High performers can do almost anything they set their heart and their mind to. But not every mountain is worth the climb. What differentiates high performers from others is their critical eye in figuring out what is going to be meaningful to their life experience. They spend more of their time doing things that they find meaningful, and this makes them happy.
“The fact that a targeted effort can increase learning velocity tenfold sounds like a fairy tales in which a handful of tiny seeds grow into an enchanted vine. But strangely, the enchanted vine turns out to be something close to neurological fact.”
There is a tremendous difference between feeling the fear and doing it anyway and the freedom which comes from finding the space in yourself which is beyond fear. And the more time you spend living beyond fear, the sooner the answer to ‘What would I do if I wasn’t afraid?’ will become ‘Exactly what I’m doing now.'”
“The right hook gets all the credit for the win, but it’s the ring movement and the series of well-planned jabs that come before it that set you up for success. Without a proper combination of jabs to guide your customer – I mean, your opponent – right where you want him, your right hook could be perfect and your opponent could still dodge it as easily as a piece of dandelion fluff. Precede that perfectly executed right hook with a combination of targeted, strategic jabs, however, and you will rarely miss.”
Sales is about being able to communicate with your potential customer what it is that your service or product does for them in such a way that they can see it. Because if they can see it the same way you can see it, they’ll buy it.