The E-Learning Marketing System

The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created

We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.

The E-Learning Marketing System was created to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want.

Click the link below to take the E-Learning Marketing System Guided Tour and learn more about the tools you would have access to:

  • A Complete Diagnostic On Your Business
  • A Customized Marketing Roadmap to Follow to Remove All Guesswork
  • Wold-Class, Step-by-Step Internet Marketing and Business Building Content
  • Bonus Content Specifically Designed To Add Immediate Cash Flow
  • Unrestricted Access To Our Proprietary Time Management Program
  • Plus Much More…

https://jeffheggiebusiness.com/guidedtour

Advertisements

FREE e-book: How I Find $10k in 45 Minutes For Small Business Owners

Featured

The purpose of this book is to walk you through a process I’ve created where I can find any business a minimum of $10,000 in just 45 minutes.

I will go through 8 simple strategies that are proven revenue-generators for any small business. Most business owners know nothing about these strategies, and therefore, are failing to capitalize on their revenue-generating power.

For the purposes of this book, I’ll cover each of the 8 strategies in individual chapters for one main reason. I want you to be able to review these strategies and minimize the amount of time it will take you to implement them in their entirety.

But consider this… business owners today are in the fight of their lives. The global economy is in shambles, they have no additional revenue sources they can tap into for financial support during lean times – and perhaps worst of all, marketing and advertising just don’t work as well as they used to. In fact, for many small business owners, marketing isn’t producing any results for them at all… and their financial situation is growing more desperate by the day.

As a business owner or entrepreneur, if you’re struggling right now to generate more leads and clients for your business, and you need to find immediate ways to dramatically increase your business’ bottom-line revenue, then spend the next few minutes with me and I’ll show you how I can help you make all of these problems disappear forever.

Small business owners today are desperate for proven and tested ways they can generate more leads, attract more clients and make more money. So, what if I told you that I can show you how to generate all the leads a business owner needs in order to completely dominate their market? What if I could prove to you right now that I can make ANY small business owner more than $10,000 in additional revenue… and do it in just 30 days?

In this book, I’m going to give you back door access to a series of powerful business growth strategies that are some of the most powerful revenue-generating strategies ever created.

So let’s get started. Click the link below and I’ll send you a copy of this e-book!

Find more marketing tools and strategies at www.JeffHeggieBusiness.com

Join The Inner Circle Mastermind Weekly Call!

The #1 thing that transformed my life was being a part of masterminds… I’ve literally invested hundreds of thousands of dollars in masterminds and it’s what’s allowed me to achieve a level of success I never though possible… Generating millions of dollars.”

Dean Graziosi

If you’re ready to take your life and business to the next level, you must join use for an upcoming Inner Circle Mastermind call!

The Inner Circle Mastermind is a weekly call that has a number of components to it. We have specific topics we train on. As a group we study and discuss books and how the things taught in each book can impact our businesses and lives. As a group we break down challenges or opportunities others are facing and determine the best plan of action to move forward.

You’re The Average Of The Five People You Spend The Most Time With

Jim Rohn

If you’re looking for success you need to surround yourself with like-minded, success-focused people. The Inner Circle Mastermind is a group of individuals READY FOR MASSIVE SHIFTS IN THEIR LIVES! They are READY TO STEP IT UP AND BE CHALLENGED, and they are READY TO HOLD YOU ACCOUNTABLE to do the same!

Just finished our mastermind. I now have actionable plans that will move my business forward. Thank you for creating a group of synergistic, like-minded leaders. The ideas and group brain storming put me light years ahead.

Dr. Mark Leonard – High Performance Coach

Great investment of my personal time. Jeff was able to deliver a thought provoking, systematic approach to recognizing and understanding my WHY and how to improve. Application of this in a mastermind group setting offered greater insights and perspectives to my personal and business challenges. 
Worthwhile at every level!

Sheldon McLachlan – Entrepreneur

Time well spent! If you’re stuck in your life or business, Jeff will teach and guide you through the skills necessary to break through those barriers and carry you to the next level.

Alan Wood – Sales Executive

I knew this mastermind class would be beneficial but the unexpected a-ha moments were life changing. Thank you for your ability to guide us through this process so seamlessly and for helping us see so much potential in our businesses once again!

Becky Leonard – Entrepreneur

One of the hard parts about being an entrepreneur is the psychological weight of being the key decision-maker. Every decision and metric depends on you.

Figuring out how to organize your time, stay accountable, and make everything happen without losing your mind is a real challenge. I don’t say this lightly: Not having people to talk to and bounce ideas around with can be one of the hardest parts of starting your own business.

For that reason, many entrepreneurs I know turn to mastermind accountability groups to help them stay focused and successful.

Sarah Kathleen Pack (Forbes.com)

Want More Profit In Your Business?

Know Your Math

I was recently working through some marketing strategies with one of my coaching clients and we got onto the topic of pricing. She really wanted to make a push to increase her sales in the short term and wanted to decrease her prices and have a sale as a promotion. 

I told her that I didn’t think that it was a good idea. There are better ways in which you can offer your customers more value with different strategies such as bundling. But first I wanted to walk her through the numbers to show her why I didn’t think a sale was her best option. 

Unfortunately I haven’t always seen it this way and have made similar mistakes with my own companies in the past. But now that I’ve worked through the numbers and see the math, I definitely focus on other marketing strategies.

I’ll spend some time in other articles to talk about different strategies, but for now I’m going to walk through the steps I showed her that explain why I don’t like the idea of using a sale to add value to your customers.

The real key to success in marketing is to offer more value than your competition. Prospects will pay twice the price if they believe they’re receiving four times more value. Unfortunately, most businesses in a vain attempt to increase their value begin to offer discounts, and that often destroys their margins. 

Would you believe me that in some businesses if they discount their price by a mere 10%, they now have to sell 50% more just to break even?

Let’s look at an example:

If you sell a widget for $100, and you have a 30% profit margin, you make $30 for every widget you sell. That means your cost basis for that widget is $70. If you discount that widget by 10% and sell it for $90 instead of $100, your cost basis is still $70. Now you are only making $20 in profit instead of $30.

For this business to make $1,000 in profit selling their widgets at $100 each, they would need to sell 33.3 widgets ($30 X 33.3 widgets = $1,000). But by discounting their price 10%, now they need to sell 50 widgets ($20 X 50 widgets = $1,000). They now have to sell 50% more widgets just to get back to their original profit margin. (33.3 X 1.5 = 50).

But consider this… when was the last time you saw a business offer a measly 10% discount? Most of the time they offer 20% to 40% discounts… and wonder why they are going broke. And to add even more bad news on top of this already bleak scenario, did you know that the latest research shows that discounting doesn’t actually impact a prospect’s buying decision unless that discount is for 40% or more?

So what about increasing prices?

Most small businesses have NEVER raised their prices. That’s because they don’t know the facts when it comes to increasing their pricing. They’re scared to death that ANY price increase, no matter how small, will lead to a mass exodus of all their customers. But is that really true?

Let’s use the same scenario as before. You are selling your widget for $100 and decide to increase that price by 10% to $110. Will that small increase REALLY lead to a loss of customers? Honestly, I believe a few will leave, but they are most likely your biggest price shoppers that show NO loyalty or patronage to your business anyway. They are the ones that beat you down on price every chance they get, and the moment you begin to make a decent profit, they will leave you in a heartbeat for the next business willing to accept a financial beat down. But even though there will be some customer attrition… to what extent? Let’s look at the numbers.

Their business is now making an additional $10 per widget… All of which is pure profit. Right there, that’s a 33% profit increase. For their business to make $1,000 in profit selling the widgets at $100 each, they needed to sell 33.3 widgets. But now, by increasing the price 10%, they only need to sell 25 widgets.

That means just to BREAK EVEN, they would need to LOSE 25% of your customers over a measly 10% price increase… and that simply ISN’T going to happen!

Want to know the closely guarded secret that successful businesses don’t want you to know?

STOP Discounting!!! Instead, innovate your business so you offer more value than your competition and increase your prices.

Of course, if we were working together we would need to perform a thorough price analysis on your business and determine the most lucrative price increase for you, but this is definitely a strategy I strongly recommend to all of my small business clients to help them increase their revenue. There simply is no FASTER or EASIER way to generate additional revenue. 

After working through these numbers my client made the decision to increase her prices rather than have a sale and decrease them. So far, along with some other marketing strategies we applied, it is proving to be the exact thing she needed to do for her business.

Once you know and understand these and the other marketing strategies I teach, it’s just a matter of getting it all implemented in a timely and efficient manner to watch your business explode!

Watch the Video: “Everything You’ve Learned About Generating Leads & Growing Your Business Is Wrong!”

jeff@jeffheggie.com

The One Funnel Away Challenge Is BACK!

You’ve probably heard all the buzz about the One Funnel Away Challenge by now…

(…you know, the crazy, intense challenge where you have 30 days to build and launch your online funnel, while having Russell Brunson, Julie Stoian, and Stephen Larsen as your coaches?)  

Word is spreading about how awesome this Challenge is, and thousands of entrepreneurs have been a waiting list for it to open back up, so they can join the next one.
Well, after months of waiting, it’s finally back!

The Challenge officially kicks off September 2, but you can join right now!  The registration deadline is September 1 9pm ET!

Crazy part is, for a huge 30 day Challenge with 3 top-notch marketing trainers, it’s just $100 for the WHOLE Challenge!  Sooooo, it’s pretty much a no-brainer deal…

If you’re the type of person who wants an online business, but you struggle to get it off the ground…

Or you hate the business you’ve built…

Or you struggle with the actual implementation part…

Then this Challenge FORCES you to bite the bullet and get your first (or next) funnel built.  

They go through everything in detail, so even if you’re a newbie and have never built a funnel before, this would be an appropriate Challenge for you to do…


You can check out the details of the Challenge here → http://bit.ly/OneFAChallenge

Book Quote of the Week 148

“…the false thinking that any amount of reading, watching videos, browsing social media, or going through courses will get me out of my situation… the ONLY way out is for me to take action like crazy!”

Dana Derricks

Book Quote of the Week 141

“I learned from Joe Polish that there’s no relationship between being good and getting paid, but there’s a huge relationship between being good at marketing and getting paid.”

– Stephen Larsen

ANYTHING IS POSSIBLE…if you dare to ask!

I saw a post on Instagram today with this quote

Three Simple Rules in Life:

  1. If you don’t go after what your want, you’ll never have it.
  2. If you don’t ask, the answer is always no.
  3. If you don’t step forward, you’re always in the same place.

They are simple rules, but they’re absolutely correct. Reading this made me reflect back to the early start-up days of one of our companies. It was a time of a very steep learning curve and a time where I learned a lot about business and about myself. 

We had started a manufacturing company in an industry in which we were not known and we had no experience. So saying that we had a steep learning curve is an understatement. It seemed like we were running into brick wall after brick wall in every area of the business.

I was the one who knew the product and understood the manufacturing process. So that’s where my focus was. I was setting up the manufacturing and getting it right so that we were producing the quality product we were aiming for. While I was focused on this area of the business I had hired someone else to work as our salesman with the direction of establishing a distribution network to sell our product through. 

As I was watching things come together in the business, we were making huge strides on the production side but very little was happening on the sales side. By this point I was hoping to have our distribution channels established but we didn’t. We had a few people who were interested in becoming dealers for us, but we had no firm commitments. 

At this point, establishing our dealer network (i.e. sales) jumped to the top of my priority list and I decided to take it on myself. I put all of my samples and marketing materials together and hit the road. 

We were producing a product with an unknown brand in an industry with some very well known competitor companies. There were many unknowns as I headed out on my sales trips. 

  • Will they be interested in our product? 
  • Do they sell our competitors products already? 
  • If they sell a competitors product do we even talk to them about our product?

I also had my own internal struggles. I had to cold-call people I didn’t know and had never talked to before. I had never been in a position to sell like this. What if they are busy and are upset that I’m interrupting? What if they already sell a competitors product? What if they don’t like my product? What if they don’t like me?

What it really came down to was that I had a Fear of Rejection.

I clearly remember sitting in the parking lot of a company that I thought could be a potential distributor for us. It was my first attempt at finding a new distributor.  I was frozen with fear. I had my samples with me. I had my marketing materials. But I did not want to get out of my truck, walk into the business and ask to speak to someone about our product. The anxiety caused by my fear of rejection was enormous. 

As I was sitting behind my steering wheel of my truck I remember thinking about a book that I had recently read. The book was The Aladdin Factor by Jack Canfield and Mark Victor Hansen. The book is all about teaching you the power of how to ask for what you want. 

I remembered a specific section that talked about the fear of rejection, which read:

“…when you find yourself afraid to ask or afraid to take action, stop and take a deep breath. Then rationally ask yourself, “What is the worst thing that could happen? Is it really that bad? Can I survive it?” If you think you can, and what you want is important, then go for it.” 

If you are rejected… “Realize you haven’t really lost anything. Remember that the rejection is really an illusion. Consider this: If I ask Janet to go to dinner with me and she says no, I didn’t have anyone to eat dinner with before I asked her, and I don’t have anyone to eat dinner with after I asked her. I did’t really lose anything. I didn’t have it before and I don’t have it now. There was no real loss. It didn’t get worse. It stayed the same. 

If I apply to Harvard and I don’t get in, I wasn’t in Harvard before I applied, and I am not in after I applied. It didn’t get worse. It stayed the same. Since I am already handling that – not having dinner with Janet or not being a student at Harvard – what’s the big deal? I know I can cope with that reality because that already is my current reality and I am just fine.”

“What I point out to people is that it’s silly to be afraid that you’re not going to get what you want if you ask. Because you are already not getting what you want. They always laugh about that because they realize it’s so true. Without asking you already have failed, you already have nothing. What are you afraid of? You’re afraid of getting what you already have! It’s ridiculous! Who cares if you don’t get it when you ask for it, because, before you ask for it, you don’t have it anyway. So there’s really nothing to be afraid of.”

– Marcia Martin

If they kick me out because I showed up unexpected. If they don’t like my product. If, for any number of reasons, they do not want to be one of our distributors I told myself that I’d be ok. Because they are not one of our distributors now, they’ve never met me before. So if they reject me, what’s changed? They’re still not a distributor, they still don’t know me. Nothing has changed. Can I survive if that happens? I shut the truck off and went in.

Fortunately I don’t have to tell you about how I was rejected and kicked out of the building. Rather, this particular operation turned into a distributor for us and still sells our product today, 14 years later.  But what this single experience did for me, was that it put me in the right mindset as I approached more and more potential distributors in the coming days and years. 

I did have a number of “no’s” after this first attempt and I survived. But I also had a number of “yes’s” which helped us establish a great dealer network to sell our product. This was a great learning and growing experience for me that helped me as I established our sales network, but it was more than just that. It has helped me in a number of other situations, businesses and relationships since then. The fact that 14 years after this happened I still recall the story quite often shows the impact it has had on me. 

In the words of W. Clement Stone, “If there is something to gain and nothing to lose by asking, by all means ask!”

30 Days to Save Yourself

I recently finished going through the One Funnel Away Challenge from Russell Brunson/ClickFunnels. There were a number of things I received as part of this course, which included a book, which I’m currently reading and have to say that I love it! It’s a unique book from Russell, put together by going to his Two Comma Club members and asking them what they would do to get back on top if they lost everything. Here’s what he asked them:

“You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.    You have bills piled high and people harassing you for money over the phone.

    Plus, you have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month.

    You no longer have your big guru name, your following, or JV partners. Other than your vast marketing experience, you’re an unknown newbie.

    What would you do, from day 1 to day 30, to save yourself?”

This book is different than anything I’ve ever read before. It’s a compilation from 30 different individuals who give their day by day plan for 30 days on how they would deal with the situation Russell outlined. 

I’ve really enjoyed reading through each chapter as each one is focused on the individuals expertise. Some are coaches, some sell products through e-commerce, some are affiliate marketers and the list goes on. 

If you’re interested, you can find out more at the following link:  http://bit.ly/JH30DaySummit

Today I was reading Stacey and Paul Martino’s chapter. Stacey and Paul are some incredible people and the founders of RelationshipDevelopment.org

For the past while I have been focused on structuring and organizing our upcoming Mastermind Groups. So there was one section of their chapter that really stood out to me and I loved what Stacey wrote because it ties in so well with our Mastermind Groups.

“When people just do what THEY know, they fail and RETREAT.What do the ones who break through do differently? They seek out The Mentor and The Tribe solution.When I am looking at my goal and I know that it is outside my current comfort zone and I need to break through, I must find a MENTOR who (a) already navigated to that goal successfully for themselves, (b) has a proven process for taking other people to that outcome successfully, and (c) has many success stories of others they helped to get the SAME goal that I want to achieve.And now for The Tribe – people who BREAK THROUGH to new levels, surround themselves with a tribe of people who are on the same journey, going to the same goal or beyond. These are the people who will catch me when I stumble and celebrate with me when I am victorious. I must surround myself with The Mentor who has the solutions and The Tribe that will support me.”

This is why I love Mastermind’s so much. Your knowledge and abilities has got you to where you are today. When you combine the collective genius of a Mastermind Group, you have the opportunity to grow and reach another level. 

I remember when one of my business partners was doing his Executive MBA. I was talking to him about it and asking, with all of his business knowledge and experience, was he able to learn much? His response was that you don’t know what you don’t know. 

If you’re ready to take your life and your business to the next level, go to this link: MASTERMIND, to complete the form so you can find our more about our Elite Groups!

Book Quote of the Week – 135

“The FASTEST way to getting back on my feet is to find the right customer who will advertise for me through word-of-mouth referrals.”

Julie Stoian

Book Quote of the Week – 132

“People often ask me, “What does it take to make money?” My answer is that it takes a dream, a lot of determination, a willingness to learn quickly, and the ability to use your God-given assets properly.” – Robert T. Kiyosaki (Expert Secrets – Russell Brunson)

Click below to get your FREE copy of Expert Secrets!

Book Quote of the Week – 131

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” Blair Warren (Expert Secrets – Russell Brunson)

Click Below to get your FREE copy of Expert Secrets

The Best $100 Investment You Will Ever Make!

Russell Brunson is a name and face I’ve seen plastered all over the internet for a long time. I’ve known a little bit about his company, ClickFunnels, but only to the degree that it’s an online marketing company.

Recently he caught my attention with a great hook. It said, “What would I do if I lost it all?” That got me curious and took me right into his funnel. The next thing I know, I’m signed up for the One Funnel Away Challenge.

As an entrepreneur I love to hear the stories of other entrepreneurs. I love hearing how they got started, where they’ve failed and where they’ve succeeded. So this is what got me excited about the One Funnel Away Challenge.

Here’s how Russell explained the challenge:

Recently, I asked 30 of my ‘Two Comma Club’ members (those who have generated over $1 Million+ inside their ClickFunnels funnel) a very loaded question…
“You Suddenly Lose EVERYTHING…
You lose all your money, along with your name and reputation, and only have your marketing know-how left. 

You have bills piled high, and people harassing you for money over the phone. 
Plus, you have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month.


You no longer have your big guru name, your following, or JV partners. Other than your vast marketing experience, you’re an unknown newbie.
What Would You Do?
(From 
Day 1 To Day 30) If You Knew You Only Had ONE FUNNEL To Make Back Your Millions?” 

Each of them replied to my email with a brilliant detailed 30-day plan of what they’d do to get back on TOP. 

They broke it down day-by-day… 

“Day 1, I’d do this…  Day 2, I’d do this… Day 3, I’d do this…”  

Each of them laid out a complete 30 day battle plan to get their business back on track…starting back at “square one” with:
 No Product…
 No List…
 No Traffic…Running Errands… 
 No Reputation…
 And No Funnel…

The “30 Days” book is a GIANT 550 page hardcover book of ALL their compiled battleplans (Day 1 through Day 30).

30 chapters… 30 action plans…

You can actually flip through the pages day-by-day, and SEE the “big picture” of their ONE FUNNEL plan laid out right in front of you! 

You can HOLD it in your hands…

You can page through, and reference it as you try out new business ideas…

You can highlight key ‘a-ha’ moments’ as you read, and make notes in the margins… 
If you’re starting from scratch (or starting again), with no name, no reputation, no list, no money, no traffic, and no product…
The One Funnel Away Challenge is what I would do, from Day 1 to Day 30, if I lost everything, and had to create ONE FUNNEL to get back on track!  

Now that is something that gets my attention. Wanting to hear all those stories excites me. I love reading autobiographies to see how different people built their businesses. But this one is unique! 30 successful entrepreneurs walking you through a day by day plan of what they would do if they had to start over again.

I spent the $100 to join the One Funnel Away Challenge. I’m a week into it and I can definitely tell you that I’m not disappointed. I have learned a lot about marketing, sales and funnels. It’s not just another course that you may or may not use the things you are taught. From day one you are taking action and creating your business. But I’ll tell you what. If I had spent the $100 and only got the 550 page “30 Days” book, it would have been money well spent! This book is Golden! The things shared in it are invaluable!

Click HERE and find out more about the One Funnel Away Challenge.

CLICK HERE TO LEARN MORE ABOUT THE ONE FUNNEL AWAY CHALLENGE

Book Quote of the Week – 130

If you want to be successful in any part of your life, you need to find someone else who is already doing what you want to do and model your efforts after theirs. – Tony Robbins (DOTCOM SECRETS – RUSSELL BRUNSON)


Click HERE to get your FREE copy of Dotcom Secrets!

FREE BOOK: Expert Secrets from Russell Brunson

I personally took advantage of this FREE BOOK offer and got my copy of Expert Secrets by Russell Brunson. No strings attached, you pay the shipping and the book is absolutely FREE.

HOWEVER! If you are anything like me you are going to learn a ton from this book and love it and will be back for more. Before I had finished reading Expert Secrets, I had ordered my FREE copy of DotCom Secrets too!

Russell is mailing you an actual physical copy of his new book, it’s not an e-book. The book is free, and all you pay is the shipping costs.   There’s no catch… no gimmicks… You will NOT be signing up for any “trial” to some monthly program or anything like that.   So click here to claim your free copy now. You won’t regret it.   

http://bit.ly/FreeExpertSecrets-Book

There are Limited Copies available but while they last feel free to share this link with others!