Decoding WOM (Word of Mouth) Messages

Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or service you will usually receive an amazing rush of salesContinue reading “Decoding WOM (Word of Mouth) Messages”

Killer Mistakes – Part 2

In Part 1, we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle. When you take on too much, your business can’t keep up and therefore you can easily lose controlContinue reading “Killer Mistakes – Part 2”

Final Stages of Your Franchise Prototype Process

In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine turn your plan for the ultimate levelContinue reading “Final Stages of Your Franchise Prototype Process”