WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out the options and investigate the different products available. Observe the product to checkContinue reading “WOM Meets Customers Head-On”

Who’s Your Sales MVP?

In a recent post, we talked about making the first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your prospective big fish to match the right salesperson to the fish. You need to do this in two steps:Continue reading “Who’s Your Sales MVP?”

Deliver +1

In a recent post, I talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about the concept of Deliver +1 and how this concept can take your customer service to the next level. I’ve decided to split up this post so the next one willContinue reading “Deliver +1”

How Do You Truly Become Successful?

What builds a great business? How do you truly become successful? So many people say that they want to be successful, but they do little to make it happen. I often refer to Zig Ziglar’s quote, “You can have everything in life that you want if you will just help other people get what they want.” IContinue reading “How Do You Truly Become Successful?”

Another Secret Revealed

In the last post we talked about the first secret to building a solid customer service plan and how to decide what your vision is.  Today we’ll talk about the second secret in taking your satisfied customers to raving fans. You must know what your customers want. Know who your customers are and you willContinue reading “Another Secret Revealed”

Three Secrets of Customer Service

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier. Continue reading “Three Secrets of Customer Service”