More Leads – Marketing and Advertising

Chapter One from my book, “45 Minute Business Breakthroughs,” to download a copy of the entire book you can do that HERE

Let’s face it. The major hot button for most small businesses these days is the ability to generate leads. All small businesses want more leads, but few of them know how to successfully attract customers to their business.

As a coach, I have in-depth knowledge and skill when it comes to generating leads. So here’s the process I use to do this.

If you’re like 99% of the business owners I speak with, you may often feel lost or overwhelmed as you try to navigate through all the various options available these days. Websites, social media, SEO, email marketing, Facebook, pay-per-click and so on.

Let me do you a favor right now and completely remove that overwhelm from your life forever. Are you familiar with the 80/20 rule?

For business owners, it means 20% of what you do every day is generating 80% of your total annual revenue.

In other words, you’re only doing a few things daily that makes you most of your money. I can tell you specifically what makes up that 20%, and that’s all you really need to focus on after today.

There are 5 areas that make up that 20% – leads, conversions, transactions, pricing and profits.

I’m going to be focusing on just 2 or 3 of these 5 areas, so you can imagine what you could actually generate revenue-wise if you implemented all 5 areas.

In fact, let me show you what’s possible, and why these 5 areas are so critical.

I use a tool called a Profit Growth Calculator. Do you by chance know the exact number of leads and sales you’ve made over the past 12 months?

No! That’s OK… let’s plug in numbers for a make believe business. Let’s say your business generated 1000 leads in the past year… and your average conversion rate was 25%.

Let’s also say your customers bought what you sell 10 times throughout the year… and they typically paid on average around $100 per purchase.

Finally, let’s say your profit margin per sale is only 25%.

The Profit Growth Calculator

Notice at the bottom that you’re earning $62,500 annually. But, look what happens if we simply increase each of these 5 areas by a meager 10%.

You would see your annual revenue almost double from $62,500 to over 6 figures. By the way, that’s the ballpark most business coaches play in… the 10% increase range. Nothing wrong with that either, believe me.

Most business owners would KILL to almost double their revenue, wouldn’t you agree? Now, watch what happens if you could increase each of the 5 areas by 50%.

Your business would skyrocket from $62,500 to almost half a million dollars annually. Now, you may be thinking 50% gains in each of these 5 areas would be next to impossible. Let me assure you, a 50% increase is child’s play, and I’m going to prove it to you right now.

When asked, most business owners tell me “word of mouth”, or more often than not “referrals”, are how they generate leads. Referrals are obviously an excellent lead source. In fact, it may be the best one by far, but the problem is you never know when you will get them. They’re not reliable and you certainly can’t generate them whenever you want.

99% of businesses today do have a website. Do you know for sure how many leads your website generates every month? Do you know for sure how many sales your website produces every month?

Can I show you why your website isn’t generating leads or closing sales for you? In fact, would you like for me to give you the deeply hidden secrets that the marketing gurus DON’T want you to know?

Here’s the key to successful marketing. You MUST be able to enter the conversation taking place in the head of your prospects. Or, another way to look at it is to be able to address the number one question on your prospect’s mind at just the right time. So how do you do this? It’s actually quite simple when you know and understand the fundamentals of marketing.

The conversation that’s taking place in EVERY prospect’s mind revolves around two major points. There’s a problem they have, and they don’t want… and there’s a result they want but don’t have.

Now believe it or not, there is actually a marketing formula we follow that takes these two points into account and spits out a message so compelling it practically forces your prospects to buy what you sell.

It’s called the Conversion Equation, and it looks like this – Interrupt, Engage, Educate and Offer. The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral, or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want.

The Engage is your sub-headline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have. The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition.

Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position.

You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price. And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down.

But, here’s another critical fundamental of marketing. Because of the saturation of marketing messages these days, most prospects have become numb to most marketing.

Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell.

For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. Following the Conversion Equation reduces the touch points to somewhere between 5 to 12 points of contact.

But here’s the key… most businesses don’t follow up with their prospects at all, and this provides a HUGE window of opportunity for ANY business that does follow up… to position themselves as the dominant force in their industry.

But, in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you MUST find a way to collect their contact information, and that’s the purpose of your Offer.

Most businesses offer something that only appeals to prospects we call NOW buyers – prospects ready to make an immediate purchase. Unfortunately, NOW buyers make up less than 1% of the total number of prospects that are in the market to buy what you sell.

These businesses typically offer prospects a free consultation, a discount, a coupon, a free assessment, a complimentary quote, or the biggest mistake of all… CALL US!

For most businesses, all of their marketing material… their website… their business card… all list their phone number as their sole offer… and that ONLY appeals to that 1% of NOW buyers. The remaining 99% of viable prospects are “investigating” and gathering information about what you sell.

They’re searching for information because they want to determine who is offering the best value. You see, prospects DON’T shop price – they shop VALUE!

The only reason prospects consider price is that most businesses don’t give them any other value proposition to consider except price.

Remember what I said a moment ago about making your business unique – creating a market-dominating position?

Most businesses don’t do that, and since they… and all of their competitors… look exactly the same, prospects are FORCED to shop price. So, with these fundamentals in mind, let’s see how your website stacks up to them.

Let me show you a website we just revised for a child psychologist so you can see what I mean… and then let’s take a look at your website as a comparison. Here is the child psychologist’s original website.

This is typical for this profession, and 99% of his colleagues’ websites look EXACTLY like this. Notice the generic headline – Parenting Advice and Resources from Dr. John Smith.

He has to have a headline like that because he’s attempting to be all things to all prospects. Basically, this doctor helps parents deal with adolescent problems. Look at the 9 areas he services – emotionally disturbed kids, behavioral problems, teen pregnancy, peer pressure and so on.

So, let’s compare this site with the fundamentals we just discussed. First, you MUST create a market-dominating position. This doctor could actually create 9 of them by simply positioning his specialty in each of his 9 individual areas of treatment.

For example, let’s say he decides to start with the top condition on his list… emotionally disturbed kids. These are kids that yell, scream and constantly have a highly belligerent attitude toward their parents. They scream at them and are known in some cases to threaten the parents. These kids can’t be reasoned with and these poor parents have NO clue how to deal with this situation.

So, here’s what this doctor needs to do. Forget the website completely – this doctor needs what we call a squeeze page. This is a single page that’s online and specifically addresses ONLY this one condition. So, what should this page look like… and what should it say?

Remember the second fundamental – you MUST enter the conversation taking place in the head of your prospect. There’s a problem they have they don’t want… and there’s a result they want but they don’t have. This is where we implement the first two components of the Conversion Equation… Interrupt and Engage. The headline is the Interrupt and it must address the problem they have and don’t want.

Here’s the squeeze page we created for this doctor that did that.

Notice the headline – Are You Sick and Tired of the Yelling, Screaming and Belligerent Attitude of Your Child? Does that address the problem these parents have and don’t want? Would you say that’s a 100% bullseye?

Now, for the Engage which is the sub-headline. It MUST address the result they want but they don’t have. Notice it says – Now You Can Discover the Secrets to Controlling Your Child and Instantly Restore Peace and Quiet in Your Home. Would you say that’s bullseye number two?

Now, let’s look at the third Conversion Equation component… Educate. In the doctor’s original website, because he’s trying to appeal to all prospects, his video said this – “Greeting parents. I want to welcome you to remarkable parenting. You will find tons of great information here with hundreds of pages of articles.”

Think how ridiculous this sounds if I’m one of these parents with a kid that has a belligerent attitude. Do I want to read hundreds of pages of articles? Or, am I searching for a specific solution to a specific problem? Do you see why most websites these days are basically a total and complete waste of money? They don’t address the things your prospects are truly looking for. Here’s the new script we created for this doctor.

“As a parent, are you struggling to gain control of your child’s attitude and emotions? Is your child yelling and screaming at you, while often displaying a belligerent and sometimes threatening tone that no matter what you do or try… you just can’t seem to get under control?

My name is Dr. John Smith, and I help parents like you every day learn the techniques that will solve these frustrating and destructive behavioral patterns once and for all. In fact, let me prove it to you. Enter your first name and email in the box to the right, and I’ll send you a series of 60-second techniques that will immediately restore peace and quiet in your home.”

Think that just might get more prospects to respond to this message? And that brings us to the final component of the Conversion Equation… the Offer. Look at the doctor’s original offer. It was for a free consultation. The only prospects that will accept that type of offer are those NOW buyers. Remember, they’re less than 1% of the total number of prospects looking for this type of help.

When your offer is to “call me,” that basically says “let me sell you” to your prospects. We are so used to getting non-stop sales pitches these days that we resist calling anyone with every fiber of our being. Most people won’t answer their phone unless they recognize the caller ID. This type of offer is called an incentive offer, and incentive offers only work for common purchases, emergency situations and impulse purchases.

And remember, most prospects don’t buy until they have been exposed to your messaging somewhere between 5 to 12 times. If you tell prospects to “call you,” and most won’t, how do you keep marketing to them? Obviously, you can’t. The secret to effective marketing is to offer what most prospects truly want… INFORMATION!

Look at the last sentence in the child psychologist’s video script… “enter your first name and email in the box to the right, and I’ll send you a series of 60 second techniques that will immediately restore peace and quiet in your home.” That offer is ZERO risk to a prospect, and it offers them something they truly want… a solution to their problem.

They can receive it by simply providing their name and email address… WITHOUT having to speak to anyone… or be subjected to any type of sales pitch. That’s why the offer on this doctor’s squeeze page says, “Learn the Secrets to Gaining and Maintaining Complete Control of Your Child in Less than 60 Seconds.” Is that a highly compelling offer that would appeal to a majority of the prospects directed to this page?

And do you now see why we call this a squeeze page? There are NO navigation buttons on this page to distract the prospect. In fact, there is only ONE action they can take… enter their contact information. Otherwise, they have to close the page completely… and if they do, THAT is when we can redirect them to the doctor’s main website to see if there is something else that might grab their attention.

That informational offer provides them with proof that this doctor can actually get them the results they’re looking for, and then within that information is an offer for them to schedule a consultation with the doctor, which they are now more likely to do.

But consider these numbers for this doctor’s original website. He could easily generate 300 or more leads per month using a pay-per-click campaign on Facebook. Those leads are then sent to his original website. He will then average around 10% of those leads… or 30 prospects… will see his offer for the free consultation and will call to inquire about it.

Notice I said INQUIRE about it, NOT request it. Out of that 10% that will call… only 10% of them will actually consent to the consultation… which equals 3 prospects.

Fortunately, for most professionals like this doctor, they typically convert 100% of the prospects they get in front of… so those 3 prospects will more than likely become patients. Note that out of 300 leads, the doctor winds up with 3 new clients. That is the national average today – 1% of all leads generated will typically convert into a new client. That’s pathetic!

But, now let’s look at the doctor’s new squeeze page. First of all, let’s leave his number of leads at 300 per month. That squeeze page won’t impact that number whatsoever. But let me ask you this and give me your open and honest opinion.

Do you think this new page will increase the number of prospects that will request this doctor’s secrets to gaining and maintaining complete control of their child? The doctor was getting 10% with his old site. What percent do you think would request this new, more compelling offer?

Most responses I get average somewhere between 50% to 70%. Well, suppose we stay really conservative and say that just 20% request the new offer.

That would mean 60 prospects would receive those secrets and actually see for themselves that this doctor’s methods really work.

And once they do, what percent of those do you think might request the consultation with the doctor? Remember, that originally it was just 10%.

Again, most responses I get average between 50% to 70%. I would tend to agree with those numbers, but we know he originally converted 10%, so to be really conservative, let’s just leave that conversion rate the same… 10%.

So, out of the 60 prospects requesting the doctor’s secrets, 6 of them now request the consultation. And let’s assume like we did originally the doctor converts all 6 of them into patients. That’s an additional 3 patients per month, isn’t it?

Now, let’s say this doctor only charges $800 for his services, even though in reality it’s typically 3 times that amount. $800 times 3 new patients is an additional $2,400 per month… which is an annual increase of $28,800. That’s obviously a dramatic increase in revenue considering we’re being ridiculously conservative… and all we did was make some slight changes to this doctor’s site.

So, let me ask you this. Do you think we could get similar results for your business? How many leads have you generated in the last 12 months?

How many leads would you estimate you’ve generated this month? How many of those leads requested your offer? If we could create a similar process for your business… and offer compelling information to your prospects just like we did for the child psychologist… do you think more prospects would respond? By what percent?

Could we conservatively agree that a 10% opt-in rate is easily a no-brainer? Do you realize just that one change alone would double your current sales revenue?

And that’s assuming we don’t increase your number of leads or your final conversion rate… which we will. If you said your last month’s revenue was $25,000… then just this one change alone adds an additional $25,000 to your bottom line.

In a recent case study I conducted, I found $58,000 in additional annual revenue just using this one simple strategy.

But consider this!

That additional revenue is NOT just a one-time increase. That’s revenue the business will generate year after year after year.

And… $58,000 in additional annual revenue increases the valuation of that business somewhere in the range of $150,000 – $200,000.

This article was taken from my book, “45 Minute Business Breakthroughs,” to download a FREE copy of the entire book you can do that HERE.

If you would like to explore other options of how I can help you take your business and your life to the next level, find out more about my one-on-one coaching programs by clicking HERE

Another option to consider is our online business coaching program. The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created. It was designed to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want. Check out our FREE Guided Tour to find out more about the E-Learning Marketing System by clicking HERE

Marketing Strategies: Discounting & Bundling

Take the E-Learning Marketing System Guided Tour: https://jeffheggiebusiness.com/myguidedtour/

This video clip was taken from an Inner Circle Mastermind call discussing the marketing strategies of discounting and bundling. Learn about more of our marketing strategies by taking the free E-Learning Marketing System Guided Tour.

You can also claim your free membership trial of the Inner Circle Mastermind HERE.

The E-Learning Marketing System

The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created

We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.

The E-Learning Marketing System was created to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want.

Click the link below to take the E-Learning Marketing System Guided Tour and learn more about the tools you would have access to:

  • A Complete Diagnostic On Your Business
  • A Customized Marketing Roadmap to Follow to Remove All Guesswork
  • Wold-Class, Step-by-Step Internet Marketing and Business Building Content
  • Bonus Content Specifically Designed To Add Immediate Cash Flow
  • Unrestricted Access To Our Proprietary Time Management Program
  • Plus Much More…

https://jeffheggiebusiness.com/guidedtour

Want More Profit In Your Business?

Know Your Math

I was recently working through some marketing strategies with one of my coaching clients and we got onto the topic of pricing. She really wanted to make a push to increase her sales in the short term and wanted to decrease her prices and have a sale as a promotion. 

I told her that I didn’t think that it was a good idea. There are better ways in which you can offer your customers more value with different strategies such as bundling. But first I wanted to walk her through the numbers to show her why I didn’t think a sale was her best option. 

Unfortunately I haven’t always seen it this way and have made similar mistakes with my own companies in the past. But now that I’ve worked through the numbers and see the math, I definitely focus on other marketing strategies.

I’ll spend some time in other articles to talk about different strategies, but for now I’m going to walk through the steps I showed her that explain why I don’t like the idea of using a sale to add value to your customers.

The real key to success in marketing is to offer more value than your competition. Prospects will pay twice the price if they believe they’re receiving four times more value. Unfortunately, most businesses in a vain attempt to increase their value begin to offer discounts, and that often destroys their margins. 

Would you believe me that in some businesses if they discount their price by a mere 10%, they now have to sell 50% more just to break even?

Let’s look at an example:

If you sell a widget for $100, and you have a 30% profit margin, you make $30 for every widget you sell. That means your cost basis for that widget is $70. If you discount that widget by 10% and sell it for $90 instead of $100, your cost basis is still $70. Now you are only making $20 in profit instead of $30.

For this business to make $1,000 in profit selling their widgets at $100 each, they would need to sell 33.3 widgets ($30 X 33.3 widgets = $1,000). But by discounting their price 10%, now they need to sell 50 widgets ($20 X 50 widgets = $1,000). They now have to sell 50% more widgets just to get back to their original profit margin. (33.3 X 1.5 = 50).

But consider this… when was the last time you saw a business offer a measly 10% discount? Most of the time they offer 20% to 40% discounts… and wonder why they are going broke. And to add even more bad news on top of this already bleak scenario, did you know that the latest research shows that discounting doesn’t actually impact a prospect’s buying decision unless that discount is for 40% or more?

So what about increasing prices?

Most small businesses have NEVER raised their prices. That’s because they don’t know the facts when it comes to increasing their pricing. They’re scared to death that ANY price increase, no matter how small, will lead to a mass exodus of all their customers. But is that really true?

Let’s use the same scenario as before. You are selling your widget for $100 and decide to increase that price by 10% to $110. Will that small increase REALLY lead to a loss of customers? Honestly, I believe a few will leave, but they are most likely your biggest price shoppers that show NO loyalty or patronage to your business anyway. They are the ones that beat you down on price every chance they get, and the moment you begin to make a decent profit, they will leave you in a heartbeat for the next business willing to accept a financial beat down. But even though there will be some customer attrition… to what extent? Let’s look at the numbers.

Their business is now making an additional $10 per widget… All of which is pure profit. Right there, that’s a 33% profit increase. For their business to make $1,000 in profit selling the widgets at $100 each, they needed to sell 33.3 widgets. But now, by increasing the price 10%, they only need to sell 25 widgets.

That means just to BREAK EVEN, they would need to LOSE 25% of your customers over a measly 10% price increase… and that simply ISN’T going to happen!

Want to know the closely guarded secret that successful businesses don’t want you to know?

STOP Discounting!!! Instead, innovate your business so you offer more value than your competition and increase your prices.

Of course, if we were working together we would need to perform a thorough price analysis on your business and determine the most lucrative price increase for you, but this is definitely a strategy I strongly recommend to all of my small business clients to help them increase their revenue. There simply is no FASTER or EASIER way to generate additional revenue. 

After working through these numbers my client made the decision to increase her prices rather than have a sale and decrease them. So far, along with some other marketing strategies we applied, it is proving to be the exact thing she needed to do for her business.

Once you know and understand these and the other marketing strategies I teach, it’s just a matter of getting it all implemented in a timely and efficient manner to watch your business explode!

Watch the Video: “Everything You’ve Learned About Generating Leads & Growing Your Business Is Wrong!”

jeff@jeffheggie.com

The One Funnel Away Challenge Is BACK!

You’ve probably heard all the buzz about the One Funnel Away Challenge by now…

(…you know, the crazy, intense challenge where you have 30 days to build and launch your online funnel, while having Russell Brunson, Julie Stoian, and Stephen Larsen as your coaches?)  

Word is spreading about how awesome this Challenge is, and thousands of entrepreneurs have been a waiting list for it to open back up, so they can join the next one.
Well, after months of waiting, it’s finally back!

The Challenge officially kicks off September 2, but you can join right now!  The registration deadline is September 1 9pm ET!

Crazy part is, for a huge 30 day Challenge with 3 top-notch marketing trainers, it’s just $100 for the WHOLE Challenge!  Sooooo, it’s pretty much a no-brainer deal…

If you’re the type of person who wants an online business, but you struggle to get it off the ground…

Or you hate the business you’ve built…

Or you struggle with the actual implementation part…

Then this Challenge FORCES you to bite the bullet and get your first (or next) funnel built.  

They go through everything in detail, so even if you’re a newbie and have never built a funnel before, this would be an appropriate Challenge for you to do…


You can check out the details of the Challenge here → http://bit.ly/OneFAChallenge

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Book Quote of the Week 148

“…the false thinking that any amount of reading, watching videos, browsing social media, or going through courses will get me out of my situation… the ONLY way out is for me to take action like crazy!”

Dana Derricks

Book Quote of the Week 141

“I learned from Joe Polish that there’s no relationship between being good and getting paid, but there’s a huge relationship between being good at marketing and getting paid.”

– Stephen Larsen

ANYTHING IS POSSIBLE…if you dare to ask!

I saw a post on Instagram today with this quote

Three Simple Rules in Life:

  1. If you don’t go after what your want, you’ll never have it.
  2. If you don’t ask, the answer is always no.
  3. If you don’t step forward, you’re always in the same place.

They are simple rules, but they’re absolutely correct. Reading this made me reflect back to the early start-up days of one of our companies. It was a time of a very steep learning curve and a time where I learned a lot about business and about myself. 

We had started a manufacturing company in an industry in which we were not known and we had no experience. So saying that we had a steep learning curve is an understatement. It seemed like we were running into brick wall after brick wall in every area of the business.

I was the one who knew the product and understood the manufacturing process. So that’s where my focus was. I was setting up the manufacturing and getting it right so that we were producing the quality product we were aiming for. While I was focused on this area of the business I had hired someone else to work as our salesman with the direction of establishing a distribution network to sell our product through. 

As I was watching things come together in the business, we were making huge strides on the production side but very little was happening on the sales side. By this point I was hoping to have our distribution channels established but we didn’t. We had a few people who were interested in becoming dealers for us, but we had no firm commitments. 

At this point, establishing our dealer network (i.e. sales) jumped to the top of my priority list and I decided to take it on myself. I put all of my samples and marketing materials together and hit the road. 

We were producing a product with an unknown brand in an industry with some very well known competitor companies. There were many unknowns as I headed out on my sales trips. 

  • Will they be interested in our product? 
  • Do they sell our competitors products already? 
  • If they sell a competitors product do we even talk to them about our product?

I also had my own internal struggles. I had to cold-call people I didn’t know and had never talked to before. I had never been in a position to sell like this. What if they are busy and are upset that I’m interrupting? What if they already sell a competitors product? What if they don’t like my product? What if they don’t like me?

What it really came down to was that I had a Fear of Rejection.

I clearly remember sitting in the parking lot of a company that I thought could be a potential distributor for us. It was my first attempt at finding a new distributor.  I was frozen with fear. I had my samples with me. I had my marketing materials. But I did not want to get out of my truck, walk into the business and ask to speak to someone about our product. The anxiety caused by my fear of rejection was enormous. 

As I was sitting behind my steering wheel of my truck I remember thinking about a book that I had recently read. The book was The Aladdin Factor by Jack Canfield and Mark Victor Hansen. The book is all about teaching you the power of how to ask for what you want. 

I remembered a specific section that talked about the fear of rejection, which read:

“…when you find yourself afraid to ask or afraid to take action, stop and take a deep breath. Then rationally ask yourself, “What is the worst thing that could happen? Is it really that bad? Can I survive it?” If you think you can, and what you want is important, then go for it.” 

If you are rejected… “Realize you haven’t really lost anything. Remember that the rejection is really an illusion. Consider this: If I ask Janet to go to dinner with me and she says no, I didn’t have anyone to eat dinner with before I asked her, and I don’t have anyone to eat dinner with after I asked her. I did’t really lose anything. I didn’t have it before and I don’t have it now. There was no real loss. It didn’t get worse. It stayed the same. 

If I apply to Harvard and I don’t get in, I wasn’t in Harvard before I applied, and I am not in after I applied. It didn’t get worse. It stayed the same. Since I am already handling that – not having dinner with Janet or not being a student at Harvard – what’s the big deal? I know I can cope with that reality because that already is my current reality and I am just fine.”

“What I point out to people is that it’s silly to be afraid that you’re not going to get what you want if you ask. Because you are already not getting what you want. They always laugh about that because they realize it’s so true. Without asking you already have failed, you already have nothing. What are you afraid of? You’re afraid of getting what you already have! It’s ridiculous! Who cares if you don’t get it when you ask for it, because, before you ask for it, you don’t have it anyway. So there’s really nothing to be afraid of.”

– Marcia Martin

If they kick me out because I showed up unexpected. If they don’t like my product. If, for any number of reasons, they do not want to be one of our distributors I told myself that I’d be ok. Because they are not one of our distributors now, they’ve never met me before. So if they reject me, what’s changed? They’re still not a distributor, they still don’t know me. Nothing has changed. Can I survive if that happens? I shut the truck off and went in.

Fortunately I don’t have to tell you about how I was rejected and kicked out of the building. Rather, this particular operation turned into a distributor for us and still sells our product today, 14 years later.  But what this single experience did for me, was that it put me in the right mindset as I approached more and more potential distributors in the coming days and years. 

I did have a number of “no’s” after this first attempt and I survived. But I also had a number of “yes’s” which helped us establish a great dealer network to sell our product. This was a great learning and growing experience for me that helped me as I established our sales network, but it was more than just that. It has helped me in a number of other situations, businesses and relationships since then. The fact that 14 years after this happened I still recall the story quite often shows the impact it has had on me. 

In the words of W. Clement Stone, “If there is something to gain and nothing to lose by asking, by all means ask!”

Book Quote of the Week – 129

“I’ve learned that in order to be happy in life, you need to figure out what your talents and strengths are… then run with them! Don’t settle for anything less than what your abilities can get you.” – Trey Lewellen in Expert Secrets (Click below for your FREE copy)

This Challenge Is EXACTLY What I Need

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Earlier this morning I had the post below ready to go but hadn’t pressed Publish yet. I was sitting at my desk reading from the book that you receive when you join the One Funnel Away Challenge.
 
 
It’s absolutely incredible what you can gain from this Challenge. But, if you didn’t get anything else besides this book, it’s worth it’s weight in GOLD!
 
 
Russell Brunson sent a brief email to over 100 of his ‘Two Comma Club’ award winners…
 
 
Inside that email was a single question…
 
 
Here’s what it read:
 
 
“You suddenly lose EVERYTHING in your business (your money, your big name, your list, your affiliates and JV partners, all of it)…You have bills piled high, and people harassing you for money over the phone.
All you have is a roof over your head, a phone line, an internet connection, and a ClickFunnels account for only ONE MONTH.
Other than your vast marketing experience, you’re back to being a newbie…What EXACTLY would you do, from Day 1 to Day 30, to save yourself?”
 
 
This book is 539 pages of these experts step-by-step answers. It’s absolutely amazing!
 
 
 
You can find out more right now at this link: One Funnel Away Challenge
 
 
 
 
Now, here’s my original post from before I got so excited about the book:
 
 
This year, I’m putting a huge focus on IMPLEMENTATION in my business.
 
We live in a world with soooo much information right at our fingertips.
 
Almost anything we need to know is literally a few clicks away…right?
 
But here’s the thing…
 
All the articles you sift through to find out how to grow your business online…
All the business books that you read…
All the infoproducts that you buy…
All the courses…
 
They mean almost NOTHING if you don’t actually execute.
 
But imagine if you took just ONE plan to start and grow your business (or next business) online, and hyper-executed EVERYTHING…
 
ONE plan well executed is infinitely more powerful than knowledge from 50 books that you do nothing with…right?
 
So here’s my challenge for you:
 
I’m challenging you for 30 days to TAKE ACTION on your business, and get your funnel built and launched.
 
It’s the SAME challenge that Russell Brunson just gave to me, and I accepted!
 
It’s called the One Funnel Away Challenge!
 
It’s designed to FORCE entrepreneurs to stop working on stuff that doesn’t matter, and start implementing the KEY tasks that will get your funnel LIVE, and your business flowing…
 
In 30 days, you’ll have a funnel that is built and LIVE, and ready to gather leads and sales.
 
If you’re the type of person who vaguely knows what to do, but just needs to buckle down and DO IT… then this Challenge is going to be the kick-in-the-pants you need EVERY DAY until you get your funnel launched!
 
 
Here’s the link to join the One Funnel Away Challenge with me → One Funnel Away Challenge
 
 
 
 
 
 
I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

 


Book Quote of the Week 100

There is a tremendous difference between feeling the fear and doing it anyway and the freedom which comes from finding the space in yourself which is beyond fear. And the more time you spend living beyond fear, the sooner the answer to ‘What would I do if I wasn’t afraid?’ will become ‘Exactly what I’m doing now.'”