“How do you go about becoming a millionaire? I’m often asked this question and ever since I founded Virgin Atlantic in 1984 my answer has been the same: ‘Start as a billionaire and launch a new airline.'”
“Rejection is experienced by those unwilling to be responsible for the outcome”
“A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”
Peter has a set of rules that guide his life. His 28 Peter’s Laws have been collected over decades. Here are some favorites:
Law 2: When given a choice…take both.
Law 3: Multiple projects lead to multiple successes.
Law 6: When forced to compromise, ask for more.
Law 7: If you can’t win, change the rules.
Law 8: If you can’t change the rules, then ignore them.
Law 11: “No” simply means begin again at one level higher.
Law 13: When in doubt: THINK
Law 16: The faster you move, the slower time passes, the longer you live.
Law 17: The best way to predict the future is to create it yourself. (Adopted from Alan Kay)
Law 19: You get what you incentivize.
Law 22: The day before something is a breakthrough, it’s a crazy idea.
Law 26: If you can’t measure it, you can’t improve it.
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you can’t dictate attitudes from on high. All you can do is hire the right people and empower them to sort things out as they happen.
“It’s not about ideas, it’s about making ideas happen.”
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming ‘Wow! What a Ride!'”
– Hunter S. Thompson, The Proud High-way: Saga of a Desperate Southern Gentleman, 1955-1967
Whatever your brand stands for, you have to deliver on the promise. Don’t promise what you can’t deliver, and deliver everything you promise. That’s the only way you’ll ever control your brand. And beware: brands always mean something. If you don’t define what the brand means, a competitor will.