The level of competition amongst individuals and companies is at an all time high. In a world that is changing so fast, how do you keep up? How do you get ahead?
You absolutely have to continue learning and gaining knowledge, it’s critical. If you do not continue to learn you will fall behind and you become less relevant.
“If you don’t like change, you’re going to like irrelevance even less.”
Eric Shinseki (US Army General, Chief of Staff of the Army, US Secretary of Veterans Affairs)
It doesn’t matter if you graduated with a degree at the top of your class or you never went to college, continuous learning isn’t an option, it’s an absolute must.
I recently heard Stephen M.R. Covey say, “For years people have recognized the value of a four year degree. But to be relevant in today’s economy you really need a 40 year degree. In other words, you need to be engaged in life long learning.”
Napoleon Hill said, “The person who stops studying merely because he has finished school is forever hopelessly doomed to mediocrity, no matter what may be his calling. The way of success is the way of continuous pursuit of knowledge.”
Recognizing the value and importance of self-education in today’s world, Tony Robbins and Dean Graziosi developed a program called the Knowledge Business Blueprint, or KBB (Note: click HERE for information on KBB 2.0 being released in February, 2020). Tony and Dean both attribute the power of self-education as their pathway out of their circumstances they were in growing up, to where they are now.
As things continue to change and advance in our world at a dizzying pace along with the competition for customers and the competition for positions within businesses, we all have to be finding ways to earn our spot. Success does not guarantee success in the future. Do what you need to do to stay relevant. Do what you need to do to stay ahead of your competition, because if you are not, they are doing what they need to do to get ahead of you, and they will do it.
Self-education is the new norm!
If you want to find out how we can help you and/or your business to stay relevant and beat your competition take our E-Learning Marketing System GUIDED TOUR. You can also explore other opportunities such as our Inner Circle Mastermind and One-on-One Coaching HERE.
There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with.
Today we’re going to start with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to attract the big fish.
There are three major paths a business can take:
Catch the Big Fish
Most business owners ended up working themselves into the ground without much reward or success. This is what happens when you fool yourself into thinking you will find quick success. You may also find yourself following this path when you are afraid of change.
This describes a business that shoots to the top so fast you are overwhelmed and don’t have the right resources in place to adapt. This can also happen from being overwhelmed by small clients and not taking the time to find large clients, which will sustain your business after the small client sales slow.
Catch the Big Fish
This is the path that allows you to build at a steady pace that you can manage by not allowing your customers to outpace you. You can do this by putting these tips to work:
Attract, keep and lock in big clients.
Integrate “big business” culture into your company and employees.
Acquire the expertise you need to grow.
Have the courage to make changes as you grow.
Now we are going to transition a bit and talk about the “big fish” mindset. It may sound easy to just find and catch that big fish, but if you are stuck in the small business mindset, you may find it harder than you think.
Think of all the benefits of aiming at bigger clients:
In order to catch the big fish, you need to believe your company can make a difference with theirs. It’s easy to get into the thought that a large company doesn’t need anything from a small business like yours, but this is entirely wrong!
Once you take a look at how big companies operate, it’s important to know which one’s are the best fit for your company. One of the best ways to get in the door is by knowing someone on the inside who can put in a good word for you.
If you’re not sure where to start and feel a little intimidated about catching big fish, try our GUIDED TOUR to get help from our amazing business coaches.
The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your consistency perfected or it will never work. This one percent may seem small, but if you approach the vision for your company with baby steps, you will find a huge increase over a solid chunk of time. It’s not a sprint, it’s a marathon.
Avoid doing too much at once or you’ll set yourself up for failure. Think of the confidence you and your employees will have when you improve one percent each week. By the end of a year, you’ll have improved more than 50%!
While, rules and standards are necessary for growth, always be flexible with your best customers. Most retailers only allow a set number of items into a dressing room to reduce the risk of shoplifting, but it generally restricts the large percentage of people who are not stealing from you. Flexibility is the key to what you deliver to your customers and consistency is the key to how you deliver it.
The bottom line is customers rely on you to deliver what you promise. If you spend too much on bulky advertising that promises more than you can deliver, even your best intentions will unravel quickly and you will fail.
Focus on your vision and baby steps to turn your satisfied customers into Raving Fans.
I hope you’ve learned a lot about good customer service and how it’s essential to your overall success. If you need help with any of the steps we’ve gone through over the last four lessons try our GUIDED TOUR and get access to some of the best resources, tools, and coaches available.
In upcoming posts, we’re going to explore strategies of bagging the big clients and keeping them.
So many people say that they want to be successful, but they do little to make it happen.
I often refer to Zig Ziglar’s quote, “You can have everything in life that you want if you will just help other people get what they want.”
I believe this is true if you want to be successful in business or in any area of your life. The only way for you to truly become successful and sustain that success is to understand that it’s not about you, it’s all about what you can do for others.
It’s all about adding value, and if you can do more for others than any of your competition, you’ll be successful. You will dominate!
You become the best by being the one who adds the most value.
This isn’t a principle that only applies to entrepreneurs and business owners, it’s universal. People that work in a job and add value, move up. They become the leaders in their organization.
Jim Rohn said, “Work harder on yourself than you do on your job.”
As you work on your personal development, you have more to give. As you continue to add value, you become invaluable and more doors open to opportunities.
In a world that is so focused on “me,” if you shift your focus to always find ways to add value to others, you are guaranteed to find success. The more value that you can give others, the more success you will find.
We can help you discover the best ways to add value to your market. Check out our Guided Tour and see how we can help you do this.
This Success Strategies video is a clip taken from the November 20, 2019 Inner Circle Mastermind Call. To find our more about the Inner Circle Mastermind, you can visit http://bit.ly/MastermindSpecialOffer
Transcript of Video:
But I also want to talk a little bit about the confidence factor. Belief and certainty is basically to me, what confidence is. Confidence in yourself that you’re going to be able to do it. And again, that’s where the power of the mind is so effective. But you’ve also got to recognize that confidence is an emotion that can come and go. It’s not something that we have. It’s something that we need to create. I’ve heard, well this morning, I heard Brandon Bouchard, use the example that a power plant doesn’t have energy. It creates energy. And that’s what we need to be like with our confidence. We need to continue to build our own confidence in various areas of our lives.
To do that, we’ve got to start by deciding we are going to be confident. And sometimes that’s all you need to do is be able to decide I’m going to be confident in this area and go about doing it. But as we decide to be confident, and we start to do things over and over, that’s when we’re going to be able to build it. The more you do something, obviously the more you can gain your confidence in it. As you get more experience, the more you practice something, turns into a skill, turns into a competency, and it just grows from there. I think you can see that in pretty much any area of your life, from a baby trying to walk to an adult. The more you do it, the more you have confidence in it.
One of the factors that I’ve heard people talk about with confidence is fear. If you’re confident, does it mean you have no fear? My belief on that is no. It doesn’t. Look at a firefighter. Firefighters will fight fires, and that doesn’t mean they’re not going to have fear. But they are going to be confident in their ability. A Navy SEAL. A Navy SEAL is still going to have the anxieties and fears that go along with their job, but they know what they can do. And they’re going to be confident in their abilities.
Going back to my rodeo days as a steer wrestler, I had a lot of confidence in myself. I had tremendous confidence in myself. But there is also a lot of times … I can remember some specific times that as I backed into the corner ready to go, I was confident in my ability, but the anxiety, and maybe not fear, but whatever it was, I could feel my heart pounding out of my chest. That doesn’t mean I didn’t have the confidence.
The fact that you have fear doesn’t diminish the confidence. That’s one thing that we just need to make sure that we can keep a handle on and understanding of. Then a lot of it comes down to your own mindset. And that includes not only the things that you’re telling yourself, but your body language, all the different things that when you’re conscious of it, you can control it. It’s the words you speak to yourself, your body language, and just the thoughts that you’re allowing to happen. As we focus on creating more powerful rather than disempowering thoughts, we can build our own confidence. We’ve talked about this many times in different inner circle masterminds is there’s nothing more powerful than what we can do with our mind. Once you can start believe in yourself, believing in yourself, you’re going to be able to have a lot more confidence. And that’s going to roll into the cycle of belief and certainty. That’s the entire cycle of where success will build.
Hey, thanks for watching. This was a clip taken from our inner circle mastermind call earlier this week. You can learn more about becoming a member of our inner circle on the next screen. Take note of the website that’s there, and if you have any questions, email me at email@example.com. Thanks, and have a great day.
The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created!
We created this program with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.
The E-Learning Marketing System was created to give every small business owner unrestricted access to the tools, resources and support they need to build whatever size business they want.
Today I’m going to talk about the life cycle of a business and how to get the most out of each cycle while also extended the lifespan of your business.
The four different stages of a business life cycle are:
We’ll talk a little about what each of these cycles means and how they can each help expand your business’s lifespan.
This is generally considered the technician’s phase, which is the owner. At this point, the relationship between the business and the owner is that of a parent and new baby. There is an impenetrable bond that is necessary to determine the path your business will follow.
The key is to know your business must grow in order to flourish. You cannot stay in this stage forever.
In this stage, you need to start bringing your support staff together to delegate to and allow growth to happen. The first line of defense is your technical person as they need to bring a certain level of technical experience. This cycle really belongs to the manager though. The planning stage needs to start and a relationship should be built with the entrepreneur to plan for the future.
There’s a point in every business when business explodes and becomes chaotic. This is referred to as growing pains. It’s a good problem to have, but a problem nonetheless. You are often faced with a number of choices:
Avoid growth and stay small
Push forward into the next cycle
The last cycle is maturity, though this doesn’t mean the end of your business. Your passion for growth must continue in order for your business to succeed. You need to keep an entrepreneurial perspective in order to push your business forward.
You see how all three of these cycles are connected and depend on a strong foundation for each one of them for your business to be and continue to be successful. All three of your key roles must also work together to work through these cycles.
If you’re having trouble putting together your business life cycles and figuring out which of the key roles you fit into, try our GUIDED TOUR and work with one of our amazing coaches.
In business, in life, in whatever you do, achieving and sustaining success is difficult
When you reach the top there’s always someone or something trying to knock you down or overtake you.
I was visiting with a friend last night, engaged in his stories of his days playing basketball in college. He had a great NCAA Division One career that began at the Junior College level. His JuCo team was great. They made it all the way to the national championship tournament. He was an amazing point guard with a great shot. He achieved success and reached the top, breaking the record for most three point shots made in a game with 9! What an incredible personal achievement. I’m not sure how long the previous record stood, but now he was the one people would be gunning for. He had the record to beat. That incredible achievement, setting a new record was hard to achieve and was accomplished by all the dedication and hard work he put in for years up to that point. He sat at the top of that throne until the next game of the tournament, where someone else made 13 three point shots. When you get to the top, there will always be others trying to knock you down.
On the path to success you’re going to hit walls and face challenges. This is where many will fall off the path and the crowd gets thinner. As you get past each wall, the weak are eliminated and it’s the achievers who are still going. The more difficult it is, the less competition there will be. But those left to compete against will be the best. The weak have been left behind. The more walls of difficulty along the path, the less that will stick with you and the further you separate yourself from the competition.
Accept the fact and understand that the path to success will be hard. But as you get past those hard things it becomes easier. But know that when you feel the coast is clear, or that you are at the top, there’s more coming that you need to be ready for.
Success is going to require you to do hard things. Start today by doing the hard things first. Climb over that first wall today and keep going. The more you do this, the more you will separate yourself and achieving your success becomes easier.
If you are hitting these walls in your business, I can help. Take my free guided tour and learn about my E-Learning Marketing System. You can learn more HERE!
I recently learned the story of a man, who by all accounts would be considered to be successful. He’s done some amazing things in his life that are nothing short of incredible. As I learned more about his background and his life I became more and more amazed. As I looked at his life, I wondered how he was able to overcome things in his life that would have crushed others. From a very young age, all the way through to his adult years he was faced with unbelievable adversity. Things that no human should have to go through.
This has really had me thinking. Why is it that a boy can go through abuse and punishment every day of his life and still develop into a strong and confident man. While at the same time, someone who has every opportunity in the world handed to them never becomes successful?
As I’ve spent time thinking about this and analyzing different situations, I’ve found a few key characteristics that I believe can help anyone be more successful.
The mind is such a powerful tool for good or bad. Once we can understand and control our mind, our world expands. As we search for ways to be successful in life, we have to start in our mind.
Our first challenge is to recognize that not all physical and mental limitations are real. Too many people believe their own lies or the lies of others. They throw in the towel way too soon.
Develop a Can-Do Attitude
A person with a can-do attitude faces adversity with confidence. They look at it for what it is, a challenge that they have to overcome to get to where they want to be. They are focused on achieving a goal and something that gets in their way isn’t going to stop them.
Mindset matters. Having a can-do attitude is a state of mind. When we expect progress and feel optimistic, challenges can be seen as opportunities and stress can be motivating. When you do get down and discouraged, it’s easier to get back up and find the positive.
Your life is created in your mind before it’s manifested in reality. Whether you have a can-do or can’t-do attitude, you’ll be right.
Start With The First Step
Consistency builds momentum, but it all starts with the first step.
Take the first step in the direction of your goal. When you get knocked down and discouraged and you don’t want to go any further, take the next step. Great success often starts with small beginnings, but you have to start somewhere.
For you, it might mean getting up an hour early to exercise. Maybe it’s making your bed in the morning or reading for 30 minutes a day. Whatever it is, take that first step and do it. But don’t quit. Do it again the next day, and the next, and the next…
Do it until you get to the point that if you don’t do it, your day will be ruined because you missed it. That’s when you’re ready to take the next step.
Become Comfortable Being Uncomfortable
I recently listened to an interview with John Calipari, University of Kentucky basketball coach. He said in order for his players to be the best that they can be, his job as a coach is to make them comfortable being uncomfortable. His job is not to coach them at the level they are at now. His job is to coach them where they need to be and where they are capable of being. This means they will be where they have not been before and they are going to be uncomfortable at times. The situations where they struggle and feel pain, where they are taken to their limits is where they truly learn about themselves and become the best that they can be.
Make them comfortable being uncomfortable.
To reach our goals and be successful, we need to do the same thing. We need to become comfortable being uncomfortable. Step out of your comfort zone on a regular basis. The more often you do it, the stronger you’ll become for when you are faced with adversity.
Hold Yourself Accountable Every Single Day
What is it that you need to do today? What is it that will take you closer to your bigger future? How will you make sure that you do it, no matter what?
Get out of the habit of making excuses for yourself. Holding yourself accountable means you’ll do it, end of story. Don’t allow yourself to have excuses. What we allow becomes acceptable. So as soon as you justify why you didn’t do something, you’ve set a standard and it will be that much easier to justify it again the next time.
Hold yourself accountable and don’t accept excuses!
There are a number of different characteristics and habits that will help you to be successful. But if you can master these four, you’ll be well on your way to an amazing life!
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“One day in my second-grade class, my teacher, Miss Issacson, posed a math problem for her 30 students to work out on the blackboard. Row by row, we each walked to the board and wrote 5 + 0 = and filled in the answer. I was in the last row, and after completing the problem on the board I returned to my seat. But when I studied the blackboard, I noticed that I was the only kid in the class who had written “5” as the answer.Reasoning that the rest of the class couldn’t all be wrong, I returned to the blackboard and changed my answer to “0” and went back to my seat. “Why did you change your answer?” Miss Issacson asked. I explained, and then she revealed the answer.That day I learned that it is possible to be a small minority and still be right, and I learned the value of having confidence in your own abilities.”
Success will not come without any risk. Sometimes that risk may be standing for what you believe while everyone around you is telling you that you’re wrong.
When you’ve done your part to the best of your ability, trust your gut.
“Sometimes everybody else is wrong.”
Are you making the right decisions for your business? Take our E-Learning Marketing System Guided Tour.
Have you ever met someone that is an honest, hard worker but they never seem to be able to get ahead in life or achieve anything of significance? Yet you watch others who don’t seem to work as hard and everything just seems to fall in their lap? Have you ever seen someone that has been extremely successful lose it all and end up with absolutely nothing, but they soon turn things around and climb back up to the top while others just can’t seem to catch a break?
As I was pondering this topic I had a voice come into my head that told me a story that I’ve heard many, many times. One of the very first personal development audio books I ever listened to was Earl Nightingale’s 1957 book,The Strangest Secret.
This is his story that kept coming to mind:
“The difference is goals. People with goals succeed because they know where they’re going. It’s that simple. Failures, on the other hand, believe that their lives are shaped by circumstances… by things that happen to them… be exterior forces.
Think of a ship with a complete voyage mapped out and planned. The captain and crew know exactly where the ship is going and how long it will take – it has a definite foal. And 9,999 times out of 10,000, it will get there.
Now let’s take another ship – just like the first – only let’s not put a crew on it, or a captain at the helm. Let’s give it no aiming point, no goal, and no destination. We just start the engines and let it go. I think you’ll agree that if it gets out of the harbor at all, it will either sink or wind up on some deserted beach – a derelict. It can’t go any place because it has no destination and no guidance.”
So many people are going through life like the ship without a crew. They have no goals or clear direction. They just react to life as it happens.
If this is you, it needs to change. If you don’t get clear about where you’re headed, you won’t get out of the harbor.
Where Are You Now?
The first thing that you need to do is be completely honest with yourself and look at where you are now. What is your current status? We are going to work to find your destination. This is your starting point
As you look at the truth of your situation, what are your pain points? Why are you here?
Do you want to make more money? Do you want more time for yourself or your family? Do you want to work on your health? Do you want to fix your marriage or relationship? Scale your business? Write a book? Complete your first real estate deal? Get specific.
Stop ignoring your truth. Stop avoiding it. This is for you, tell the truth!
If it’s, “I want to make more money.” Go deeper, don’t stop there. Maybe it’s, “I want to make more money because I’m behind on all my payments. I can’t get ahead and I’m scared.” Uncover the truth.
Where Do You Want To Go?
You need clarity to create the future you want. You need to know where you are going to point the ship to get out of the harbor and end up at your destination.
In our busy, crazy lives it can be hard to set your goals and figure out where you want to go. But I learned a method from Dean Graziosi that allows you to extract yourself from all the craziness and figure out where you want to go by looking at life from a different perspective.
Imagine that it is one year from today and you are looking back. It has been the best year of your life! What does that look like? What happened that made it the best year of your life? It wasn’t just a really good year, it was the Best Year!
You lost the weight? You made the money? You got the guy? You got the girl? You completed your first real estate deal? You sold your company?
What happened that made it the best year of your life? Think big! In The Power of Focus, Jack Canfield says, “Think big. Create goals that get you so excited you can hardly sleep at night. Life has a lot to offer – why shouldn’t you enjoy your fair share?”
You’ve identified the things that would have happened to make it the best year of your life. Now step back to today, those are your goals.
Why Are These Goals Important?
You have your goals now, but why are they so important to you?
Maybe your goal make a certain amount of money. But why? Why do you really want that?
Is it to prove something? Is it for significance? Is it so you can buy something?
Whatever it is, there’s something deeper to your reason. What’s your WHY?
Start with the goal you’ve identified and ask why you want to achieve this goal. Put your heart into the answer. Once you’ve identified that answer, ask why you want that answer. This takes time, it takes thought and it takes effort. But every single time you find your answer, ask ‘why’ until you’ve don’t it seven times. If you are open and honest, you will uncover the real reason these goals are important to you. Your ‘WHY’!
Your ‘why’ is going to be what drives you day in and day out to stay focused on achieving these goals. There will be days where, “I want to lose weight,” or “I want more money” won’t motivate you and keep you going. But when you’ve identified the ‘why’ behind each of these goals, that’s what will get you out of bed in the morning.
What Capabilities Are Needed To Achieve These Goals?
You know where you are. You know where you want to go. You know ‘why’ you want to go there.
How are you going to get there? Your current capabilities have got you to where you are now. What capabilities do you need to get to the next level? What capabilities do you need to achieve your goals?
Do you need a trainer? Do you need someone that understands how to market on social media? Do you need a CFO? Identify what it is you need and document it.
Once you’ve identified what you need, you have to figure out where it will come from.
Talk to a coach or a mentor. Join a mastermind group or a networking group. Whatever capabilities that you need and you are lacking, someone else already has them. As you serve others and as you network, keep this topic as a part of your discussion until you discover how you can get what you need.
If you really want to expand your network and have an opportunity to grow through the collective genius of a mastermind group, get your FREE trial membership to our Inner Circle Mastermind weekly video call.
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It was thought that running a mile in under 4-minutes was physically impossible for any human being. Until, at Oxford University’s Iffley Road Stadium in 1954, Roger Bannister completed four laps in 3:59.4. The photo of an exhausted Bannister with his eyes closed and mouth opened appeared on the front page of newspapers around the world, a testament of what humankind could achieve.
As important as anything, Bannister broke a psychological barrier with this run. This once believed impossible record only lasted for 46 days before Australian runner John Landy shaved 1.5 seconds off of his time. By the end of 1957, 16 runners had logged sub-4-minute miles. Since that time more than 1,400 runners have broken the 4 minute mile and the current record stands at 3:43.13. An impossible task until Bannister changed that belief.
Similar to the impossible 4-minute mile, breaking the 2-hour marathon (26.2 miles) was another barrier that seemed would never happen. In fact, researchers in Australia crunched marathon world records over the past 60 years and concluded that there was a 10 percent likelihood that the two-hour mark would fall by 2032, and just a 5 percent chance it would happen by 2024.
Last week, on October 12, 2019 Eliud Kipchoge ran the fastest 26.2 miles ever and broke through the seemingly impossible barrier of two hours with a time of 1:59:40. That is an incredible sub-4:34 mile pace for the entire distance.
Just like when Bannister broke the 4-minute mile barrier in 1954, Kipchoge has inspired a new generation to push their limits with what is possible.
“It is a great feeling to make history in sport after Sir Roger Bannister in 1954. I am the happiest man in the world to be the first human to run under two hours, and I can tell people that no human is limited,” Kipchoge said. “I expect more people all over the world to run under two hours after today.”
“Whatever the mind can conceive and believe, it can achieve.”
To live the life you truly desire, the first step is to break through the psychological barriers that are holding you back. You have to believe that you can get there.
Kipchoge believed he could break the two-hour barrier. Before the event he said, “Many ideologies [have] been going that no human will break the two-hour mark but personally, I have dared to try. I am doing it to make history.” After the race he said, “there was no point that I doubted myself.”
Look around. Your biggest dreams, the life you really want is not the 4-minute mile or the 2-hour marathon. Most likely, there’s already someone that is living that life. You don’t need to wait for someone to break through that psychological barrier before you can achieve it. That barrier has already been broken.
Your first step to achieving your goals is believing you can do it.
Where do you really want to be? What are your big goals? Identify the real and the imagined barriers that are holding you back. It’s time to break through those barriers and reach your true potential! Stop believing your own lies.
Not knowing how to do it. Not seeing the path. Thinking it’s impossible. These are all excuses that you’ve told yourself. Kipchoge figured out how to run a sub-2 hour marathon, you can figure out how to achieve the life you want.
Once you really believe you can achieve your goals you need to give yourself a path to follow so you’ll be able to reach the goals you previously thought were impossible.
In May of 2017, Kipchoge came up just shy of the two-hour mark during Nike’s Breaking2 project, finishing with a time of 2:00:25. After missing the mark by less than half a minute, he created the path he needed to follow to accomplish the goal a little more than two years later. This included his training and preparation all the way through to the pace setters and water delivery during the run.
Planning is key to your success. Figure out how you’re going to reach your ultimate goals and follow that plan. But be flexible so you can adjust quickly and make decisions when road blocks appear.
“The best way to predict your future is to create it.”
If at times you get knocked off your path it doesn’t mean it’s over. Adjust and figure out how to get back on the path again. Brian Tracy said, “Your ability to persist longer than anyone else is the quality that will guarantee great success in life. Persistence is self-discipline in action and the true measure of your belief in yourself. Resolve in advance that you will never, never give up!”
The first step in your journey is to see in your mind what it is that you really want and to truly believe you are capable of achieving it. The mind is a powerful force and when you use it to create the life and the outcomes you desire, amazing things will happen.
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