun: Work should be fun, even when trying to land big clients. In fact, this should be the most fun. You are sharing your vision with new people and including them in your future success and likewise. People simply work better in a fun, happy environment. Your passion will also be contagious and pull the fish into your vision even more.
Help Them: If you take just a little bit of time and offer your clients ways to save money or time by introducing them to potential business partners, this will show you really are invested and interested in their business. Strive to find a balance between your business needs and your client’s needs.
There are also a few tactics you can use to bring in a big-company vision to the people on your team. You can:
Post these six keys for all to see.
Put together a performance-based incentive program.
Conduct frequent team meetings.
Use a “right now” policy that dictates big fish calls be answered immediately.
Offer awards/recognition for big-company ideas and executions.
Put together a training and certification program based on the six keys above.
These 6 keys and tips will help you instill a big-company mindset through your company which will help you be more prepared and more likely to land your big fish. Once your team is thinking this way, you’ll be unstoppable.
If you need help putting together an incentive program or another way to push your team toward the big-company mindset, try our GUIDED TOURto work with one of our coaches or check out our resources and tools. You can also learn more about our Inner Circle Mastermind which will help take your life and your business to the next level!
The level of competition amongst individuals and companies is at an all time high. In a world that is changing so fast, how do you keep up? How do you get ahead?
You absolutely have to continue learning and gaining knowledge, it’s critical. If you do not continue to learn you will fall behind and you become less relevant.
“If you don’t like change, you’re going to like irrelevance even less.”
Eric Shinseki (US Army General, Chief of Staff of the Army, US Secretary of Veterans Affairs)
It doesn’t matter if you graduated with a degree at the top of your class or you never went to college, continuous learning isn’t an option, it’s an absolute must.
I recently heard Stephen M.R. Covey say, “For years people have recognized the value of a four year degree. But to be relevant in today’s economy you really need a 40 year degree. In other words, you need to be engaged in life long learning.”
Napoleon Hill said, “The person who stops studying merely because he has finished school is forever hopelessly doomed to mediocrity, no matter what may be his calling. The way of success is the way of continuous pursuit of knowledge.”
Recognizing the value and importance of self-education in today’s world, Tony Robbins and Dean Graziosi developed a program called the Knowledge Business Blueprint, or KBB (Note: click HERE for information on KBB 2.0 being released in February, 2020). Tony and Dean both attribute the power of self-education as their pathway out of their circumstances they were in growing up, to where they are now.
As things continue to change and advance in our world at a dizzying pace along with the competition for customers and the competition for positions within businesses, we all have to be finding ways to earn our spot. Success does not guarantee success in the future. Do what you need to do to stay relevant. Do what you need to do to stay ahead of your competition, because if you are not, they are doing what they need to do to get ahead of you, and they will do it.
Self-education is the new norm!
If you want to find out how we can help you and/or your business to stay relevant and beat your competition take our E-Learning Marketing System GUIDED TOUR. You can also explore other opportunities such as our Inner Circle Mastermind and One-on-One Coaching HERE.
There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with.
Today we’re going to start with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to attract the big fish.
There are three major paths a business can take:
Catch the Big Fish
Most business owners ended up working themselves into the ground without much reward or success. This is what happens when you fool yourself into thinking you will find quick success. You may also find yourself following this path when you are afraid of change.
This describes a business that shoots to the top so fast you are overwhelmed and don’t have the right resources in place to adapt. This can also happen from being overwhelmed by small clients and not taking the time to find large clients, which will sustain your business after the small client sales slow.
Catch the Big Fish
This is the path that allows you to build at a steady pace that you can manage by not allowing your customers to outpace you. You can do this by putting these tips to work:
Attract, keep and lock in big clients.
Integrate “big business” culture into your company and employees.
Acquire the expertise you need to grow.
Have the courage to make changes as you grow.
Now we are going to transition a bit and talk about the “big fish” mindset. It may sound easy to just find and catch that big fish, but if you are stuck in the small business mindset, you may find it harder than you think.
Think of all the benefits of aiming at bigger clients:
In order to catch the big fish, you need to believe your company can make a difference with theirs. It’s easy to get into the thought that a large company doesn’t need anything from a small business like yours, but this is entirely wrong!
Once you take a look at how big companies operate, it’s important to know which one’s are the best fit for your company. One of the best ways to get in the door is by knowing someone on the inside who can put in a good word for you.
If you’re not sure where to start and feel a little intimidated about catching big fish, try our GUIDED TOUR to get help from our amazing business coaches.
The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your consistency perfected or it will never work. This one percent may seem small, but if you approach the vision for your company with baby steps, you will find a huge increase over a solid chunk of time. It’s not a sprint, it’s a marathon.
Avoid doing too much at once or you’ll set yourself up for failure. Think of the confidence you and your employees will have when you improve one percent each week. By the end of a year, you’ll have improved more than 50%!
While, rules and standards are necessary for growth, always be flexible with your best customers. Most retailers only allow a set number of items into a dressing room to reduce the risk of shoplifting, but it generally restricts the large percentage of people who are not stealing from you. Flexibility is the key to what you deliver to your customers and consistency is the key to how you deliver it.
The bottom line is customers rely on you to deliver what you promise. If you spend too much on bulky advertising that promises more than you can deliver, even your best intentions will unravel quickly and you will fail.
Focus on your vision and baby steps to turn your satisfied customers into Raving Fans.
I hope you’ve learned a lot about good customer service and how it’s essential to your overall success. If you need help with any of the steps we’ve gone through over the last four lessons try our GUIDED TOUR and get access to some of the best resources, tools, and coaches available.
In upcoming posts, we’re going to explore strategies of bagging the big clients and keeping them.
In a recent post, I talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about the concept of Deliver +1 and how this concept can take your customer service to the next level. I’ve decided to split up this post so the next one will cover the 1% Rule.
Consistency is the key to any great customer service experience. If you want to take your satisfied customers to Raving Fan status, you have to go above and beyond the average customer service experience.
There are three ways to develop consistency:
Avoid offering too many customer service options.
We sometimes get so caught up in giving customers what they want we get away from our original vision. Instead, stay true to your vision and offer one or two solid customer service techniques that will set you apart from the competition.
You need to fine-tune the current systems you are using before you can add anything to the mix. There’s nothing worse than launching a new program when you haven’t even worked out the kinks of an old system.
Put solid systems into place.
Once you know what you’re going to offer, you need to have a system in place to execute it flawlessly every time. This system needs to consist of the right people in the right roles and responsibilities and technology that guarantees a positive experience every time. Emphasis needs to be placed on the results, which ultimately is the satisfaction of the customer.
Good training is the key.
Once you have your system in place you need to train people to use it properly and efficiently. This helps your people deliver the results your customers are looking for. While training is essential for the system to work and for all your people to work together cohesively, appreciation will go a long way.
I hope this has given you a look into what you need to do in order to have a quality customer service system in place. If you need help, try our GUIDED TOUR and gain access to a wealth of resources, tools, and coaching.
The most powerful way to shape our lives is to get ourselves to take action. The difference in the results that people produce comes down to what they’ve done differently from others in the same situation. The 2020 Breakthrough Program pulls all of our resources into one program. If you are committed to take action and not dabble, 2020 will be the breakthrough year for your life and your business.
A very small group of individuals will go through the 6 month 2020 Breakthrough Program. If you would like to learn more about it and apply to be a part of the program, please fill out the form at the bottom of this post.
The following outlines the different parts of the 2020 Breakthrough Program:
One on One Coaching
Weekly One Hour Zoom Conference Calls
Analyze your business and your life and determine your best path to success
Develop a plan together to set you up for success
System of accountability and reporting to ensure success
Review of E-Learning Marketing System teachings from previous week
Option 2: Bi-weekly one-on-one coaching
E-Learning Marketing System
The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created.
We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laster-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.
The E-Learning Marketing System was created to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want.
Here’s What To Expect:
A complete diagnostic on your business
We perform a complete diagnostic on your business to determine the exact steps you need to take in order to grow your business from where it is right now to where you really want it to be.
A Customized Marketing Roadmap to Follow
We’ll tell you where you need to start… the exact online video presentations you need to review and the order with which to review them
We’ll point out the forms you need to complete and show you exactly how to go about doing that quickly and efficiently.
We’ll literally take you by the hand and lead you to success and wealth.
World-Class, Step-By-Step Internet Marketing and Business Building Content
Video Learning Modules
we have created a more powerful series of recorded business growth videos… chock full of examples featuring a multitude of businesses… so you can easily relate your business to one of the examples we highlight in each presentation
during the videos, we give you example after example after example to show you exactly how to take the information presented and actually apply it to your own business
each video has its very own self-study workbook so you can take notes… reinforce the marketing and business growth information we’ll expose you to… and use the online examples as templates
Unrestricted Access to Incredible Small Business Resource Library
Strategy Library – worth 100 times the price of membership, this library is a true one-of-a-kind masterpiece. How would you like to learn a strategy you can apply in less than 1 minute, costs you zero dollars to implement and is all but guaranteed to increase your revenue and profits by a minimum of 30%? Do you think you can’t afford to market to your prospects using direct mail? Think again. We can teach you a strategy for mailing thousands of highly qualified prospects and actually put money IN your pocket every time you execute this strategy. These are just two of the twenty-six strategies we have waiting for you in our Strategy Library that will explode your bottom line revenue.
Advertising and Marketing Library – we’ve assembled 8 powerful, results-producing libraries to provide you with the tools, resources and support you need to generate leads, attract new clients, create competition-crushing marketing and develop million dollar messages. Inside this section are entire libraries filled with proven and tested ads and marketing collateral, elevator pitches, unique selling propositions (USP’s), powerful sales letters, scripts and emails.
Email Library – finally… a total and complete library of emails that do it all… from generating new leads to attracting new clients to nurturing your clients with email autoresponders. This library provides you with the resources you need to create emails that compel your prospects to engage with you, and the autoresponder templates you can use to model your very own “competition-crushing” drip campaign.
Template Library – imagine having your own state-of-the-art graphic layout and design templates so you know specifically how to achieve top results from your marketing and advertising, website, landing pages, business cards, reports, etc. These templates allow you to create “competition-crushing” marketing in minutes, and it’s as easy as paint-by-numbers…
Advertising and marketing templates
List of distribution channels, straggles and tactics
Headline Bank – more than 350 of the world’s most powerful headlines that can jump-start your marketing and advertising copy. The Headline Bank gives you the unprecedented ability to write eye-catching headlines that transform browsers into buyers. These headlines make readers stop in their tracks, pay attention to every word of your copy, and click your “Add to Cart” button without a second thought.
Sample Letter Library – what if you could instantly learn the secrets used by the world’s foremost copywriters and use their secrets to write sales letters that would flood your business with leads and sales? What if you could follow a simple, paint-by-numbers 9 step formula for writing sales letters that would practically force your prospects to buy from you on the spot? All of this awaits you in our Sample Letter Library, along with 59 of the most powerful, results-producing sales letters ever created. You can use all 59 as templates to create marketing that will out-sell your competition. These letters are responsible for driving millions of dollars in revenue to companies such as Newsweek, Time Magazine, Mercedes Benz, Mastercard and Timex.
Script Template Library – now you can create the perfect on-hold message, voice mail message and a receptionist script that transforms your receptionist from a glorified answering machine into a powerful salesperson and lead generator.
Weekly E-Learning Lessons Sent Directly to Your Email
covers the latest and greatest strategies and tactics for marketing your business both online and offline
topics help you to maximize your lead generation efforts and create a flood of new customers to the front door of your business… to the proper ways to skyrocket your revenue and profits through the use of Joint Venture partnerships
each lesson is easy-to-follow and even easier-to-apply
Professional Group Coaching
Every week we teach you marketing strategies and tactics that will generate as many leads for your business as you can handle and explain the best ways to convert those leads into paying clients.
Each strategy we cover includes tons of examples so the information provided can be easily applied to every business.
The content for each weekly Group Coaching call is specifically designed to help provide a “transformational” experience for each business that applies the information. The result is a business with the ability to dominate their market.
Inner Circle Mastermind
A mastermind is the fastest way to get to your next level. It’s a group of like minded individuals, all working together to elevate their game – to make more money, to gain more freedom and achieve the life they have always dreamed of.
As a member of the Inner Circle Mastermind you’ll be able to join our weekly, live calls to receive exclusive training and success habits, capabilities and tools that have allowed the successful to achieve their goals and desires.
Instant access to our Private Inner Circle Mastermind Facebook Group where you’ll be able to network and learn from likeminded entrepreneurs who are all elevating each other to the next level.
You’ll receive copies of the replay for every weekly call for review or in case you were not able to join the live call.
Fill out the application below to be considered to join the 2020 Breakthrough Program. Once we receive your application we will contact you to discuss the details further.
Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier.
If you provide them with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will tell everyone they know!
There are three secrets to good customer service, the first one we’re going to conquer is knowing exactly what YOU want.
You are the captain of the ship and the visionary for the future of your business, so you need to have a clearly defined plan for your business and that includes customer service. There are three main goals you need to consider:
It needs to be easy for your customers to do business with you. You can do this with advertised discounts, kiosks, your website and other technology based programs to help them shop.
Doing business with you needs to be a warm and pleasant experience. Your staff has to be knowledgeable, approachable, warm and patient. Your customers need to feel like they are getting a good value for their time and money. Perceived value goes beyond the price of the products and extends to their shopping experience.
Change your mind set and ask yourself “How can I NOT afford to do these things?” This shouldn’t be a question of expenses, but making and keep happy customers.
With these thoughts in mind you also need to take a few things into consideration when deciding on the actual programs and standards you’ll put into place.
Share your customer service vision with the rest of your staff.
Connect your incentive programs and bonuses directly to customer service.
Monitor the level of customer service your staff is putting out.
Know when you can ignore what your customers want.
Continuously focus on your goals.
Now that you know what you want you can starting thinking about how to meet those wants and create a positive customer service experience.
If you’re having a hard time deciding on what you want, the tools, resources and coaches in our GUIDED TOUR can help you define the wants and needs of your company in relation to customer service.
“No matter what had happened the night before – good game, bad game, soreness, fatigue – he was up working out every morning while most of the other guys slept.”
That was Tim S. Grover talking about Michael Jordan, in his book Relentless.
He continued, “Kobe is the same; he’s insatiable in his desire to work. Some days we’ll go back to the gym twice a day and once more at night, trying different things, working on certain issues, always looking for the extra edge.”
“My staff would meet at 8:30 AM at our facility before a practice or game to prepare for the coming day. More often than not, by the time I pulled in, Kobe would already be parked in the car next to my designated spot, taking a nap. He would be in the gym well before that, maybe by 6 AM to get his pre-practice workout done before anyone else showed up. That was the trademark of the final 10 years of his career.”
What are you doing to separate yourself from your competition?
Michael Jordan, Kobe Bryant, these guys were the best at their game. Was it just their God given talent that made them that way? Absolutely not! It was also their work ethic, their drive and dedication and their love of the game.
One of the biggest secrets to success lies in the answer to this question. What do you do when no one is around? What are you doing to get better, move to the top, or stay at the top?
It doesn’t matter if it’s in sports, business or something else, if you want to be the best, there is so much that you have to do on your own. You can’t do it for recognition or praise. You put in the extra practice for yourself, not for anyone else.
Last weekend Drew Brees set the new NFL record for most career pass touchdowns. Brees has the same mentality and work ethic as Jordan and Kobe. What was he doing the night before the game where he broke the record? The same thing he does every night after practice has ended and the rest of the team has left. He goes through his own workout.
This video from Reggie Bush was taken the night before his last game.
This is what it takes to be great.
What are you doing to be great?
How much time do you dedicate towards practice each week?
Do you practice with intent?
Be honest with yourself. Are you doing everything you can to be the very best at what you do? Are you settled and ok with where you are at? What changes do you need to make? Are you willing to make them? Check out ourGuided Tour and see how we can help you achieve this.