The purpose of this book is to walk you through a process I’ve created where I can find any business a minimum of $10,000 in just 45 minutes.
I will go through 8 simple strategies that are proven revenue-generators for
any small business. Most business owners know nothing about these
strategies, and therefore, are failing to capitalize on their revenue-generating
For the purposes of this book, I’ll cover each of the 8 strategies in individual
chapters for one main reason. I want you to be able to review these strategies
and minimize the amount of time it will take you to implement them in their
But consider this… business owners today are in the fight of their lives. The
global economy is in shambles, they have no additional revenue sources they
can tap into for financial support during lean times – and perhaps worst of all,
marketing and advertising just don’t work as well as they used to. In fact, for
many small business owners, marketing isn’t producing any results for them
at all… and their financial situation is growing more desperate by the day.
As a business owner or entrepreneur, if you’re struggling right now to
generate more leads and clients for your business, and you need to find
immediate ways to dramatically increase your business’ bottom-line revenue,
then spend the next few minutes with me and I’ll show you how I can help
you make all of these problems disappear forever.
Small business owners today are desperate for proven and tested ways they
can generate more leads, attract more clients and make more money. So,
what if I told you that I can show you how to generate all the leads a business
owner needs in order to completely dominate their market? What if I could
prove to you right now that I can make ANY small business owner more than
$10,000 in additional revenue… and do it in just 30 days?
In this book, I’m going to give you back door access to a series of powerful business growth strategies that are some of the most powerful revenue-generating strategies ever created.
So let’s get started. Click the link below and I’ll send you a copy of this e-book!
Fear and confidence is a topic that seems to continue coming up as I speak with clients. It came up a number of times last week at our mastermind event in Arizona, so I talked about it more on my weekly mastermind video call. Since then, I’ve continued to have a number of people bring it up so I want to continue the conversation here.
“One of the best ways to overcome fear of any kind is to habituate yourself to it.”
What Darren Hardy’s suggesting is that you face your fear head-on and bombard yourself with it until you don’t fear it any longer.
When the average person fears speaking in public more than death, how does the military take young teenage kids and create brave soldiers out of them? How do they take soldiers into SEAL training and make ultimate warriors out of them?
When bullets start flying, what is it that makes these men and women run towards the battle rather than run away?
During bootcamp or SEAL BUD/S training they are put through endless fear, pressure and stress at extreme levels until their fear turns into confidence.
It was night three into the infamous Hell Week of SEAL training. The students, in camouflage fatigues, were soaked to the bone and covered in gritty sand that chafed them until they were raw and bleeding They shivered from the cold ocean water and cool wind of the Southern California night. The students moved with the aches and pains as only those who have suffered through seventy-two hours straight of nearly nonstop physical exertion can. Exhausted, over the previous three days they had slept for less than one hour total. Since Hell Week had begun, dozens of them had quit. Others had become sick or injured and were pulled from training. When this class had started Basic Underwater Demolition/SEAL Training (known as BUD/S) – the SEAL basic training course – several weeks before, nearly two hundred determined young men had eagerly begun. All dreamed of becoming a U.S. Navy SEAL, prepared for years, and came to BUD/S with every intention of graduating. And yet within the first forty-eight hours of Hell Week, most of those young men had surrendered to the brutal challenge, rung the bell three times – the signal for DOR, or drop on request – and walked away from their dream of becoming a SEAL. They quit.
I’m told that about 80% of those who start BUD/S do not finish. But those who do know that they are the elite. They’ve been through hell and back and survived. There’s nothing they can’t handle.
If you can train your brain to run towards bullets and bombs in battle, think how easy it can be to train yourself to run towards the stage to speak, or to make a prospect call, or to approach a group of strangers that you want to introduce yourself to.
As I reflected on my own life and thought about fears that I’ve had that I was able to turn into confidence, I thought back to my senior year in high school. I seemed to have followed in my older brothers footsteps in a lot of things as I was growing up. When he was in Rexburg ID going to college he started to rodeo. He started as a bareback rider and then took up roping and later steer wrestling. Soon, I was into the rodeo scene as well and was traveling the high school rodeo circuit as a calf roper and team roper. But as I watched him in the steer wrestling (bulldogging), I knew that was something I wanted to do someday.
If you’re not familiar with steer wrestling, I’ll explain what it is. I’ve heard a number of rodeo announcers compare it to getting into the back up a truck, having someone drive it down the road at 30mph and then you jump out of the back onto a passing mailbox. Maybe it’s not quite the same, but it gives you an idea.
In steer wrestling you have a steer in a chute that you let out and give a head start. You also have another cowboy (called the hazer) on a horse that is on the right side of the steer and his job is just to make the steer run straight. The steer wrestler is on his horse on the left side of the steer. After giving the steer a head start the steer wrestler chases the steer down going as fast as the horse can run. As the horse runs past the steer, the steer wrestler jumps off of the horse, grabbing the horns of the steer. He then digs his feet into the ground to slow the steer down and without getting into the techniques, he wrestles the steer to the ground.
At least that is how it’s supposed to happen. I’ve seen steers outrun the cowboys. I’ve seen the cowboys miss and land on their butts at 30mph and all sorts of other wrecks. I’ve seen the cowboy hit the ground as his horse stumbled and then as the horse fell it landed on his head. Well, I didn’t actually see that but that’s what they told me happened once I regained consciousness. But really, the scary part is the fact that you are riding a horse which is running as fast as it can and you jump off of it onto the horns of a steer.
I remember calling my brother and telling him that I’d like him to teach me how to steer wrestle. He said he would love to and the next time they were doing it he would let me know and I could come and watch.
“Well, it’s a little more complicated than that,” I told him. “I actually entered the steer wrestling in a rodeo next weekend. So I need you to teach me before Friday!”
“Do the thing you fear over and over again, until you train your brain that it’s no longer something to be feared.“
To make a long story short, the next day we were at the practice pen and I was ready to learn. As my brother was talking me through the process he told me something that I was well aware of. He told me that when you first start out, the actual process of jumping off of the horse onto the steer was the scariest part. But he also told me that from all the people he had watch learn to steer wrestle, those that took multiple attempts but never actually jumped struggled the most. Every time they tried but did not jump, it was twice as scary the next time. Some of them ended up riding past the steer multiple times and finally decided they were done and never tried it again.
But he had a solution for this, he told me. He said that if my nerves got to me and I rode by the first steer, it was ok. Nothing to worry about. But that meant that no matter what I had to jump off on my second attempt to prevent the fear from building up. He also told me that it wouldn’t be a problem because they had a way to make sure I jumped.
If I rode past the first steer without jumping, on my second attempt the hazer, riding on the opposite side, would have a rope which would be tied around my waste. If I made the jump, great! But if I didn’t make the jump and was going to ride by, he would pull me off the horse.
With my heart pounding out of my chest and enough adrenaline to stop a freight train, I started chasing down my first steer. As scary as it was, there was no way my brother was going to put a rope around my waste and pull me off of my horse. I jumped my very first steer, plus a number of others that night.
It wasn’t after that one night that I began to feel confident in the process. But the more I did it, the more confident I became. But the fear part never disappeared 100%, but it changed to excitement and energy. Even once I was steer wrestling at the professional level, there were many times I had my heart pounding out of my chest. But every time I jumped, the fear became less and less and my confidence grew.
Oh, and by the way, I won second place at that first rodeo!
“My confidence comes from my vision… I am a big believer that if you have a clear vision of where you want to go, then the rest of it is much easier.“
So, if you have a fear of speaking, what should you do? Speak! Wherever you can. Find opportunities to speak and in spite of your fears, do it. If you have fears of calling prospects. Call them. Whatever your fears are, face them and do them so much that you become confident doing them.
“Even when everything is going terrible, andI have no reason to be confident, I just decide to be“
I know that you can have fears that are much different than the fear of speaking or the fear of jumping off of a horse at full speed. The fear of hurting your family financially if you fail would be an example. But that is when finding a coach, a mentor or a mastermind comes in useful. Through these resources you can strategize, plan, role-play, etc. until you know how to proceed with a much lower level of risk and a higher level of confidence.
Overcome the fears that are holding you back from achieving your dreams!
Leave a comment below about something that you once feared but overcame it with action and it’s no longer a fear.
I was recently working through some marketing strategies with one of my coaching clients and we got onto the topic of pricing. She really wanted to make a push to increase her sales in the short term and wanted to decrease her prices and have a sale as a promotion.
I told her that I didn’t think that it was a good idea. There are better ways in which you can offer your customers more value with different strategies such as bundling. But first I wanted to walk her through the numbers to show her why I didn’t think a sale was her best option.
Unfortunately I haven’t always seen it this way and have made similar mistakes with my own companies in the past. But now that I’ve worked through the numbers and see the math, I definitely focus on other marketing strategies.
I’ll spend some time in other articles to talk about different strategies, but for now I’m going to walk through the steps I showed her that explain why I don’t like the idea of using a sale to add value to your customers.
The real key to success in marketing is to offer more value than your competition. Prospects will pay twice the price if they believe they’re receiving four times more value. Unfortunately, most businesses in a vain attempt to increase their value begin to offer discounts, and that often destroys their margins.
Would you believe me that in some businesses if they discount their price by a mere 10%, they now have to sell 50% more just to break even?
Let’s look at an example:
If you sell a widget for $100, and you have a 30% profit margin, you make $30 for every widget you sell. That means your cost basis for that widget is $70. If you discount that widget by 10% and sell it for $90 instead of $100, your cost basis is still $70. Now you are only making $20 in profit instead of $30.
For this business to make $1,000 in profit selling their widgets at $100 each, they would need to sell 33.3 widgets ($30 X 33.3 widgets = $1,000). But by discounting their price 10%, now they need to sell 50 widgets ($20 X 50 widgets = $1,000). They now have to sell 50% more widgets just to get back to their original profit margin. (33.3 X 1.5 = 50).
But consider this… when was the last time you saw a business offer a measly 10% discount? Most of the time they offer 20% to 40% discounts… and wonder why they are going broke. And to add even more bad news on top of this already bleak scenario, did you know that the latest research shows that discounting doesn’t actually impact a prospect’s buying decision unless that discount is for 40% or more?
So what about increasing prices?
Most small businesses have NEVER raised their prices. That’s because they don’t know the facts when it comes to increasing their pricing. They’re scared to death that ANY price increase, no matter how small, will lead to a mass exodus of all their customers. But is that really true?
Let’s use the same scenario as before. You are selling your widget for $100 and decide to increase that price by 10% to $110. Will that small increase REALLY lead to a loss of customers? Honestly, I believe a few will leave, but they are most likely your biggest price shoppers that show NO loyalty or patronage to your business anyway. They are the ones that beat you down on price every chance they get, and the moment you begin to make a decent profit, they will leave you in a heartbeat for the next business willing to accept a financial beat down. But even though there will be some customer attrition… to what extent? Let’s look at the numbers.
Their business is now making an additional $10 per widget… All of which is pure profit. Right there, that’s a 33% profit increase. For their business to make $1,000 in profit selling the widgets at $100 each, they needed to sell 33.3 widgets. But now, by increasing the price 10%, they only need to sell 25 widgets.
That means just to BREAK EVEN, they would need to LOSE 25% of your customers over a measly 10% price increase… and that simply ISN’T going to happen!
Want to know the closely guarded secret that successful businesses don’t want you to know?
STOP Discounting!!! Instead, innovate your business so you offer more value than your competition and increase your prices.
Of course, if we were working together we would need to perform a thorough price analysis on your business and determine the most lucrative price increase for you, but this is definitely a strategy I strongly recommend to all of my small business clients to help them increase their revenue. There simply is no FASTER or EASIER way to generate additional revenue.
After working through these numbers my client made the decision to increase her prices rather than have a sale and decrease them. So far, along with some other marketing strategies we applied, it is proving to be the exact thing she needed to do for her business.
Once you know and understand these and the other marketing strategies I teach, it’s just a matter of getting it all implemented in a timely and efficient manner to watch your business explode!
Making a 22 hour drive from Southern Alberta to Arizona gives me plenty of time to think, and listen to audio books. Fortunately, this time I’m not alone on the trip so my wife has shared the driving, which gives me time to work and write.
While I was in Canada we were spending time with family and I had a chance to visit with a nephew who had asked me to suggest some good books for him to read. We were talking about the different books and he shared a few with me that he had enjoyed that I hadn’t read yet. One of them was Smarter Faster Betterby Charles Duhigg. So this is one of the books I have been listening to on my trip home.
There are many intriguing thoughts and stories in this book, but something that really caught my attention was in his chapter on Innovation when he talked about Innovation Brokers or Idea Brokers. The reason this was so interesting to me is because I have been spending a lot of time recently preparing for an upcoming Mastermind Group, and the ideas he shared help to explain how and why a mastermind group works so well.
In his book, Duhigg refers to the work of Ronald Burt in a 2004 study he conducted. Burt conducted a study with a large number of managers in a company and found that ideas that were classified as creative came from people who were particularly talented at taking concepts from one division of the company and explaining them to employees in other departments. Burt explained that people connected across groups are more familiar with alternative ways of thinking and behaving. “This is not creativity born of genius, it’s creativity as an import, export business.”
As I listened to this and the rest of the book I decided to do a little more research on Burt’s ideas. On this topic, when people seek out insights from people in different fields, different organizations or of different mindsets, Burt refers to it as “brokerage.” He explains how this can lead to better ideas, improving processes and more. He says, “if you’re charged with innovation, you need to branch out and build brokerage.” “It’s essential. The new ideas we come up with come from the places where we vary. A person who only knows about the variations in what they do will get better at what they’re doing, but will always come to the same place.”
This is exactly where the power of a mastermind group comes from. I recently wrote a post High Performance Mastermind Group, and explained a challenge I had dealt with for some time which I had not found a solution to. But when I had an opportunity to sit with a group of entrepreneurs who were all in very different industries than me, we quickly found a solution to my problem as a group because the others in the group looked at my situation differently and had been through their own challenges in their industries.
Joining a mastermind group allows you to look at each other’s problems and challenges from different perspectives, industries and life experiences. But it also gives you an opportunity to discover things that are holding you back that you were not even aware of. It allows you to be more innovative in your business, your life and your thinking in general.
Join ourElite Performance Mastermind and prepare yourself to take your life and your business to the next level! You will be with an elite group of individuals, from different industries, backgrounds and different areas of the country that will be able to share their brilliance and knowledge with the group while you do the same for them. I’ll also be sharing some powerful tools you can use to give yourself the power to create the future you’ve been dreaming about.
If you don’t own or run your own business, don’t count yourself out. Whatever it is you do, you will do it better after joining this mastermind. You’ll think different. You’ll network. You’ll have the tools to be successful.
Be your best entrepreneur. Be the best manager. Be the best employee. Be the best YOU.
Have you ever looked in the mirror and said to yourself, “I thought I’d be further along by now.” I have! In life and in business I’ve had that conversation with myself before. But it’s ok. Life doesn’t always go as planned. But that doesn’t mean you have to accept it.
The problem is that if you look in the mirror again in a year from now and you’re no further ahead.
Often times when we are not as far along in life or in business as we had hoped we would be, it’s because we don’t know how to get things to the next level. We don’t know how to overcome the current challenges we are facing.
Or it’s been going on for so long we’ve just settled into things and this is just the way it is.
But there is a way for you to amplify the performance of your life and business while you’re tearing down the barriers that are holding you back from that next level! When you have an opportunity to sit and mastermind with smart, successful, like-minded people who are wanting to take their lives and businesses to the next level as well, you WILL find your answers. You WILL discover the things that will make the difference.
If you don’t want to be looking in the mirror in 6 months or 12 months from now wondering why you’re not any further ahead, you need to join us for our ELITE PERFORMANCE MASTERMIND in Gilbert AZ.
There are only a limited number of spots available for this event, so act soon. Click on the button below to find our more details!
This is going to be an amazing event that you don’t want to miss!