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Russell Brunson is a name and face I’ve seen plastered all over the internet for a long time. I’ve known a little bit about his company, ClickFunnels, but only to the degree that it’s an online marketing company.
As an entrepreneur I love to hear the stories of other entrepreneurs. I love hearing how they got started, where they’ve failed and where they’ve succeeded. So this is what got me excited about the One Funnel Away Challenge.
Here’s how Russell explained the challenge:
Recently, I asked 30 of my ‘Two Comma Club’ members (those who have generated over $1 Million+ inside their ClickFunnels funnel) a very loaded question… “You Suddenly Lose EVERYTHING… You lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high, and people harassing you for money over the phone. Plus, you have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month.
You no longer have your big guru name, your following, or JV partners. Other than your vast marketing experience, you’re an unknown newbie. What Would You Do? (From Day 1 To Day 30) If You Knew You Only Had ONE FUNNEL To Make Back Your Millions?”
Each of them replied to my email with a brilliant detailed 30-day plan of what they’d do to get back on TOP.
They broke it down day-by-day…
“Day 1, I’d do this… Day 2, I’d do this… Day 3, I’d do this…”
Each of them laid out a complete 30 day battle plan to get their business back on track…starting back at “square one” with: No Product… No List… No Traffic…Running Errands… No Reputation… And No Funnel…
The “30 Days” book is a GIANT 550 page hardcover book of ALL their compiled battleplans (Day 1 through Day 30).
30 chapters… 30 action plans…
You can actually flip through the pages day-by-day, and SEE the “big picture” of their ONE FUNNEL plan laid out right in front of you!
You can HOLD it in your hands…
You can page through, and reference it as you try out new business ideas…
You can highlight key ‘a-ha’ moments’ as you read, and make notes in the margins… If you’re starting from scratch (or starting again), with no name, no reputation, no list, no money, no traffic, and no product… The One Funnel Away Challenge is what I would do, from Day 1 to Day 30, if I lost everything, and had to create ONE FUNNEL to get back on track!
Now that is something that gets my attention. Wanting to hear all those stories excites me. I love reading autobiographies to see how different people built their businesses. But this one is unique! 30 successful entrepreneurs walking you through a day by day plan of what they would do if they had to start over again.
I spent the $100 to join the One Funnel Away Challenge. I’m a week into it and I can definitely tell you that I’m not disappointed. I have learned a lot about marketing, sales and funnels. It’s not just another course that you may or may not use the things you are taught. From day one you are taking action and creating your business. But I’ll tell you what. If I had spent the $100 and only got the 550 page “30 Days” book, it would have been money well spent! This book is Golden! The things shared in it are invaluable!
I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
The list is endless. There are many more I’ve included in my Reading List, check them out HERE. Or check out the 2,275 books that come up in Amazon when you search “How to be successful” HERE.
But it doesn’t matter how much you know or how much you’ve read if you don’t act. There are many things that you need to do and things that need to come together for you to be successful, but I know that one thing you need to be successful is discipline. Today I have been thinking about something I call Alarm Clock Discipline.
The more I read, the more I see thoughts and ideas overlapping with different authors. Recently I’ve had three different resources that have made me think about this topic.
Out of all the great things that I have learned from this book, there is one concept that stands out more than the others. “The simple things that lead to success are all easy to do. But they are also just as easy not to do.” This concept is hit on throughout the book. It’s the simple, little habits that you do every day that lead to success. The simple, little habits that are easy to do, but just as easy not to do. This phrase runs through my head every single morning now if I want it to or not. I set my alarm for 5am. When it goes off I have two choices. I can slide out of bed, put on my running shoes and go for my morning run. Or I can hit the snooze button, curl up in bed and fall back asleep. I’ve really done both quite a few times in my life. I’m pretty disciplined so getting up early to run or workout usually isn’t a big deal. But I’m not as disciplined in going to bed at a good hour. So some mornings when the alarm goes off at 5am and I’ve only been in bed for a few hours it’s pretty easy to justify skipping the workout that morning and usually hitting the snooze two or three more times after that. But now each morning when my alarm goes off, before I have the opportunity to realize how tired I am, the words, “Easy to do. Easy not to do.” are running through my head. That’s motivation enough to get me going.
Jeff talks about the “little things” a lot. If I hit the snooze and skip my run it likely isn’t going to kill me or have a drastic impact on my health. But the compound effect is always working. It’s either working for us or against us. So as I get out of bed for my workout those actions are compounding with all the other times I take those positive actions. That one workout might not have much of an impact on my health, but compounding them all together will. Just like when I hit the snooze, that action compounds with all the other times I take those actions and works against me.
Basketball is a big part of life in our family and Alarm Clock Discipline is a big deal when we are getting teenagers up at 5:00am for a workout. As would be expected with kids, some days are easier than others, but over the past five years I’m proud to say that Tia and Daxon have put hundreds of hours into working on their game before most kids their age would even consider being out of bed.
In the book they say that discipline starts every day when the alarm clock goes off in the morning. The moment the alarm clock goes off is the first test and it sets the tone for the rest of the day. The test is simple. When the alarm clock goes off do you get up out of bed or do you lie there in comfort and fall back asleep.
They go on the explain that if you have the discipline to get out of bed, you win, you pass the test. If you are mentally weak at that moment and you let that weakness keep you in bed, you fail. Though it seems small, whichever decision you make will translate into more significant and substantial elements of your life.
My favorite quote in this book is, “Discipline is the difference between being good and being exceptional.”
How do you become successful? There are many answers to that question. But having Alarm Clock Discipline is a good place to start.
My daughter is a junior in high school and is trying to figure out the path she wants to take in life. To help her out I took her to visit with an amazing friend of mine. She runs multiple, successful companies. She serves on multiple boards. He has an incredible family. She serves extensively in our church. I could go on and on, but lets just say if I’d like my daughter to get some life advice, she’s a great one to be getting it from.
As I sat listening to the two of them talk, my friend shared stories, helped make plans and gave some great advice. But there was one part of the conversation that I’ve been thinking a lot about since that meeting. They had been taking about some specific universities and she had told my daughter who her contacts were at these universities. My daughter made a comment about how she seemed to know everybody.
This was the most valuable lesson my daughter could learn in this meeting. My friend expressed to my daughter the importance of who you know.
Does it really matter who you know?
Does it really matter how big or connected your network is?
Really, how valuable is your network?
Your network is everything!
As I’ve said in other posts, people are going to do business (or whatever you are relating this to) with people they know, like and trust. Products and services obviously all come into play but on an even playing field, more often than not the decision maker is going to go with the person or company she knows, likes and trusts.
I think back to some of my major business transactions and in every case I had a relationship with the decision maker or the person who sent the referral. Your ability to build the proper network around you will determine your success in everything that you do.
In Thou Shall Prosper: Ten Commandments for Making Money, Rabbi Daniel Lapin talks a great deal about the importance of building your network. He advises us to “build genuine and sincere relationships with as many people as possible with no thought of reward.” This is the key in building your network. Be genuine. Build Friendships. Don’t build relationships based on wanting to know what that person can do to help you. Look for opportunities to help others in your network without expecting anything in return.
As you build and foster relationships you will discover opportunities to serve others and when the time comes that you are in need, you will have someone within your network that you can turn to.
Is there someone right now that you want to connect to? Figure out how you can help them with something they need done.