Book Quote of the Week 095

“…coaching shows us, almost always, that the truth we don’t think we can handle will actually be what wins the trust of another person.”

Brandon Craig

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Book Quote of the Week 093

Having your own intention be clear is everything.  People don’t like being manipulated. They don’t like bait and switch, or the indirect approach. They want to know what we want and why.

Brandon Craig

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Book Quote of the Week 90

Sales is about being able to communicate with your potential customer what it is that your service or product does for them in such a way that they can see it. Because if they can see it the same way you can see it, they’ll buy it.

Brandon Craig

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