“Sixty percent of what you teach applies to everybody. The trick is how you get that sixty percent to the person. If I teach you, I’m concerned about what you think and how you think. I want to teach you how to learn in a way that’s right for you. My greatest challenge is not teaching Tom Brady but some guy who can’t do it at all, and getting them to a point where they can. Now that is coaching.”
“Deep practice is built on a paradox: struggling in certain targeted ways – operating at the edges of your ability, where you make mistakes – makes you smarter. Or to put it a slightly different way, experiences where you’re forced to slow down, make errors, and correct them – as you would if you were walking up an ice-covered hill, slipping and stumbling as you go – end up making you swift and graceful without your realizing it.” – Daniel Coyle
“The people inside the talent hotbeds are engaged in an activity that seems, on the face of it, strange and surprising. They are seeking out the slippery hills… they are purposely operating at the edges of their ability, so they will screw up. And somehow screwing up is making them better.” – Daniel Coyle
High performers can do almost anything they set their heart and their mind to. But not every mountain is worth the climb. What differentiates high performers from others is their critical eye in figuring out what is going to be meaningful to their life experience. They spend more of their time doing things that they find meaningful, and this makes them happy.
“The fact that a targeted effort can increase learning velocity tenfold sounds like a fairy tales in which a handful of tiny seeds grow into an enchanted vine. But strangely, the enchanted vine turns out to be something close to neurological fact.”
There is a tremendous difference between feeling the fear and doing it anyway and the freedom which comes from finding the space in yourself which is beyond fear. And the more time you spend living beyond fear, the sooner the answer to ‘What would I do if I wasn’t afraid?’ will become ‘Exactly what I’m doing now.'”
“The right hook gets all the credit for the win, but it’s the ring movement and the series of well-planned jabs that come before it that set you up for success. Without a proper combination of jabs to guide your customer – I mean, your opponent – right where you want him, your right hook could be perfect and your opponent could still dodge it as easily as a piece of dandelion fluff. Precede that perfectly executed right hook with a combination of targeted, strategic jabs, however, and you will rarely miss.”
Sales is about being able to communicate with your potential customer what it is that your service or product does for them in such a way that they can see it. Because if they can see it the same way you can see it, they’ll buy it.