“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming ‘Wow! What a Ride!'”
– Hunter S. Thompson, The Proud High-way: Saga of a Desperate Southern Gentleman, 1955-1967
Whatever your brand stands for, you have to deliver on the promise. Don’t promise what you can’t deliver, and deliver everything you promise. That’s the only way you’ll ever control your brand. And beware: brands always mean something. If you don’t define what the brand means, a competitor will.
“Is that a dream, or a goal? Because a dream is something you fantasize about that will probably never happen. A goal is something you set a plan for, work toward, and achieve.” – Paul Levesque (Triple H)
Over the past couple of weeks I’ve had a number of people asking me for suggested books to read. There are a lot of great books that I’ve read and there area always new great ones being published.
I refer most people to my Reading List if they are looking for a book to read. My Reading Listis the list of all the books I’ve read split up into different sections. It also has my top must read and currently reading lists. If you are interested in any of the books on my list just click on the title and it will take you to the Amazon page where you can learn more about the book and order it for yourself.
But there are two books that I have suggested in the past couple weeks that I’ll point out. The first one was one that made me think a little more than normal. The reason was because of the person who asked. It was my 14 year old son who came into my office and asked if I had a book he could read. It made me sit back and think about the books that I’ve read that I would really like my son to learn something from. I’ve had him read books such as The Compound Effect and The Richest Man in Babylon. This time I thought the book that would be great for him to learn from at this time in his life was The 10X Rule: The Only Difference Between Success and Failure. So if you are looking for a book that will help you to learn how to take massive action to achieve your goals, it’s definitely a book you need to read.
A New York Times bestseller: “[Red Notice] does for investing in Russia and the former Soviet Union what Liar’s Poker did for our understanding of Salomon Brothers, Wall Street, and the mortgage-backed securities business in the 1980s. Browder’s business saga meshes well with the story of corruption and murder in Vladimir Putin’s Russia, making Red Notice an early candidate for any list of the year’s best books” (Fortune).
If you are like me and travel a lot, take advantage of your travel time and listen to your books on audio. For a free trial of Audible and two free audio books, click the link below: