“The most effective persuaders are the least obvious. Almost everyone is savvy enough to put his or her guard up against the fast-talkers — pushy salespeople, aggressive con artists, and egotistical leaders. the people who often get through to us, however, are more subtle. they seem likable, honest, and trustworthy.” Robert Levine
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“Authority generates respect, but another type of trustworthiness is even more compelling: that resulting from character.” — Robert Lavine
“Decisive, swift talkers are actually no more sure of their facts than are their more hesitant counterparts. But, more important ant, they create the impression of confidence and, as a result, are perceived to be more expert, intelligent, and knowledgeable.” — Robert Levine