Book Quote of the Week – 050

Peter Diamandis

Peter has a set of rules that guide his life. His 28 Peter’s Laws have been collected over decades. Here are some favorites:

Law 2: When given a choice…take both.

Law 3: Multiple projects lead to multiple successes.

Law 6: When forced to compromise, ask for more.

Law 7: If you can’t win, change the rules.

Law 8: If you can’t change the rules, then ignore them.

Law 11: “No” simply means begin again at one level higher.

Law 13: When in doubt: THINK

Law 16: The faster you move, the slower time passes, the longer you live.

Law 17: The best way to predict the future is to create it yourself. (Adopted from Alan Kay)

Law 19: You get what you incentivize.

Law 22: The day before something is a breakthrough, it’s a crazy idea.

Law 26: If you can’t measure it, you can’t improve it.

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Success Quote of the Week 044

“Important people have the ability to turn off their phones because the world can wait for them.” — Jason Calacanis

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Book Quote of the Week – 040

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“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming ‘Wow! What a Ride!'”

– Hunter S. Thompson, The Proud High-way: Saga of a Desperate Southern Gentleman, 1955-1967

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Book Quote of the Week – 039

“My confidence came from my vision… I am a big believer that if you have a very clear vision of where you want to go, then the rest of it is much easier. Because you always know why you are training 5 hours a day, you always know why you are pushing and going through the pain barrier, and why you have to eat more, and why you have to struggle more, and why you have to be more disciplined… I felt that I could win it, and that was what I was there for. I wasn’t there to compete. I was there to win.” – Arnold Schwarzenegger

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Book Quote of the Week 036

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Whatever your brand stands for, you have to deliver on the promise.  Don’t promise what you can’t deliver, and deliver everything you promise.  That’s the only way you’ll ever control your brand.  And beware: brands always mean something.  If you don’t define what the brand means, a competitor will.

Richard Branson

 

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Richard Branson: Business Stripped Bare Notes & Quotes

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Notes/Quotes:
Richard Branson is someone who has always fascinated me. I love his story. I love what he’s done, how he’s done it and how he continues to do it. Following are some of the notes I took while reading one of his books, Business Stripped Bare: Adventures of a Global Entrepreneur.
There’s a lot of great stuff in this book. Highly recommend reading it and then reading it again. Make your own notes and occasionally refer back to them or come back here and read these notes again. There are a number of great things that you’ll be reminded of and will help spark new ideas to grow yourself and your business.
People
  • Avoid taking on someone else’s legacy
  • If you are in the mood to buy a new business – wait.  It can take a long time to change a business culture.  Are you sure you wouldn’t be better off starting one from scratch?
  • In business, someone who can stay cool and calm under pressure is an asset.
  • There’s no rule book.  the past is the past.  We can’t preserve it
  • small, compact companies are, generally better run
  • Put people together in a way that will have them bouncing ideas off each other, befriending each other, and taking care of each other, and suddenly they are coming to you, not with gripes and problems, but with solutions and great ideas.
  • Given the right conditions, exceptional people will reveal themselves
  • There’s another thing about teams: they don’t last forever
  • When the business lets you, shake things up a little
  • The best manager is someone who cares about people and who is genuinely interested and wants to bring out the best in them
  • A manager should basically be a considerate person who is as interested in the switchboard operator and the person who cleans the lavatories as he or she is in the fellow managers
  • A self-disciplined employee will have the patience to conduct routine business routinely, the talent to respond exceptionally to exceptional circumstances, and the wisdom to know the difference between the two
  • you can’t dictate attitudes from on high.  All you can do is hire the right people and empower them to sort things out as they happen.
  • If someone has paid you for something, and it goes wrong, being cagey or defensive will kill you stone dead
  • If someone has a lousy experience at your hands, they will warn people
  • If you are able to sort out your customers’ problems better than they expected, then they will be your loyal friend for life
Brand
  • Befriending one’s enemy is a good rule for business – and life
  • A brand always means something, and ultimately you can control the meaning of your brand only through what you deliver to customers
  • Turnover can be huge, but it is the profit margin that matters
  • I learned another key fact about running a business: try to have a plan B
  • Publicity is absolutely critical.  You have to get your brand out and about
  • A good PR story is infinitely more effective than a full-page ad, and a damn sight cheaper
  • it is sometimes better to follow a pioneer than be a pioneer
  • Maintaining a consistent tone in the face of rapid growth was a key requirement
  • You can’t restructure culture.  If you’ve burnt people, if you’ve killed their enthusiasm or commitment, then changing office space or putting a few more dollars in their pocket will not unduly affect the culture that exists
  • Whatever your brand stands for, you have to deliver on the promise.  Don’t promise what you can’t deliver, and deliver everything you promise.  That’s the only way you’ll ever control your brand.  And beware: brands always mean something.  If you don’t define what the brand means, a competitor will.
Delivery
  • Don’t waste your precious time.  Phone calls and emails can eat your day.  Don’t let them.  No one will think less of you for getting to the point.
  • I advise every owner of a company to keep a notebook and jot down the things that need doing
  • You must never forget that every change ushers in unforeseen consequences
  • Success one day does not give you a free lunch every day thereafter
  • We’ve started, so we’ll finish
  • Never imagine that you are immune from big events.  Make your small decisions in the light of the bigger picture, and you are at least pointing your craft in the right direction to ride out any storm
  • One business mantra remains embedded in my brain – protect the downside
  • Remember to communicate, and pay attention to detail
  • Don’t be afraid of changing your bank if they are unreasonable.  Banks are not for life.  But don’t put it off till the last minute
  • Out of recession, new ideas and new business often grow
  • If you are a late entrant to the market, you need to be radically different to win over customers.
  • If you rip off the customer, then you will destroy the integrity of the brand
  • When you’re first thinking through an idea, it’s important not to get bogged down in complexity
  • You can never go too far wrong by thinking like a customer who’s new to the business
  • It’s easy – too easy, in fact – to relinquish your responsibility for your idea to experts.  This is almost always a mistake, because experts are only experts in their field.  They’re not experts in your idea.  At this stage, the only person qualified to assess your idea is you
  • You need to flesh out your own ideas.  You need to do your own research.  You need to take responsibility for how you plan to turn an idea into action
  • Keep a cool head.  You’re in business to deliver change, and if you succeed, the chances that  no one will get hurt are virtually zero.  This is the rough and tumble of business.  Be sportsmanlike, play to win, and stay friends with people wherever possible.  If you do fall out with someone, ring them a year later and take them out to dinner. Befriend your enemies.
  • Being a well funded company puts you at a tremendous advantage
 
Learning from Mistakes and Setbacks
  • Never do anything that means you can’t sleep at night
  • You can’t protect yourself against the unexpected, so you need to keep your house in as good an order as you can.  If disaster strikes, you don’t want to find yourself doing twelve things at once and misprioritising them in public.  It’s vital, therefore, that you take control of your internal business risks – the ones you can influence.
  • I think it is counterproductive to be ruthless.  You’ve got to treat people as you would yourself, or better
  • You definitely should get the best people around you when confronted with a serious problem.  Don’t try to deal with it all by yourself.  Don’t be afraid to seek help and advice.
  • If you drive down the retail price fast enough when you are the dominant player, you never allow anyone else to catch up because they can’t make enough money.  It requires the dominant player to be brave, because it can mean cannibalizing your existing sales by dropping the retail price.  (i.e. Apple and the iPod)
  • Protect your reputation.  Don’t be afraid of making mistakes
  • If you’re hurt, lick your wounds and get up again.  If you’ve given it your absolute best, it’s time to move forward.
Innovation
  • The best, most solid way out of a crisis in a changing market is through experiment and adaption.
  • Innovation is what you get wen you capitalize on luck, when you get up from behind your desk and go and see where ideas and people lead you.
Entrepreneurs and Leadership
  • True leadership must include the ability to distinguish between real and apparent danger.
  • You need to understand the challenges to your enterprise and face up to them.  Equally, you have to resist the temptation to overreact at the first sign of trouble.
  • Every business plan should include: “This company will have lots and lots of parties and social get-togethers.”
  • The creator’s job is to find someone with expertise who understands the vision and is prepared to follow the path.
  • If you can keep the business relatively small, people will know each other within the organisation and feel like part of the team.
  • Decent leadership is about explaining clearly and unemotionally why a decision has been taken.
  • Failure is not giving things a go in the first place.
  • Only a fool never changes his mind.
  • DON’T BRING ME YOUR PROBLEMS – BRING ME THE SOLUTIONS
Social Responsibility
  • It is possible to turn a profit while making the world a better place.
  • What can you do to make a difference?
  • One ought never to turn one’s back on a threatened danger and try to run away from it.  If you do that, you will double the danger.  But if you meet it promptly and without flinching, you will reduce the danger by half.  Never run away from anything.  Never! – Sir Winston Churchill
  • Don’t forget to listen
Epilogue
  • It is important to look for one’s strengths – to try to excel at what you’re good at.
  • What you’re bad at actually doesn’t interest people, and it certainly shouldn’t interest you.
  • So don’t let your limits knock your self-confidence
  • Success for me is whether you have created something that you can be really proud of.

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Alarm Clock Discipline

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Everyone wants to know:
“How can I be successful?”
“What do I need to do to be the best at what I do?”
“How do I get an edge to beat our my competition?”
What’s the answer? Well, there’s an entire industry built on telling you the answer. There are so many resources available to answer your questions.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Think and Grow Rich

How Successful People Think: Change Your Thinking, Change Your Life

The list is endless. There are many more I’ve included in my Reading List, check them out HERE. Or check out the 2,275 books that come up in Amazon when you search “How to be successful” HERE.
But it doesn’t matter how much you know or how much you’ve read if you don’t act.  There are many things that you need to do and things that need to come together for you to be successful, but I know that one thing you need to be successful is discipline. Today I have been thinking about something I call Alarm Clock Discipline.
The more I read, the more I see thoughts and ideas overlapping with different authors. Recently I’ve had three different resources that have made me think about this topic.
In October I wrote a post about The Slight Edge. In that post I wrote:
Out of all the great things that I have learned from this book, there is one concept that stands out more than the others. “The simple things that lead to success are all easy to do. But they are also just as easy not to do.” This concept is hit on throughout the book. It’s the simple, little habits that you do every day that lead to success. The simple, little habits that are easy to do, but just as easy not to do. This phrase runs through my head every single morning now if I want it to or not. I set my alarm for 5am. When it goes off I have two choices. I can slide out of bed, put on my running shoes and go for my morning run. Or I can hit the snooze button, curl up in bed and fall back asleep. I’ve really done both quite a few times in my life. I’m pretty disciplined so getting up early to run or workout usually isn’t a big deal. But I’m not as disciplined in going to bed at a good hour. So some mornings when the alarm goes off at 5am and I’ve only been in bed for a few hours it’s pretty easy to justify skipping the workout that morning and usually hitting the snooze two or three more times after that. But now each morning when my alarm goes off, before I have the opportunity to realize how tired I am, the words, “Easy to do. Easy not to do.” are running through my head. That’s motivation enough to get me going.
Jeff talks about the “little things” a lot. If I hit the snooze and skip my run it likely isn’t going to kill me or have a drastic impact on my health. But the compound effect is always working. It’s either working for us or against us. So as I get out of bed for my workout those actions are compounding with all the other times I take those positive actions. That one workout might not have much of an impact on my health, but compounding them all together will. Just like when I hit the snooze, that action compounds with all the other times I take those actions and works against me.
Basketball is a big part of life in our family and Alarm Clock Discipline is a big deal when we are getting teenagers up at 5:00am for a workout. As would be expected with kids, some days are easier than others, but over the past five years I’m proud to say that Tia and Daxon have put hundreds of hours into working on their game before most kids their age would even consider being out of bed.
I recently sent them the following video to watch from PGS Basketball: 5 Ways to Build Mental Toughness.
Number one on the list: Wake Up Early & Get Out of Bed
I love in this video when he says that by “hitting snooze you are giving into your feelings. When you give into your feelings you will never be special at anything.”
I don’t care if you do or don’t like the sport of basketball. Take five minutes to watch this video, it’s worth your time.
The most recent resource that got me thinking about this topic again was a book that I just finished by Jacko Willing and Leif Babin. The book is Extreme Ownership: How U.S. Navy SEALS Lead and Win
In the book they say that discipline starts every day when the alarm clock goes off in the morning. The moment the alarm clock goes off is the first test and it sets the tone for the rest of the day. The test is simple. When the alarm clock goes off do you get up out of bed or do you lie there in comfort and fall back asleep.
They go on the explain that if you have the discipline to get out of bed, you win, you pass the test. If you are mentally weak at that moment and you let that weakness keep you in bed, you fail. Though it seems small, whichever decision you make will translate into more significant and substantial elements of your life.
My favorite quote in this book is, “Discipline is the difference between being good and being exceptional.”
How do you become successful? There are many answers to that question. But having Alarm Clock Discipline is a good place to start.

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