Book Quote of the Week 145

“There’s no higher-leverage skill a marketer can devote time to than that of storytelling.”

– Stephen Larsen

Book Quote of the Week – 139

Interesting question:

Why do break-through performances sometimes ignite talent booms, and sometimes not?

The answer is that talent hotbeds possess more than a single primal cue. They contain complex collections of signals – people, images, and ideas – that keep ignition going for the weeks, months, and years that skill-growing requires.