“Never let a person’s weakness get in the way of his strength.” – Coach K
High performers can do almost anything they set their heart and their mind to. But not every mountain is worth the climb. What differentiates high performers from others is their critical eye in figuring out what is going to be meaningful to their life experience. They spend more of their time doing things that they find meaningful, and this makes them happy.
Tell everyone near you about your product or service!
Learn about Proximity Marketing at https://www.geogemz.com/kodiak/
“The biggest mistake you can make is to accept the norms of your time.”
– Neil Strauss
One of the things that I have prided myself with in my company is our team communication. It would make me proud to hear someone else from our team talking to a new employee or a potential employee and tell them how great our team communication is.
But the other day I received a call from one of our team members that had some concerns. His concerns had caused some problems between him and another team member. The problem is that as we discussed the situation I came to realize that the entire situation was created because of some poor communication from me.
In Dave Ramsey’s book,EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches he says, “One of the hallmarks of winning companies is they are very intentional and effective at communication.”
For the success of a company and a team we must always be reminding ourselves about the importance of intentional and effective communication.
Think & Grow Rich (Original 1937) Ebook & Forum Website:
While I was driving the other day, I was listening to this months Success Magazine CD. I was enjoying the interview with Barbara Corcoran (Shark Tank star) when something she said just hit me. She was talking about when she started to get recognized as an expert in her industry (New York real estate) because she was writing reports. Even though she had competitors that were much bigger than her, she was being recognized as the go-to expert. The comment she made that I loved so much was, “if you steal the limelight you steal the market share!” After she said it, Darren Hardy paused for a moment, repeated the quote and said, “I like that!”
Too many entrepreneurs that are just starting out are timid or intimidated by their bigger competitors. In her article in the magazine she says, “Use what you got all the way!” You might not be the big fish in the pond, you might not think you are the expert in your industry. But you are the expert of what you’ve got. “Use what you got all the way!” Be the expert with what you’ve got and get noticed. The more you can get yourself in the limelight, the more market share you can win. Barbara published reports on the New York real estate market based on information she had from sales she had made. Her information got recognized and used, quoting her as the industry expert. Things took off from there.
But where do you start, you’re not Barbara Corcoran? Start anywhere, start now. When she started she wasn’t the Barbara Corcoran she is today either. Start with your local paper, start with a blog, start with Linkedin. It doesn’t matter, just start. Who are you? That is what everyone in your industry needs to know.
“But I don’t want to be in the limelight. I want people to recognize my company, not me.” If that is how you feel, that is fine. Many companies grow and do extremely well without anyone knowing the entrepreneur or the leader in the company. But alternatively, think of some of the charismatic figures that are so well known and have names synonymous with their companies: Richard Branson and Virgin, Tony Hsieh and Zappos, Donald Trump and the Trump Organization.
I was recently asked to be featured in a commercial for the college I attended. The commercial was filmed at one of my stores and my brand coverage in the commercial was excellent. Since it started airing I’ve been amazed first by how many people mention to me that they have seen it. Secondly, by how many people think that it is a commercial for my company, Kodiak Mountain Stone (Yes, if you are reading this, I want you to tie me to Kodiak Mountain Stone). It’s these opportunities you need to take advantage of. You want people to know you, to know your brand. “When you steal the limelight, you win the market share!”