Book Quote of the Week 168

“I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out for a good cause and lies exhausted on the field of battle – victorious.”

Vince Lombardi

2020 Breakthrough

2020 Breakthrough Program

The most powerful way to shape our lives is to get ourselves to take action. The difference in the results that people produce comes down to what they’ve done differently from others in the same situation. The 2020 Breakthrough Program pulls all of our resources into one program. If you are committed to take action and not dabble, 2020 will be the breakthrough year for your life and your business.

A very small group of individuals will go through the 6 month 2020 Breakthrough Program. If you would like to learn more about it and apply to be a part of the program, please fill out the form at the bottom of this post.

The following outlines the different parts of the 2020 Breakthrough Program:

One on One Coaching

  • Weekly One Hour Zoom Conference Calls
    • Analyze your business and your life and determine your best path to success
    • Develop a plan together to set you up for success
    • System of accountability and reporting to ensure success 
    • Review of E-Learning Marketing System teachings from previous week
  • Option 2: Bi-weekly one-on-one coaching

E-Learning Marketing System

  • The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created.
  • We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laster-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.
  • The E-Learning Marketing System was created to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want.

Here’s What To Expect:

  • A complete diagnostic on your business
    • We perform a complete diagnostic on your business to determine the exact steps you need to take in order to grow your business from where it is right now to where you really want it to be.
  • A Customized Marketing Roadmap to Follow
    • We’ll tell you where you need to start… the exact online video presentations you need to review and the order with which to review them
    • We’ll point out the forms you need to complete and show you exactly how to go about doing that quickly and efficiently.
    • We’ll literally take you by the hand and lead you to success and wealth.
  • World-Class, Step-By-Step Internet Marketing and Business Building Content
    • Video Learning Modules
      • we have created a more powerful series of recorded business growth videos… chock full of examples featuring a multitude of businesses… so you can easily relate your business to one of the examples we highlight in each presentation
        • during the videos, we give you example after example after example to show you exactly how to take the information presented and actually apply it to your own business
        • each video has its very own self-study workbook so you can take notes… reinforce the marketing and business growth information we’ll expose you to… and use the online examples as templates
    • Unrestricted Access to Incredible Small Business Resource Library
      • Strategy Library – worth 100 times the price of membership, this library is a true one-of-a-kind masterpiece. How would you like to learn a strategy you can apply in less than 1 minute, costs you zero dollars to implement and is all but guaranteed to increase your revenue and profits by a minimum of 30%? Do you think you can’t afford to market to your prospects using direct mail? Think again. We can teach you a strategy for mailing thousands of highly qualified prospects and actually put money IN your pocket every time you execute this strategy. These are just two of the twenty-six strategies we have waiting for you in our Strategy Library that will explode your bottom line revenue.
      • Advertising and Marketing Library – we’ve assembled 8 powerful, results-producing libraries to provide you with the tools, resources and support you need to generate leads, attract new clients, create competition-crushing marketing and develop million dollar messages. Inside this section are entire libraries filled with proven and tested ads and marketing collateral, elevator pitches, unique selling propositions (USP’s), powerful sales letters, scripts and emails.
      • Email Library – finally… a total and complete library of emails that do it all… from generating new leads to attracting new clients to nurturing your clients with email autoresponders. This library provides you with the resources you need to create emails that compel your prospects to engage with you, and the autoresponder templates you can use to model your very own “competition-crushing” drip campaign.
      • Template Library – imagine having your own state-of-the-art graphic layout and design templates so you know specifically how to achieve top results from your marketing and advertising, website, landing pages, business cards, reports, etc. These templates allow you to create “competition-crushing” marketing in minutes, and it’s as easy as paint-by-numbers…
        • Advertising and marketing templates
        • websites
        • Business card
        • Elevator pitch
        • Revenue plan
        • Marketing schedule
        • Gap analysis
        • Marketing definitions
        • List of distribution channels, straggles and tactics
      • Headline Bank – more than 350 of the world’s most powerful headlines that can jump-start your marketing and advertising copy. The Headline Bank gives you the unprecedented ability to write eye-catching headlines that transform browsers into buyers. These headlines make readers stop in their tracks, pay attention to every word of your copy, and click your “Add to Cart” button without a second thought.
      • Sample Letter Library – what if you could instantly learn the secrets used by the world’s foremost copywriters and use their secrets to write sales letters that would flood your business with leads and sales? What if you could follow a simple, paint-by-numbers 9 step formula for writing sales letters that would practically force your prospects to buy from you on the spot? All of this awaits you in our Sample Letter Library, along with 59 of the most powerful, results-producing sales letters ever created. You can use all 59 as templates to create marketing that will out-sell your competition. These letters are responsible for driving millions of dollars in revenue to companies such as Newsweek, Time Magazine, Mercedes Benz, Mastercard and Timex.
      • Script Template Library – now you can create the perfect on-hold message, voice mail message and a receptionist script that transforms your receptionist from a glorified answering machine into a powerful salesperson and lead generator.
  • Weekly E-Learning Lessons Sent Directly to Your Email
    • covers the latest and greatest strategies and tactics for marketing your business both online and offline
    • topics help you to maximize your lead generation efforts and create a flood of new customers to the front door of your business… to the proper ways to skyrocket your revenue and profits through the use of Joint Venture partnerships
    • each lesson is easy-to-follow and even easier-to-apply

Professional Group Coaching

  • Every week we teach you marketing strategies and tactics that will generate as many leads for your business as you can handle and explain the best ways to convert those leads into paying clients.
  • Each strategy we cover includes tons of examples so the information provided can be easily applied to every business.
  • The content for each weekly Group Coaching call is specifically designed to help provide a “transformational” experience for each business that applies the information. The result is a business with the ability to dominate their market.

Inner Circle Mastermind

  • A mastermind is the fastest way to get to your next level. It’s a group of like minded individuals, all working together to elevate their game – to make more money, to gain more freedom and achieve the life they have always dreamed of.
  • As a member of the Inner Circle Mastermind you’ll be able to join our weekly, live calls to receive exclusive training and success habits, capabilities and tools that have allowed the successful to achieve their goals and desires. 
  • Instant access to our Private Inner Circle Mastermind Facebook Group where you’ll be able to network and learn from likeminded entrepreneurs who are all elevating each other to the next level. 
  • You’ll receive copies of the replay for every weekly call for review or in case you were not able to join the live call.

Fill out the application below to be considered to join the 2020 Breakthrough Program. Once we receive your application we will contact you to discuss the details further.

Here's The Perfect Solution If You Want 2020 To Be Your Best Year EVER!

When 2020 is coming to an end, where will you be with your life and business? 

In one year from now, if you don’t want to be in the exact same place that you are today, we need to talk! 

I’m looking for 4 people who can guarantee their full commitment and willingness to follow a proven system and make 2020 their best year ever! 

Everything that I’ve loaded into this opportunity has never been offered together before, and it’s not for everyone. But for those that take this journey, it will be a game changer! 

Many talk about wanting to produce more, get better results and to be successful. But it’s those that take action and learn the necessary skills and processes that actually do it. 

If you’re interested, let’s talk so I can outline the program and fill you in on the ways you will benefit from it… both personally, professionally and financially! 

I’m only going to accept 4 people into this offer, so time is of the essence. 

Please click here and grab a day and time we can talk. 

This is a first-come-first-served offer, so if you’re serious about making 2020 great, lets talk soon!

SAVVY – The Business Podcast Interview

On Saturday morning I had an opportunity to be a guest on SAVVY – The Business Podcast with Melissa Ambers. We had a great time talking business, marketing and strategy.

Watch the episode below and please leave your thoughts and comments.

Below are the links referred to at the end of the interview:

E-Learning Marketing System: https://jeffheggiebusiness.com/guidedtour

Inner Circle Mastermind: http://bit.ly/MastermindSpecialOffer

Business Coaching Inquiries: https://jeffheggiebusiness.com/one-on-one-coaching

Kodiak Mountain Stone: http://kodiakmountain.com

More Leads – Marketing and Advertising

Chapter One from my book, “45 Minute Business Breakthroughs,” to download a copy of the entire book you can do that HERE

Let’s face it. The major hot button for most small businesses these days is the ability to generate leads. All small businesses want more leads, but few of them know how to successfully attract customers to their business.

As a coach, I have in-depth knowledge and skill when it comes to generating leads. So here’s the process I use to do this.

If you’re like 99% of the business owners I speak with, you may often feel lost or overwhelmed as you try to navigate through all the various options available these days. Websites, social media, SEO, email marketing, Facebook, pay-per-click and so on.

Let me do you a favor right now and completely remove that overwhelm from your life forever. Are you familiar with the 80/20 rule?

For business owners, it means 20% of what you do every day is generating 80% of your total annual revenue.

In other words, you’re only doing a few things daily that makes you most of your money. I can tell you specifically what makes up that 20%, and that’s all you really need to focus on after today.

There are 5 areas that make up that 20% – leads, conversions, transactions, pricing and profits.

I’m going to be focusing on just 2 or 3 of these 5 areas, so you can imagine what you could actually generate revenue-wise if you implemented all 5 areas.

In fact, let me show you what’s possible, and why these 5 areas are so critical.

I use a tool called a Profit Growth Calculator. Do you by chance know the exact number of leads and sales you’ve made over the past 12 months?

No! That’s OK… let’s plug in numbers for a make believe business. Let’s say your business generated 1000 leads in the past year… and your average conversion rate was 25%.

Let’s also say your customers bought what you sell 10 times throughout the year… and they typically paid on average around $100 per purchase.

Finally, let’s say your profit margin per sale is only 25%.

The Profit Growth Calculator

Notice at the bottom that you’re earning $62,500 annually. But, look what happens if we simply increase each of these 5 areas by a meager 10%.

You would see your annual revenue almost double from $62,500 to over 6 figures. By the way, that’s the ballpark most business coaches play in… the 10% increase range. Nothing wrong with that either, believe me.

Most business owners would KILL to almost double their revenue, wouldn’t you agree? Now, watch what happens if you could increase each of the 5 areas by 50%.

Your business would skyrocket from $62,500 to almost half a million dollars annually. Now, you may be thinking 50% gains in each of these 5 areas would be next to impossible. Let me assure you, a 50% increase is child’s play, and I’m going to prove it to you right now.

When asked, most business owners tell me “word of mouth”, or more often than not “referrals”, are how they generate leads. Referrals are obviously an excellent lead source. In fact, it may be the best one by far, but the problem is you never know when you will get them. They’re not reliable and you certainly can’t generate them whenever you want.

99% of businesses today do have a website. Do you know for sure how many leads your website generates every month? Do you know for sure how many sales your website produces every month?

Can I show you why your website isn’t generating leads or closing sales for you? In fact, would you like for me to give you the deeply hidden secrets that the marketing gurus DON’T want you to know?

Here’s the key to successful marketing. You MUST be able to enter the conversation taking place in the head of your prospects. Or, another way to look at it is to be able to address the number one question on your prospect’s mind at just the right time. So how do you do this? It’s actually quite simple when you know and understand the fundamentals of marketing.

The conversation that’s taking place in EVERY prospect’s mind revolves around two major points. There’s a problem they have, and they don’t want… and there’s a result they want but don’t have.

Now believe it or not, there is actually a marketing formula we follow that takes these two points into account and spits out a message so compelling it practically forces your prospects to buy what you sell.

It’s called the Conversion Equation, and it looks like this – Interrupt, Engage, Educate and Offer. The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral, or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want.

The Engage is your sub-headline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have. The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition.

Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position.

You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price. And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down.

But, here’s another critical fundamental of marketing. Because of the saturation of marketing messages these days, most prospects have become numb to most marketing.

Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell.

For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. Following the Conversion Equation reduces the touch points to somewhere between 5 to 12 points of contact.

But here’s the key… most businesses don’t follow up with their prospects at all, and this provides a HUGE window of opportunity for ANY business that does follow up… to position themselves as the dominant force in their industry.

But, in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you MUST find a way to collect their contact information, and that’s the purpose of your Offer.

Most businesses offer something that only appeals to prospects we call NOW buyers – prospects ready to make an immediate purchase. Unfortunately, NOW buyers make up less than 1% of the total number of prospects that are in the market to buy what you sell.

These businesses typically offer prospects a free consultation, a discount, a coupon, a free assessment, a complimentary quote, or the biggest mistake of all… CALL US!

For most businesses, all of their marketing material… their website… their business card… all list their phone number as their sole offer… and that ONLY appeals to that 1% of NOW buyers. The remaining 99% of viable prospects are “investigating” and gathering information about what you sell.

They’re searching for information because they want to determine who is offering the best value. You see, prospects DON’T shop price – they shop VALUE!

The only reason prospects consider price is that most businesses don’t give them any other value proposition to consider except price.

Remember what I said a moment ago about making your business unique – creating a market-dominating position?

Most businesses don’t do that, and since they… and all of their competitors… look exactly the same, prospects are FORCED to shop price. So, with these fundamentals in mind, let’s see how your website stacks up to them.

Let me show you a website we just revised for a child psychologist so you can see what I mean… and then let’s take a look at your website as a comparison. Here is the child psychologist’s original website.

This is typical for this profession, and 99% of his colleagues’ websites look EXACTLY like this. Notice the generic headline – Parenting Advice and Resources from Dr. John Smith.

He has to have a headline like that because he’s attempting to be all things to all prospects. Basically, this doctor helps parents deal with adolescent problems. Look at the 9 areas he services – emotionally disturbed kids, behavioral problems, teen pregnancy, peer pressure and so on.

So, let’s compare this site with the fundamentals we just discussed. First, you MUST create a market-dominating position. This doctor could actually create 9 of them by simply positioning his specialty in each of his 9 individual areas of treatment.

For example, let’s say he decides to start with the top condition on his list… emotionally disturbed kids. These are kids that yell, scream and constantly have a highly belligerent attitude toward their parents. They scream at them and are known in some cases to threaten the parents. These kids can’t be reasoned with and these poor parents have NO clue how to deal with this situation.

So, here’s what this doctor needs to do. Forget the website completely – this doctor needs what we call a squeeze page. This is a single page that’s online and specifically addresses ONLY this one condition. So, what should this page look like… and what should it say?

Remember the second fundamental – you MUST enter the conversation taking place in the head of your prospect. There’s a problem they have they don’t want… and there’s a result they want but they don’t have. This is where we implement the first two components of the Conversion Equation… Interrupt and Engage. The headline is the Interrupt and it must address the problem they have and don’t want.

Here’s the squeeze page we created for this doctor that did that.

Notice the headline – Are You Sick and Tired of the Yelling, Screaming and Belligerent Attitude of Your Child? Does that address the problem these parents have and don’t want? Would you say that’s a 100% bullseye?

Now, for the Engage which is the sub-headline. It MUST address the result they want but they don’t have. Notice it says – Now You Can Discover the Secrets to Controlling Your Child and Instantly Restore Peace and Quiet in Your Home. Would you say that’s bullseye number two?

Now, let’s look at the third Conversion Equation component… Educate. In the doctor’s original website, because he’s trying to appeal to all prospects, his video said this – “Greeting parents. I want to welcome you to remarkable parenting. You will find tons of great information here with hundreds of pages of articles.”

Think how ridiculous this sounds if I’m one of these parents with a kid that has a belligerent attitude. Do I want to read hundreds of pages of articles? Or, am I searching for a specific solution to a specific problem? Do you see why most websites these days are basically a total and complete waste of money? They don’t address the things your prospects are truly looking for. Here’s the new script we created for this doctor.

“As a parent, are you struggling to gain control of your child’s attitude and emotions? Is your child yelling and screaming at you, while often displaying a belligerent and sometimes threatening tone that no matter what you do or try… you just can’t seem to get under control?

My name is Dr. John Smith, and I help parents like you every day learn the techniques that will solve these frustrating and destructive behavioral patterns once and for all. In fact, let me prove it to you. Enter your first name and email in the box to the right, and I’ll send you a series of 60-second techniques that will immediately restore peace and quiet in your home.”

Think that just might get more prospects to respond to this message? And that brings us to the final component of the Conversion Equation… the Offer. Look at the doctor’s original offer. It was for a free consultation. The only prospects that will accept that type of offer are those NOW buyers. Remember, they’re less than 1% of the total number of prospects looking for this type of help.

When your offer is to “call me,” that basically says “let me sell you” to your prospects. We are so used to getting non-stop sales pitches these days that we resist calling anyone with every fiber of our being. Most people won’t answer their phone unless they recognize the caller ID. This type of offer is called an incentive offer, and incentive offers only work for common purchases, emergency situations and impulse purchases.

And remember, most prospects don’t buy until they have been exposed to your messaging somewhere between 5 to 12 times. If you tell prospects to “call you,” and most won’t, how do you keep marketing to them? Obviously, you can’t. The secret to effective marketing is to offer what most prospects truly want… INFORMATION!

Look at the last sentence in the child psychologist’s video script… “enter your first name and email in the box to the right, and I’ll send you a series of 60 second techniques that will immediately restore peace and quiet in your home.” That offer is ZERO risk to a prospect, and it offers them something they truly want… a solution to their problem.

They can receive it by simply providing their name and email address… WITHOUT having to speak to anyone… or be subjected to any type of sales pitch. That’s why the offer on this doctor’s squeeze page says, “Learn the Secrets to Gaining and Maintaining Complete Control of Your Child in Less than 60 Seconds.” Is that a highly compelling offer that would appeal to a majority of the prospects directed to this page?

And do you now see why we call this a squeeze page? There are NO navigation buttons on this page to distract the prospect. In fact, there is only ONE action they can take… enter their contact information. Otherwise, they have to close the page completely… and if they do, THAT is when we can redirect them to the doctor’s main website to see if there is something else that might grab their attention.

That informational offer provides them with proof that this doctor can actually get them the results they’re looking for, and then within that information is an offer for them to schedule a consultation with the doctor, which they are now more likely to do.

But consider these numbers for this doctor’s original website. He could easily generate 300 or more leads per month using a pay-per-click campaign on Facebook. Those leads are then sent to his original website. He will then average around 10% of those leads… or 30 prospects… will see his offer for the free consultation and will call to inquire about it.

Notice I said INQUIRE about it, NOT request it. Out of that 10% that will call… only 10% of them will actually consent to the consultation… which equals 3 prospects.

Fortunately, for most professionals like this doctor, they typically convert 100% of the prospects they get in front of… so those 3 prospects will more than likely become patients. Note that out of 300 leads, the doctor winds up with 3 new clients. That is the national average today – 1% of all leads generated will typically convert into a new client. That’s pathetic!

But, now let’s look at the doctor’s new squeeze page. First of all, let’s leave his number of leads at 300 per month. That squeeze page won’t impact that number whatsoever. But let me ask you this and give me your open and honest opinion.

Do you think this new page will increase the number of prospects that will request this doctor’s secrets to gaining and maintaining complete control of their child? The doctor was getting 10% with his old site. What percent do you think would request this new, more compelling offer?

Most responses I get average somewhere between 50% to 70%. Well, suppose we stay really conservative and say that just 20% request the new offer.

That would mean 60 prospects would receive those secrets and actually see for themselves that this doctor’s methods really work.

And once they do, what percent of those do you think might request the consultation with the doctor? Remember, that originally it was just 10%.

Again, most responses I get average between 50% to 70%. I would tend to agree with those numbers, but we know he originally converted 10%, so to be really conservative, let’s just leave that conversion rate the same… 10%.

So, out of the 60 prospects requesting the doctor’s secrets, 6 of them now request the consultation. And let’s assume like we did originally the doctor converts all 6 of them into patients. That’s an additional 3 patients per month, isn’t it?

Now, let’s say this doctor only charges $800 for his services, even though in reality it’s typically 3 times that amount. $800 times 3 new patients is an additional $2,400 per month… which is an annual increase of $28,800. That’s obviously a dramatic increase in revenue considering we’re being ridiculously conservative… and all we did was make some slight changes to this doctor’s site.

So, let me ask you this. Do you think we could get similar results for your business? How many leads have you generated in the last 12 months?

How many leads would you estimate you’ve generated this month? How many of those leads requested your offer? If we could create a similar process for your business… and offer compelling information to your prospects just like we did for the child psychologist… do you think more prospects would respond? By what percent?

Could we conservatively agree that a 10% opt-in rate is easily a no-brainer? Do you realize just that one change alone would double your current sales revenue?

And that’s assuming we don’t increase your number of leads or your final conversion rate… which we will. If you said your last month’s revenue was $25,000… then just this one change alone adds an additional $25,000 to your bottom line.

In a recent case study I conducted, I found $58,000 in additional annual revenue just using this one simple strategy.

But consider this!

That additional revenue is NOT just a one-time increase. That’s revenue the business will generate year after year after year.

And… $58,000 in additional annual revenue increases the valuation of that business somewhere in the range of $150,000 – $200,000.

This article was taken from my book, “45 Minute Business Breakthroughs,” to download a FREE copy of the entire book you can do that HERE.

If you would like to explore other options of how I can help you take your business and your life to the next level, find out more about my one-on-one coaching programs by clicking HERE

Another option to consider is our online business coaching program. The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created. It was designed to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want. Check out our FREE Guided Tour to find out more about the E-Learning Marketing System by clicking HERE

The One Funnel Away Challenge Is BACK!

You’ve probably heard all the buzz about the One Funnel Away Challenge by now…

(…you know, the crazy, intense challenge where you have 30 days to build and launch your online funnel, while having Russell Brunson, Julie Stoian, and Stephen Larsen as your coaches?)  

Word is spreading about how awesome this Challenge is, and thousands of entrepreneurs have been a waiting list for it to open back up, so they can join the next one.
Well, after months of waiting, it’s finally back!

The Challenge officially kicks off September 2, but you can join right now!  The registration deadline is September 1 9pm ET!

Crazy part is, for a huge 30 day Challenge with 3 top-notch marketing trainers, it’s just $100 for the WHOLE Challenge!  Sooooo, it’s pretty much a no-brainer deal…

If you’re the type of person who wants an online business, but you struggle to get it off the ground…

Or you hate the business you’ve built…

Or you struggle with the actual implementation part…

Then this Challenge FORCES you to bite the bullet and get your first (or next) funnel built.  

They go through everything in detail, so even if you’re a newbie and have never built a funnel before, this would be an appropriate Challenge for you to do…


You can check out the details of the Challenge here → http://bit.ly/OneFAChallenge

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Book Quote of the Week – 135

“The FASTEST way to getting back on my feet is to find the right customer who will advertise for me through word-of-mouth referrals.”

Julie Stoian

You Can Do Hard Things

An Excerpt, with some minor edits, from a note I was sending someone hoping to help them in a tough spot. I wanted to share it here as well, just in case someone reads it that could gain something from it.

You have been searching for answers and feel that you are not getting them. I can promise you that there will be a day when you look back on this time and will be able to see blessings that you cannot see now. You will be able to see where His hand was guiding you. You will understand the Why. Why you had to go through this trial. Why it wasn’t easier. And that is how you will make a difference in the world for many, many people. There are people near you that need you now. There are people nowhere close to you now that are going to need you. Everyone is dealing with their own struggles and challenges and they need help. Most can’t be helped by someone that has the book smarts on the struggle. But the person who can make a difference, the person who can change their life, the person who can save them is the one who has been there. The one who has been in their shoes and has conquered that challenge. My friend lost a baby boy and a brother in a short period. Nobody could really help her through those difficult times that hadn’t been through something similar. But now, she can take those tragic experiences and help many others going through their own tragic times. I often recall an old Young Woman’s theme, “I can do hard things.” Every hard thing that you have pushed yourself through, whether it was in a relationship, a sport, in business or something else has prepared you for something you will go through and deal with at some point in the future. Philippians 4:13 “I can do all things through Christ which strengthens me.” You’ve been through hard things in the past and it has strengthened you. You are going to go through hard things throughout your life and they will continue to strengthen you. Right now may be the hardest thing that you have had to deal with up to this point of your life. You can do it. You will grow from it. You are amazing. YOU are going to make a difference in the world!

Do You Have To Do Everything Your Coach Asks?

Early in my career when I was a bank manager there were many things about my position that I enjoyed. I loved working with customers, analyzing their businesses to find the best solutions for them, and I loved coaching and mentoring my staff. Before I was in this position at the bank I had a manager who was a great coach to me. He mentored me well and taught me a lot about being a manager and a coach. 

Throughout my career, coaching is one thing that I’ve continued to enjoy and today I love working with clients to help them work on their businesses, leadership and their personal lives. But whether I’m working with one of my clients, my own team or even the basketball team that I coach, there is one thing that drives me crazy. 

What is it that drives me crazy?

It’s when something doesn’t work out because they didn’t do the things that I knew would work. It’s when my client, team or players don’t listen to me. 

That is the reason that I’m writing this right now. Lets flip the situation around and put me in the client’s seat. Even though I’ve always loved coaching and leadership I’ve never done much in the way of writing or publishing. My coach has recently been talking to me about “finding my voice.” He wants me to start publishing on a regular basis, even if it’s only for my own benefit. He told me to write articles, blog, use Facebook Live, podcast, it didn’t matter. Just start doing something and share it somewhere.

Later when I was alone I sat down to my computer and thought about it. I understood what he was wanting and why it would benefit me. But my thought was that maybe journaling would be good enough. I would do all the writing, I just wouldn’t publish it anywhere. But then I put my coaching hat back on and thought about it some more. From a coaching perspective, I know why he wants me to do it. I also know as a coach how I would feel if I asked one of my clients to do this but they didn’t. 

As a client, team member or player, if you want to grow and benefit from what your coach can do for you, you need to be all in. You need to do the things you are asked to do, even if it’s hard. Sometimes the task isn’t what you learn the most from. It’s the discipline of going through with the task that is the real teacher. 

Book Quote of the Week – 129

“I’ve learned that in order to be happy in life, you need to figure out what your talents and strengths are… then run with them! Don’t settle for anything less than what your abilities can get you.” – Trey Lewellen in Expert Secrets (Click below for your FREE copy)

Book Quote of the Week 110

“Sixty percent of what you teach applies to everybody. The trick is how you get that sixty percent to the person. If I teach you, I’m concerned about what you think and how you think. I want to teach you how to learn in a way that’s right for you. My greatest challenge is not teaching Tom Brady but some guy who can’t do it at all, and getting them to a point where they can. Now that is coaching.”

Tom Martinez