Whatever your brand stands for, you have to deliver on the promise. Don’t promise what you can’t deliver, and deliver everything you promise. That’s the only way you’ll ever control your brand. And beware: brands always mean something. If you don’t define what the brand means, a competitor will.
One of the things that I have prided myself with in my company is our team communication. It would make me proud to hear someone else from our team talking to a new employee or a potential employee and tell them how great our team communication is.
But the other day I received a call from one of our team members that had some concerns. His concerns had caused some problems between him and another team member. The problem is that as we discussed the situation I came to realize that the entire situation was created because of some poor communication from me.