Deliver +1

In a recent post, I talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about the concept of Deliver +1 and how this concept can take your customer service to the next level. I’ve decided to split up this post so the next one will cover the 1% Rule.

Consistency is the key to any great customer service experience. If you want to take your satisfied customers to Raving Fan status, you have to go above and beyond the average customer service experience.

There are three ways to develop consistency:

Avoid offering too many customer service options. 

We sometimes get so caught up in giving customers what they want we get away from our original vision. Instead, stay true to your vision and offer one or two solid customer service techniques that will set you apart from the competition.

You need to fine-tune the current systems you are using before you can add anything to the mix. There’s nothing worse than launching a new program when you haven’t even worked out the kinks of an old system.

Put solid systems into place.

Once you know what you’re going to offer, you need to have a system in place to execute it flawlessly every time. This system needs to consist of the right people in the right roles and responsibilities and technology that guarantees a positive experience every time. Emphasis needs to be placed on the results, which ultimately is the satisfaction of the customer.

Good training is the key.

Once you have your system in place you need to train people to use it properly and efficiently. This helps your people deliver the results your customers are looking for. While training is essential for the system to work and for all your people to work together cohesively, appreciation will go a long way.

I hope this has given you a look into what you need to do in order to have a quality customer service system in place. If you need help, try our GUIDED TOUR and gain access to a wealth of resources, tools, and coaching.

Book Quote of the Week 168

“I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out for a good cause and lies exhausted on the field of battle – victorious.”

Vince Lombardi

The Concierge Coaches Show – LA Talk Radio (January 6, 2020 Episode with Jeff Heggie)

Great opportunity to be the guest on the January 6, 2020 episode of The Concierge Coaches Show on LA Talk Radio. Click the link below to listen to our interview:

2020 Breakthrough

2020 Breakthrough Program

The most powerful way to shape our lives is to get ourselves to take action. The difference in the results that people produce comes down to what they’ve done differently from others in the same situation. The 2020 Breakthrough Program pulls all of our resources into one program. If you are committed to take action and not dabble, 2020 will be the breakthrough year for your life and your business.

A very small group of individuals will go through the 6 month 2020 Breakthrough Program. If you would like to learn more about it and apply to be a part of the program, please fill out the form at the bottom of this post.

The following outlines the different parts of the 2020 Breakthrough Program:

One on One Coaching

  • Weekly One Hour Zoom Conference Calls
    • Analyze your business and your life and determine your best path to success
    • Develop a plan together to set you up for success
    • System of accountability and reporting to ensure success 
    • Review of E-Learning Marketing System teachings from previous week
  • Option 2: Bi-weekly one-on-one coaching

E-Learning Marketing System

  • The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created.
  • We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laster-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.
  • The E-Learning Marketing System was created to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want.

Here’s What To Expect:

  • A complete diagnostic on your business
    • We perform a complete diagnostic on your business to determine the exact steps you need to take in order to grow your business from where it is right now to where you really want it to be.
  • A Customized Marketing Roadmap to Follow
    • We’ll tell you where you need to start… the exact online video presentations you need to review and the order with which to review them
    • We’ll point out the forms you need to complete and show you exactly how to go about doing that quickly and efficiently.
    • We’ll literally take you by the hand and lead you to success and wealth.
  • World-Class, Step-By-Step Internet Marketing and Business Building Content
    • Video Learning Modules
      • we have created a more powerful series of recorded business growth videos… chock full of examples featuring a multitude of businesses… so you can easily relate your business to one of the examples we highlight in each presentation
        • during the videos, we give you example after example after example to show you exactly how to take the information presented and actually apply it to your own business
        • each video has its very own self-study workbook so you can take notes… reinforce the marketing and business growth information we’ll expose you to… and use the online examples as templates
    • Unrestricted Access to Incredible Small Business Resource Library
      • Strategy Library – worth 100 times the price of membership, this library is a true one-of-a-kind masterpiece. How would you like to learn a strategy you can apply in less than 1 minute, costs you zero dollars to implement and is all but guaranteed to increase your revenue and profits by a minimum of 30%? Do you think you can’t afford to market to your prospects using direct mail? Think again. We can teach you a strategy for mailing thousands of highly qualified prospects and actually put money IN your pocket every time you execute this strategy. These are just two of the twenty-six strategies we have waiting for you in our Strategy Library that will explode your bottom line revenue.
      • Advertising and Marketing Library – we’ve assembled 8 powerful, results-producing libraries to provide you with the tools, resources and support you need to generate leads, attract new clients, create competition-crushing marketing and develop million dollar messages. Inside this section are entire libraries filled with proven and tested ads and marketing collateral, elevator pitches, unique selling propositions (USP’s), powerful sales letters, scripts and emails.
      • Email Library – finally… a total and complete library of emails that do it all… from generating new leads to attracting new clients to nurturing your clients with email autoresponders. This library provides you with the resources you need to create emails that compel your prospects to engage with you, and the autoresponder templates you can use to model your very own “competition-crushing” drip campaign.
      • Template Library – imagine having your own state-of-the-art graphic layout and design templates so you know specifically how to achieve top results from your marketing and advertising, website, landing pages, business cards, reports, etc. These templates allow you to create “competition-crushing” marketing in minutes, and it’s as easy as paint-by-numbers…
        • Advertising and marketing templates
        • websites
        • Business card
        • Elevator pitch
        • Revenue plan
        • Marketing schedule
        • Gap analysis
        • Marketing definitions
        • List of distribution channels, straggles and tactics
      • Headline Bank – more than 350 of the world’s most powerful headlines that can jump-start your marketing and advertising copy. The Headline Bank gives you the unprecedented ability to write eye-catching headlines that transform browsers into buyers. These headlines make readers stop in their tracks, pay attention to every word of your copy, and click your “Add to Cart” button without a second thought.
      • Sample Letter Library – what if you could instantly learn the secrets used by the world’s foremost copywriters and use their secrets to write sales letters that would flood your business with leads and sales? What if you could follow a simple, paint-by-numbers 9 step formula for writing sales letters that would practically force your prospects to buy from you on the spot? All of this awaits you in our Sample Letter Library, along with 59 of the most powerful, results-producing sales letters ever created. You can use all 59 as templates to create marketing that will out-sell your competition. These letters are responsible for driving millions of dollars in revenue to companies such as Newsweek, Time Magazine, Mercedes Benz, Mastercard and Timex.
      • Script Template Library – now you can create the perfect on-hold message, voice mail message and a receptionist script that transforms your receptionist from a glorified answering machine into a powerful salesperson and lead generator.
  • Weekly E-Learning Lessons Sent Directly to Your Email
    • covers the latest and greatest strategies and tactics for marketing your business both online and offline
    • topics help you to maximize your lead generation efforts and create a flood of new customers to the front door of your business… to the proper ways to skyrocket your revenue and profits through the use of Joint Venture partnerships
    • each lesson is easy-to-follow and even easier-to-apply

Professional Group Coaching

  • Every week we teach you marketing strategies and tactics that will generate as many leads for your business as you can handle and explain the best ways to convert those leads into paying clients.
  • Each strategy we cover includes tons of examples so the information provided can be easily applied to every business.
  • The content for each weekly Group Coaching call is specifically designed to help provide a “transformational” experience for each business that applies the information. The result is a business with the ability to dominate their market.

Inner Circle Mastermind

  • A mastermind is the fastest way to get to your next level. It’s a group of like minded individuals, all working together to elevate their game – to make more money, to gain more freedom and achieve the life they have always dreamed of.
  • As a member of the Inner Circle Mastermind you’ll be able to join our weekly, live calls to receive exclusive training and success habits, capabilities and tools that have allowed the successful to achieve their goals and desires. 
  • Instant access to our Private Inner Circle Mastermind Facebook Group where you’ll be able to network and learn from likeminded entrepreneurs who are all elevating each other to the next level. 
  • You’ll receive copies of the replay for every weekly call for review or in case you were not able to join the live call.

Fill out the application below to be considered to join the 2020 Breakthrough Program. Once we receive your application we will contact you to discuss the details further.

Three Secrets of Customer Service

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier. 

If you provide them with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will tell everyone they know! 

There are three secrets to good customer service, the first one we’re going to conquer is knowing exactly what YOU want.

You are the captain of the ship and the visionary for the future of your business, so you need to have a clearly defined plan for your business and that includes customer service. There are three main goals you need to consider:

  1. It needs to be easy for your customers to do business with you. You can do this with advertised discounts, kiosks, your website and other technology based programs to help them shop.
  2. Doing business with you needs to be a warm and pleasant experience. Your staff has to be knowledgeable, approachable, warm and patient. Your customers need to feel like they are getting a good value for their time and money. Perceived value goes beyond the price of the products and extends to their shopping experience.
  3. Change your mind set and ask yourself “How can I NOT afford to do these things?” This shouldn’t be a question of expenses, but making and keep happy customers.

With these thoughts in mind you also need to take a few things into consideration when deciding on the actual programs and standards you’ll put into place.

  • Share your customer service vision with the rest of your staff. 
  • Connect your incentive programs and bonuses directly to customer service.
  • Monitor the level of customer service your staff is putting out.
  • Know when you can ignore what your customers want.
  • Continuously focus on your goals.

Now that you know what you want you can starting thinking about how to meet those wants and create a positive customer service experience.

If you’re having a hard time deciding on what you want, the tools, resources and coaches in our GUIDED TOUR can help you define the wants and needs of your company in relation to customer service.

The Corporate Puzzle

The 7 specific areas you need to consider in your franchise prototype process:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

These 7 areas will fine turn your plan for the ultimate level of success. In this lesson, we are going to cover the first three.

Primary Aim

It’s essential in business development to set goals and see a vision for the future. This needs to go beyond the business and you need to think about what you want out of life. What do you dream about? How do you see your success unfolding? Knowing and understanding these things will give you the momentum to get started and the stamina to see it through. Even take a minute to write them down and tape to your desk for a constant reminder of what you’re aiming for.

Strategic Objectives

These are essential in taking your business from surviving to thriving. All of these objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic objectives, but here are a couple of the most popular:

  1. Money: Setting monetary goals is a great, simple way to see how you are doing at any point in the game. It’s easy to measure and easy to find adjustments to help meet this goal.
  2. Worthy Opportunities: When considering partnerships and other business opportunities you need to think about whether or not they will help you reach your primary aim. Those that will are the best opportunities to seriously consider.

The key in setting standards and goals is not to limit you or stress yourself out. You need to find some quantifiable things you can use to measure your progress toward your primary aim. These are just two suggestions, but make sure no matter what standards you set you are paying attention to the details, as these are one of the biggest keys to your success.

Organizational Strategy

The strength of your organizational structure can make or break your business, so it’s important to take the time to put together a solid structure for your business to grow from. Generally, a company is organized around the roles and responsibilities that need to be taken care of on a daily basis and the personalities that need to fulfill those roles.

No matter what roles and responsibilities you’ve defined for your employees, you must always keep your personal primary aim separate from your company’s primary aim or mission statement. Once you’ve identified the primary aim for your company it will be easy to set up a position structure that will work.

Don’t forget to put together position contracts. Your employees should sign a statement of their roles and responsibilities. This helps keep them clear for you, the employee and other employees/vendors or other individuals.

You can see how these areas all work together to build a solid structure on which to build your business. If you need help defining any of these areas, you can check out the resources, tools and speak with one of our fantastic coaches during your GUIDED TOUR.

More Leads – Joint Ventures

Chapter Two from my book, “45 Minute Business Breakthroughs,” to download a copy of the entire book you can do that HERE

Do you currently have any established joint venture partnerships?

JV’s involve two or more businesses who decide to form a partnership to share markets or endorse a specific product or service to their customer base… usually under a revenue share arrangement. The key to creating successful joint ventures is to find partners who service the exact same type of clients that need or want what you sell.

Let me give you an example and I’ll use one we’re both familiar with… a florist. One of the most financially lucrative product lines for a florist is providing flowers for weddings. The average floral bill for a wedding often exceeds $3,000. But what we discovered about florists is they fall into what we refer to as an “event chain.” An event chain simply refers to a series of businesses that customers purchase from in a specific sequence.

For example, a wedding will never take place until an engagement ring is purchased from a jeweler. So jewelers are at the forefront of every wedding chain. Once the young lady accepts that engagement ring, this event chain kicks into high gear. First, this young lady knows EXACTLY where she wants to get married, so number one on her agenda is to book the church, chapel or synagogue where she wants the ceremony held.

Second on her list is to line up her wedding planner. Weddings today are a really big deal, and often women like to use the services of a professional wedding planner. Next up, she wants to secure the venue for her reception.

She knows most venues book out months in advance, so locking in that venue is high on her priority list. After that comes the wedding dress, so she begins the search for the perfect dress at an affordable price.

Next is our florist. The bride-to-be will want to begin selecting her floral arrangements for both the wedding and the reception. Then after the florist comes the wedding cake… the printer for the invitations and thank you cards… and depending on the financial ability of the bride to be, she may also be interested in hiring a limo… a DJ for the reception… a travel planner for the honeymoon… the hotel… catering and so on.

This event chain is typical of this industry. And for the florist, it specifically identifies a multitude of potential and very lucrative JV partners. But here’s why this becomes so important.

Every business ABOVE the florist has the potential to ENDORSE and SEND prospects to the florist. Unfortunately, the florist has NO control over that flow of prospects. Every business above the florist controls the JV relationship, so it’s critical the florist create such a compelling offer and relationship with these businesses that they feel obligated to send prospects their way.

But here’s what’s even better. The florist controls the prospect flow to ALL the businesses BELOW them in the chain, and by establishing specific processes and procedures to make sure their customers use those businesses, the florist can negotiate compelling offers with those business owners as well. So consider these numbers.

Let’s say this florist cultivates a JV relationship with at least one of each business throughout this entire chain. Staying ultra-conservative with our estimates, would you agree this florist… since they have NO control over the flow of prospects from these businesses… is it likely they could obtain at least ONE referral each month from just one of the businesses above them?

OK, would you also agree conservatively that since the florist controls the flow of prospects to the businesses BELOW them… that they could easily send at least ONE referral to EACH one of them every month? Keep in mind these are VERY conservative estimates we’re using here.

Since the average floral bill for a wedding is $3,000… then just ONE referral per month from those businesses ABOVE the florist increases their annual revenue by $36,000. Now let’s consider the businesses BELOW the florist where the florist controls the referrals. Let’s start with the wedding cake maker.

The average sales price for a wedding cake is also $3,000, and the florist could easily negotiate a 10% referral fee. So, just a singlereferral per month produces an additional annual increase of $3,600 for the florist.

Now consider the printer. The average sales price for printing is $1,000, and the florist again could receive a 10% referral fee, so that single referral per month produces an additional annual increase of $1,200.

If we stop there, this florist has just increased their annual revenue by more than $40,000… and that’s using ridiculously conservative numbers. Imagine if you continued to add up the revenue produced by all the additional referral fees the florist would earn from all the other vendors in this chain.

This same process holds true for businesses that aren’t in a chain. But just like the florist, they simply identify partners who service the exact same type of clients that need or want what they sell. Now I realize this looks easy, but it’s not… and here’s why.

You not only have to properly identify who would make an excellent joint venture partner for your business… but you also must determine the order to approach each one… how to approach them… and when to approach them. It’s critical you do this properly or you wind up burning through all of your potential JV partners and come out with nothing in return.

Let me ask you a quick question. Just off the top of your head, how many potential JV partners would you estimate might be a fit for what you sell? Would you believe that I could identify more than a dozen for your profession? So conservatively, how many referrals would you estimate might be possible if a dozen other businesses were compelled to refer their customers to you for additional purchases?

Conservatively, let’s say you only get 3 referrals every month that buy from you. That’s less than one per week. How much additional revenue would that add monthly? Now multiply that by 12 to see your annual revenue increase.

One more thing before we move on. Remember earlier we discussed the critical importance of creating a highly compelling informational offer that would promise so much value to prospects that they would knock your door down to get it?

Suppose the florist offered this informational offer in their marketing, “5 Things Every Bride Should Know to Avoid Disaster on Their Wedding Day”. This offer would place TONS of prospects into their drip campaign and result in a tremendous increase in sales. Those new sales can then be referred to their new JV partners and they collect multiple referral fees every month.

This would absolutely dwarf the revenue we just uncovered for the florist in this example. What I find really exciting about JV’s is this is a strategy I help my clients implement immediately… and it begins generating instant cash flow for them right out of the gate. 

In a recent case study I conducted, I found $75,000 in additional annual revenue just using the JV strategy.

And again, that’s revenue that business will generate year after year after year.

$75,000 in additional annual revenue increases the valuation of that business somewhere in the range of $225,000 – $300,000.

This article was taken from my book, “45 Minute Business Breakthroughs,” to download a FREE copy of the entire book you can do that HERE.

If you would like to explore other options of how I can help you take your business and your life to the next level, find out more about my one-on-one coaching programs by clicking HERE

Another option to consider is our online business coaching program. The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created. It was designed to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want. Check out our FREE Guided Tour to find out more about the E-Learning Marketing System by clicking HERE

Win 1-Year E-Learning Marketing System Membership!

The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created.

We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.

ENTER TO WIN A FREE ONE YEAR MEMBERSHIP VALUED AT $997!

Your Path to a Bigger Future

Have you ever met someone that is an honest, hard worker but they never seem to be able to get ahead in life or achieve anything of significance? Yet you watch others who don’t seem to work as hard and everything just seems to fall in their lap? Have you ever seen someone that has been extremely successful lose it all and end up with absolutely nothing, but they soon turn things around and climb back up to the top while others just can’t seem to catch a break?

As I was pondering this topic I had a voice come into my head that told me a story that I’ve heard many, many times. One of the very first personal development audio books I ever listened to was Earl Nightingale’s 1957 book, The Strangest Secret.

This is his story that kept coming to mind:

 “The difference is goals. People with goals succeed because they know where they’re going. It’s that simple. Failures, on the other hand, believe that their lives are shaped by circumstances… by things that happen to them… be exterior forces.

Think of a ship with a complete voyage mapped out and planned. The captain and crew know exactly where the ship is going and how long it will take – it has a definite foal. And 9,999 times out of 10,000, it will get there.

Now let’s take another ship – just like the first – only let’s not put a crew on it, or a captain at the helm. Let’s give it no aiming point, no goal, and no destination. We just start the engines and let it go. I think you’ll agree that if it gets out of the harbor at all, it will either sink or wind up on some deserted beach – a derelict. It can’t go any place because it has no destination and no guidance.”

So many people are going through life like the ship without a crew. They have no goals or clear direction. They just react to life as it happens.

If this is you, it needs to change. If you don’t get clear about where you’re headed, you won’t get out of the harbor.

Where Are You Now?

The first thing that you need to do is be completely honest with yourself and look at where you are now. What is your current status? We are going to work to find your destination. This is your starting point

As you look at the truth of your situation, what are your pain points? Why are you here?

Do you want to make more money? Do you want more time for yourself or your family? Do you want to work on your health? Do you want to fix your marriage or relationship? Scale your business? Write a book? Complete your first real estate deal? Get specific.

Stop ignoring your truth. Stop avoiding it. This is for you, tell the truth!

If it’s, “I want to make more money.” Go deeper, don’t stop there. Maybe it’s, “I want to make more money because I’m behind on all my payments. I can’t get ahead and I’m scared.” Uncover the truth.

Where Do You Want To Go?

You need clarity to create the future you want. You need to know where you are going to point the ship to get out of the harbor and end up at your destination. 

In our busy, crazy lives it can be hard to set your goals and figure out where you want to go. But I learned a method from Dean Graziosi that allows you to extract yourself from all the craziness and figure out where you want to go by looking at life from a different perspective. 

Imagine that it is one year from today and you are looking back. It has been the best year of your life! What does that look like? What happened that made it the best year of your life? It wasn’t just a really good year, it was the Best Year!

You lost the weight? You made the money? You got the guy? You got the girl? You completed your first real estate deal? You sold your company? 

What happened that made it the best year of your life? Think big! In The Power of Focus, Jack Canfield says, “Think big. Create goals that get you so excited you can hardly sleep at night. Life has a lot to offer – why shouldn’t you enjoy your fair share?”

You’ve identified the things that would have happened to make it the best year of your life. Now step back to today, those are your goals.

Why Are These Goals Important?

You have your goals now, but why are they so important to you?

Maybe your goal make a certain amount of money. But why? Why do you really want that?

 Is it to prove something? Is it for significance? Is it so you can buy something?

Whatever it is, there’s something deeper to your reason. What’s your WHY? 

In Seven Levels Deep I explained how to find your WHY. 

Start with the goal you’ve identified and ask why you want to achieve this goal. Put your heart into the answer. Once you’ve identified that answer, ask why you want that answer. This takes time, it takes thought and it takes effort. But every single time you find your answer, ask ‘why’ until you’ve don’t it seven times. If you are open and honest, you will uncover the real reason these goals are important to you. Your ‘WHY’!

Your ‘why’ is going to be what drives you day in and day out to stay focused on achieving these goals. There will be days where, “I want to lose weight,” or “I want more money” won’t motivate you and keep you going. But when you’ve identified the ‘why’ behind each of these goals, that’s what will get you out of bed in the morning.

What Capabilities Are Needed To Achieve These Goals?

You know where you are. You know where you want to go. You know ‘why’ you want to go there.

How are you going to get there? Your current capabilities have got you to where you are now. What capabilities do you need to get to the next level? What capabilities do you need to achieve your goals?

Do you need a trainer? Do you need someone that understands how to market on social media? Do you need a CFO? Identify what it is you need and document it. 

Once you’ve identified what you need, you have to figure out where it will come from. 

Talk to a coach or a mentor. Join a mastermind group or a networking group. Whatever capabilities that you need and you are lacking, someone else already has them. As you serve others and as you network, keep this topic as a part of your discussion until you discover how you can get what you need.

If you really want to expand your network and have an opportunity to grow through the collective genius of a mastermind group, get your FREE trial membership to our Inner Circle Mastermind weekly video call.

If you would like to find out what a coach can help you to achieve, submit your name HERE.

More Leads – Joint Ventures

Get a FREE copy of my Marketing Strategies e-Book for ideas that you can implement immediately into your business! “More Leads – Joint Ventures” is one strategy outlined in the book, which I’ll share here as well.

Do you currently have any established joint venture partnerships?

JV’s involve two or more businesses who decide to form a partnership to share markets or endorse a specific product or service to their customer base… usually under a revenue share arrangement. The key to creating successful joint ventures is to find partners who service the exact same type of clients that need or want what you sell.

Let me give you an example and I’ll use one we’re both familiar with… a florist. One of the most financially lucrative product lines for a florist is providing flowers for weddings. The average floral bill for a wedding often exceeds $3,000. But what we discovered about florists is they fall into what we refer to as an “event chain.” An event chain simply refers to a series of businesses that customers purchase from in a specific sequence.

For example, a wedding will never take place until an engagement ring is purchased from a jeweler. So jewelers are at the forefront of every wedding chain. Once the young lady accepts that engagement ring, this event chain kicks into high gear. First, this young lady knows EXACTLY where she wants to get married, so number one on her agenda is to book the church, chapel or synagogue where she wants the ceremony held.

Second on her list is to line up her wedding planner. Weddings today are a really big deal, and often women like to use the services of a professional wedding planner. Next up, she wants to secure the venue for her reception.

She knows most venues book out months in advance, so locking in that venue is high on her priority list. After that comes the wedding dress, so she begins the search for the perfect dress at an affordable price.

Next is our florist. The bride-to-be will want to begin selecting her floral arrangements for both the wedding and the reception. Then after the florist comes the wedding cake… the printer for the invitations and thank you cards… and depending on the financial ability of the bride to be, she may also be interested in hiring a limo… a DJ for the reception… a travel planner for the honeymoon… the hotel… catering and so on.

This event chain is typical of this industry. And for the florist, it specifically identifies a multitude of potential and very lucrative JV partners. But here’s why this becomes so important.

Every business ABOVE the florist has the potential to ENDORSE and SEND prospects to the florist. Unfortunately, the florist has NO control over that flow of prospects. Every business above the florist controls the JV relationship, so it’s critical the florist create such a compelling offer and relationship with these businesses that they feel obligated to send prospects their way.

But here’s what’s even better. The florist controls the prospect flow to ALL the businesses BELOW them in the chain, and by establishing specific processes and procedures to make sure their customers use those businesses, the florist can negotiate compelling offers with those business owners as well. So consider these numbers.

Let’s say this florist cultivates a JV relationship with at least one of each business throughout this entire chain. Staying ultra-conservative with our estimates, would you agree this florist… since they have NO control over the flow of prospects from these businesses… is it likely they could obtain at least ONE referral each month from just one of the businesses above them?

OK, would you also agree conservatively that since the florist controls the flow of prospects to the businesses BELOW them… that they could easily send at least ONE referral to EACH one of them every month? Keep in mind these are VERY conservative estimates we’re using here.

Since the average floral bill for a wedding is $3,000… then just ONE referral per month from those businesses ABOVE the florist increases their annual revenue by $36,000. Now let’s consider the businesses BELOW the florist where the florist controls the referrals. Let’s start with the wedding cake maker.

The average sales price for a wedding cake is also $3,000, and the florist could easily negotiate a 10% referral fee. So, just a single referral per month produces an additional annual increase of $3,600 for the florist.

Now consider the printer. The average sales price for printing is $1,000, and the florist again could receive a 10% referral fee, so that single referral per month produces an additional annual increase of $1,200.

If we stop there, this florist has just increased their annual revenue by more than $40,000… and that’s using ridiculously conservative numbers. Imagine if you continued to add up the revenue produced by all the additional referral fees the florist would earn from all the other vendors in this chain.

This same process holds true for businesses that aren’t in a chain. But just like the florist, they simply identify partners who service the exact same type of clients that need or want what they sell. Now I realize this looks easy, but it’s not… and here’s why.

You not only have to properly identify who would make an excellent joint venture partner for your business… but you also must determine the order to approach each one… how to approach them… and when to approach them. It’s critical you do this properly or you wind up burning through all of your potential JV partners and come out with nothing in return.

Let me ask you a quick question. Just off the top of your head, how many potential JV partners would you estimate might be a fit for what you sell? Would you believe that I could identify more than a dozen for your profession? So conservatively, how many referrals would you estimate might be possible if a dozen other businesses were compelled to refer their customers to you for additional purchases?

Conservatively, let’s say you only get 3 referrals every month that buy from you. That’s less than one per week. How much additional revenue would that add monthly? Now multiply that by 12 to see your annual revenue increase.

One more thing before we move on. Remember earlier we discussed the critical importance of creating a highly compelling informational offer that would promise so much value to prospects that they would knock your door down to get it?

Suppose the florist offered this informational offer in their marketing, “5 Things Every Bride Should Know to Avoid Disaster on Their Wedding Day”. This offer would place TONS of prospects into their drip campaign and result in a tremendous increase in sales. Those new sales can then be referred to their new JV partners and they collect multiple referral fees every month.

This would absolutely dwarf the revenue we just uncovered for the florist in this example. What I find really exciting about JV’s is this is a strategy I help my clients implement immediately… and it begins generating instant cash flow for them right out of the gate.

In a recent case study I conducted, I found $75,000 in additional annual revenue just using the JV strategy.

And again, that’s revenue that business will generate year after year after year.

$75,000 in additional annual revenue increases the valuation of that business somewhere in the range of $225,000 – $300,000.

Get the full e-book for FREE by clicking the button below!

You can also check out our FREE GUIDED-TOUR of our E-Learning Marketing System by clicking HERE!

As a business coach and marketing strategist, I work with small and medium size businesses that have little or no money to spend on markeitng. I show them how to generate all the leads they can possibly handle without spending any extra on marketing or advertising.

One of my focuses is to look at existing marketing and dramatically reduce your existing spend while significantly increasing your response rate. I aim for a 2-10X increase in response rate, but 50-100X is not out of the question.

If you’ll invest 45 minutes with me on a video call, I’ll show you how I can find at least $10,000 inside your existing marketing. I’ll show you how to get it and I’ll show you how to put it in your pocket.

I’ll do that in 45 minutes if you’ll give me the opportunity at the end of our conversation to disccuss what I could do for your business. (with zero pressure)

If you want to generate more revenue in your business click HERE now!

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Amplify the Performance of Your Life and Business While You Tear Down the Barriers Holding You Back!

Have you ever looked in the mirror and said to yourself, “I thought I’d be further along by now.” I have! In life and in business I’ve had that conversation with myself before. But it’s ok. Life doesn’t always go as planned. But that doesn’t mean you have to accept it.

The problem is that if you look in the mirror again in a year from now and you’re no further ahead.

DON’T LET THAT HAPPEN!

Often times when we are not as far along in life or in business as we had hoped we would be, it’s because we don’t know how to get things to the next level. We don’t know how to overcome the current challenges we are facing.

Or it’s been going on for so long we’ve just settled into things and this is just the way it is.

But there is a way for you to amplify the performance of your life and business while you’re tearing down the barriers that are holding you back from that next level! When you have an opportunity to sit and mastermind with smart, successful, like-minded people who are wanting to take their lives and businesses to the next level as well, you WILL find your answers. You WILL discover the things that will make the difference.

If you don’t want to be looking in the mirror in 6 months or 12 months from now wondering why you’re not any further ahead, you need to join us for our ELITE PERFORMANCE MASTERMIND in Gilbert AZ.

There are only a limited number of spots available for this event, so act soon. Click on the button below to find our more details!

This is going to be an amazing event that you don’t want to miss!

You Can Do Hard Things

An Excerpt, with some minor edits, from a note I was sending someone hoping to help them in a tough spot. I wanted to share it here as well, just in case someone reads it that could gain something from it.

You have been searching for answers and feel that you are not getting them. I can promise you that there will be a day when you look back on this time and will be able to see blessings that you cannot see now. You will be able to see where His hand was guiding you. You will understand the Why. Why you had to go through this trial. Why it wasn’t easier. And that is how you will make a difference in the world for many, many people. There are people near you that need you now. There are people nowhere close to you now that are going to need you. Everyone is dealing with their own struggles and challenges and they need help. Most can’t be helped by someone that has the book smarts on the struggle. But the person who can make a difference, the person who can change their life, the person who can save them is the one who has been there. The one who has been in their shoes and has conquered that challenge. My friend lost a baby boy and a brother in a short period. Nobody could really help her through those difficult times that hadn’t been through something similar. But now, she can take those tragic experiences and help many others going through their own tragic times. I often recall an old Young Woman’s theme, “I can do hard things.” Every hard thing that you have pushed yourself through, whether it was in a relationship, a sport, in business or something else has prepared you for something you will go through and deal with at some point in the future. Philippians 4:13 “I can do all things through Christ which strengthens me.” You’ve been through hard things in the past and it has strengthened you. You are going to go through hard things throughout your life and they will continue to strengthen you. Right now may be the hardest thing that you have had to deal with up to this point of your life. You can do it. You will grow from it. You are amazing. YOU are going to make a difference in the world!