Whatever The Mind Can Conceive and Believe, It Can Achieve

It was thought that running a mile in under 4-minutes was physically impossible for any human being. Until, at Oxford University’s Iffley Road Stadium in 1954, Roger Bannister completed four laps in 3:59.4. The photo of an exhausted Bannister with his eyes closed and mouth opened appeared on the front page of newspapers around the world, a testament of what humankind could achieve.

 As important as anything, Bannister broke a psychological barrier with this run. This once believed impossible record only lasted for 46 days before Australian runner John Landy shaved 1.5 seconds off of his time. By the end of 1957, 16 runners had logged sub-4-minute miles. Since that time more than 1,400 runners have broken the 4 minute mile and the current record stands at 3:43.13. An impossible task until Bannister changed that belief.

Similar to the impossible 4-minute mile, breaking the 2-hour marathon (26.2 miles) was another barrier that seemed would never happen. In fact, researchers in Australia crunched marathon world records over the past 60 years and concluded that there was a 10 percent likelihood that the two-hour mark would fall by 2032, and just a 5 percent chance it would happen by 2024.

Last week, on October 12, 2019 Eliud Kipchoge ran the fastest 26.2 miles ever and broke through the seemingly impossible barrier of two hours with a time of 1:59:40. That is an incredible sub-4:34 mile pace for the entire distance. 

Just like when Bannister broke the 4-minute mile barrier in 1954, Kipchoge has inspired a new generation to push their limits with what is possible.

“It is a great feeling to make history in sport after Sir Roger Bannister in 1954. I am the happiest man in the world to be the first human to run under two hours, and I can tell people that no human is limited,” Kipchoge said. “I expect more people all over the world to run under two hours after today.”

“Whatever the mind can conceive and believe, it can achieve.”

Napoleon Hill

Believe

To live the life you truly desire, the first step is to break through the psychological barriers that are holding you back. You have to believe that you can get there. 

Kipchoge believed he could break the two-hour barrier. Before the event he said, “Many ideologies [have] been going that no human will break the two-hour mark but personally, I have dared to try. I am doing it to make history.” After the race he said, “there was no point that I doubted myself.”

Look around. You’re biggest dreams, the life you really want is not the 4-minute mile or the 2-hour marathon. Most likely, there’s already someone that is living that life. You don’t need to wait for someone to break through that psychological barrier before you can achieve it. That barrier has already been broken.

Your first step to achieving your goals is believing you can do it.

Barriers

Where do you really want to be? What are your big goals? Identify the real and the imagined barriers that are holding you back. It’s time to break through those barriers and reach your true potential! Stop believing your own lies.

Not knowing how to do it. Not seeing the path. Thinking it’s impossible. These are all excuses that you’ve told yourself. Kipchoge figured out how to run a sub-2 hour marathon, you can figure out how to achieve the life you want.

Your Path

Once you really believe you can achieve your goals you need to give yourself a path to follow so you’ll be able to reach the goals you previously thought were impossible.

In May of 2017, Kipchoge came up just shy of the two-hour mark during Nike’s Breaking2 project, finishing with a time of 2:00:25. After missing the mark by less than half a minute, he created the path he needed to follow to accomplish the goal a little more than two years later. This included his training and preparation all the way through to the pace setters and water delivery during the run.

Planning is key to your success. Figure out how you’re going to reach your ultimate goals and follow that plan. But be flexible so you can adjust quickly and make decisions when road blocks appear.

“The best way to predict your future is to create it.”

Stephen R. Covey


Persist Until You Succeed

If at times you get knocked off your path it doesn’t mean it’s over. Adjust and figure out how to get back on the path again. Brian Tracy said, “Your ability to persist longer than anyone else is the quality that will guarantee great success in life. Persistence is self-discipline in action and the true measure of your belief in yourself. Resolve in advance that you will never, never give up!”

The first step in your journey is to see in your mind what it is that you really want and to truly believe you are capable of achieving it. The mind is a powerful force and when you use it to create the life and the outcomes you desire, amazing things will happen.

If you enjoy my articles please join my other subscribers by clicking to button below:

He’s actually inspired all of us that we can stretch our limits in our lives and we can do more than we think we can do.

Patrick Sang – Eliud Kipchoge’s Coach
Advertisements

The E-Learning Marketing System

The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created

We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.

The E-Learning Marketing System was created to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want.

Click the link below to take the E-Learning Marketing System Guided Tour and learn more about the tools you would have access to:

  • A Complete Diagnostic On Your Business
  • A Customized Marketing Roadmap to Follow to Remove All Guesswork
  • Wold-Class, Step-by-Step Internet Marketing and Business Building Content
  • Bonus Content Specifically Designed To Add Immediate Cash Flow
  • Unrestricted Access To Our Proprietary Time Management Program
  • Plus Much More…

https://jeffheggiebusiness.com/guidedtour

How to Increase Your Productivity

When I sit down to write an article, or as I’m planning an upcoming mastermind call, the topics usually come to me because of conversations I’ve had throughout that week.

On our mastermind call yesterday, one of the things we discussed was how to keep focused and work efficiently towards your goals. I received a comment from someone that said they work much more efficiently and are better at getting things done as deadlines approach. This comment reminded me of a post I had written back in April of 2013. Today, I want to share that information again.

The following is portions of my post from April 18, 2013:

Last night, my daughter, Tia, finished practicing piano and was sitting at the table looking very stressed. My wife, Tamara, asked her what was stressing her out. From there the floodgates opened up and out came all of the things she had to get done in the next few days with some tight deadlines: French test, write a paper abut her experience in Africa, create a video to use at the piano recital, prepare her presentation for the Rotary Club, basketball practice, and…

That was when Tamara stepped in. She told Tia to make a list of all the things she needed to get done and the deadline for each one. She also needed to figure out which ones she could have help on and who could help her.

This made me think about Zig Ziglar and his “Day Before Vacation” teachings, which he asks:

  1. As a general rule, on the day before you go on vacation, do you get two or three times as much work done as you normally get done in a day?
  2. If you can learn why you are that much more productive on the day before vacation, and then repeat that process on a daily basis without working any longer or harder, does it make sense that you will be more valuable to yourself, your family, your company, and society in general?
  3. On the night before the day before vacation, do you take a sheet of paper and say to yourself, “Now tomorrow I’ve got to do…,” and then make a list of things you must do?… In it’s simplest form, that’s goal setting and it’s critical. Next, did you organize your must-do list in the order of importance and accept responsibility for completing those tasks?

The day before we leave on a vacation, Tamara and I both have our to-do lists. On that day, both work related and non-work related things get completed efficiently. This all happens because we have deadlines and we need to focus to get those things done.

This is what Tia will experience over the next few days. Her French test, the Rotary presentation, piano recital and all the other things coming up are going to happen if she’s ready or not. So she needs to focus and prioritize to ensure she does well at all of them.

Going back to Zig and his day before vacation example, he says “On the way to work the next day your self-talk was upbeat and centered on what you were going to get done. You arrived at work on time so you were punctual. You immediately started to work, making you a self-starter. You were highly motivated and optimistic that you were going to finish every task you had set for yourself. You were enthusiastic about your work and decisively moved from one task to the next, making good choices as you did so, even if the next job on the list was disagreeable.”

I love this example related to unpleasant tasks. “An ol’ boy down home said it best, “Friend, if you’ve got to swallow a frog, you just don’t want to look at the sucker too long. He aint gonna get no purtier! As a matter of fact, the longer you look, the uglier he gets.” That’s the way unpleasant tasks are.”

“As you move from task to task, if someone tried to interrupt and talk about last night’s television program or last night’s game, you disciplined yourself to stay on task and not be distracted from your job… Since there was no “tomorrow” for you on each job, you persisted until you completed each one… and momentum built with the completion of each task… Perhaps the most exciting part of this vacation scenario is the fact that your co-workers instinctively picked up the pace [as well].”

If this approach works so well on the day before vacation, or the days before a test or a presentation, won’t it work just as well every day?

A big part of this is in your planning. When you plan and track things, the odds of their happening go up substantially. If we plan our months, weeks and days we will be more productive and balanced.

Tia spent the evening writing about her experiences in Africa. She made her list and prioritized it. When Tamara told her to pause and to make a list to prioritize, it relieved a lot of the stress in the situation.

Plan your time efficiently, and act upon your plans so that you don’t spend your time reacting to what is happening to you.

Click HERE to subscribe to my blog

Want More Profit In Your Business?

Know Your Math

I was recently working through some marketing strategies with one of my coaching clients and we got onto the topic of pricing. She really wanted to make a push to increase her sales in the short term and wanted to decrease her prices and have a sale as a promotion. 

I told her that I didn’t think that it was a good idea. There are better ways in which you can offer your customers more value with different strategies such as bundling. But first I wanted to walk her through the numbers to show her why I didn’t think a sale was her best option. 

Unfortunately I haven’t always seen it this way and have made similar mistakes with my own companies in the past. But now that I’ve worked through the numbers and see the math, I definitely focus on other marketing strategies.

I’ll spend some time in other articles to talk about different strategies, but for now I’m going to walk through the steps I showed her that explain why I don’t like the idea of using a sale to add value to your customers.

The real key to success in marketing is to offer more value than your competition. Prospects will pay twice the price if they believe they’re receiving four times more value. Unfortunately, most businesses in a vain attempt to increase their value begin to offer discounts, and that often destroys their margins. 

Would you believe me that in some businesses if they discount their price by a mere 10%, they now have to sell 50% more just to break even?

Let’s look at an example:

If you sell a widget for $100, and you have a 30% profit margin, you make $30 for every widget you sell. That means your cost basis for that widget is $70. If you discount that widget by 10% and sell it for $90 instead of $100, your cost basis is still $70. Now you are only making $20 in profit instead of $30.

For this business to make $1,000 in profit selling their widgets at $100 each, they would need to sell 33.3 widgets ($30 X 33.3 widgets = $1,000). But by discounting their price 10%, now they need to sell 50 widgets ($20 X 50 widgets = $1,000). They now have to sell 50% more widgets just to get back to their original profit margin. (33.3 X 1.5 = 50).

But consider this… when was the last time you saw a business offer a measly 10% discount? Most of the time they offer 20% to 40% discounts… and wonder why they are going broke. And to add even more bad news on top of this already bleak scenario, did you know that the latest research shows that discounting doesn’t actually impact a prospect’s buying decision unless that discount is for 40% or more?

So what about increasing prices?

Most small businesses have NEVER raised their prices. That’s because they don’t know the facts when it comes to increasing their pricing. They’re scared to death that ANY price increase, no matter how small, will lead to a mass exodus of all their customers. But is that really true?

Let’s use the same scenario as before. You are selling your widget for $100 and decide to increase that price by 10% to $110. Will that small increase REALLY lead to a loss of customers? Honestly, I believe a few will leave, but they are most likely your biggest price shoppers that show NO loyalty or patronage to your business anyway. They are the ones that beat you down on price every chance they get, and the moment you begin to make a decent profit, they will leave you in a heartbeat for the next business willing to accept a financial beat down. But even though there will be some customer attrition… to what extent? Let’s look at the numbers.

Their business is now making an additional $10 per widget… All of which is pure profit. Right there, that’s a 33% profit increase. For their business to make $1,000 in profit selling the widgets at $100 each, they needed to sell 33.3 widgets. But now, by increasing the price 10%, they only need to sell 25 widgets.

That means just to BREAK EVEN, they would need to LOSE 25% of your customers over a measly 10% price increase… and that simply ISN’T going to happen!

Want to know the closely guarded secret that successful businesses don’t want you to know?

STOP Discounting!!! Instead, innovate your business so you offer more value than your competition and increase your prices.

Of course, if we were working together we would need to perform a thorough price analysis on your business and determine the most lucrative price increase for you, but this is definitely a strategy I strongly recommend to all of my small business clients to help them increase their revenue. There simply is no FASTER or EASIER way to generate additional revenue. 

After working through these numbers my client made the decision to increase her prices rather than have a sale and decrease them. So far, along with some other marketing strategies we applied, it is proving to be the exact thing she needed to do for her business.

Once you know and understand these and the other marketing strategies I teach, it’s just a matter of getting it all implemented in a timely and efficient manner to watch your business explode!

Watch the Video: “Everything You’ve Learned About Generating Leads & Growing Your Business Is Wrong!”

jeff@jeffheggie.com

Book Quote of the Week 148

“…the false thinking that any amount of reading, watching videos, browsing social media, or going through courses will get me out of my situation… the ONLY way out is for me to take action like crazy!”

Dana Derricks

Exclusive Inner Circle Mastermind

A Mastermind is a group of like-minded individuals all working together to elevate their game – to make more money, to gain more freedom and achieve the life they’ve always dreamed of.

A Mastermind is the fastest way to get yourself and your business to the next level!

I’m excited about our Elite Performance Mastermind coming up on September 6 in Gilbert AZ! There are still some seats available for this event, so if you are interested you need to hurry and register. This is an event you do not want to miss out on!

But I have had some people reach out to me about other upcoming mastermind events because they can’t make it to our September 6 event. So I’ve decided that today would be a great time to introduce our Inner Circle Mastermind!

The Exclusive Inner Circle Mastermind is for entrepreneurs, businesswomen and businessmen who are looking to: (1) Create Change, (2) Experience Breakthrough Results, (3) Become Powerful Leaders, and (4) Network With Elite Individuals!

Here’s Just A Portion Of What You Will Get As A Member of The Inner Circle Mastermind:

  • Weekly LIVE video calls with high impact, valuable content.
  • Exclusive training and the success habits, capabilities and tools that have allowed the successful to achieve all their goals and desires
  • Spotlight events where we help individuals work through their struggles and barriers as a group and help to point them in the direction of success
  • Guest speaking events from successful entrepreneurs and influencers
  • Instant access to The Inner Circle private Facebook Mastermind where you’ll be able to network and learn from like-minded entrepreneurs who are all elevating each other to the next level
  • Plus So Much More…

Hurry and join our Inner Circle Mastermind during our introductory special! Click below for more details!

Elite Performance Mastermind One Time Offer!

Lowest Price, Limited Time Offer!

A Limited Number of Seats are being offered at a 60% discount. Once they are gone, they will automatically return to the regular price without notice. 

Finally – A High Level Mastermind For Those Ready For The Next Level

This High-Level Mastermind Is For Those People Looking To Amplify The Performance Of Their Lives and Business While Tearing Down The Barriers That Are Constantly Holding Them Back.

Limited Time Offer Sale Price for Elite Performance Mastermind Group

Amplify the Performance of Your Life and Business While You Tear Down the Barriers Holding You Back!

Have you ever looked in the mirror and said to yourself, “I thought I’d be further along by now.” I have! In life and in business I’ve had that conversation with myself before. But it’s ok. Life doesn’t always go as planned. But that doesn’t mean you have to accept it.

The problem is that if you look in the mirror again in a year from now and you’re no further ahead.

DON’T LET THAT HAPPEN!

Often times when we are not as far along in life or in business as we had hoped we would be, it’s because we don’t know how to get things to the next level. We don’t know how to overcome the current challenges we are facing.

Or it’s been going on for so long we’ve just settled into things and this is just the way it is.

But there is a way for you to amplify the performance of your life and business while you’re tearing down the barriers that are holding you back from that next level! When you have an opportunity to sit and mastermind with smart, successful, like-minded people who are wanting to take their lives and businesses to the next level as well, you WILL find your answers. You WILL discover the things that will make the difference.

If you don’t want to be looking in the mirror in 6 months or 12 months from now wondering why you’re not any further ahead, you need to join us for our ELITE PERFORMANCE MASTERMIND in Gilbert AZ.

There are only a limited number of spots available for this event, so act soon. Click on the button below to find our more details!

This is going to be an amazing event that you don’t want to miss!

30 Days to Save Yourself

I recently finished going through the One Funnel Away Challenge from Russell Brunson/ClickFunnels. There were a number of things I received as part of this course, which included a book, which I’m currently reading and have to say that I love it! It’s a unique book from Russell, put together by going to his Two Comma Club members and asking them what they would do to get back on top if they lost everything. Here’s what he asked them:

“You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.    You have bills piled high and people harassing you for money over the phone.

    Plus, you have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month.

    You no longer have your big guru name, your following, or JV partners. Other than your vast marketing experience, you’re an unknown newbie.

    What would you do, from day 1 to day 30, to save yourself?”

This book is different than anything I’ve ever read before. It’s a compilation from 30 different individuals who give their day by day plan for 30 days on how they would deal with the situation Russell outlined. 

I’ve really enjoyed reading through each chapter as each one is focused on the individuals expertise. Some are coaches, some sell products through e-commerce, some are affiliate marketers and the list goes on. 

If you’re interested, you can find out more at the following link:  http://bit.ly/JH30DaySummit

Today I was reading Stacey and Paul Martino’s chapter. Stacey and Paul are some incredible people and the founders of RelationshipDevelopment.org

For the past while I have been focused on structuring and organizing our upcoming Mastermind Groups. So there was one section of their chapter that really stood out to me and I loved what Stacey wrote because it ties in so well with our Mastermind Groups.

“When people just do what THEY know, they fail and RETREAT.What do the ones who break through do differently? They seek out The Mentor and The Tribe solution.When I am looking at my goal and I know that it is outside my current comfort zone and I need to break through, I must find a MENTOR who (a) already navigated to that goal successfully for themselves, (b) has a proven process for taking other people to that outcome successfully, and (c) has many success stories of others they helped to get the SAME goal that I want to achieve.And now for The Tribe – people who BREAK THROUGH to new levels, surround themselves with a tribe of people who are on the same journey, going to the same goal or beyond. These are the people who will catch me when I stumble and celebrate with me when I am victorious. I must surround myself with The Mentor who has the solutions and The Tribe that will support me.”

This is why I love Mastermind’s so much. Your knowledge and abilities has got you to where you are today. When you combine the collective genius of a Mastermind Group, you have the opportunity to grow and reach another level. 

I remember when one of my business partners was doing his Executive MBA. I was talking to him about it and asking, with all of his business knowledge and experience, was he able to learn much? His response was that you don’t know what you don’t know. 

If you’re ready to take your life and your business to the next level, go to this link: MASTERMIND, to complete the form so you can find our more about our Elite Groups!

Richard Branson: Business Stripped Bare Notes & Quotes

click this image to order the book

 
Notes/Quotes:
Richard Branson is someone who has always fascinated me. I love his story. I love what he’s done, how he’s done it and how he continues to do it. Following are some of the notes I took while reading one of his books, Business Stripped Bare: Adventures of a Global Entrepreneur.
There’s a lot of great stuff in this book. Highly recommend reading it and then reading it again. Make your own notes and occasionally refer back to them or come back here and read these notes again. There are a number of great things that you’ll be reminded of and will help spark new ideas to grow yourself and your business.
People
  • Avoid taking on someone else’s legacy
  • If you are in the mood to buy a new business – wait.  It can take a long time to change a business culture.  Are you sure you wouldn’t be better off starting one from scratch?
  • In business, someone who can stay cool and calm under pressure is an asset.
  • There’s no rule book.  the past is the past.  We can’t preserve it
  • small, compact companies are, generally better run
  • Put people together in a way that will have them bouncing ideas off each other, befriending each other, and taking care of each other, and suddenly they are coming to you, not with gripes and problems, but with solutions and great ideas.
  • Given the right conditions, exceptional people will reveal themselves
  • There’s another thing about teams: they don’t last forever
  • When the business lets you, shake things up a little
  • The best manager is someone who cares about people and who is genuinely interested and wants to bring out the best in them
  • A manager should basically be a considerate person who is as interested in the switchboard operator and the person who cleans the lavatories as he or she is in the fellow managers
  • A self-disciplined employee will have the patience to conduct routine business routinely, the talent to respond exceptionally to exceptional circumstances, and the wisdom to know the difference between the two
  • you can’t dictate attitudes from on high.  All you can do is hire the right people and empower them to sort things out as they happen.
  • If someone has paid you for something, and it goes wrong, being cagey or defensive will kill you stone dead
  • If someone has a lousy experience at your hands, they will warn people
  • If you are able to sort out your customers’ problems better than they expected, then they will be your loyal friend for life
Brand
  • Befriending one’s enemy is a good rule for business – and life
  • A brand always means something, and ultimately you can control the meaning of your brand only through what you deliver to customers
  • Turnover can be huge, but it is the profit margin that matters
  • I learned another key fact about running a business: try to have a plan B
  • Publicity is absolutely critical.  You have to get your brand out and about
  • A good PR story is infinitely more effective than a full-page ad, and a damn sight cheaper
  • it is sometimes better to follow a pioneer than be a pioneer
  • Maintaining a consistent tone in the face of rapid growth was a key requirement
  • You can’t restructure culture.  If you’ve burnt people, if you’ve killed their enthusiasm or commitment, then changing office space or putting a few more dollars in their pocket will not unduly affect the culture that exists
  • Whatever your brand stands for, you have to deliver on the promise.  Don’t promise what you can’t deliver, and deliver everything you promise.  That’s the only way you’ll ever control your brand.  And beware: brands always mean something.  If you don’t define what the brand means, a competitor will.
Delivery
  • Don’t waste your precious time.  Phone calls and emails can eat your day.  Don’t let them.  No one will think less of you for getting to the point.
  • I advise every owner of a company to keep a notebook and jot down the things that need doing
  • You must never forget that every change ushers in unforeseen consequences
  • Success one day does not give you a free lunch every day thereafter
  • We’ve started, so we’ll finish
  • Never imagine that you are immune from big events.  Make your small decisions in the light of the bigger picture, and you are at least pointing your craft in the right direction to ride out any storm
  • One business mantra remains embedded in my brain – protect the downside
  • Remember to communicate, and pay attention to detail
  • Don’t be afraid of changing your bank if they are unreasonable.  Banks are not for life.  But don’t put it off till the last minute
  • Out of recession, new ideas and new business often grow
  • If you are a late entrant to the market, you need to be radically different to win over customers.
  • If you rip off the customer, then you will destroy the integrity of the brand
  • When you’re first thinking through an idea, it’s important not to get bogged down in complexity
  • You can never go too far wrong by thinking like a customer who’s new to the business
  • It’s easy – too easy, in fact – to relinquish your responsibility for your idea to experts.  This is almost always a mistake, because experts are only experts in their field.  They’re not experts in your idea.  At this stage, the only person qualified to assess your idea is you
  • You need to flesh out your own ideas.  You need to do your own research.  You need to take responsibility for how you plan to turn an idea into action
  • Keep a cool head.  You’re in business to deliver change, and if you succeed, the chances that  no one will get hurt are virtually zero.  This is the rough and tumble of business.  Be sportsmanlike, play to win, and stay friends with people wherever possible.  If you do fall out with someone, ring them a year later and take them out to dinner. Befriend your enemies.
  • Being a well funded company puts you at a tremendous advantage
 
Learning from Mistakes and Setbacks
  • Never do anything that means you can’t sleep at night
  • You can’t protect yourself against the unexpected, so you need to keep your house in as good an order as you can.  If disaster strikes, you don’t want to find yourself doing twelve things at once and misprioritising them in public.  It’s vital, therefore, that you take control of your internal business risks – the ones you can influence.
  • I think it is counterproductive to be ruthless.  You’ve got to treat people as you would yourself, or better
  • You definitely should get the best people around you when confronted with a serious problem.  Don’t try to deal with it all by yourself.  Don’t be afraid to seek help and advice.
  • If you drive down the retail price fast enough when you are the dominant player, you never allow anyone else to catch up because they can’t make enough money.  It requires the dominant player to be brave, because it can mean cannibalizing your existing sales by dropping the retail price.  (i.e. Apple and the iPod)
  • Protect your reputation.  Don’t be afraid of making mistakes
  • If you’re hurt, lick your wounds and get up again.  If you’ve given it your absolute best, it’s time to move forward.
Innovation
  • The best, most solid way out of a crisis in a changing market is through experiment and adaption.
  • Innovation is what you get wen you capitalize on luck, when you get up from behind your desk and go and see where ideas and people lead you.
Entrepreneurs and Leadership
  • True leadership must include the ability to distinguish between real and apparent danger.
  • You need to understand the challenges to your enterprise and face up to them.  Equally, you have to resist the temptation to overreact at the first sign of trouble.
  • Every business plan should include: “This company will have lots and lots of parties and social get-togethers.”
  • The creator’s job is to find someone with expertise who understands the vision and is prepared to follow the path.
  • If you can keep the business relatively small, people will know each other within the organisation and feel like part of the team.
  • Decent leadership is about explaining clearly and unemotionally why a decision has been taken.
  • Failure is not giving things a go in the first place.
  • Only a fool never changes his mind.
  • DON’T BRING ME YOUR PROBLEMS – BRING ME THE SOLUTIONS
Social Responsibility
  • It is possible to turn a profit while making the world a better place.
  • What can you do to make a difference?
  • One ought never to turn one’s back on a threatened danger and try to run away from it.  If you do that, you will double the danger.  But if you meet it promptly and without flinching, you will reduce the danger by half.  Never run away from anything.  Never! – Sir Winston Churchill
  • Don’t forget to listen
Epilogue
  • It is important to look for one’s strengths – to try to excel at what you’re good at.
  • What you’re bad at actually doesn’t interest people, and it certainly shouldn’t interest you.
  • So don’t let your limits knock your self-confidence
  • Success for me is whether you have created something that you can be really proud of.

Get this book and others from Richard Branson HERE, or Try Audible and Get Two Free Audiobooks and listen to his first two books for free!