There is a tremendous difference between feeling the fear and doing it anyway and the freedom which comes from finding the space in yourself which is beyond fear. And the more time you spend living beyond fear, the sooner the answer to ‘What would I do if I wasn’t afraid?’ will become ‘Exactly what I’m doing now.'”
High performance is not about a specific type of person. It’s not about winning the genetic lottery, how long you’ve worked, the shade of your skin, how many people are supporting you, or what you’re getting paid. It’s about your performance habits — which you have complete control over.
“The right hook gets all the credit for the win, but it’s the ring movement and the series of well-planned jabs that come before it that set you up for success. Without a proper combination of jabs to guide your customer – I mean, your opponent – right where you want him, your right hook could be perfect and your opponent could still dodge it as easily as a piece of dandelion fluff. Precede that perfectly executed right hook with a combination of targeted, strategic jabs, however, and you will rarely miss.”
Sales is about being able to communicate with your potential customer what it is that your service or product does for them in such a way that they can see it. Because if they can see it the same way you can see it, they’ll buy it.