More Leads – Joint Ventures

Get a FREE copy of my Marketing Strategies e-Book for ideas that you can implement immediately into your business! “More Leads – Joint Ventures” is one strategy outlined in the book, which I’ll share here as well.

Do you currently have any established joint venture partnerships?

JV’s involve two or more businesses who decide to form a partnership to share markets or endorse a specific product or service to their customer base… usually under a revenue share arrangement. The key to creating successful joint ventures is to find partners who service the exact same type of clients that need or want what you sell.

Let me give you an example and I’ll use one we’re both familiar with… a florist. One of the most financially lucrative product lines for a florist is providing flowers for weddings. The average floral bill for a wedding often exceeds $3,000. But what we discovered about florists is they fall into what we refer to as an “event chain.” An event chain simply refers to a series of businesses that customers purchase from in a specific sequence.

For example, a wedding will never take place until an engagement ring is purchased from a jeweler. So jewelers are at the forefront of every wedding chain. Once the young lady accepts that engagement ring, this event chain kicks into high gear. First, this young lady knows EXACTLY where she wants to get married, so number one on her agenda is to book the church, chapel or synagogue where she wants the ceremony held.

Second on her list is to line up her wedding planner. Weddings today are a really big deal, and often women like to use the services of a professional wedding planner. Next up, she wants to secure the venue for her reception.

She knows most venues book out months in advance, so locking in that venue is high on her priority list. After that comes the wedding dress, so she begins the search for the perfect dress at an affordable price.

Next is our florist. The bride-to-be will want to begin selecting her floral arrangements for both the wedding and the reception. Then after the florist comes the wedding cake… the printer for the invitations and thank you cards… and depending on the financial ability of the bride to be, she may also be interested in hiring a limo… a DJ for the reception… a travel planner for the honeymoon… the hotel… catering and so on.

This event chain is typical of this industry. And for the florist, it specifically identifies a multitude of potential and very lucrative JV partners. But here’s why this becomes so important.

Every business ABOVE the florist has the potential to ENDORSE and SEND prospects to the florist. Unfortunately, the florist has NO control over that flow of prospects. Every business above the florist controls the JV relationship, so it’s critical the florist create such a compelling offer and relationship with these businesses that they feel obligated to send prospects their way.

But here’s what’s even better. The florist controls the prospect flow to ALL the businesses BELOW them in the chain, and by establishing specific processes and procedures to make sure their customers use those businesses, the florist can negotiate compelling offers with those business owners as well. So consider these numbers.

Let’s say this florist cultivates a JV relationship with at least one of each business throughout this entire chain. Staying ultra-conservative with our estimates, would you agree this florist… since they have NO control over the flow of prospects from these businesses… is it likely they could obtain at least ONE referral each month from just one of the businesses above them?

OK, would you also agree conservatively that since the florist controls the flow of prospects to the businesses BELOW them… that they could easily send at least ONE referral to EACH one of them every month? Keep in mind these are VERY conservative estimates we’re using here.

Since the average floral bill for a wedding is $3,000… then just ONE referral per month from those businesses ABOVE the florist increases their annual revenue by $36,000. Now let’s consider the businesses BELOW the florist where the florist controls the referrals. Let’s start with the wedding cake maker.

The average sales price for a wedding cake is also $3,000, and the florist could easily negotiate a 10% referral fee. So, just a single referral per month produces an additional annual increase of $3,600 for the florist.

Now consider the printer. The average sales price for printing is $1,000, and the florist again could receive a 10% referral fee, so that single referral per month produces an additional annual increase of $1,200.

If we stop there, this florist has just increased their annual revenue by more than $40,000… and that’s using ridiculously conservative numbers. Imagine if you continued to add up the revenue produced by all the additional referral fees the florist would earn from all the other vendors in this chain.

This same process holds true for businesses that aren’t in a chain. But just like the florist, they simply identify partners who service the exact same type of clients that need or want what they sell. Now I realize this looks easy, but it’s not… and here’s why.

You not only have to properly identify who would make an excellent joint venture partner for your business… but you also must determine the order to approach each one… how to approach them… and when to approach them. It’s critical you do this properly or you wind up burning through all of your potential JV partners and come out with nothing in return.

Let me ask you a quick question. Just off the top of your head, how many potential JV partners would you estimate might be a fit for what you sell? Would you believe that I could identify more than a dozen for your profession? So conservatively, how many referrals would you estimate might be possible if a dozen other businesses were compelled to refer their customers to you for additional purchases?

Conservatively, let’s say you only get 3 referrals every month that buy from you. That’s less than one per week. How much additional revenue would that add monthly? Now multiply that by 12 to see your annual revenue increase.

One more thing before we move on. Remember earlier we discussed the critical importance of creating a highly compelling informational offer that would promise so much value to prospects that they would knock your door down to get it?

Suppose the florist offered this informational offer in their marketing, “5 Things Every Bride Should Know to Avoid Disaster on Their Wedding Day”. This offer would place TONS of prospects into their drip campaign and result in a tremendous increase in sales. Those new sales can then be referred to their new JV partners and they collect multiple referral fees every month.

This would absolutely dwarf the revenue we just uncovered for the florist in this example. What I find really exciting about JV’s is this is a strategy I help my clients implement immediately… and it begins generating instant cash flow for them right out of the gate.

In a recent case study I conducted, I found $75,000 in additional annual revenue just using the JV strategy.

And again, that’s revenue that business will generate year after year after year.

$75,000 in additional annual revenue increases the valuation of that business somewhere in the range of $225,000 – $300,000.

Get the full e-book for FREE by clicking the button below!

You can also check out our FREE GUIDED-TOUR of our E-Learning Marketing System by clicking HERE!

As a business coach and marketing strategist, I work with small and medium size businesses that have little or no money to spend on markeitng. I show them how to generate all the leads they can possibly handle without spending any extra on marketing or advertising.

One of my focuses is to look at existing marketing and dramatically reduce your existing spend while significantly increasing your response rate. I aim for a 2-10X increase in response rate, but 50-100X is not out of the question.

If you’ll invest 45 minutes with me on a video call, I’ll show you how I can find at least $10,000 inside your existing marketing. I’ll show you how to get it and I’ll show you how to put it in your pocket.

I’ll do that in 45 minutes if you’ll give me the opportunity at the end of our conversation to disccuss what I could do for your business. (with zero pressure)

If you want to generate more revenue in your business click HERE now!

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The E-Learning Marketing System

The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created

We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.

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  • A Complete Diagnostic On Your Business
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https://jeffheggiebusiness.com/guidedtour

Exclusive Inner Circle Mastermind

A Mastermind is a group of like-minded individuals all working together to elevate their game – to make more money, to gain more freedom and achieve the life they’ve always dreamed of.

A Mastermind is the fastest way to get yourself and your business to the next level!

I’m excited about our Elite Performance Mastermind coming up on September 6 in Gilbert AZ! There are still some seats available for this event, so if you are interested you need to hurry and register. This is an event you do not want to miss out on!

But I have had some people reach out to me about other upcoming mastermind events because they can’t make it to our September 6 event. So I’ve decided that today would be a great time to introduce our Inner Circle Mastermind!

The Exclusive Inner Circle Mastermind is for entrepreneurs, businesswomen and businessmen who are looking to: (1) Create Change, (2) Experience Breakthrough Results, (3) Become Powerful Leaders, and (4) Network With Elite Individuals!

Here’s Just A Portion Of What You Will Get As A Member of The Inner Circle Mastermind:

  • Weekly LIVE video calls with high impact, valuable content.
  • Exclusive training and the success habits, capabilities and tools that have allowed the successful to achieve all their goals and desires
  • Spotlight events where we help individuals work through their struggles and barriers as a group and help to point them in the direction of success
  • Guest speaking events from successful entrepreneurs and influencers
  • Instant access to The Inner Circle private Facebook Mastermind where you’ll be able to network and learn from like-minded entrepreneurs who are all elevating each other to the next level
  • Plus So Much More…

Hurry and join our Inner Circle Mastermind during our introductory special! Click below for more details!

Amplify the Performance of Your Life and Business While You Tear Down the Barriers Holding You Back!

Have you ever looked in the mirror and said to yourself, “I thought I’d be further along by now.” I have! In life and in business I’ve had that conversation with myself before. But it’s ok. Life doesn’t always go as planned. But that doesn’t mean you have to accept it.

The problem is that if you look in the mirror again in a year from now and you’re no further ahead.

DON’T LET THAT HAPPEN!

Often times when we are not as far along in life or in business as we had hoped we would be, it’s because we don’t know how to get things to the next level. We don’t know how to overcome the current challenges we are facing.

Or it’s been going on for so long we’ve just settled into things and this is just the way it is.

But there is a way for you to amplify the performance of your life and business while you’re tearing down the barriers that are holding you back from that next level! When you have an opportunity to sit and mastermind with smart, successful, like-minded people who are wanting to take their lives and businesses to the next level as well, you WILL find your answers. You WILL discover the things that will make the difference.

If you don’t want to be looking in the mirror in 6 months or 12 months from now wondering why you’re not any further ahead, you need to join us for our ELITE PERFORMANCE MASTERMIND in Gilbert AZ.

There are only a limited number of spots available for this event, so act soon. Click on the button below to find our more details!

This is going to be an amazing event that you don’t want to miss!

Your Not-To-Do-List

At the end of every day I take a look at my list of things I needed to accomplish during the day. If there are any items that couldn’t be completed for some reason, I deal with them. It might be rescheduling them, delegating them or deleting them all together. I then review my list for the following day, which are items I had already scheduled along with new items that surfaced in the mean time. 

The next morning, when I sit down at my desk, the first thing that I’ll do is review this list again.

In the past I’ve had days that this list seems to grow bigger and bigger, regardless of how much I check off of it each day. I’ve found myself feeling great as I’m checking off item after item, feeling like I’m being producing and getting things done. But then I’d get to the end of the day and realize there are still a lot of important items that I haven’t even looked at yet. How can this be? I’ve been working and knocking things off like crazy.

Often, this problem arises not because of the number of items on my to-do-list, but because of what the items are and which ones shouldn’t even be on my list in the first place. 

One of the best exercises you can do to increase your productivity is to create your Not-To-Do-List!

Think about this, there are things you do every day that move the needle the most for you and/or your company. Maybe it’s sales, maybe it’s marketing, maybe it’s coaching your team. It’s whatever you do that creates the biggest results/revenue. These needle movers are the things you should be spending your time on. 

Now look at all the things you do on a daily basis that are not creating these results. That are not the needle movers. If you are putting off the needle-mover items to work on these other things, you need to stop. Stop Now! These are not the things that need your focus and that you need to be spending your time on. 

It’s hard to make changes that free up big blocks of time in our days. We have smaller moments that we need to utilize and take the best advantage of. You need to create your Not-To-Do-List to free up these moments so that you can focus on the needle-movers in your life. 

Let’s do this right now! Don’t put it off, grab a pen and paper and lets get started…

What things do you spend your time on that don’t serve growth, a greater income, empowerment, your God, your family or a bigger future?

  1. Make a list of the non-needle-mover activities that you spend your time on.
  2. For each item mark it as:
    1. Automate,
    2. Delegate, or
    3. Eliminate

Now that you’ve made this list, follow through. Maybe it’s your monthly bills that you can get online and automate the payments. Maybe it’s a daily task that you’ve felt it was just easier if you took care of it yourself. Delegate it! Maybe it’s something that just really doesn’t matter. Eliminate it!

When you clear the clutter from your to-do-list, you clear your mind. Your stress level decreases and your creativity increases. 

As important as a To-Do-List can be, even more important is your Not-To-Do List! 

*Add this exercise to the top of your To-Do-List right now! Actually do it and get it done!

By joining one of our Mastermind Groups, you’ll put into practice more life hacks like this that will help you to become more productive. You would be a part of an elite group of goal-orientated people who want to help each other succeed and get to the next level in life and in business.

If your life and/or your business are not where you thought they would be at this point in your life, hurry over to our Mastermind page and fill out the form. That will allow us to contact you to give you more information and to see if you qualify to be in one of our elite Mastermind Group!

High Performance Mastermind Group

I spent hours thinking, jotting notes down, researching but I had nothing. My company was still fairly new in our industry but we had been in operation for a while. Long enough that a lot of the start-up kinks were figured out. But now I was faced with a new problem. It was a situation I had never had to deal with before in this company or any of the other companies I had been involved in previously. But the toughest part was that I just couldn’t figure out a solution that I was happy with. Sure, I was coming up with a lot of different ideas and plans, but the more I thought about them, the more I realized they were not the answer. 

One evening I was at an event that a number of other entrepreneurs there that I knew. A few of us ended up sitting at a table together and once the evening wrapped up we all stayed and spent some time talking about each others businesses, successes, failures and challenges. During our conversations I brought up the issue that I was dealing with and it just so happened that one of the ladies at the table had dealt successfully with a very similar situation in her company. After she told us what she did, we all discussed it more until we figured out the best way it would work for me.

This was when I discovered first hand, the power of a Mastermind Group.

The first time that I had heard the concept of a Mastermind Group was from Napoleon Hill. In his book, Think and Grow Rich, Hill described the Mastermind principle as, “The coordination of knowledge and effort between two or more people who work towards a definite purpose in a spirit of harmony… no two minds ever come together without thereby creating a third, invisible intangible force which may be likened to a third mind,” also known as the Mastermind.

It’s incredible what can happen when you bring people together to solve a problem or make a plan. When you combine the power of a number of different personalities, perspectives, experiences and knowledge a lot can be accomplished or discovered. 
Jim Rohn once said, “You are the average of the five people you spend the most time with.” Who you spend your time with influences the person that you will eventually become. This includes every area of your life from wealth, to health, to styles and more. Take a look at yourself. Who are the people you spend the most time with? Now take a look at your similarities. Interesting isn’t it? Are you spending time with the people that will help you grow and take your business to the next level?

When you join the right Mastermind, one that is a committed and dedicated group of individuals, you can take your life and your business to another level. The group can raise the bar by challenging one another to create and implement larger goals and to help each other figure out the path that is needed to accomplish them. 

I’m excited to let you know that we are in the process of developing a High Performance Mastermind Group. If you would like more information or would like to be added to the list of those who want more details once the group is ready to launch, you can fill out the form on below or visit our High Performance Mastermind Page HERE!

Book Quote of the Week – 132

“People often ask me, “What does it take to make money?” My answer is that it takes a dream, a lot of determination, a willingness to learn quickly, and the ability to use your God-given assets properly.” – Robert T. Kiyosaki (Expert Secrets – Russell Brunson)

Click below to get your FREE copy of Expert Secrets!

The Best $100 Investment You Will Ever Make!

Russell Brunson is a name and face I’ve seen plastered all over the internet for a long time. I’ve known a little bit about his company, ClickFunnels, but only to the degree that it’s an online marketing company.

Recently he caught my attention with a great hook. It said, “What would I do if I lost it all?” That got me curious and took me right into his funnel. The next thing I know, I’m signed up for the One Funnel Away Challenge.

As an entrepreneur I love to hear the stories of other entrepreneurs. I love hearing how they got started, where they’ve failed and where they’ve succeeded. So this is what got me excited about the One Funnel Away Challenge.

Here’s how Russell explained the challenge:

Recently, I asked 30 of my ‘Two Comma Club’ members (those who have generated over $1 Million+ inside their ClickFunnels funnel) a very loaded question…
“You Suddenly Lose EVERYTHING…
You lose all your money, along with your name and reputation, and only have your marketing know-how left. 

You have bills piled high, and people harassing you for money over the phone. 
Plus, you have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month.


You no longer have your big guru name, your following, or JV partners. Other than your vast marketing experience, you’re an unknown newbie.
What Would You Do?
(From 
Day 1 To Day 30) If You Knew You Only Had ONE FUNNEL To Make Back Your Millions?” 

Each of them replied to my email with a brilliant detailed 30-day plan of what they’d do to get back on TOP. 

They broke it down day-by-day… 

“Day 1, I’d do this…  Day 2, I’d do this… Day 3, I’d do this…”  

Each of them laid out a complete 30 day battle plan to get their business back on track…starting back at “square one” with:
 No Product…
 No List…
 No Traffic…Running Errands… 
 No Reputation…
 And No Funnel…

The “30 Days” book is a GIANT 550 page hardcover book of ALL their compiled battleplans (Day 1 through Day 30).

30 chapters… 30 action plans…

You can actually flip through the pages day-by-day, and SEE the “big picture” of their ONE FUNNEL plan laid out right in front of you! 

You can HOLD it in your hands…

You can page through, and reference it as you try out new business ideas…

You can highlight key ‘a-ha’ moments’ as you read, and make notes in the margins… 
If you’re starting from scratch (or starting again), with no name, no reputation, no list, no money, no traffic, and no product…
The One Funnel Away Challenge is what I would do, from Day 1 to Day 30, if I lost everything, and had to create ONE FUNNEL to get back on track!  

Now that is something that gets my attention. Wanting to hear all those stories excites me. I love reading autobiographies to see how different people built their businesses. But this one is unique! 30 successful entrepreneurs walking you through a day by day plan of what they would do if they had to start over again.

I spent the $100 to join the One Funnel Away Challenge. I’m a week into it and I can definitely tell you that I’m not disappointed. I have learned a lot about marketing, sales and funnels. It’s not just another course that you may or may not use the things you are taught. From day one you are taking action and creating your business. But I’ll tell you what. If I had spent the $100 and only got the 550 page “30 Days” book, it would have been money well spent! This book is Golden! The things shared in it are invaluable!

Click HERE and find out more about the One Funnel Away Challenge.

CLICK HERE TO LEARN MORE ABOUT THE ONE FUNNEL AWAY CHALLENGE

This Challenge Is EXACTLY What I Need

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Earlier this morning I had the post below ready to go but hadn’t pressed Publish yet. I was sitting at my desk reading from the book that you receive when you join the One Funnel Away Challenge.
 
 
It’s absolutely incredible what you can gain from this Challenge. But, if you didn’t get anything else besides this book, it’s worth it’s weight in GOLD!
 
 
Russell Brunson sent a brief email to over 100 of his ‘Two Comma Club’ award winners…
 
 
Inside that email was a single question…
 
 
Here’s what it read:
 
 
“You suddenly lose EVERYTHING in your business (your money, your big name, your list, your affiliates and JV partners, all of it)…You have bills piled high, and people harassing you for money over the phone.
All you have is a roof over your head, a phone line, an internet connection, and a ClickFunnels account for only ONE MONTH.
Other than your vast marketing experience, you’re back to being a newbie…What EXACTLY would you do, from Day 1 to Day 30, to save yourself?”
 
 
This book is 539 pages of these experts step-by-step answers. It’s absolutely amazing!
 
 
 
You can find out more right now at this link: One Funnel Away Challenge
 
 
 
 
Now, here’s my original post from before I got so excited about the book:
 
 
This year, I’m putting a huge focus on IMPLEMENTATION in my business.
 
We live in a world with soooo much information right at our fingertips.
 
Almost anything we need to know is literally a few clicks away…right?
 
But here’s the thing…
 
All the articles you sift through to find out how to grow your business online…
All the business books that you read…
All the infoproducts that you buy…
All the courses…
 
They mean almost NOTHING if you don’t actually execute.
 
But imagine if you took just ONE plan to start and grow your business (or next business) online, and hyper-executed EVERYTHING…
 
ONE plan well executed is infinitely more powerful than knowledge from 50 books that you do nothing with…right?
 
So here’s my challenge for you:
 
I’m challenging you for 30 days to TAKE ACTION on your business, and get your funnel built and launched.
 
It’s the SAME challenge that Russell Brunson just gave to me, and I accepted!
 
It’s called the One Funnel Away Challenge!
 
It’s designed to FORCE entrepreneurs to stop working on stuff that doesn’t matter, and start implementing the KEY tasks that will get your funnel LIVE, and your business flowing…
 
In 30 days, you’ll have a funnel that is built and LIVE, and ready to gather leads and sales.
 
If you’re the type of person who vaguely knows what to do, but just needs to buckle down and DO IT… then this Challenge is going to be the kick-in-the-pants you need EVERY DAY until you get your funnel launched!
 
 
Here’s the link to join the One Funnel Away Challenge with me → One Funnel Away Challenge

 

 


How to create a mass movement (new book – want one?)

Once in a while you start reading a book that opens up a new world for you. That is what happened to me with the last book I read.

And, I just hooked you up…
Russell Brunson just launched his new book called:
And I got you a FREE copy (you’ve just got to cover shipping).
Go to this page now, and let him know where to ship it:

P.S. In case you’re on of those people (like me) who just skip to the end of the letter, here’s the deal:
Russell is mailing you a physical copy of his new book. The book is free, and all you pay is the shipping costs.
There’s no catch… no gimmicks… You will NOT be signing up for any “trial” to some monthly program or anything like that.
So click here to claim your free copy now. You won’t regret it.

Would you know what to do in this situation?

A few months ago, legendary marketer and friend Russell Brunson sent a brief email to over 100 of his ‘Two Comma Club’ award winners…
Inside that email was a single question…
Here’s what it read:
“You suddenly lose EVERYTHING in your business (your money, your big name, your list, your affiliates and JV partners, all of it)…You have bills piled high, and people harassing you for money over the phone.
 
All you have is a roof over your head, a phone line, an internet connection, and a ClickFunnels account for only ONE MONTH.
 
Other than your vast marketing experience, you’re back to being a newbie…What EXACTLY would you do, from Day 1 to Day 30, to save yourself?”
He started reading through the crazy detailed plans, mapping out what they’d do day-by-day…
They sent him incredible, creative blueprints for how to get their business back up and rolling again, and generating income and leads in just ONE MONTH.
Every Two Comma Club expert had a different answer, and used a different strategy…(which is really, really cool!)
Each of his 30 speakers are going to answer that question for you IN DETAIL during the summit.
They will lay out their step-by-step detailed ACTION PLAN (Day 1 through Day 30) for how they’d get their business up and rolling…
…and each plan is DESIGNED to start out from ZERO.
Meaning, even if you have:
NO LIST…
NO AUTHORITY…
NO INCOME…
NO AFFILIATES or PARTNERS…
Even if you’re starting out truly from “Square One”…this summit is pre-engineered for YOU to succeed starting from SCRATCH!
THIS IS THE SUMMIT YOU NEED TO ATTEND!
Click here to reserve your spot for the free 30 Days Summit Event!