“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” Blair Warren (Expert Secrets – Russell Brunson)
Russell Brunson is a name and face I’ve seen plastered all over the internet for a long time. I’ve known a little bit about his company, ClickFunnels, but only to the degree that it’s an online marketing company.
Recently he caught my attention with a great hook. It said, “What would I do if I lost it all?” That got me curious and took me right into his funnel. The next thing I know, I’m signed up for the One Funnel Away Challenge.
As an entrepreneur I love to hear the stories of other entrepreneurs. I love hearing how they got started, where they’ve failed and where they’ve succeeded. So this is what got me excited about the One Funnel Away Challenge.
Here’s how Russell explained the challenge:
Recently, I asked 30 of my ‘Two Comma Club’ members (those who have generated over $1 Million+ inside their ClickFunnels funnel) a very loaded question…
“You Suddenly Lose EVERYTHING…
You lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high, and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month.
You no longer have your big guru name, your following, or JV partners. Other than your vast marketing experience, you’re an unknown newbie.
What Would You Do?
Day 1 To Day 30) If You Knew You Only Had ONE FUNNEL To Make Back Your Millions?”
Each of them replied to my email with a brilliant detailed 30-day plan of what they’d do to get back on TOP.
They broke it down day-by-day…
“Day 1, I’d do this… Day 2, I’d do this… Day 3, I’d do this…”
Each of them laid out a complete 30 day battle plan to get their business back on track…starting back at “square one” with:
No Traffic…Running Errands…
And No Funnel…
The “30 Days” book is a GIANT 550 page hardcover book of ALL their compiled battleplans (Day 1 through Day 30).
30 chapters… 30 action plans…
You can actually flip through the pages day-by-day, and SEE the “big picture” of their ONE FUNNEL plan laid out right in front of you!
You can HOLD it in your hands…
You can page through, and reference it as you try out new business ideas…
You can highlight key ‘a-ha’ moments’ as you read, and make notes in the margins…
If you’re starting from scratch (or starting again), with no name, no reputation, no list, no money, no traffic, and no product…
The One Funnel Away Challenge is what I would do, from Day 1 to Day 30, if I lost everything, and had to create ONE FUNNEL to get back on track!
Now that is something that gets my attention. Wanting to hear all those stories excites me. I love reading autobiographies to see how different people built their businesses. But this one is unique! 30 successful entrepreneurs walking you through a day by day plan of what they would do if they had to start over again.
I spent the $100 to join the One Funnel Away Challenge. I’m a week into it and I can definitely tell you that I’m not disappointed. I have learned a lot about marketing, sales and funnels. It’s not just another course that you may or may not use the things you are taught. From day one you are taking action and creating your business. But I’ll tell you what. If I had spent the $100 and only got the 550 page “30 Days” book, it would have been money well spent! This book is Golden! The things shared in it are invaluable!
If you want to be successful in any part of your life, you need to find someone else who is already doing what you want to do and model your efforts after theirs. – Tony Robbins (DOTCOM SECRETS – RUSSELL BRUNSON)
Once in a while you start reading a book that opens up a new world for you. That is what happened to me with the last book I read.
“The second reason deep practice is a strange concept is that it takes events that we normally strive to avoid – namely, mistakes – and turns them into skills. To understand how deep practice works, then, it’s first useful to consider the unexpected but crucial importance of errors to the learning process.” – Daniel Coyle
“Deep practice is built on a paradox: struggling in certain targeted ways – operating at the edges of your ability, where you make mistakes – makes you smarter. Or to put it a slightly different way, experiences where you’re forced to slow down, make errors, and correct them – as you would if you were walking up an ice-covered hill, slipping and stumbling as you go – end up making you swift and graceful without your realizing it.” – Daniel Coyle
“The people inside the talent hotbeds are engaged in an activity that seems, on the face of it, strange and surprising. They are seeking out the slippery hills… they are purposely operating at the edges of their ability, so they will screw up. And somehow screwing up is making them better.” – Daniel Coyle
High performers can do almost anything they set their heart and their mind to. But not every mountain is worth the climb. What differentiates high performers from others is their critical eye in figuring out what is going to be meaningful to their life experience. They spend more of their time doing things that they find meaningful, and this makes them happy.
Last week I was talking to someone about work and an upcoming vacation he had planned. He expressed to me how productive his week had been because he knew what he had to accomplish before he could leave on vacation. It made me think of a post I had written back in 2013. After reading it again this morning I thought I would post it again. It was a copy of an email that I had sent out to my team:
We have talked a lot about productivity and time management over the past year. We have included it in our education meetings, I’ve sent our Dave Ramsey podcast and we’ve included it in our Monday morning meetings.
- As a general rule, on the day before you go on vacation, do you get two or three times as much work done as you normally get done in a day?
- If you can learn why you are that much more productive on the day before vacation, and then repeat that process on a daily basis without working any longer or harder, does it make sense that you will be more valuable to yourself, your family, your company, and society in general?
- On the night before the day before vacation, do you take a sheet of paper and say to yourself, “Now tomorrow I’ve got to do…,” and then make a list of things you must do?… In its simplest form, that’s goal setting and it’s critical. Next, did you organize your must-do list in the order of importance and accept responsibility for competing those tasks?